Preliminary set of questions. Setting up agenda for Wed. meeting.
1.Industry facts.
A) Brief history input on latest developments in senior purchasing
B) Current trends in senior spending.
C) What are the current problems that the industry is facing?
D) What is being done to solve these problems?
E) What solution does SAVER brings to its potential prospects?
F) What value does SAVER offer to its recipients?
G) Is there any statistical data pertaining to customers and industry overall?
If so, provide some references.
H) Who are considered to be the top competitors within the industry?
I) Briefly describe a typical organization that offers your product.
J) Competitiveness within the industry: demand and supply forces.
K) Legal issues.
L) Are there any common beliefs, stereotypes etc. that continually affect industry? If so, what are the countermeasures?
2. Jonathan’s organization facts.
A) Brief history input.
B) What current trends is your organization following?
C) What are the current problems that your organization is facing?
D) What strategies are outlined to face these problems?
E) What solution does your organization provide to its customers?
F) What is the value of the services?
G) Describe your average customer.
H) What are the common characteristics of the market target?
-geodemographics: geographic region, age, gender, income,
-psychographics: lifestyles, culture, personalities, motivation, desired benefits, attitudes, brand loyalty
I) How large is your current customer base?
J) What is your overall unique selling proposition?
K) How do you position your services on the market?
L) What media do you employ to build brand awareness?
M) What CRM techniques are used to enhance relationships with customers?
N) Who are your immediate competitors?
O) What strategies are employed towards competitive maneuvers?

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P) What are the legal issues that your organization is subjected too in its daily operations?
Q) What is the single, most difficult barrier to overcome in your interactions with customers?
R) What do you consider to be the most important accomplishment for your organization? Are there other that you strive to achieve?
S) Is your enterprise a member of any associations, organizations etc.?
T) Has your organization or a member of your organization ever been recognized by domestic or international institution? What were those accomplishments?
U) Have your services ever been rated by an independent agency (e.g. consumer organizations, health authorities, government agencies etc.)?
V) Are there any media publications in regards to your enterprise?
W) Describe your current infrastructure and fulfillment strategies?
X) Are there plans for expansion, partnerships, alliances etc?
Y) Describe your departmental structure and who and how is responsible for solving customer service related problems?
Z) Describe typical complaint or complementing message from your customer.
3. Products/Services
A) Define your products/services.
B) What is an individual value of each product/service for its recipients?
C) Who are the suppliers of these products and services?
D) What are these brands positions in the market?
E) What is an average time frame for performed services?
F) What are the accommodations provided for customers?
G) What is the geographical range of your operations?
H) What are the strategies used in marketing processes?
I) What tactics do you employ?
J) Has any of the products/services or methods provided for customers ever been recognized by domestic or international institution?
K) Has any of the products/services ever been rated by an independent agency (e.g. consumer organization, health authorities, government agencies ect.)?
L) Has any of the products/services ever received media attention?
M) Are you licensed to resale and promote any of the external products/services used in your operations?

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N) What solution do the external products provide to you and your customers?
O) What value do the external products bring to you and your customers?
P) Describe an average day and appointment from your own and customer perspective. Up to how many appointment can be conducted on a daily bases?
Q) Is there any evidence that can support the claims of products/services offered?
4. Web site project
A) What made you consider having a web site for business purposes?
B) Do you expect online version of your enterprise to be a primary force behind profits making, or do you see it more in the capacity of integration device. Please, explain.
C) What goals do you envision for your web site?
D) Is the web site going to be used solely for your business purposes, or do you also consider partnership/alliances programs that will be implemented. Please, describe.
E) Do you know of any competitors that successfully employed Internet in their operations? Who are they? What do you like or dislike about these web sites? What is the “word of mouth” among your target market in regards to it? What competitive advantage do you think you might have?
F) What percentage of your customer base do you expect to use web site, instead of traditional means of contact?
G) Did any of your customers requested that you have a web site? Describe those who did.
H) Who are the primary ISPs in geographical area of your scope? What type of services do they provide?
I)
Are most of the individual in your target market equipped with the PC’s ?
What type of a system is typically used?
J) Do you think of your web site in a broader scope than your current target market? Do you envision your online operations reaching a remote customer?
K) Are there expansion plans in progress that will accommodate anticipated increase in response?
L) Do you expect to sell products, generate appointments and relative data, collect data for further development, entertain, generate traffic and educate potential user via web site? What are additional functions that you can think of?

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M) Do you consider leasing space Advertising of related or none related products? Similarly, do you consider implementing “banner swapping” strategy, or advertising on other sites? If so, do you expect a developer to accommodate you with appropriate advertising strategy and advertising devices?
How do you envision fulfillment strategies associated with web site operations?
Are you considering outsourcing some of the tasks to other organizations? Are you willing to endure expenditures involved in the process? If so, what are your budget limitations and what organizations in particular did you have in mind?
N) Can developer be granted communicational access to your customers? If so, can he or she be permitted to survey your customers? Can it be arranged, and are you willing to assist in all aspects involved?
O) Are you prepared to change the way you’re doing business upon research findings and to accommodate all aspects involved in web site development?
P) Are you prepared to target larger market and accordingly alter your infrastructure, organizational order, fulfillment and marketing strategies?
Q) What type of web site design do you find most appropriate? Can you think of any examples that best illustrate what you have on your mind?
Would you be willing to disregard some of these ideas if they are proven not suitable for this project? Also, are you willing to outsource the tasks that cannot be performed by your developer? If so, what are your budget limitations, and would you use your developer as the referring party?
R) What content material is a must for your web site? Do you consider using streaming media as a form of content presentation? If so, would it be video, audio, animation, other?
S) Are you in a possession of photo images, graphic designs, text content and other that will be used during developmental process? If not would you be willing to provide these to the best of your ability?
T) What are your budget limitations in regards to the entire project?
U) Do you wish for the business and marketing plan to be an integral part of your overall strategies? If so, is the developer going to be permitted access to all relevant material?
V) What is your time constrains and how frequently can you be contacted in regards to project development? Would you prefer to have an online access to the project, or be updated about the progress on regular bases?

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