Michael V. Laric
Professor of Marketing and Co-Director, Center for Technology Commercialization
Department of Management and Marketing
EDUCATION AND PROFESSIONAL QUALIFICATIONS
Education
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Ph.D. Marketing, The City University of New York, New York, 1976.
MA Business, The Hebrew University of Jerusalem, Israel, 1971.
BA
Economics & Political Science, The Hebrew University of Jerusalem,
1968.
Academic Experience
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1998-present Professor of Marketing, Merrick School of Business University of
Baltimore
1997-present Co-Director, Center for Technology Commercialization
2001-2004 Division Director, Management & Marketing Division
Program Director, MS in Marketing and Venturing, started spring
Area Coordinator, Marketing Area, Acting Chair, Department of Marketing
Associate Dean, Merrick School of Business Acting Chair, Department of
Marketing
Program Director, MS in Marketing Director, Small Business Institute
Visiting Professor, Tel Aviv University, Recanati Graduate School of Business,
Tel Aviv, Israel
Assistant Professor, University of Connecticut, Storrs, CT
Assistant Professor, Rutgers - The State University of New Jersey, Newark, NJ
Lecturer, Baruch College, City University of New York, NY
Other Work Experience
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1995 – Present Worked with start-up companies and technologies from Federal
Labs through the Center for Technology Commercialization. These includes
Federal Labs like APL (Johns Hopkins University Applied Physics laboratory)
BARC (Beltsville Agricultural Research Center) Dahlgren (Naval Surface
Warfare Center, Dahlgren Division) Edgewood (Edgewood Chemical Biological
Center) Ft. Detrick (Fort Detrick, Frederick, Maryland) Indian Head (Naval
Surface Warfare Center Indian Head Division) NAS Pax (Naval Air Station,
Patvxant River) NASA (National Aeronautics and Space Administration)
NAWCWPNS (Naval Air Warfare Center Weapons Division - China Lake) NRL
(US Naval Research laboratory) NSA (National Security Agency) NSWC (Naval
Surface Warfare Center) NSWCC (Naval Surface Warfare Center, Crane
Division) NSWCCD (Naval Surface Warfare Center, Carderock Division)
NSWCDD (Naval Surface Warfare Center, Dahlgren Division) NSWCIH
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(dcmilitary.com- the Washington, D.C. Area Military Community) NSWC-IH
(dcmilitary.com- the Washington, D.C. Area Military Community) US Army
Research Laboratory Walter Reed (Water Reed Health Care System, Walter Reed
Army Medical Center)
1989 - 1997 Trainer/Consultant, Frost & Sullivan, New York, London, Paris,
Dusseldorf Developed and conducted management development seminars.
Presented to over 2,500 managers from European and global corporations
attended seminars in major European cities.
1985 - 1992 Trainer/Consultant, Data Tech Institute, NJ Developed and
conducted management development seminars. Presented to over 5,500 managers
from major US, European, and global corporations in cities spanning the US and
Canada, several times each month. Customized, in-house sessions were delivered
to numerous Fortune 500 staffs.
1965 – Present Consultant/Entrepreneur, ECOMARES International, Ltd.
Conducted economic and marketing studies, workshops, and training for various
organizations. Sample clients:
o Canada: American Express, Canadian Tires Acceptance Corporation,
LaBatt Beer
o Great Britain: Frost & Sullivan, BOC Ltd., and others.
o Israel: Bank Leumi, Dan Hotels, IDC Industries Development
Corporation, Israeli Hotel & motel Owners Association, Omega Tours,
and others.
o Maryland: Antiques Affairs, AquaFlo, CSX Corporation, Design and
Funding Inc., Merritt S&L, SSPB & W P.A., Ohmeda, Steven S. Goodwin
Realty, and others.
o New Jersey: AT&T, Data Tech Institute and Risk Analysis Corporation
o California: Raco, Osborne Computers
o New York: Bankers Trust, Chase Manhattan
o Connecticut: Elmer Perkins, Energy Audits, Heublein, Import Tires
international, People's Savings and Loan and the West End Neighborhood
of Hartford in
o Virginia: GTSI
o Washington, DC: The Census Bureau,
1972 - 1974 Senior Economist, Risk Analysis Corporation, Alpine, New Jersey
Responsible for conducting cost/benefit analysis and data collection for multimillion dollar transportation projects for Government clients. Supervised and
guided economists in charge of the data collection.
1971 - 1972 Assistant Buyer, Government of Israel Supply Mission New York,
New York,
Responsible for issuing requests for bids, negotiating bid terms, letters of credit
and shipping for a variety of feed grains. Wheat, sorghum, barley, and other feed
grains were purchased in ship-load quantities.
1968 - 1971 General Manager, Gallia Laundries, Ltd., Jerusalem, Israel
Responsible for operations and supervising shift managers in a 150 person
laundry. Hotels, major hospitals, restaurants and over 10,000 individuals were
among the clients. Responsibilities included negotiations of contract terms with
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large clients, hiring and retention of supervisors, and all marketing operations.
1966 - 1968 Co-Owner, G-M-A Publishing, Jerusalem, Israel Responsible for
publication of reading and learning materials.
1965 – 1966 Statistician, Central Bureau of Statistics, Government of Israel,
Compiled data for the "Consumer Price Index, and developed an "Inputs price
index" for the Hospitality industry.
1962 – 1965 Sergeant, Israel Defense Forces, compulsory service, infantry,
served an additional 10 months, following the war in 1967, as a noncommissioned-officer, w/Captain rank.
PROFESSIONAL DEVELOPMENT
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2004 – New Product Development Professional – re-certified for 3 years.
2001 – New Product Development Professional – Charter certification
2001 – University System of Maryland Department Chairs Workshop
1992-1995 Attended all AACSB conferences
1992 – AACSB – Associate Deans Seminar
1989 – 1997 Frost and Sullivan - Conducted Management Development Seminars
for Practicing Marketing Professionals
1985 – 1992 Data Tech Institute - Conducted Management Development
Seminars for Practicing Marketing Professionals
INSTRUCTION RELATED ACTIVITY
Courses Taught (title)
Undergraduate Courses:
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Marketing Management
Cost Accounting
Opportunity Assess Development Product Development
Entrepreneurial Organization Planning
New Venture Industry Analysis
Honors Projects Thesis
Internship: Management
Independent Study: Management
Independent Study: Marketing
MKTG 301
ACCT 306
ENTR 320
ENTR 320
MKTG 450
MKTG 494
MGMT 495
MGMT 499
MKTG 499
Graduate Courses:
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Marketing Management
Organizational Creation and Growth
Entrepreneurship
Opportunity Analysis
Product Development and Management
MKTG
MKTG
MGMT
MKTG
MKTG
504
640
760
762
770
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Marketing Field Project
Marketing Practicum
Independent Study
Individual Research
MKTG
MKTG
MKTG
MGMT
790
796
799
799
OTHER ACTIVITY AND ACCOMPLISHMENTS RELATED TO
INSTRUCTION (Provide date and description)
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2004 – New Product Development Professional – re-certified for 3 years, through
2007. 2001 – New Product Development Professional – Charter certification
RESEARCH AND PUBLICATIONS
Refereed Journal Articles
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D - Laric, Michael V. , (2005), "History, Types and Process of Hatching New
Business in Incubators (the 'B4B' Genus of the 'B2B' World): Issues and
Opportunities„" Journal of Business and Behavioral Sciences, Fall, Vol. 13,
Number 1, pp. 85-102
D - Laric, Michael V. and Dennis A. Pitta, (2004), "Value Chain in Health Care
Marketing," Journal of Consumer Marketing, Vol. 21, No. 7, pp 451-464
D - Pitta, Dennis A., Frank Franzak and Michael Laric, (2003), "Privacy and One
to One /marketing Resolving the Conflict," Journal of Consumer Marketing, Vol.
20, Number 7, 616-629
D - Palumbo, Franklin and Michael V. Laric (1995), "A Pharmaceutical
Marketing Plan for the 21st Century," Journal of Pharmaceutical Marketing &
Management, 10 No 3,4
D - Tucker, Lewis, Michael V. Laric and Dan McCann (1991), "The Role of
Marketing Research in Securing a Certificate of Need for a New Renal Transplant
Facility," Journal of Health Care Marketing, 11 (June) 63-70.
L - Laric, Michael V. and Lewis R. Tucker (1982), "Toward Greater
Responsiveness in Marketing Education: A Social Marketing Framework,"
Journal of Marketing Education, (fall), 8-14.
D - Hempel, Donald J., Michael V. Laric and Lewis R. Tucker (1982),
"Information Based Consumer Strategy: Some Problems and Opportunities,"
Journal of Consumer Affairs, Vol. 16 (winter), 347-361.
D - Hempel, Donald J., Michael V. Laric and Lewis Mandell (1982), "Vertical
Performance Management: Strategic
Implications for Financial Services," Journal of Business and Economics, Vol. 34
(spring), 13-19.
D - Laric, Michael V. and Dan Sarel (1981), "Consumer (Mis) Perception and
Usage of Certification Marks, 1972 and 1980: Did public Policy Have an
Impact?" Journal of Marketing, Vol. 45 (summer), 136-142.
L - Laric, Michael V. (1981), "Raising Students' Interest and Enthusiasm in the
Marketing Management Class: A Simulation Game Approach," Journal of
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Experiential Learning and Simulation, Vol. 2 (winter), 193-203.
D - Laric, Michael V. (1980), "Pricing Strategies in Industrial Markets," European
Journal of Marketing, Vol. 14 (Number 4/5), 303-321.
D - Hempel, Donald J. and Michael V. Laric (1980), "The Impact of New
Technology and Deregulation on Financial Services," Quarterly Statements,
(winter), 3-9.
L - LaPlaca, Peter J., Michael V. Laric and Lewis R. Tucker, Jr. (1980), "Video
Tapes as a Dimension of Instructional Technology: A Case Study," Journal of
Marketing Education, Vol. 2 (April), 64-73.
D - Hempel, Donald J., Michael V. Laric and Lewis R. Tucker, Jr. (1980),
"Toward More Responsive and Effective Consumer Protection: Applying A
Social Marketing Strategy Approach in Connecticut," New England Journal of
Business and Economics, Vol. 8 (fall), 47-61.
D - Jain, Subhash C. and Michael V. Laric (1979), "Pricing Strategies in
Industrial Markets, "Industrial Marketing Management, Vol. 8 (January) 75-83.
D - LaPlaca, Peter J. and Michael V. Laric (1979), "Community Attitude
Measurement: Social Applications of Marketing Research, "European Research,
Vol. 7, 122-129.
D - Laric, Michael V. and Lewis R. Tucker (1979), "Toward Greater
Responsibility in Higher Education: The Case for a Responsible Marketing
Curricula in Connecticut," New England Journal of Business and Economics, Vol.
6 (fall), 15-31.
D - Jain, Subhash C. and Michael V. Laric (1979), "A Model for Purchasing
Strategy," Journal of Purchasing and Materials Management, Vol. 15 (fall), 2-7.
D - Hempel, Donald J. and Michael V. Laric (1979), "The Impact of New
Technology and Deregulation on Financial Services," The Examiner, Vol. 4
(summer), 2-7.
D - Lade, Michael V. and Lewis R. Tucker (1977), "Public Discontentment with
Advertising: Economic Ignorance or Misinformation?" Business and Society,
Vol. 17 (fall), 27-34.
D - Laric, Michael V. and Lewis R. Tucker (1977), "The Issue of Fairness: How
Do Economists Treat Advertising?" Journal of Advertising, Vol. 6 (fall), 25-29.
Books
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P - Laric, Michael V. and M. Ronald Stiff (1988), Marketing Management:
Analysis Using Spreadsheets, (Englewood Cliffs, NJ: Prentice Hall, Inc.)
L - Laric, Michael V. and M. Ronald Stiff (1986), Twin Exercises For Marketing:
Exercises for Principles of Marketing, to Accompany Philip A. Kotler and
Armstrong, Principles of Marketing, (Englewood Cliffs, NJ: Prentice Hall, Inc.)
L - Laric, Michael V. and M. Ronald Stiff (1986), Twin Exercises For Marketing:
Exercises for Principles of Marketing, A Teachers' Manual to Accompany Philip
A. Kotler and Armstrong, Principles of Marketing, (Englewood Cliffs, NJ:
Prentice Hall, Inc.)
L - Laric, Michael V. and M. Ronald Stiff (1986), Lotus For Marketing: Exercises
for Principles of Marketing, A Teachers' Manual to Accompany Philip A. Kotler.
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Principles of Marketing, (Englewood Cliffs, NJ: Prentice Hall, Inc.)
P - Laric, Michael V. and M. Ronald Stiff (1986), Using the IBM PC/XT for
Marketing and Business Planning, (Englewood Cliffs, NJ: Prentice Hall, Inc.)
P - Laric, Michael V. and M. Ronald Stiff (1985), Marketing Y Ventas Con
LOTUS 1-2-3, Technicas Commerciales Para Su Microordenador (Madrid, Spain:
Anaya Multimedia) Spanish translation of Lotus 123 for Marketing and Sales,
listed below.) Includes a diskette with spreadsheet models
P - Laric, Michael V. and M. Ronald Stiff (1984), Lotus 1-2-3 for Marketing and
Sales, (Englewood Cliffs, NJ: Prentice Hall,Inc.) includes a diskette with
spreadsheets models. This Book was favorably reviewed in the Journal of
Marketing Research, Book Review Section, (Vol. XXII (February 1985), 97-102,
and in Journal of Sales and Sales Management, and several syndicated columns of
personal-computer journalists.
P - Laric, Michael V. and M. Ronald Stiff (1984), Multiplan for the Commodore
64 Computer, (Dubuque, Iowa: William C. Brown Publishers) includes a diskette
with spreadsheets models.
P - Stiff, David L., Michael V. Laric and M. Ronald Stiff (1984), Multiplan for
Macintosh with Microsoft Chart, (Dubuque, Iowa: William C. Brown Publishers)
includes a diskette with spreadsheets models.
P - Laric, Michael V. and M. Ronald Stiff (1984), Multiplan for Marketing and
Sales, (Englewood Cliffs, NJ: Prentice Hall, Inc.) includes a diskette with
spreadsheets models.
P - Laric, Michael V. and M. Ronald Stiff (1984), VisiCalc for Marketing and
Sales, (Englewood Cliffs, NJ: Prentice Hall, Inc.) includes a diskette with
spreadsheets models.
P - Laric, Michael V. and M. Ronald Stiff (1984), Multiplan for the IBM Personal
Computer, (Dubuque, Iowa: William C. Brown Publishers) includes a diskette
with spreadsheets models
P - Laric, Michael V. and M. Ronald Stiff (1984), Multiplan for the Apple II and
Ile Computers, (Dubuque, Iowa: William C. Brown Publishers) includes a
diskette with spreadsheets models
P - Desautels, Edouard J., Michael V. Laric and M. Ronald Stiff (1983),
SuperCalc and SuperCalc2: Home and Business Applications, (Dubuque, Iowa:
William C. Brown Publishers) includes a diskette with spreadsheets models.
P - Desautels, Edouard J., Michael V. Laric and M. Ronald Stiff (1983),
SuperCalc for the Apple 11+ and He Computers, (Dubuque, Iowa: William C.
Brown Publishers) includes a diskette with spreadsheets models.
P - Desautels, Edouard J., Michael V. Laric and M. Ronald Stiff (1983),
SuperCalc for the IBM Personal Computer, (Dubuque, Iowa: William C. Brown
Publishers) includes a diskette with spreadsheets models.
Monographs
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P - Laric, Michael V. (1990) Spreadsheets for Marketing, Sales Analysis and
Forecasting, (A Workbook for Management Development Seminar, 239 pages)
includes a diskette with spreadsheets models
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P - Jain, Subhash C. and Michael V. Laric, eds. (1978), Strategic Planning for
Growth Management, (Hartford, CT: American Marketing Association).
P - Laric, Michael V. (1987) Lotus 123 for Marketing, Sales Analysis and
Forecasting, (A Workbook for Management Development Seminar, 199 pages)
includes a diskette with spreadsheets models
P - Laric, Michael V. and Lewis R. Tucker (1977), "The Making of a
Conference," Proceedings in Lewis R. Tucker and Michael V. Laric (eds.),
Implementing Strategic Planning in Marketing, (Hartford, CT: American
Marketing Association)
P – Laric, Michael V. and Peter J. LaPlaca, (1976), "the West End Neighborhood
of Hartford," (Hartford, CT: The West End Neighborhood)
Chapters in Books
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L - Laric, Michael V. and Elif Soyledir, (2002,) "Link Marketing Plans to Career
Aspirations (or: How to Increase Students' Critical Thinking, Communications
Skills and Career Preparedness in A Marketing Analysis Course," Lamb, Hair and
McDaniel (eds.) Great Ideas for Teaching Marketing. 6th Edition
D - Michael V. Laric (1998) "Experience price Spreadsheet Example," in F.
Robert Dwyer and John F. Tanner Business Marketing, Chapter 14.
Articles in Books
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D- Palumbo, Franklin and Michael V. Laric (1996), "A Pharmaceutical Plan for
the 21st Century," in Mickey Smith (ed.) Pharmaceutical Plan for the 21st
Century, New York:
P- Laric, Michael V. and Lewis R. Tucker (1977), "The Making of a Conference,"
in Lewis R. Tucker and Michael V. Laric (eds.), Implementing Strategic Planning
in Marketing, (Hartford, CT: American Marketing Association), 1-5.
P - Laric, Michael V. and Lewis R. Tucker (1977), "Some Do's and Don'ts for
Future Conferences," in Lewis R. Tucker and Michael V. Laric (eds.),
Implementing Strategic Planning in Marketing, (Hartford, CT: American
Marketing Association), 97-101.
Refereed Proceedings
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D-_Laric, M. (2007), "Vertical Performance Measurement for Business
Incubators: Issues and Opportunities for Business Incubation "Proceedings of the
Northeast Decision Sciences Institute, Baltimore, Maryland,_(March) in print
D – Laric, Michael V., Peter Lynagh and Sara M. Bruszewski, (2007), "Internet
Marketing and, Integrated Marketing Communications: A Two-Step Approach to
Building Strong Relationships, " in the 14th International Conference of the
American Society of Business and Behavioral Sciences, Las Vegas,
NV_February_in print
D-_Amadei, Rafael; Manfred Brauchle, Michael V. Laric, and Dennis A. Pitta,
(2007), "Consumer Concerns for Health Care Information Privacy: A
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Comparison between Chile and the US" The Second International Conference on
Strategic Management in Latin America, Santiago, Chile January 4-5.
D-Lade, M. Azriel, J. (2006), "Toward A Conceptual Paradigm for Hatching
Businesses in Incubators: The Application of Agency, Resource Dependency and
Stewardship Theories" Proceedings of the International Management
Development Association, Sarajevo, Bosnia-Herzegovina„(June)
D- Laric. Michael V. Dennis A. Pitta, and Lea Prevel Katzanis (2006), "Consumer
Concerns for Health Care Information Privacy: A Cross Cultural Perspective": in
Proceedings of the International Management Development Association,
Sarajevo, Bosnia-Herzegovina,_(June)
D – Laric, Michael V., and Peter Lynagh (2006), "Integrated Marketing
Communications and the Role of Search Engines" in the 13th International
Conference of the American Society of Business and Behavioral Sciences, Las
Vegas, NV, February
D – Laric, Michael V., Peter Lynagh and Fulya Ozel (2005), "Global Strategies
For Promoting and Distributing New Products to the Changing Female
Consumer," in the 8" International Conference of the American Society of
Business and Behavioral Sciences, London, August 5-8, in print.
D- Laric. Michael V. Dennis A. Pitta, and Lea Prevel Katzanis (2005), "Consumer
Concerns for Health Care Information Privacy: A Cross Cultural Perspective," in
the 8TH International Conference of the American Society of Business and
Behavioral Sciences, London, August 5-8, in print
D - Laric, M. Azriel, J. (2005), "Toward A Conceptual Paradigm for Hatching
Businesses in Incubators: The Application of Agency and Stewardship Theories"
Proceedings of the International Conference of Small Business, Washington DC
(June)
D - Lynagh, Peter M. Mollie Lauryssen, William Grazer and Michael V. Laric,
(2005), "Creating Consumer Value Through Integrated Marketing
Communications, New Product Planning and Supply-Chain Management" the
12th Annual Conference of the American Society of Business and Behavioral
Sciences, Las Vegas, NV, February
D - Laric, Michael V. (2005), "Hatching New Business in Incubator: the '134B'
Genus of the `132B' World" the 12th Annual Conference of the American Society
of Business and Behavioral Sciences, Las Vegas, NV, February
D - Lynagh, Peter M. William Grazer and Michael V. Laric, (2004), "The
Changing Role of the Female Consumer and the Need for Dynamic Integrated
Marketing Communications" the 11th Annual Conference of the American
Society of Business and Behavioral Sciences, Las Vegas, NV, February
P - Laric, Michael and Lanny Herron, (2004), "Technology Transfer, Incubators
and Commercialization: A Case Study of Business Students helping Innovation in
Maryland: US Association of Small Business and Entrepreneurship
L - Laric, Michael and Lanny Herron, (2003), "Technology Transfer, Incubators
and Commercialization: A Case Study of Business Students helping Innovation in
Maryland: US Association of Small Business and Entrepreneurship
L - Laric, Michael and Lanny Herron, (2003) "A Decade of Experiential
Entrepreneurship Education: Opportunities In Commercializing Technology
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Eastern Academy of Management
D - Laric, Michael and Lanny Herron, (2001) "Enhancing Technology Transfer
Programs Using the Mind to Market (M2) Paradigm," Proceedings, Marketing
Management Association
P - Laric, Michael V. (1987), "A Pricing Strategy for Industrial Marketing,"
Proceedings, the First Annual Conference on Pricing, (New York), 133-145.
P - Laric, Michael V. (1986), "Sales Management and the Personal Computer," in:
American Marketing Association's Winter Educators Conference Proceedings,
(St. Petersburg, FL)
D - Laric, Michael V. and Dennis A. Pitta (1986), "Professional Sales Promotion
and Practice Building Opportunities," Proceedings, American Academy of
Advertising, Proceedings, (Denver, CO), 73-76.
Laric, Michael V. and Dennis A. Pitta (1985), "Practice Building in Professional
Services: A Sales Promotion Paradigm," Proceedings of the Academy of
Marketing Science,
D - Bitner, Lois S. and Michael V. Laric (1979), "Innovativeness: A Benefit and a
Problem to Marketing Managers," Proceedings, Southeast Conference, American
Institute of Decision Sciences, 190-196.
D - Laric, Michael V. (1978), "Strategic Planning or Else...," in Subhash C. Jain
and Michael V. Laric, eds. Strategic Planning for Growth Management, (Hartford,
CT: American Marketing Association) 4-10.
P - LaPlaca, Peter J. Michael V. Laric and Lewis R. Tucker, Jr. (1977), "New
Technology and the Marketing of a Marketing Department: The Case for Video
Tapes," Proceedings, Northeast Conference of the American Institute of Decision
Sciences, 192-195.
D - Laric, Michael V. and Lewis R. Tucker, eds. (1977), Implementing Strategic
Planning in Marketing, (Hartford, CT: American Marketing Association).
L - Laric, Michael V. and Dennis A. Pitta (1984), "Sales Promotion: A Neglected
Opportunity for Advertising Educators," in Donald R. Glover (ed.) Proceedings,
American Academy of Advertising, (Denver, CO), 73-76.
Laric, Michael V. and Lewis R. Tucker (1979), "Advertising Education in the
70's: The Industry's Viewpoint," in: Steven E. Permut ed.: Advances in
Advertising Research and Management, Proceedings of the 1979 Annual
Conference of the American Academy of Advertising, (New Haven, CT:) 19-24.
D - Laric, Michael V. and Lewis R. Tucker (1979), "Dealing with the Marketing
and Physical Distribution Interface," in Howard S. Gitlow and Edward W.
Wheatley (eds.), Developments in Marketing Science, Miami, FL: Proceedings of
the Third Annual Conference of the Academy of Marketing Science, 1979,
(Miami Beach, Florida), 388-393.
D - Hempel, Donald J. and Michael V. Laric (1979), Marketing Productivity
Analysis: Strategic Planning for Consumer Services," in 0. C. Ferrell, Stephen W.
Brown and Charles W. Lamb, Jr. (eds.), Conceptual and Theoretical
Developments in Marketing, (Chicago, IL: Proceedings of the First Marketing
Theory Conference of the American Marketing Association, (Phoenix, Arizona),
554-566.
D - Laric, Michael V. and Lewis R. Tucker (1978), "What Basic Economics Texts
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say About Advertising," in: Gordon E. Miracle (ed.), Sharing for Understanding,
Proceedings of the 1978 Annual Conference of the American Academy of
Advertising, (Minneapolis, Minnesota), 24-28.
D - Laric, Michael V. (1977), "Advertising Messages in the Seventies: Theme,
Design and Research," in: Gordon E. Miracle (ed.), Sharing for Understanding,
Proceedings of the 1977 Annual Conference of the American Academy of
Advertising, (East Lansing, MI:), 102-103.
D - LaPlaca, Peter J. and Michael V. Laric (1977), "The Community as a Product:
An Application of Marketing Technology to Community Development,"
Proceedings, Northeast Conference of the American Institute of Decision
Sciences, 91-95.
D - Laric, Michael V. and Lewis R. Tucker (1977), "The Making of a
Conference," Proceedings in Lewis R. Tucker and Michael V. Laric (eds.),
Implementing Strategic Planning in Marketing, (Hartford, CT Chapter of the
American Marketing Association), 1-5.
D - Laric, Michael V. and Lewis R. Tucker (1977), "Some Do's and Don'ts for
Future Conferences," Proceedings in Lewis R. Tucker and Michael V. Laric
(eds.), Implementing Strategic Planning in Marketing, (Hartford, CT Chapter of
the American Marketing Association), 97-101.
Laric, Michael V. and Lewis R. Tucker, Jr. (1976), "Copy writing and Social
Accountability: The Concept Testing Panel Approach, " Proceedings, (Atlanta,
GA: Proceedings of the 1976 Annual Conference of the American Academy of
Advertising, Austin, Texas), 134-136.
D - Hempel, Donald J. and Michael V. Laric, (1976), "A Total Performance
System for Evaluating Marketing Productivity in Consumer Service Industries,"
Proceedings of the 59th International Marketing Conference of the American
Marketing Association, (Los Angeles, California), 73-78.
D - Laric, Michael V. and Lewis R. Tucker, Jr., (1976), "Advertising and Social
Responsibility, " Proceedings of the 1976
Annual Conference of the American Institute of Decision Sciences, (San
Francisco, California), 594-597.
D - Hempel, Donald J., Michael V. Laric and Lewis R. Tucker, Jr. (1976), "A
Program For Orienting Community and Corporate Planners to the Development
and Use of Social Indicators (POCCPSI)," Proceedings of the 1976 Conference of
the New England Business and Development Association, 115-125.
D - LaPlaca, Peter J., Michael V. Laric and Lewis R. Tucker, Jr. (1976), "Urban
Renewal and Marketing Research: A Case Study," Proceedings of the 1976
Conference of the New England Business and Development Association, 126135.
D - Bernstein, Samuel J. and Michael V. Laric (1974), "Urban Simulation
Models," Proceedings, (Jerusalem, Israel: ILTAM International Seminar on
Computers and Public Administration, 1974 (Jerusalem, Israel), 183-235.
D - Bernstein, Samuel J. and Michael V. Laric (1974), "Planning Politics and
Administration: The Search for Common Ground," Proceedings, (Syracuse, NY:
Annual Meeting of the American Society of Public Administration, 1974
Syracuse, New York), 1-17.
Presentations without Proceedings
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D - Laric, Michael V. and Lanny Herron (2003), "Technology Transfer,
Incubators and Commercialization: A Case Study of Business Students helping
Innovation in Maryland," to the US Association of Small Business and
Entrepreneurship, Hilton Island, SC January
D - Laric, Michael V. and Lanny Herron (2003), "From Torpedoes (via Ivy
Tower) to The Market Place: A Case of Technological Entrepreneurship, A
Special Panel, including people from NSF, Maryland TEDCO, ETC, US Navy
Indian Head, and others to the US Association of Small Business and
Entrepreneurship, Hilton Island, SC January 2003
L - Laric, Michael V. and Lanny Herron (2003), "A Decade Of Experiential
Entrepreneurship Education: Opportunities In Commercializing Technology," to
the Eastern Academy of Management, Baltimore, MD may 2003
D - Laric, Michael V. and Lee Richardson, (2004), "A Business and Industry
Approach to Tackling the Obesity Challenge in Maryland: A Marketing
Opportunity Analysis," to a special UB presentation of the Obesity Initiative,
February, 2004
D - Laric, Michael and Lanny Herron, (2001) "Enhancing Technology Transfer
Programs Using the Mind to Market (M2) Paradigm," Proceedings, Marketing
Management Association
D - Laric, M. V. (2001) "Innovation, Customer Loyalty and Your Profits,"
presented to the fall 2001 Meeting of internet entrepreneurs organized by First
Financial in Turf Valley, Ellicott MD. November 2001
P - Laric, Michael V. and Dan Sarel, (1979), "Meeting the Competitive challenge:
A Search for New Sales Strategies in Xerox," Presented to the Annual National
Meeting of the American Association of Decision Sciences, New Orleans, 1979
Laric, Michael V. and Ruth B. Smith (1992), "The Effect of Third Party Payors
on the Elderly Quality of Life" Presented to the Fourth Annual Quality of Life
Meeting, Washington, DC.
P - Laric, Michael V., (1979), "Product Management: Mission Impossible,"
Presented to the Annual Meeting of the Product Development and Management
Association, Washington, DC 1979.
L - Laric, Michael V. and Jay Zif, (1979), "Using A Simulation Game in Product
Management Courses," Presented to the Annual Meeting of the Product
Development and Management Association, Washington, DC 1979.
P - Hempel, Donald J. and Michael V. Laric (1979), "A Paradigm for Services
Strategy Formulation," Presented to the Annual Meeting of the American
Association of Decision Sciences, New Orleans, 1979.
D - Laric, Michael V. (1978), "New Product Planning: The Case for Concept
Pretesting," Presented to the Annual Meeting of the Product Development and
Management Association, Boston, 1978.
D - Laric, Michael V. and Peter J. LaPlaca (1978), "Opening A New StoreHardee's," Presented at the American Association of Decision Sciences, New
Orleans, 1979.
D - Laric, Michael V. and Peter J. LaPlaca (1978), "Community Attitude
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Measurement: Social Application of Marketing Research," Presented to the
European Society of Opinion and Marketing Research, 1978 Int'l Congress,
London, 1978.
D - Laric, Michael V. (1978), "New Product Planning: The Case for Concept
Pretesting," Presented to the Annual Meeting of the Product Development and
Management Association, Boston, 1978.
D - Laric, Michael V. and Peter J. LaPlaca (1978), "Opening A New StoreHardee's," Presented at the American Association of Decision Sciences, New
Orleans, 1979.
D - Laric, Michael V. and Peter J. LaPlaca (1978), "Community Attitude
Measurement: Social Application of Marketing Research," Presented to the
European Society of Opinion and Marketing Research, 1978 Int'l Congress,
London, 1978.
D - Laric, Michael V. (1978), "Strategic Planning or Else...," Proceeding, in
Subhash C. Jain and Michael V. Laric, eds. (1978), Strategic Planning for Growth
Management, (Hartford, CT: American Marketing Association) 4-10.
D - LaPlaca, Peter J. Michael V. Laric and Lewis R. Tucker, Jr. (1977), "New
Technology and the Marketing of a Marketing Department: The Case for Video
Tapes," Proceedings, Northeast Conference of the American Institute of Decision
Sciences, 192-195.
D - Laric, Michael V. (1976), New Product Planning: The Case for Concept PreTesting,. a Methodology for Evaluating the Effects of a Concept's Execution on
Respondent's Preferences (New York, NY: City University of New York,).
D - Laric, Michael V. (1976), "Advertising and Government Regulation,"
Presented to the American Academy of Advertising, Minneapolis, 1976.
D - Laric, Michael V. (1976), "Advertising and Social Responsibility," Presented
to a special conference on Business and Social Responsibility, Barney House,
East Hartford, 1976.
Other Publications
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D - Laric, Michael V. (2006), "Mind Manager 6," A Software Review in Journal
of Consumer Marketing, Vol
P - Laric, Michael V. (2004) "The case for 'clicks-and-mortar' Incubators," The
Daily Record, Baltimore, January 30, p. 3
P - Laric, Michael V. (2003) ''Catapulting entrepreneurs to success, The Daily
Record, Baltimore, May 30, p 3.
P - Laric, Michael V. (2002) "Baltimore area's potential for technology transfer
can lead to," The Daily Record, Baltimore, December 14, p. 3
P - Laric, Michael V. (2002) "Microsoft Office XP: A review," in Journal of
Consumer Marketing,
D - Laric, Michael V. (2002) "Innovate through Loyalty: Your EDGE to
Profitability," in Net Exchange, Vol. 1, No. 2_pp 56 (March)
D - Laric, Michael V. and Shai S. Laric, (1998), "Microsoft Office for the Small
Business," A Software Review in Journal of Consumer Marketing, Vol 15 (3) pp.
306-313
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D - Laric, Michael V. (1998), "Microsoft Team Manager," A Software Review in
Journal of Consumer Marketing, Vol. 15 (2) pp. 206-209
D - Laric, Michael V. (1997) New Venture and Indust"), Analysis, (Course
materials for our new Marketing 450 Class (200 pp). A book contract will be
sought for these materials.
D - Laric, Michael V. and Shai S. Laric, (1996), "Microsoft Office," A Software
Review in Journal of Consumer Marketing, Vol. 10 (2) ??
D - Laric, Michael V. (1996) Microsoft Office for Marketing, Sales Analysis and
Forecasting, (London, UK: Frost and Sullivan, Inc. 220 pages, A Workbook for
Management Development Seminar)
D - Laric, Michael V. (1996), "Daytimer Organizer For Windows 2," A Software
Review in Journal of Consumer Marketing, vol. 13 (2) PP 52-53
D - Laric, Michael V. (1996), "Norton Navigator, Norton Utilities and Norton
Anti-Virus for Windows 95," A Software Review in Journal of Consumer
Marketing, (In print).
L- Laric, Michael V. (1996), "Assessment of the MBA Program," presented at the
American College Personnel Administrators, 1996 Annual Meeting, Baltimore,
MD.
D - Laric, Michael V. (1995), "Product Management, by Donald Lehmann and
Russell S. Winer," A Book Review in Journal of Product Innovation
Management, 12, pp. 270-271.
D - Laric, Michael V. (1995), "Daytimer Organizer," A Software Review in
Journal of Consumer Marketing, 12 (3) pp. 6769.
D - "Creating Consumer Value Through Integrated Marketing Communications,
New Product Planning and Supply-Chain Management' with Dr. Lynagh
D - "Hatching New Business in Incubator: the '134B' Genus of the '132B' World"
D - "Privacy in Health Care" with Dr. Pitta
Grants and Contracts (time period, title, grantor, description)
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2003-2006 Participated as co-director of the Center for Technology
Commercialization in a National Science Foundation grant ($60,000 to University
of Baltimore over three years out of $600,000 over same period. Work with
several local incubators, numerous start-up companies and the Maryland
Technology Development Corporation to foster technology transfer in Maryland.
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2001-2003 Participated as co-director of the Center for Technology
Commercialization in a National Science Foundation grant ($70,000 to University
of Baltimore over two years out of $600,000 over same period. Work with three
local incubators and the Maryland Technology Development Corporation to foster
technology transfer in Maryland.
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1991 Principal Director, University of Maryland System, Center for
International Business Research, (CIBER) awarded $12,500 through Dept of
Commerce to study "EC 1992 and US Business' Competitive Strategies," Summer
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1980 – 1981 Associate Director, HEW grant for $80,000, over 2 years to
develop an international thrust in the school of business curricula. Resulted in
several new courses and revision of the international component of others.
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1977 – 1980 Principal Investigator, Five small grants from the University of
Connecticut's Research Foundation totaling over $2,500. All five resulted in
publications.
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1978 Principal Investigator, A Marketing Science Institute grant of $5,000, to
develop a theoretical framework for measuring productivity in financial services.
Culminated in a Mini Conference at Marketing Science Institute, in Boston
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1976-1977
Associate Director, A Title XX grant of $107,000, to develop an
information system for the Connecticut Department of Consumer Protection,
Resulted in extensive training of all employees, and two journal articles.
SERVICE
Professional Association Participation (organization, time period, position)
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American Marketing Association (AMA) - National.
o 1972 - Present. Co-Chaired Microcomputers in Marketing Education
Conference, 1991. Ad-Hoc Reviewer Journal of Public Policy and Marketing.
Delivered competitive papers at two Educators' Meetings. Delivered invited
papers at three Educators' Meetings, and the International meeting. Chaired
sessions in three Marketing Educators' Meetings (last one in 1992). Served as
discussant in two. Reviewed papers for four Educators' Meetings. Editorial
Board, Marketing Abstracts Section of the Journal of Marketing, for two years
abstracted over 100 articles, 60 of which appeared in the Journal. Faculty
coordinator of Collegiate Chapter, 1979-81. Recipient of several awards for
outstanding contribution to AMA.
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Product Development and Management Association – National Charter
Member
since 1976. Board of Directors, 1983-85. Conference co-chaired annual
conference 1982 (in charge of academic review process 1982. Delivered papers in
three national meetings. Chaired three sessions at Annual Meetings. Abstracts
section of the Journal of Product Innovation Management
AMA - Baltimore Chapter.
1981 - Present. Board Member, (1984, 1985), Vice President in charge of
Conferences, (1983). Successfully organized several whole day conferences on
Direct Mail, Vice President, in charge of Programs, (1982). Successfully
organized a series of speakers entitled: Baltimore Marketing: A View from the
Top, featuring top marketing executives. Average attendance increased from 17 to
112, in one year. Strategic Planning Committee, 1982. Organized MiniConference on Personal Computers, (1982)
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American Academy of Management
2003- Present. Reviewed papers for 2004, 2005 and 2006 National Conference
Eastern American Academy of Management
2003- Present. Presented a paper at the 2003 conference; reviewed papers for
2004 National Conference
American Association of Collegiate Schools of Business - National.
1992- 1995 Attended meetings 1992-1995. Presented workshop at the 1994
Continuous Improvement Seminar and hosted the Breakfast club for Associate
Deans in the 1993 Annual Meeting.
Mid-Atlantic Chapter of Collegiate Schools of Business.
1992-1995 Attended all annual meetings since 1992. The 1995 Meeting will take
place in Baltimore, and will be hosted by the University of Baltimore.
AMA - Connecticut chapter. Member
1975-1981. Vice President, in charge of Programs, (1975-1976). Received
Outstanding Achievement Award. Co-chaired Implementing Strategic Planning in
Marketing, 1977. Chaired and organized, Strategic Planning for Growth
Management, 1978. Attended by 150 paying executives. Featured Governor Ella
Grasso as keynote speaker. Proceedings published. Organized Mini-Conference
on Marketing Research, (1976).
Product Development and Management Association - Mid-Atlantic Chapter.
Charter member since 1990. Board of Directors, 1991-1992. Vice President in
charge of membership (1992).
Professional Honors and Awards (date, title, awarding entity)
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Listed in Who's is Who in America since 1994
Who's Who in American Education since 1993
Who's is Who in the East since 1992
Who is Who in Marketing and Sales 1990
International Men of Achievement, 1981
President, Beta Gamma Sigma University of Connecticut Chapter, 1980-81 Vice
President, Beta Gamma Sigma University of Connecticut Chapter 1979
Outstanding Young Men of America 1980, 1979
Outstanding Contribution to AMA Connecticut Chapter 1978
Outstanding Achievements as American Marketing Association, Connecticut
Chapter
University Service
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2005- 2006 Middle States Reaccreditation Committee
2003-Present, Member - Obesity Initiative
1997- Present, Co-Director, Center for Technology Commercialization
1996/7 Member - Middle States Reaccredidation Committee
Merrick School of Business
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2005-2006
2004-2005
2002-2004
2002-2004
2001-2002
Member Assessment Committee
Member Scholarship and Intellectual Contributions Committee
Member Strategic Planning Committee
Member Management Committee
Dean's Council
Community Service (time period, role, committee, ....)
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1999 - Present Member, Talmud Studies Group, Beth Shalom Congregation, (biweekly)
1997-2000
Patuxent Partnership for the Patuxent River (MD) Naval Air
Station
1997-1998
Member, Rabbi Search Committee, Beth Shalom Congregation
1996-1997
Member, Finance Committee, Parents Association of the
University of Maryland,
1995-1996
Member, Steering Committee, Parents Association of the
University of Maryland Honors Programs
1994-1995
Mentor/Volunteer, Southwestern High School, Baltimore, MD
1990-1994
Referee, Various games, Soccer Association of Columbia (SAC,)
1990-1994
Member, Jewish War Veterans, Columbia Chapter
1992-1993
Coach, Soccer Association of Columbia (SAC,)
1990-1992
Assistant Coach, Columbia Soccer Association (SAC,)
Consulting (business expertise) Provided to Baltimore Business Community
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Participated as co-director of the Center for Technology Commercialization in
two National Science Foundation grant ($70,000 to University of Baltimore, The
first (over two years: 2001-2003, and the second (2003-2006) both for $600,000
over the noted years' period. Work with four local incubators, numerous
entrepreneurial start-up companies and the Maryland Technology Development
Corporation (MD TEDCO) to foster technology transfer in Baltimore and in
Maryland.
Provided pro-bono services and served on several mentoring boards for the
Emerging Technologies Centers business Incubator in Baltimore. Over the past
seven years I have assisted (at a minimum) two to three companies per year.
Work with three other local incubators (Eastern shore, Prince George and Anne
Arundel counties) and the Maryland Technology Development Corporation to
foster technology transfer in Maryland
As co-director of the Center for Technology Commercialization I have worked
with over 20 Federal Laboratories in and around the region. Some of these include
NASA, National Security Agency, NAVAIR, NIH, Fort Dietrick, and others.
LANGUAGES
 Hebrew
 Yugoslav (Serbo-Croation)
Fluent
Fluent
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German
French
Working knowledge
Working knowledge
AREAS OF INTEREST (indicate for research and teaching)
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Marketing strategies and management
Product and service development and management
Technological Entrepreneurship and Commercialization