Course Outline
Course Title
Information Technology: Application Software II
Unit Codes
D7CY35
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This unit is designed to enable canadidates to attain an advanced
level of proficiency in Information Technology. As such, it aims to
future develop the candidate’s knowledge of the theoretical
concepts, principles, boundaries and scope of IT applications. The
intention of the Unit is to develop in the candidate the importance
of the integration of complex information through the sharing of
information between applications and user and by use of advanced
features of software applications packages. Emphasis should be
placed throughout on creating active links to other software
application packages and especially to the internet.
Method of Teaching
Lectures, Computer Operation
Assessment
IT Project
On completion of this unit, the candidates should be able to:
1. Use advanced techniques of software applications packages
for automation
2. Use advanced techniques of software applications packages
for integration
3. Use data communications to share data with other users.
4. Use software application presentation tools.
Reading Lists
Scottish Qualifications Authority, “Information Technology:
Applications Software 2”, September 2004, China Modern
Economic Publishing House
1
Course Title
Business Accounting
Unit Codes
DE39 34
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
2 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This Unit is designed to provide candidates with an understanding
of the use of accounting information within a business
organisation. This is achieved in the first instance, by providing
candidates with the skills required to prepare basic financial and
management accounting reports. In addition, the Unit will also
provide candidates with the skills, knowledge and understanding to
enable them to interpret and use financial information for decision
making.
Method of Teaching
Lectures
Assessment
On completion of the Unit candidates should be able to:
1. Prepare basic financial accounting information.
2. Prepare basic management accounting information.
3. Identify the users of financial information and the decisions for
which they require this information.
4. Describe the various sources of finance available to an
organisation.
5. Assess the performance and financial position of a business.
Reading Lists
Scottish Qualifications Authority, “Business Accounting”,
September 2006, China Modern Economic Publishing House
2
Course Title
Business Law: An Introduction
Unit Codes
DE3E 34
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This Unit is designed to introduce the candidate to the framework
of law as it applies within the business environment. The Unit will
examine the courts and their role within the Scottish Legal System;
the contractual relationships between individuals; the contractual
relationships between individuals and businesses; and the
distinction between types of business relationships. It is primarily
intended for candidates who will require to have a cursory
knowledge of legal matters as it applies in the workplace.
Method of Teaching
Lectures
Assessment
On completion of this Unit, the candidate will be able to:
1. Describe the Scottish legal system and the
“Sources of Law”
2. Explain the law of contract
3. Distinguish the legal characteristics of the various
types of business organisations and relationships
Reading Lists
Scottish Qualifications Authority, “Business Law: An
Introduction”, September 2006, China Modern Economic
Publishing House
3
Course Title
Communication:
Communication
Unit Codes
DE3N 34
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This unit is about responding to and presenting complex business
communication.
Method of Teaching
Lectures
Assessment
On completion of the unit candidates should be able to:
1. Analyse complex written business information.
2. Produce complex written business documents.
3. Organise and participate in a formal meeting.
Reading Lists
Scottish Qualifications Authority, “Communication: Analysing and
Presenting Complex Communication”, September 2006, China
Modern Economic Publishing House
4
Analysing
and
Presenting
Complex
Course Title
Creating a Culture of Customer Care
Unit Codes
DJ42 34
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This unit is designed to enable the candidate to recognise, develop
and evaluate effective customer care within a work environment
appropriate to his/her needs. This unit will be relevant to
candidates wishing to enhance their knowledge and understanding
of a key area of importance and value in today’s world of work.
Method of Teaching
Lectures
Assessment
On completion of the Unit the candidate should be able to:
1. Establishing and maintaining relationships with customers.
2. Analyse the need for empowerment within a customer care
3. Evaluate a customer care strategy for an organisation.
Reading Lists
Scottish Qualifications Authority, “Creating a Culture of Customer
Care ”, September 2006, China Modern Economic Publishing
House
5
Course Title
Economic Issues: An Introduction
Unit Codes
DE3A 34
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This Unit introduces candidates to some basic issues in economics
with a particular emphasis on the business environment. The Unit
introduces candidates to the basic economic problem (i.e. the
allocation of resources) and how the consumer and other economic
agents address this problem. It also looks at how markets operate
and what can be done when the operation of these markets fail.
National Income is also considered.
Method of Teaching
Lectures
Assessment
On completion of this Unit, the candidate should be able to:
1. Explain the allocation of resources within the economy.
2. Explain the theory of National Income.
3. Explain and evaluate the role of government policy in the UK
market.
Reading Lists
Scottish Qualifications Authority, “Economic Issues: An
Introduction”, September 2006, China Modern Economic
Publishing House
6
Course Title
EconomicsⅠ: Micro & Macro Theory & Application
Unit Codes
DE3G 35
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This Unit is designed to build on a candidate’s introduction to
economics and expose them to microeconomic and
macroeconomic applications of theory. The Unit allows the
introduction of current issues in economics and provides an
opportunity for candidates to analyse and evaluate them.
Method of Teaching
Lectures
Assessment
On completion of the Unit candidates should be able to:
1. Explain costs and the market structure within which a firm
operates.
2. Evaluate the impact of unemployment and inflation.
3. Evaluate government use of revenue and expenditure.
Reading Lists
Scottish Qualifications Authority, “Micro & Macro Theory &
Application”, September 2006, China Modern Economic
Publishing House
7
Course Title
Information Technology: Applications Software 1
Unit Codes
D75X 34
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
his Unit is designed to enable students to use Information
Technology (IT) systems and applications independently to
support a range of information processing activities. The Unit is
designed to develop a broad knowledge of the theoretical concepts,
principles, boundaries and scope of IT applications. These
activities will be centred on using software applications packages
to meet complex information requirements while paying attention
to security and the needs of other users.
Method of Teaching
Lectures, Computer Operation
Assessment
On completion of the Unit the candidate should be able to:
1. Operate a range of IT equipment independently, giving attention
to security and to other users
2. Use a range of software application packages to meet complex
information requirements
Reading Lists
Scottish Qualifications Authority, “Information Technology:
Applications Software 1”, September 2006, China Modern
Economic Publishing House
8
Course Title
Managing People and Organisations
Unit Codes
DE3D 34
Major
Marketing
Number of Teaching Hours
80
Credit Point Value
2 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This Unit is designed to enable the candidate to gain an
understanding of the different approaches to managing an
organisation in today’s dynamic and complex business
environment. It will introduce the candidate whether intending
to or working in an administrative, commercial or management
role to current management theories to enable him/her to use
these to evaluate organisational effectiveness.
Method of Teaching
Lectures
Assessment
On completion of this Unit, the candidate will be able to:
1. Explain the nature of organisations.
2. Describe the factors that influence the motivation of both
individuals and groups perform effectively within the workplace.
3. Explain the meaning of management and describe the main
activities associated the role.
4. Describe the different approaches to organising people within
the workplace.
Reading Lists
Scottish Qualifications Authority, “Managing People and
Organisations”, September 2006, China Modern Economic
Publishing House
9
Course Title
Marketing Research Theory
Unit Codes
DG6T 34
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This Unit is designed to enable candidates to demonstrate an
understanding of the key theoretical concepts and ideas
underpinning marketing research. It is intended that the emphasis
will be on understanding rather than application. The candidate is
not required to undertake marketing research as part of this Unit.
This Unit is intended as an introduction to Marketing Research
Theory or as a precursor to more specialised marketing research
Units such as Marketing Research Applications.
Method of Teaching
Lectures,
Assessment
On completion of the Unit the candidate should be able to:
1. Explain the basic concepts and terms of marketing research.
2. Select and justify an appropriate qualitative research technique.
3. Design appropriate research instruments.
4. Select and justify an appropriate sampling technique.
Reading Lists
Scottish Qualifications Authority, “Marketing: An Introduction”,
September 2006, China Modern Economic Publishing House
10
Course Title
Marketing: An Introduction
Unit Codes
DE3C 34
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This Unit is designed to provide candidates with a basic
knowledge and understanding of marketing and the operations of a
marketing department within an organisation. The Unit also
introduces the candidate to the concept of marketing research and
explains the importance of research to the marketing process. This
is an introductory Unit which can also be studied by candidates
who may wish to progress to more specialised marketing units.
Method of Teaching
Lectures
Assessment
On completion of this Unit the candidate will be able to:
1. Explain the role of marketing in different types of organisations.
2. Explain the importance of different types of marketing research.
Reading Lists
Scottish Qualifications Authority, “Marketing: An Introduction”,
September 2006, China Modern Economic Publishing House
11
Course Title
Marketing: Practice
Unit Codes
DG6V 34
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
The Unit is designed to enable the candidate to evaluate the
marketing effort needed to achieve the organisation’s objectives.
Method of Teaching
Lectures
Assessment
On completion of the Unit the candidate should be able to:
1. Explain the product decisions of an organisation.
2. Explain how an organisation makes pricing decisions.
3. Explain the distribution decisions of an organisation.
4. Explain the external marketing communications of an
organisation.
Reading Lists
Scottish Qualifications Authority, “Marketing: An Introduction”,
September 2006, China Modern Economic Publishing House
12
Course Title
Using Software Applications Packages
Unit Codes
D85F 34
Major
Marleting
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This unit is designed to enable candidates to use an IT system and
software applications packages effectively and responsibly to
process a range of types of data. Activities will be centred on
applying a range of skills using more than one software
applications package. Candidates will learn how to integrate
different types of data from more than one application and how to
carry out searches in order to extract and present relevant
information from electronic data sources.
Method of Teaching
Lectures, Computer Operation
Assessment
On successful completion of the unit candidates will be able to:
1 Operate a range of IT equipment paying due attention to other
users
2 Use a range of software application packages effectively and
responsibly
3 Find information from suitable computer data sources.
Reading Lists
Scottish Qualifications Authority, “Using Software Applications
Packages”, September 2006, China Modern Economic Publishing
House
13
Course Title
Business with Marketing: Group Award Graded Unit 1
Unit Codes
DL1E 34
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This group award Graded Unit is designed to provide evidence that
the candidate has achieved the following aims of the HND
Business with Marketing:
1. provide the competencies required by employers of those
engaged in entry level administrative, managerial or commercial
positions in organisations
2. develop and apply a range of vocational knowledge and skills in
an integrated manner to the analysis of business situations
3. build on previously acquired transferable skills
4. adopt an innovative and creative approach to their work and be
able to respond quickly to the challenges posed by changes in the
business environment.
Method of Teaching
Lectures
Assessment
Closed book with seen case study.
Examination
Related Courses




Business Accounting
Economic Issues: An Introduction
Managing People and Organisations
Marketing: An Introduction
14
Course Title
Behavioural Skills for Business
Unit Codes
DE3L 35
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This Unit is designed to enable candidates to explain what
managerial behaviour in organisations involves and to analyse the
behavioural skills which managers need in order to manage their
own behaviour and to deal with others. It enables candidates to
recognise the skills which managers need in order to behave
effectively in situations which arise within a dynamic business
environment.
Method of Teaching
Lectures
Assessment
On completion of this Unit, the candidate will be able to:
1. Analyse the main aspects of managerial behaviour in
organisations.
2. Analyse behavioural skills used by managers.
3. Analyse techniques used by managers to manage themselves
and others.
Reading Lists
Scottish Qualifications Authority, “Behavioural Skills for
Business”, September 2006, China Modern Economic Publishing
House
15
Course Title
Business Contractual Relationships
Unit Codes
DE3F 34
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This Unit is designed to expand the candidates’ knowledge of the
law as it applies within the business environment. This specialist
Unit will examine consumer legislation, the agency relationship
and the law of obligations as it relates to the contractual
relationships between the business, their customers and their
employees.
Method of Teaching
Lectures
Assessment
On completion of this Unit, the candidate will be able to:
1. Describe the key statutory provisions relating to consumer
protection.
2. Identify and explain the law of agency.
3. Explain the key elements of the Law of Obligations.
Reading Lists
Scottish Qualifications Authority, “Business Contractual
Relationships”, September 2006, China Modern Economic
Publishing House
16
Course Title
Business Culture and Strategy
Unit Codes
DE3X 35
Major
Marketing
Number of Teaching Hours
80
Credit Point Value
2 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This Unit is designed to enhance the candidates’ understanding of
business strategy and how it can be developed and managed within
the culture of an organisation. It highlights the dynamic nature of
the business environment and the role that business strategy and
organisational culture can play in improving the long-term
performance of an organisation.
Method of Teaching
Lectures
Assessment
On completion of this Unit, the candidate will be able to:
1. Analyse the process by which management can assess the
current relationship between the organisation and its external
environment.
2. Assess the relationship between organisational culture and
organisational behaviour.
3. Explain the influence of business strategy on organisational
behaviour.
4. Explain how to manage a business strategy.
5. Analyse how to manage change within an organisation.
Reading Lists
Scottish Qualifications Authority, “Business Culture and
Strategy ”, September 2006, China Modern Economic Publishing
House
17
Course Title
Economics Ⅱ: The World Economy
Unit Codes
DE3H 35
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This Unit introduces the world economy, the main focus is the key
features of the global economic environment. It advances
economic concepts and allows candidates to develop their research
and analytical skills. The core economic issues that are focused on
in this Unit are trade, international payments, exchange rates and
economies undergoing change.
Method of Teaching
Lectures
Assessment
On completion of this Unit, the candidate should be able to:
1. Explain international trade and the role of trade organisations.
2. Analyse the balance of payments and exchange rate regimes.
3. Evaluate world economies.
Reading Lists
Scottish Qualifications Authority, “Economics 2: The World
Economy”, September 2006, China Modern Economic Publishing
House
18
Course Title
Information and Communication Technology in Business
Unit Codes
DE3K 35
Major
Marketing
Number of Teaching Hours
80
Credit Point Value
2 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This Unit is designed to allow candidates to develop competence
in identifying, evaluating, managing and presenting business
information to facilitate and influence decision-making. The Unit
requires that the candidate considers the role of information in the
decision-making process, evaluates data communications systems
and other new ICT innovations, uses planning and control tools for
project management and uses software application presentation
tools to present findings and recommend actions.
Method of Teaching
Lectures, Computer Operation
Assessment
On completion of the Unit the candidate should be able to:
1. Identify and evaluate the role of business information in
decision-making.
2. Describe and evaluate data communications systems and new
ICT innovations.
3. Plan project development work.
4. Schedule project development work using project management
software, to meet client needs.
5. Use software application presentation tools.
Reading Lists
Scottish Qualifications Authority, “Economics 2: The World
Economy”, September 2006, China Modern Economic Publishing
House
19
Course Title
International Marketing: An Introduction
Unit Codes
DG6M 34
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This Unit is designed to provide candidates with a basic
knowledge of the marketing techniques applicable to different
international markets.
Method of Teaching
Lectures
Assessment
On completion of the Unit the candidate should be able to:
1. Identify and explain the criteria used for international market
selection.
2. Evaluate the methods of accessing international markets.
Reading Lists
Scottish Qualifications Authority, “International Marketing:An
Introduction”, September 2006, China Modern Economic
Publishing House
20
Course Title
Marketing Research Applications
Unit Codes
DG6R 35
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
On completion of the Unit the candidate should be able to:
1. Conduct a qualitative research project.
2. Plan a research survey.
3. Process a research survey.
Method of Teaching
Lectures
Assessment
On completion of the Unit the candidate should be able to:
1. Conduct a qualitative research project.
2. Plan a research survey.
3. Process a research survey.
Reading Lists
Scottish Qualifications Authority, “Marketing Research
Applications”, September 2006, China Modern Economic
Publishing House
21
Course Title
Marketing Planning for a Domestic Market
Unit Codes
DG6P 35
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This Unit is designed to enable the candidate to evaluate the
current marketing environment and develop a marketing plan
suitable for the Domestic Market.
Method of Teaching
Lectures
Assessment
On completion of the Unit the candidate should be able to:
1. Explain the relationship between marketing analysis, marketing
strategy and marketing programmes.
2. Analyse the major components of a marketing audit.
3. Identify a strategy used to secure a competitive advantage.
4. Identify issues relevant in the design of the marketing plan.
5. Identify control systems for marketing planning.
Reading Lists
Scottish Qualifications Authority, “Marketing Planning for a
Domestic Market”, September 2006, China Modern Economic
Publishing House
22
Course Title
Preparing Financial Forecasts
Unit Codes
DE3J 35
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This Unit is designed to provide candidates with an understanding
of the use of Management Accounting Information within a
business organisation. This is achieved in the first instance, by
providing candidates with the skills required to prepare basic
management accounting reports. In addition, the Unit will also
enable candidates to learn the financial techniques used for making
decisions in relation to costing and budgeting, pricing and
investments.
Method of Teaching
Lectures
Assessment
On completion of the Unit candidates should be able to:
1. Prepare an operating statement.
2. Analyse costing data and provide information for
decision-making.
3. Analyse budgetary information and prepare a variance report.
4. Use investment and project appraisal techniques to assess the
viability of a project.
Reading Lists
Scottish Qualifications Authority, “Preparing Financial Forecasts”,
September 2006, China Modern Economic Publishing House
23
Course Title
Statistics for Business
Unit Codes
DE3M 35
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This Unit introduces candidates to the basic concepts of the
methods of descriptive statistics found in business. The Unit will
provide the underpinning knowledge and skills required to use
basic statistical and graphical techniques to address business
problems using appropriate IT software.
Method of Teaching
Lectures
Assessment
On completion of the Unit the candidate will be able to:
1. Demonstrate an understanding of statistical techniques for
collecting data.
2. Use statistical techniques to analyse and interpret data
3. Produce forecasts based on formalised procedures
Reading Lists
Scottish Qualifications Authority, “Statistics for Business
”, September 2006, China Modern Economic Publishing House
24
Course Title
Business with Marketing: Group Award Graded Unit 2
Unit Codes
DL1P 35
Major
Marketing
Number of Teaching
Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This group award Graded Unit is designed to provide evidence that the candidate has
achieved the following principal aims of the second year of the HND Business:
 The depth of understanding of core business issues. The first year of the HND
will provide students with a basic understanding of today’s key business issues and
problems. The second year of the HND will enable students to consider and
revisit these issues from a managerial perspective.
 The development of organisational and investigative skills. The HND will
further develop skills in planning and organising and require the students to
investigate in more depth business issues and problems.
 the wider range of competencies that a student can achieve
 develop competencies in a range of specialised areas of their choice in line with
their preferred career pattern
 provide a basis for future career and personal development
 build on previously acquired transferable skills
 Adopt an innovative and creative approach to their work and be able to respond
quickly to the challenges posed by changes in the business environment.
Method of Teaching
Project
Assessment
Business Accounting; Preparing Financial Forecasts
Economic Issues: An Introduction; Economics 1: Micro and Macro Theory and Application
Economics 2: The World Economy; Marketing: An Introduction
Managing People and Organisations; Business Culture and Strategy
Information and Communication Technology in Business; Using Software Application
Packages
Information Technology: Applications Software 1; Communication: Analysing and
Presenting Complex Communication
Behavioural Skills for Business; Business Law: An Introduction
Business Contractual Relationships; Statistics for Business
cottish Qualifications Authority, “Statistics for Business ”, September 2006, China Modern
Economic Publishing House
Reading Lists
25
Course Title
Business with Marketing: Group Award Graded Unit 3
Unit Codes
DL1T 35
Major
Marketing
Number of Teaching Hours
40
Credit Point Value
1 CP
Course Convenor
Ms. Xin Qiu (Doctor, Assistant Professor)
Dep: School of Economics
Phone: +86-27-50454816
E-mail: qiux@mail.whut.edu.cn
Subject Description
This group award Graded Unit is designed to provide evidence that
the candidate has achieved the following aims of the second year
of the HND Business with Human Resource Management:

develop and apply a range of vocational knowledge and skills
in an integrated manner to the analysis of business situations


the wider range of competencies that a student can achieve
The depth of understanding of core business issues. The first
year of the HND will provide students with a basic
understanding of today’s key business issues and problems.
The second year of the HND will enable students to consider
and revisit these issues from a managerial perspective
 build on previously acquired transferable skills
Adopt an innovative and creative approach to their work and be
able to respond quickly to the challenges posed by changes in the
business environment.
Method of Teaching
Examination
Assessment
 Business Culture and Strategy
 Behavioural Skills for Business
 Economics 1: Micro and Macro Theory and Application
 Economics 2: The World Economy
 Preparing Financial Forecasts
 Information and Communication Technology in Business
cottish Qualifications Authority, “Statistics for Business ”,
September 2006, China Modern Economic Publishing House
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