5th China Digital Entertainment Expo & Conference
July 12 – 15, 2007
Shanghai New International Expo Center
Post Show Report
August 2006
0
Sponsors:
General Administration of Press and Publication of P. R. China
Ministry of Science and Technology of P. R. China
General Administration of Sport of P.R. China
The Informatization Office of the State Council of P. R. China
China Council for the Promotion of International Trade
National Copyright Bureau of China
Shanghai Municipal Government
Supporters:
Ministry of Information Industry of P. R. China
Ministry of Education
Central Committee of the Communist Youth League
China Working Committee for Caring for the Next Generation
China Publishers Association
Internet Society of China
China Youngsters Internet Society
China Software Industry Association
Copyright Protection Center of China
China Telecom Group.
China International Economic and Technical Cooperation Consultants Inc.
Shanghai Committee of the Communist Youth League of China
Shanghai Communications Administration
Interactive Software Federation of Europe（ISFE）
Computer Entertainment Supplier’s Association（CESA）
Korea Games Development Institute（KGDI）
Korea Amusement Machine Manufacturers Association（KAMMA）
Organizers:
China Game Publishers Association
Howell International Trade Fair Ltd.
Shanghai Municipal Bureau of Press and Publication
1
Premier media:
Sina
Tencent Games Channel
17173
MOP
7yx
Fans
Xixi
Shanghai Interactive Television Co. Ltd
Fantasy Computer & Game Monthly
Personal Computer Game Guide
e-Play
Game World
GamesTV
Beijing Jubilation & Power Culture Transmission Co.
Enterbrain Inc.(Japan)
NetPower (Korea)
Gameface (Germany)
Show Sponsors:
Shanda Interactive Entertainment Limited
Nineyou Information Technology ( Shanghai ) Co., Ltd
Beijing Perfect World Co., Ltd.
T2CN INFORMATION TECHNOLOGY (SHANGHAI)CO.,LTD
Intel China
AMD/ATI
EA
SAMSUNG
Conference Sponsors :
Nvidia
UMP
Chinabyte
KOONSKY
MOLOON
Simlife
Pearl in Palm
2
Linkon
Zizhu
HiTrendtech
Lama Mobile
3
To All Honored Exhibitors:
On behalf of the organizing committee of China Digital Entertainment Expo &
Conference (ChinaJoy), I am now expressing my gratitude to all exhibitors for
your support and cooperation in the fifth ChinaJoy.
On July 15th, 2007, the fifth ChinaJoy ended successfully in Shanghai. The
success of the ChinaJoy built up the standing of ChinaJoy and strengthened its
influence in the international games industry, make ChinaJoy an international,
specialized and authoritative Expo. During the show, the fifth ChinaJoy had drew
great attention once again: The government officials had pointed out the direction
for the development of domestic games industry and provided those participators
of the industry worldwide with an opportunity to conduct overall exchange, their
speech also aroused an enthusiasm for China’s games industry and made those
internationally dominant games publishers’ assigned senior representatives to give
a better understand of the market in China. We owe the success of the fifth
ChinaJoy to your active participation and the highly attention of the senior
management personnel of the domestic and overseas games enterprises to the
summit meeting and technical symposium.
On the basis of the success and experience of the fifth expo, the organizing
committee of ChinaJoy will further promote the organization and management
system of the expo, and seek to provide more systematic basis service to all the
exhibitors and practice for the better preparation work and management of the 6th
ChinaJoy.
China games industry needs the support and promotion by all industry units and
individuals engaged in this business. ChinaJoy, as a platform for better
development and information exchange among all the participants worldwide, we
are expecting the long-term cooperation and strong support from participants. The
expo will further boost the industry and the market by providing an efficient
platform for information exchange between China and the world, government and
enterprises, enterprises with each other, enterprises and consumers.
At last, I want to thank all of you again for your active participation and great
4
support to this expo. I am looking forward to seeing you in the sixth ChinaJoy.
Secretary General of the Organizing Committee of China Digital Entertainment Expo & Conference
General Manager of Howell International Trade Fair Ltd.
5
1. Brief Introduction of the Expo
The companies participating the fourth China Digital Entertainment Expo &
Conference reached 140 in number, including those from China, the USA, Japan,
France, South Korea, Canada, British, Australia, Singapore and Germany. Detail
information of the game titles are below:
Game Type
Licensed
Online Game
46
Mobile Game
PCGame
30
To be Licensed
Local Made
Foreign Products
Quantity
65
62
49
111
64
42
22
64
16
2
44
46
Console Game
PS3
24
21
21
21
Xbox
1
1
1
Xbox360
2
2
2
Total
245
As shown in the feedback forms distributed by the organizers to participators on the last day
of the expo, a total of 95% of the participator companies were very satisfied with the
management of the expo, media coverage, number and character of visitors and the result of
the participation and they are expecting the fifth ChinaJoy.
1). Lists of some of the media participating in the coverage of ChinaJoy 2006:
International Media:
MCV (British), Developer (British), Famitsu Magazine (Japan), Game Watch (Japan),
4Gamer.net (Japan), The Asahi Shimbun (Japan), Gamespot (the USA), Netpower (Korea)，
GameFace （Germany）, Wall Street Financial Times (the USA), Russia International News
Agency, France No.2 Station, France Response Newspaper, DFC, Intelligence Reports ,
Pacific Epoch, International Development Group , Edaily (South Korea ), Etnews (South
Korea ), Money Today (South Korea ), This is Game (South Korea ), The Korea Economic
Daily (South Korea ), The Financial News (South Korea ), Inews24 (South Korea ), Asia
Econcmy (South Korea ), SportsChosun (South Korea ), The Digital Times (South Korea ),
Maeil Business Newspaper (South Korea ), Electronics News（South Korea）, Daily Economy
（South Korea）, South Korea Economy, Union Newspaper（South Korea）, Japan Economic
News Agency
Domestic Media:
Video Media: CCTV1-NEWS BROADCASTING, CCTV2, CCTV3-Computer Evening,
Shanghai TV – Fashionable Life Channel, Shanghai Orient TV Music Channel, Shanghai
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Orient TV New and Entertainment Channel, CCTV7, CCTV10, BTV-1- Beijing News,
Phoenix TV, Shanghai Orient TV, Shanghai TV Sport Channel, Dongguang News TV,
Zhejiang TV-Educational and Technological Channel, Guangdong TV, Changzhou TV –
Economy and Living Channel, Henan TV, Liaoning TV, Tianjin TV, Tourism Satellite TV,
China Educational TV, Shanghai Wenguang, Guangxian Media, Shenzhen TV, Beijing
TV-Capital Economic Report, Macao Lotus Satellite TV, Ningbo TV – E, Entertainment
World, Conceptual China, Unusual Mouse, E-times, Xingmei Media, China International
Broadcasting Station, Shanghai People’s Broadcasting Station, Hong Kong Broadcasting
Station, Huayu Satellite Station, Shanghai Orient TV – Movie Channel, Taipei Zhongtian
News, Dongnan Satellite TV, Henan Satellite TV, Macao Satellite TV International Business
Station, Taiwan Sanli TV, Orient Satellite TV, Shaanxi Broadcasting Station, Shanghai
People’s Broadcasting Station, Shanghai Orient Broadcasting Station, China Education TV
Satellite Channel, Shanghai Education TV, Shanghai TV, Jinjiang TV Qiaoxiao Channel,
Hunan TV News Center, Bahamute Electronic Entertainment Information Station, Xingkong
Media, Tanglong Scheme Media Entertainment, Macao Satellite TV Chinese TV, Hong Kong
Wire Satellite TV Co., Ltd. Beijing TV – Everyday Movie, Fujian Dongnan TV, Asia-Pacific
Internet TV Media, Harbin TV.
Public media: The Youth, Modern Campus Weekly, IT Times, China Electronics, Small and
Medium Enterprises Forum, China and World pictorial, Xin Newspaper, Computer
Newspaper, Shanghai Daily, Fortune Times, 8 Weekly, Complete Living Manual, News
Evening Post, Wenhui Daily, Shanghai Overseas Chinese Newspaper, Mass Internet
Newspaper, Shanghai Middle School Student Post, China News Agency, Labor Daily,
Chengdu Business Post, China Business Post, Xinmin Evening News, International Financial
Post, Shanghai Week Post, Immigration Shanghai, Idol Magazine, Jiefang Daily, International
Economic and Trade Information Daily, China TV and Broadcasting Daily, Shanghai Service
Times, China Book Business, Orient Morning, People’s Daily, People’s Daily-Overseas
Edition, Hong Kong Business Daily, 21-Century Economy Report, China Daily, Guangming
Daily, Xinhua News Agency, Beijing Evening, Beijing Morning, Economic Daily, Jinhua
Times, Beijing Entertainment Information Post, Guide for Purchase of Fine Commodities,
Xinjin Newspaper, Beijing Technology Post, Beijing Youth Weekly, International Business,
Tianjin Daily, Beijing Youth, China Youth, Computer Business Information, Xinmin Evening
Post, Yangcheng Evening Post, Minsheng Daily, Shanghai Post Daily, China Electronic Post,
China Business Post, China Economic Daily, China Economic Herald，Economic Times,
China Trade Post, Hong Kong Business Post, WEN WEI PO, China News Publication Post,
Beijing Market Post Information Department, Southern Weekend, China Reading, Modern
Education Post, II Industry Post, Science Times, China News Post, China Education Press,
China Enterprises Post, Mass Technology Post, China Book Business Post, Computer
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Newspaper, News Publication Post, Computer Education Post, Computer World, China
Computer Daily, Weekend Pictorial, Rainbow Girl Magazine, Forbes Chinese Version,
Chudong Magazine Press, China High & New Technology Enterprise Magazine, Technology
Information, Financial Times, Consumption Guide, Fans Post, Pinzhou Post, Urban Beauty
Post, Consumers’ Electronic World, E-time Weekly, Life Weekly, Orient Fashion Weekly, IT
Times Weekly, Money magazine, Jiangnan Evening Post, Daily Economic News, China
Industry and Commerce Times, Sanlian Life Weekly, China Report, China Economic Times,
Chengdu Business Post, Citizen Weekly, China Economic Daily, Pudong New Area Weekly,
Beijing Economy Post, Shanghai New Book Post, Suzhou Daily, News Afternoon Post,
Reader Post, Shanghai Wednesday, Readers Weekly, Urban Guide Post, China News
Publication Press, Xinmin Weekly, United Times, No.1 Financial Daily, Urban Kuaibao,
Xinjing Newspaper, Shanxi Daily, News Morning Post, Shanghai Finance Post, Shanghai
Week Post, Southern Urban Post, Shanghai Times, Global Daily, Southern Sport Post,
Jiangnan Times, Guangzhou Daily
Internet media：Sina、Netease, Sohu, TOM, 17173, China-broadcasting, No.1 internetGame,
BUYNOWELECTRONICINFORMATION .,LTD, TangrenInteractive, 21cn、
Zhongguancunonline,、ChinaNet, ChinaTelecominterSky, Tencent, PCHOME,
Siliconvalleypower、WanyuOnline, PacificGame, Angelonline, GamePioneer, ChinaGame,
VisualChina, UnicomGame, WaiwaiGame, OrientalNet, PeopleNet, ChinaNews,
ShanghaiNews, YESKY, GameBase(Taiwan), SunGame, SenglanGame, Northeasterngame,
PC365, GameMobilize, FireFox, skynet, Maika, YouyiNet,HaofangBabylon, 1001GAME,
IT.COM.CN, MaopuGamechannel, SouthernNet, AsiaUnitedGame, SahgnhaiHotline,
TainfuHotline, Cloud, ChinaPEfederationnet, Bearonline, ChinaJiangsuNet(44),
orientaldigit, Netgame, ChinaNetcomGamecenter, Zhejiangonline108, FREESPACE,
Playalong, Netgameonline, Qianhuangmeng, 9991, ITShoppingGuide, IT.com.cn, Yisainet,
Playernet, IT168、Acgame, 5617, Aiqinet, Youyinet, Waiwaigamenet, HaofangGame,
MVPgame, TiantianOnline, IEgameplatform, 52PK, XIXIgame, freespacegame,
Bahamutegame, PLAY119, heavenforplayer, VulcanNet, Ibox, Jventertainment,
Huanaagame, 72G, TalentGame, ChinaGamenet, ShanghaiahotlineGame, Playalongnet,
mvpgame, GameAmusement, YOUYIgame
Professional media：PC & Game, Operative Technology of Game Machine, Digital Design,
CGWorld, Computer Player, Commercial Information of Computer, Players, Computer
Magazine for Students, Computer & Life, Net-game Biweekly, Personal Computer, Game
Society, Game Players, Net-friend World, Mass Software, Elec-game Software, China
Electronics and Networks Publication Press, Computer Game, Electronic Entertainment
Tone, Interactive Software, Internet Weekly, PC Shopper, Computer & Life, Game,
Computer Game Secret, Interactive Software, Youth Computer World, Game-contest.CN,
Software world, Computer Games New Line, Software & CD, GameBA, E-times weekly,
Internet Games Collection, Networks & Information, BEIJINGREVIEW, World of
Net-game, EGAME, Players, Game world Post, Digital Times, Sunshine Game,
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Consuming Electronics world, Computer World, CHINA COMPUTER EDUCATION,
Information & Computer, information & Computer, You Wangzhi,Digital Life, Fine Digital
Products World, Shanghai Cartoon King, Digital world, China Computer Information,
Game Player Storm, Objective Software, Computer Post, Internet Player Group, Sunshine
Game, Electronic Games World, Student Computer, Internet Game World, Internet Game
Monthly, Internet Game Guide, Digital design, Wangyouzhi
Cartoon/animation Media: Cartoon/animation Dealer, 24’, Tencent cartoon/animation,
Electronic cartoon, VulcanNet, Dongxi Cartoon, Zhongman CartoonNet, Cartoon Weekly,
Southern Cartoon Net, Tangtang Original, Nine City Cartoon, Juedui Cartoon, Jimei Cartoon,
Xingman Youth, Yingman Girl, E-Cartoon, Cartoon Information, Huanlang Cartoon Net,
Tongbo China Cartoon Sales Net, Sohu Cartoon Channel, China CG Net, Sea Cartoon King,
Cartoon E-times, Qianlong Cartoon Entertainment Net, Cartoon Spot, China Cartoon Net,
Bayinhe Cartoon Net, Cartoon Network, ChinaByte Technology Cartoon Channel.
2). General Data of Visitors:
（July 12 - 15）Number of registered professional visitors: 14,873
（July 12 - 15）Journalist: 1,917
（July 12 - 15）Number of public visitors: 158,595
July 12: number of visitors on the day: 28,071
July 13: number of visitors on the day: 37,770
July 14: number of visitors on the day: 63,326
July 15: number of visitors on the day: 29,428
In the four days of expo the total number of visitors reached 175,385.
2. Brief introduction of the opening ceremony of the 5th China
Digital Entertainment Expo & Conference
The opening ceremony of the 5th China Digital Entertainment Expo &
Conference was a wonderful performance elaborated by sponsors. All the
government leaders, leaders of industrial associations from home and abroad,
senior management personnel of the giant companies in the games industry and
domestic and overseas authoritative media who participated in the expo attended
this opening ceremony. Attending this opening ceremony were more than 300
honorable guests from relevant administration, departments, industrial
associations and renowned game publishers from home and abroad, domestic
game operators and developers and game-related industries including
telecommunications, manufacturers of hardware, finance and venture capital field,
entertainment operators, general and specialized media. Mr. Liu Binjie,
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Administrator of General Administration of Press and Publication of P. R. China, and Mr.
Wang Zhongwei, Director-General of the Propaganda Department of the CPC Shanghai
Committee, delivered a speech at the ceremony as representative of the Official Sponsors. Mr.
Wu Shulin, Deputy Administrator of General Administration of Press and Publication of P.
R. China, hosting the opening ceremony. All this indicates that these organizations had paid
serious attention to the China digital entertainment industry and China Digital
Entertainment Expo. This expo and conference received great support from 7
major government organizations, which made ChinaJoy an authoritative official
activity in China and even all over the world. The honorable guests form
government departments attending the opening ceremony are listed as following:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
Mr. Liu Binjie, Administrator of General Administration of Press and Publication of P. R.
China
Mr. Wu Shulin, Deputy Administrator of General Administration of Press and
Publication of P. R. China
Mr. Wang Zhongwei, Director-General of the Propaganda Department of the CPC
Shanghai Committee
Mr. Dong Songgen, Deputy Chairman of China Council for the Promotion of
International Trade
Mr. Lu Yongzheng, Secretary-General of Secretary Division of Central Communist of
Youth League of P.R. China
Mr. Chen Wei, Vice Director-General of Information Promotion Division of Ministry of
Information Industry of P.R. China
Mr. Zhou Huilin, Vice Director of Publication Bureau of Center of Propaganda
Department of the CPC Central Committee
Mr. Wang Lusheng, Vice Director of the General Office of General Administration of
Sport of P.R. China
Ms. Zhang Zhijing, deputy director of Propaganda Department of the CPC Shanghai
Committee
Mr. Sun Yong, director-general of Shanghai Municipal Bureau of Press and Publication
Ms. Liu Zhengyi, Deputy Administrator of Pudong New Area Government
Mr. Zhang Yijun, Director of the General Office of General Administration of Press and
Publication of P.R. China
Ms. Wang Guoqing, Director General of the Audio Visual-Electronic & Internet
Publishing Department of the General Administration of Press and Publication of P.R.
China
Mr. Wang Ziqiang, Director General of the Copy Right Department of the General
Administration of Press and Publication of P.R. China
Ms. Xie Aiwei, Deputy Director of the Communication and Cooperation Department of
the General Administration of Press and Publication of P.R. China
Mr. Kou Xiaowei, Deputy Director General of the Audio Visual-Electronic & Internet
Publishing Department of the General Administration of Press and Publication of P.R.
China
10
3. Survey of Conference
At the 5th ChinaJoy, the audience of the China Digital Entertainment Summit Forum reached
673 professionals; the audience at the forum of China Mobile Game Industry Development
reached 300 professionals; 300 persons attend the China Casual Games Forum; and more than
300 professionals participated in the China Game Investment and Development Forum.
During the expo, China Digital Entertainment forum had drew great attention from domestic
and overseas games industry. six governmental reports were delivered at China Digital
Entertainment forum, at the same time 9 reports on international industry, 9 domestic reports
were delivered; the China Casual Games Forum saw 7 domestic reports and 1 international
report. The audience was mostly senior management personnel of the digital entertainment
companies from home and abroad, leaders of domestic publishers, representatives of
telecommunications organizations, representatives of governments and associations, and
journalists of renowned media from home and abroad.
1. 5th China Digital Entertainment Summit Forum
Speech
Timing： 9：00-17：35 on July 11th , 2007
Venue：Grand Ballroom of Sofitel Jin Jiang Oriental Pudong, Shanghai
Themes of the forum:
· Online game virtual economy’s influence on real life and how to regulate it? (topics can
refer to the problems in virtual economy, virtual goods trade, and protection of virtual
property rights).
· How to strengthen the core competence of Chinese online game enterprises to
participate in the international market?
· Discussion on the new business mode of online game (for VC)
· Combination and development of interactive entertainment and traditional education
(discussion on serious games)
· Discussion on parallel development of Game out sourcing and self-developing.
· How to realize normalization and scale management of E-sport industry?
11
· How to stimulate every section in the industry chain to promote the sustainable
development of the industry?
· Is it necessary to have 20 “Cartoon & Animation Cities” in China?
· Opportunities and challenges in the development of next generation consoles in China
game development industry.
· Liberalize technology & economy support on small game developers, that the
government provides preferential industry environment.
Morning
Time
Company
Speaker
Host： Mr. Wu Shulin, Vice Administrator of General Administration of Press and Publication of P.R. China
Mr. Liu Binjie, Administrator of General Administration of Press and Publication of
P.R. China，Administrator of National Copy Right Bureau
Ms. Yang Dinghua, Vice Mayor of Shanghai Municipal Government
Mr. Lu Yongzheng, Secretary of
Dept. of Central Committee of the Communist
Youth League
09：00-10：00
Mr. Zhao Xiaofan, Director of Department of Informatization Application Promotion.
State Council of Informatization Office, of P. R. China
Mr. Chen Wei, Director of Information Promotion Department of Ministry of
Information Industry of P. R. China
Mr. Wang Lusheng, Deputy Director of the Office of General Administration of
Sport of P.R. China
10：00-10：05
Short Break
12
Host: Mr. Kou Xiaowei, Deputy Director General of the Audio Visual-Electronic & Internet Publishing
Department of the General Administration of Press and Publication of P.R. China
Shanghai Shanda Interactive
Mr. Chen Tianqiao
Entertainment Limited
Chairman & CEO
10：10-10：25
10：30-10：45
Netease
10：50-11：05
Sierra Online / Vivendi Games
11：10-11：25
The9 Limited
11：30-11：45
Zhengtu Network
11：50-12：05
Intel China
Mr. William Ding
Mr. Edward Zobrist
Mr. Zhu Jun
CEO
President
Chairman & CEO
Mr. Shi Yuzhu
Chairman
Mr. Chris Thomas
Deputy General Manager
12：10-12：25
Ourgame.com
12：25-14：00
Mr. Frank Kwok Leung, Ng
CEO
Break
Afternoon
Time
Company
Speaker
Host: Mr. Kou Xiaowei, Deputy Director General of the Audio Visual-Electronic & Internet Publishing
Department of the General Administration of Press and Publication of P.R. China
Charles Zhang
14：00-14：15
Sohu.com
CEO & Chairman of the Board
14：20-14：35
Kingsoft Corporation
Mr. Lei Jun
President & CEO
Michael Jong
14：40-14：55
nVIDIA
Senior Marketing Director NVIDIA APAC
15：00-15：15
Electronic Arts Computer Software
13
Mr. Frank Chen
(Shanghai)
15：20-15：35
Online Publishing General Manager
Tencent
Mr. Martin lau
15：40-15：55
President
Tea Break
16：00-16：15
China.com Inc
16：20-16：35
CITVC Netempire Entertainment
16：40-16：55
T2cn
17：00-17：15
Ubisoft
17：20-17：35
AIE
Ms. Xiaowei Chen
President
Mr. Meng Xianming
Chairman
Mr. Deng Runze
Mr. Yannick Theler
CEO
Vice President
Mr. Ian Gibson B.Ed
CEO
2. 5th Forum on China Mobile Game Industry Development
Form: Panel
Timing： 9：00-17：30 on July 13th , 2006
Venue: Grand Ballroom of Sofitel Jin Jiang Oriental Pudong, Shanghai
Themes：
-
Booming of Mobile Entertainment in 3G Generation
-
Current Situation & Development Trend of Mobile Multi-media Entertainment
and Software
-
Making a Successful Mobile Game Industry Chain
-
Marketing and User Development of Console Game
- Products and Operation of Mobile Online Games
Morning
Theme: Booming of Mobile Entertainment in 3G Generation
Section Ⅰ 9:00-10:45
Keynote Speech
14
Host： Zhang Yaoli
Editor-in-Chief
9:00-9:15
Representative from operator
9:15-9:30
Prof. Zhang Ping
Digital Times
Beijing University of Posts & Telecommunication
9:30-9:45
Yao Wenbin
9:45-10:00
Xie Yunhai
10:00-10:15
Li Zhigao
10:15-10:30
Edward Yu
10:30-10:45
Tea Break
Section Ⅱ 10:45-11:45
Panel
10:45-11:45
Topic: Current Situation & Development Trend of Mobile
CEO Joyes.com
President
President
Beijing Digital-Sense Technology
Yesky.com
President
Analysys Consulting
Entertainment
Host:
Gao Kejia
Chairman & CEO
Pearl-in-Palm Information
Yao Wenbin
CEO Joyes.com
Zhang Xiangdong
Wu Gang
President
3G.cn
Chairman & CEO
3GV8
Li Jinji
CEO 3Gpp
Liu Bin
CEO
Yicha.cn
Ju Yifei
CEO
waptx.com
Tong Ming
Deputy Editor-in-Chief
15
Digital Times
12:00-13:30
Break
16
Afternoon
Theme:
Making a Successful Mobile Game Industry Chain
Section Ⅰ 13:30-15:30
Keynote Speech
13:30-13:45
Lu
13:45-14:00
Gao Kejia
14:00-14:15
Chen Junhong CEO
14:15-14:30
Ma Yongli
President & Chief Architect
14:30-14:45
Jason He
General Manager KongZhong Mammoth
14:45-15:15
Break
Section Ⅱ 15：15-17：30
Panel
15:15-16:00
Topic: Mobile Game-one of the most important 3G applications
Jian
Chairman
Moloon International
Chairman & CEO Pearl-in-Palm Information
Host: Robin Pu
Simlife Science & Technology
Koonsky (Beijing)
CEO & Chief Editor
MobileCHINA Media
Edward Wong Multi-media Department Nokia China
Deng Pan
Vice President
Jason He
General Manager KongZhong Mammoth
Lu Xiaohu
President eShouJi InfoTech
Ye Maochang
Executive Vice President
Chen Fangjian
Vice President m-dream
Shen Ye
16:00-16:45
Joyes.com
legame
CEO socogame.com
Topic: Marketing and User Development of Console Game
Host: He Ming SVP Shanghai Magma Digital Technology
Wang Dongliang
Senior Director
Auer Media & Entertainment .
Chen Junhong
17
CEO
Simlife Science & Technology
3. 5th China Casual Game Development Forum
Form: Speech
Timing： 13:30-17:25 on July 12th , 2007
Venue: Shanghai New International Exhibition Center(SNIEC) W2-M9
Themes：
- Analysis and Prediction of Casual Game Development
- Innovation of Casual Game Profit Model
- Innovation of Casual Game Product Development Model
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4. China Game Investment and Development Forum
Form: Panel
China Casual Game Development Forum
13：00 - 13：20
Attendance registration
13：20 -13：30
Introduction of Attendances
Address
13：30 - 13：40
Host: Henry Yang Founder & President
13：40 - 13：50
HaiJiao Luo
Secretary-general
Services Association
Section Ⅰ
iResearch
Shanghai Information
Analysis and Prediction of Casual Game Development
13：50 - 14：05
Lily Zou
Managing Director
iResearch
14：10 - 14：25
James Gwertzman Vice President
14：30 - 14：45
Liu Nian Director Interactive Entertainment QQ Program
POPCAP
Section Ⅱ Innovation of Casual Game Profit Model
14：50 - 15：05
Li Yu Vice President
Shanda Entertainment
15：10 – 15：25
Frank Kwok Leung, Ng CEO Ourgame
15：30 - 15：45
Patrick De Moustier COO
15：50 – 16：05
Brett Skogen Founder
EA
Haofeng Technology
Section Ⅲ Innovation of Casual Game Product Development Model
16：10 – 16：25
Ben Li
16：30 – 16：45
BigWorld
16：50 – 17：05
Zhao Liang Vice President
Deputy General Manager
Vice President
UMPay
Gavin Longhurst
Jtown
19
17: 10 – 17: 25
Eric Liu
Founder
Beijing Wonder Advertising Co., Ltd
17：25 End
Timing： 9：30-17：00 on July 14th , 2006
Venue: Shanghai New International Exhibition Center(SNIEC) W2-M9
Themes：
- Development trend and investment opportunities for online game business
- Outsource and export: internationalization of Chinese game industry
- How will China online game companies compete in capital market?
Morning
09：00-09：30
Attendance Registration
Company
Speaker
General
09：30-09：50
Administration of
Speech by Government
Press and
Representative
Publication of P.R.
Song Jianxin,
Director of
Networking
Division
China
ChinaVenture
09：55-10：30
Speech by the Organizer
Investment
Jay Chen, Founder
& Director
Consulting Ltd.
Panel 1
Topic:
Development
Trend
and
Investment Opportunities for Online
10：30-11：45
Game Business
Moderator: Jay Chen, Founder & Board
Director, ChinaVenture Partner, Softbank
China & India Holdings
· How will online game companies
DT Capital
set new profit-making strategies?
Will built-in advertising become a
NewMargin
breakthrough? What will be the
future for Second Life mode and
leisure online games?
Qiming Ventures
· What will be the future for
mobile online games? How to
OurGame
breakthrough the bottleneck? Will
the launch of 3G drive the new
upsurge of online games? Is it the
time for investing in mobile online
games?
· Which online game model is
favored
by
venture
capital
Perfect World
Zhengtu Network
Pearl In Palm
20
Joe Tian, Managing
Partner
Greg Ye, Partner
JP Gan, Managing
Director
Frank Ng, CEO
Qi Zhu, Vice
President
Yonghua Lu, Vice
General Manager
K.J.Gao, Chairman
& CEO
investors?
Which
part
of
the
industrial chain are VC investors
inclined to? Which part of the
business
do
investment
opportunities lie in?
11：30-13：30
Break
Afternoon
13：30-13：50
Keynote Speech 1
Shanda
Yong Zhang, CFO &
Entertainment
Vice President
Panel 2
Topic:
Outsource
and
Export:
Internationalization of Chinese Game
13：55-15：00
Industry
Moderator: Jay Chen, Founder & Board
Director, ChinaVenture Partner, Softbank
China & India Holdings
·What are the driving forces for
the
hotter
outsourcing
China's
market
of
WI Harper
Harry Man, Partner
BlueRun Ventures
Jui Tan, Partner
NIF SMBC Ventures
Peter Lee,
Asia
Executive Director
game
business?
Since
self-developed
online
games mainly export to Asian
countries, in particular, Southeast
Asia, how to enter the markets in
Europe and US?
·With
the
strengthened
R&D
Yang Xia, Executive
Legend Capital
Director
capability of Chinese companies,
will enterprises with their core
21VC Capital China
businesses of online game export
Wales Zhang,
Founder & Partner
Quentin
become the new focus for venture
Kreeda Games
investors?
Staes-Polet,
Co-Founder & CEO
·What is the business model and
the future of game outsourcing
companies?
How
do
venture
Monte Singman,
Radiance
investors view game outsourcing
CEO
business model?
15:05-15:30
Break
15:30-15:50
Keynote Speech 2
Topic: New Media Promotes the
Oak Pacific
Joe Chen,
Development of On-line Game
Interactive
Chairman & CEO
21
Panel 3
Topic: How Will China Online Game
Companies
15:55 - 17:00
Compete
in
Capital
Market?
Moderator: Jay Chen, Founder & Board
Director, ChinaVenture Partner, Softbank
China & India Holdings
IPOs of online game companies?
Will
online
game
companies
Intel Capital
continue to be listed overseas?
at
A-share
in
China,
improvement
concentration,
with
gradual
of
market
will
Vice President
CoolMedia
path
for
President
Runze Deng
acquisitions
online
companies?
Eric Liu, Founder &
T2CN
become major venture capital
exit
K.
Marquez, Director
Entertainment
mass overseas IPO?
accordance
Alexander
Yong Zhang, CFO &
breaking through the pattern of
·In
Executive Director
Shanda
·Will there be any companies go
public
Michael Yang,
NYSE
·Will 2007 usher in the peak for
Richard Wu Vice
9you
President
game
Henry Yang
ChinaVenture,
17:00
Partner
End
22
CEO
Statistical Report for Visitors
Entertainment Expo & Conference
to
China
Digital
1. Data analysis of audiences to the China Digital Entertainment
Forum
According to the on-site statistics, 717 professional audiences attended the China
Digital Entertainment Forum which was held in Grand Ballroom of Sofitel Jin Jiang
Oriental Pudong, Shanghai on July 14, 2007. Senior management of large-scale
enterprises at home and abroad and senior representatives of enterprises in
connection with digital interactive entertainment accounted for major proportion of
the guests, and there were 300 or so reporters from domestic and overseas famous
media came to cover the forum. The data analysis of participating personal is
detailed as follows:
1) Analysis of the participants
Professionals
45%
55%
Professionals
370
Journalists
Journalists
303
1.1）Analysis of the business field of the audiences
Sales
Manufacturer
11%
30%
25%
Others
19%
15%
Research and
Development
Services
Sales
203
Research and Development
165
Manufacturer
130
Services
72
Others
103
23
1.1) Analysis of Audience in Sales Fields
Among 673 audiences of the Forum, there are 203 audiences are involving in Sales
1.2) Analysis of Audience in Research and Development Fields
Among 673 audiences of the Forum, there are 165 audiences are involving in Research
and Development Fields
MMORPG Online Game
Developer
16%
37%
14%
19%
14%
MMORPG Online Game Developer
Console Game
Developer
Casual Game
Developer
PC Game Developer
Mobile Game
Developer
第一季度
第二季度
第三季度
62
PC Game Developer
第四季度
Console Game Developer
23
Casual Game Developer
31
Mobile Game Developer
23
26
1.3) Analysis of Audience in Manufacturer Business Fields
Among 673 audiences of the Forum, there are 130 audiences are involving in Manufacturer
Business Fields
Software Publisher
8%
5%
Game Accessories
30%
Manufacturer of
Animation and Films
Internet Content
Publisher
27%
18%
12%
Consumer Electronic
Manufacturer
Mobile Phone
Manufacturer
24
Software Publisher
38
Internet Content Publisher
35
Game Accessories
24
Consumer Electronic Manufacturer
10
Manufacturer of Animation and Films
16
Mobile Phone Manufacturer
7
1.4) Analysis of Audience in Services Fields
Among 673 audiences of the Forum, there are 72 audiences are involving in Manufacturer
Business Fields
15%
Website Managing
6%
ISP
Internet Café
Managing
79%
Website Managing
57
ISP
4
Internet Café Managing
11
1.5) Analysis of Audience in Other Business Fields
Among 673 audiences of the Forum, there are 103 audiences are involving in other game
related Business Fields
Marketing Survey
21%
47%
32%
Venture Capital
Investment
Packing Design
and Marketing
Promotion
Marketing Survey
48
Venture Capital Investment
33
Packing Design and Marketing Promotion
25
22
2) Analysis of Job Title of the Audiences
Marketing / PR Manager
Product Manager
2%
11%
4%
5%
8%
Corporate Manager
11%
10%
Investment Banker / Investor
Game Developer
Content Authorization Specialist
13%
16%
5%
6%
9%
President / General Manager / CEO
Sales / Marketing Staff
Marketing Analyst / Consultant
Financial Analyst
Education Professionals
Venture Capitalist
Marketing / PR Manager
71
President / General Manager / CEO
116
Product Manager
65
Sales / Marketing Staff
71
Corporate Manager
97
Marketing Analyst / Consultant
13
Investment Banker / Investor
39
Financial Analyst
52
Game Developer
58
Education Professionals
32
Content Authorization Specialist
32
Venture Capitalist
26
100
80
60
东部
西部
北部
40
20
3） Analysis of Purpose of Attending
0
第一季度
12%
4%
第三季度
6%
29%
Gather the information of
the industry
Seeking Cooperation in
Game Operation
Seeking Cooperation in
Game Developing
Technical Investigation
Data Collection
14%
8%
10%
17%
Seeking for Agency
Purchase Game Titles
To Invest
Gather the information of the industry
206
Data Collection
95
Seeking Cooperation in Game Operation
117
Seeking for Agency
87
Seeking Cooperation in Game Developing
68
Purchase Game Titles
30
Technical Investigation
57
To Invest
43
26
3) Scale of company of visitors (number of employee)
From 11 persons to
50 persons
8%
From 51 perosns to
100 persons
33%
30%
Less than 10 persons
Over 200 persons
7%
22%
From 101 persons to
200 persons
From 11 persons to 50 persons
220
Over 200 persons
199
From 51 perosns to 100 persons
151
From 101 persons to 200 persons
55
Less than 10 persons
48
4) Times of participating
Participating for
the first time
22%
Participating for
the third time
16%
62%
Participating for
the second time
Participating for the first time
421
Participating for the third time
105
Participating for the second time
147
3. Analysis of basic information of media
The 5th ChinaJoy Expo once again attracted great attention from media at home and abroad.
During the exposition, there were over 1917 journalists from more than 450 famous domestic
and overseas media covered this activity on site every day. Among these journalists, 1737
were from domestic media, and 180 overseas. And with the tracing report of these media, the
development of China digital interactive entertainment industry has attracted more and more
attention from home and abroad. Data analysis of media covering the on-site activities of this
Expo is detailed as follows:
27
1) Proportion of domestic and overseas media
91%
International
Journalists
9%
International Journalists
180
Domestic Journalists
Domestic Journalists
1737
2) Analysis of region of overseas media
Journalists from Japan
Journalists from USA
12%
3% 3%
27%
Journalists from Thailand
Journalists from Canada
25%
6%
12%
12%
Journalists from South
Korea
Journalists from Singapore
Journalists from Germen
Journalists from India
Journalists from Japan
51
Journalists from South Korea
46
Journalists from USA
21
Journalists from Singapore
21
Journalists from Thailand
21
Journalists from Germen
5
Journalists from Canada
10
Journalists from India
5
3) Analysis of region of domestic media
Journalists from Shanghai
Journalists from Guangdong
6% 3%
1%
55%
Journalists from Zhejiang
Journalists from Tianjin
28%
2% 4%
1%
Journalists from Beijing
Journalists from Jiangsu
Journalists from Fujian
Journalists from Sichuan
28
Journalists from Shanghai
933
Journalists from Beijing
463
Journalists from Guangdong
105
Journalists from Jiangsu
68
Journalists from Zhejiang
46
Journalists from Fujian
30
Journalists from Tianjin
16
Journalists from Sichuan
14
4) Analysis of specialty of media
Journalists of Internet
media
Journalists of Newspaper
11%
16%
48%
10%
Journalists of TV media
Journalists from
magazines
ChinaJoy Media Partner
15%
Journalists of Internet media
879
Journalists from magazines
297
Journalists of Newspaper
283
ChinaJoy Media Partner
199
Journalists of TV media
187
5) Times of reporting ChinaJoy
Journalists coming
for the first time
29%
50%
Journalists coming
for the third time
21%
Journalists coming
for the second time
Journalists coming for the first time
791
Journalists coming for the third time
339
Journalists coming for the second time
467
4. Analysis of basic information of visitors
The total number of the trade visitors for ChinaJoy 2007 had reached 14,873. 12,712 are from
China and 2,161 are from overseas.
29
1) Analysis of trade visitors
Total amount of
overseas trade
visitors
85%
15%
Total amount of overseas
trade visitors
2,161
Total amount of domestic
trade visitors
12,712
Total amount of
domestic trade
visitors
1.1) Proportion of domestic and overseas trade visitors
With the continuous promotion of the international popularity of ChinaJoy Expo, more
and more overseas enterprises begin to pay attention to ChinaJoy Expo, and the amount
of international trade visitors has increased year on year. The organizing committee of
ChinaJoy will keep enhancing the B2B function in future exposition so as to provide
participating enterprises and trade visitors at home and abroad more chances of
commercial cooperation.
85%
Total amount of
overseas trade
visitors
Total amount of
domestic trade
visitors
15%
Total
amount
of
overseas trade visitors
2,161
Total
amount
of
domestic trade visitors
30
12,712
1.2) Regional distribution of overseas visitors:
6%
7%
2%
1%
0%
0%
0%
2% 2% 1%
25%
29%
1%
0%
0%1% 2% 2% 2%
2%
8%
6%
Trade
Trade
Trade
Trade
Trade
Trade
Trade
Trade
Trade
Trade
Trade
Trade
Trade
Trade
Trade
Trade
Trade
Trade
Trade
Trade
Trade
Trade
visitors
visitors
visitors
visitors
visitors
visitors
visitors
visitors
visitors
visitors
visitors
visitors
visitors
visitors
visitors
visitors
visitors
visitors
visitors
visitors
visitors
visitors
from
from
from
from
from
from
from
from
from
from
from
from
from
from
from
from
from
from
from
from
from
from
Trade visitors from South Korea
609
Trade visitors from Japan
519
Trade visitors from Vietnam
173
Trade visitors from Singapore
142
Trade visitors from USA
136
Trade visitors from Thailand
136
Trade visitors from Philippine
47
Trade visitors from Australia
42
Trade visitors from Germany
37
Trade visitors from India
37
Trade visitors from Canada
37
Trade visitors from UK
37
Trade visitors from France
32
Trade visitors from Malaysia
26
Trade visitors from Colombia
26
Trade visitors from Indonesia
21
Trade visitors from Iran
16
Trade visitors from Greece
10
Trade visitors from Turkey
10
Trade visitors from Denmark
10
Trade visitors from Nepal
5
Trade visitors from Syria
5
31
South Korea
Vietnam
USA
Philippine
Germany
Canada
France
Colombia
Iran
Turkey
Nepal
Japan
Singapore
Thailand
Australia
India
UK
Malaysia
Indonesia
Greece
Denmark
Syria
1.3) Regional distribution of domestic trade visitors
Hunan province
Sichuan province
Anhui province
Hubei province
Fujian province
Guangdong province
Beijing
Shandong province
Liaoning province
Shannxi province
Shanxi province
Jiangsu province
Zhejiang province
Shanghai
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Shanghai
8,277
Beijing
1,365
Zhejiang province
1,311
Guangdong province
554
Jiangsu province
564
Fujian province
159
Shanxi province
104
Hubei province
104
Shannxi province
104
Anhui province
76
Liaoning province
66
Sichuan province
60
Shandong province
50
Hunan province
50
8,000
9,000
1.4) Analysis of commercial fields of trade visitor to the Expo
Research and Development
9%
39%
28%
Manufacturer
Others
8%
Sales
16%
Services
Research and Development
5,003
Sales
3,561
Manufacturer
1,992
Services
1,162
Others
995
32
1.4.1)
Analysis of Trade Visitors in Research and Development Fields
16%
MMORPG Online Game
Developer
Casual Game Developer
29%
Console Game Developer
19%
PC Game Developer
18%
18%
Mobile Game Developer
MMORPG Online Game Developer
1,467
PC Game Developer
937
Casual Game Developer
908
Mobile Game Developer
796
Console Game Developer
896
1.4.2)
Analysis of Trade Visitor in Sales Field
MMORPG Online Game Operating
Casual Game Operating
6%
5%
5%
Internet Content Distributor
22%
8%
9%
9%
11%
9%
4%
5%
7%
Software Distributor
PC Game Agency
Console Game Distributor / Agency
Internet Sales
Sales Channel
Mobile Game Operating
Consumer Electronic Sales
Computer Hardware Sales
Supermarket / Chain Store
MMORPG Online Game Operating
758
Internet Sales
373
Casual Game Operating
335
Sales Channel
328
Internet Content Distributor
324
Mobile Game Operating
300
Software Distributor
252
Consumer Electronic Sales
227
PC Game Agency
182
Computer Hardware Sales
168
Console Game Distributor / Agency
128
Supermarket / Chain Store
188
33
1.4.3)
Analysis of Trade Visitor in Manufacturer Business Fields
Software Publisher
Game Accessories
7%
13%
30%
Consumer Electronic Manufacturer
Mobile Phone Manufacturer
23%
4%
Internet Content Publisher
13%
10%
Manufacturing of Animation and
Films
Computer Hardware Manufacturer
Software Publisher
611
Internet Content Publisher
454
Game Accessories
258
Manufacturing of Animation and Films
253
Consumer Electronic Manufacturer
198
Computer Hardware Manufacturer
138
Mobile Phone Manufacturer
80
1.4.4)
Analysis of Trade Visitors in Services Fields
Website Managing
20%
Internet Cafe
12%
68%
ISP
Website Managing
789
Internet Cafe
136
1.4.5)
ISP
237
Analysis of Trade Visitors in Other Business Fields
35%
Packing Design and Marketing
Promotion
Venture Capital Investment
18%
Marketing Surey
47%
Packing Design and Marketing Promotion
461
Venture Capital Investment
183
34
Marketing Surey
351
1.5) Analysis of Job Title of the Trade Visitors
3%
4%
7%
1% 1%0 %
17%
13%
13%
9%
17%
0%1%
3%
7%
4%
Art Designer
Marketing Manager
Product Manager
Operations Manager
Marketing Analyst / Consultant
Educator
Financial Analyst
Content Authorization Specialist
Developer
President / General Manager / CEO
Sales / Marketing Staff
PR Manager
Buyer
Store Manager
VC
Investor
Art Designer
2,548
Developer
2,464
Marketing Manager
1,960
President / General Manager / CEO
1,892
Product Manager
1,392
Sales / Marketing Staff
1,046
Operations Manager
1,004
PR Manager
651
Marketing Analyst / Consultant
579
Buyer
431
Educator
373
Store Manager
152
Financial Analyst
152
VC
100
Content Authorization Specialist
73
Investor
58
1.6) Purpose of trade visitors
Domestic and overseas trade visitors came to ChinaJoy Expo with different commercial
purpose, and the data analysis of some major purpose of visiting is listed as follows:
Gather the Information of the Industry
4%
6%
Seeking Cooperation in Game Operation
28%
13%
Purchase Game Titles
Other
Technical Investigation
21%
Data Collection
14%
2%
5%
7%
Seeking for Cooperation in Game Developing
Seeking for Agency
To Invest
Gather the Information of the
4,092
Data Collection
Industry
35
3,162
Seeking Cooperation in Game
2,053
Seeking for Cooperation in
Operation
1,942
Game Developing
Purchase Game Titles
982
Seeking for Agency
955
Other
733
To Invest
659
Technical Investigation
296
1.7) Analysis of Scale of company of trade visitors (number of employee)
From 11 persons to 50
persons
22%
26%
Over 200 persons
Less than 10 persons
23%
23%
6%
From 101 persons to
200 persons
From 51 perosns to
100 persons
From 11 persons to 50 persons
3,855
From 101 persons to 200 persons
3,488
Over 200 persons
3,458
From 51 perosns to 100 persons
3,271
Less than 10 persons
950
1.8) Times of visiting ChinaJoy
First time visiting
ChinaJoy
31%
46%
23%
Second time
visiting ChinaJoy
Third time visiting
ChinaJoy
First time visiting ChinaJoy
6,855
Second time visiting ChinaJoy
3,388
Third time visiting ChinaJoy
4,629
Contact information of the organization committee of China Digital Entertainment Expo
& Conference
Organizer: Howell International Trade Fair Ltd.
Contact: Mr. Shawn Luan, Mr. Nick Yu
Address: 5A-601, Houxiandaicheng, No 16 Baiziwan road, Chaoyang district, Beijing, P.R.
China, 100022
Tel: +86-10-51659355
36
Fax: +86-10-87732633
Email: howell@howellexpo.com
37