&l0O (8U (s0p16.67h08.5v0s0b0T &l8D
Page No. 1
EPA "CHANGE" TV/RADIO/PRINT PSA CAMPAIGN
EVALUATION REPORT FOR RESPONSES THROUGH
MARCH 15, 2002
___________________________________________________________________________________________________________________________
TV PSA SIGMA ACTUAL USAGE
___________________________________________________________________________________________________________________________
DMA
--156
156
205
STN
-----KIMO
KTBY
KTVF
AFFIL
----ABC
FOX
NBC
TOTAL
PLAYS
----40
40
28
EST
$ VALUE
------7040
5947
4725
49
11
3
8885
1833
565
7
5
5
1
35
149
35
149
15
14
8073
54633
2105
1148
4
21
3
3
5
1
7
7
2
2
32
4
32
842
15147
2
2
14
4
58
10
2
72
14
2
4
190
6
2
1
13
3
1
36617
3368
265
1040
68057
2000
843
237
9239
559
467
12
1
1
47
4
16
2
9
1
553
1167
173
7
19
2122
8
1
1
1
23
15
1
1
1
45
19
1
263
394
10653
5327
233
4
1
1
9
2
10
3
7
6
98
1
1050
2358
38514
95
1272
18907
1
2
1
19
16
7
9
ST
-AK
AK
AK
Dothan
Huntsville
+ Webb
AL 172 WTVY
AL 86 WAFF
AL 172 WDHN
4 CBS
48 NBC
18 ABC
49
11
3
Fayetteville
Little Rock
Little Rock
Little Rock
AR 118 KFSM
AR 58 KTHV
AR 58 KVTH
AR 58 KVTN
5
11
26
25
15
14
Phoenix
Tucson
AZ
AZ
51 PAX
9 ABC
0 KPPX
80 KGUN
CH
-13
4
11
PLAYS TO DATE
10
15
20
30
60
---- ---- ---- ---- ---14
26
40
11
17
CITY
-------------------Anchorage
Anchorage
+ Fairbanks
CBS
CBS
IND
IND
Bakersfield
Bakersfield
Fort Bragg
Fresno
Irvine
Los Angeles
Oakland
Sacramento
+ San Francisco
+ San Jose
Santa Rosa
CA 132 KBAK
CA 132 KBFX
CA
5 KFWU
CA 56 KSEE
CA
2 KDOC
CA
2 KCAL
CA
5 KTVU
CA 21 KXTV
CA
5 KRON
CA
5 KKPX
CA
5 KFTY
29
58
8
24
56
9
2
10
4
65
50
+ Colorado Spring
Englewood
Grand Junction
CO 97 KKTV
CO 18 KWGN
CO 189 KJCT
11 CBS
2 IND
8 ABC
9
New London
CT
26 IND
19
Fort Myers
Miami
Midway
Midway
Ocala
FL 84 WBBH
FL 16 WSVN
FL 116 WFXU
FL 116 WTLH
FL 22 WOGX
26 WHPX
Albany
Atlanta
Atlanta
Columbus
+ Macon
Savannah
GA
GA
GA
GA
GA
GA
+ Honolulu
+ Honolulu
HI
HI
70 KHON
70 KPXO
IA
IA
Cedar Rapids
Cedar Rapids
+ Boise
Boise
Lewiston
152
10
10
125
123
100
20
7
57
49
51
CBS
FOX
IND
NBC
IND
IND
FOX
ABC
NBC
PAX
IND
NBC
FOX
FOX
FOX
IND
2
63
1
13
1
1
2
1
22
4
DAY PART *
EM
DT
EF
PT
LE
LN
---- ---- ---- ---- ---- ---7
5
13
15
8
14
3
6
9
5
7
6
10
1
13
2
1
23
4
1
10
17
2
1
16
110
3
3
2
1
7
11
1
1
30
13
32
1
2
6
2
3
1
29
52
3
3
52
2
1
1
3
2
2
1
2
8
7
1
1
1
15
12
18
13
30
7
6
98
1
18
43
2 FOX
66 PAX
8
4
7
8
11
2133
2526
87 KCRG
87 KGAN
9 ABC
2 CBS
33
1
33
1
6952
255
ID 127 KBCI
ID 127 KNIN
ID 74 KLEW
2 CBS
9 UPN
3 CBS
23
18
1
33
23
18
34
2369
2526
4132
1
8
4
2
2
1
13
46
46
51
10
46
46
80
24
7544
14199
7074
4771
5
5
17
19
5
5
13
5
2
2
29
14
TOTAL
PLAYS
----52
EST
$ VALUE
------23920
52
61
8
8
14012
1123
1123
14
2
2
2
2
2
4
41
4
4
73
71
6
73
71
48
8030
14153
4932
24
24
5
1
1
2
14
13
7
34
33
34
Champaign
IL 81
Champaign
IL 81
Decatur
IL 81
Peoria
IL
0
Page No. 2
EPA "CHANGE" TV/RADIO/PRINT
WALB
10 NBC
XCNN**
CBL
XHLN**
CBL
WTVM
9 ABC
WGNM
64 IND
WTOC
11 CBS
4
127
6
2
-----
WCFN
WCIA
WBUI
WAOE
49
3
23
59
IND
CBS
PAX
UPN
9
2
2
1
11
18
3
4
2
4
4
25
1
38
4
7
2
4
5
28
1
1
1
14
21
2
1
10
10
4
24
24
46
PSA CAMPAIGN
TV PSA SIGMA ACTUAL USAGE (CONT'D)
CITY
ST DMA STN
CH AFFIL
-------------------- -- --- ------ -- ----+ Peoria
IL 109 WMBD
31 CBS
Evansville
Indianapolis
Indianapolis
IN
IN
IN
94 WTVW
25 WTTK
25 WTTV
7 FOX
29 IND
4 IND
Colby
Garden City
Pittsburg
KS 63 KLBY
KS 63 KUPK
KS 145 KOAM
4 ABC
13 ABC
7 CBS
PLAYS TO DATE
10
15
20
30
60
---- ---- ---- ---- ---52
9
8
8
42
-----
DAY PART *
EM
DT
EF
PT
LE
LN
---- ---- ---- ---- ---- ---4
2
3
14
29
Topeka
Wichita
KS 140 KTKA
KS 63 KAKE
49 ABC
10 ABC
+ Bowling Green
Bowling Green
Louisville
KY 181 WBKO
KY 181 WNKY
KY 50 WBKI
13 ABC
40 NBC
34 WBN
11
53
8
Lafayette
Lake Charles
Monroe
LA 121 KLFY
LA 179 KPLC
LA 133 KNOE
10 CBS
7 NBC
8 CBS
13
MA
6 WCVB
MA 102 WWLP
5 ABC
22 NBC
15
Baltimore
MD
23 WNUV
54 IND
Auburn
ME
79 WMTW
8 ABC
+ Needham
Springfield
41
25
12
66
13
6
47
50
31
Columbia
Joplin
Springfield
MO 146 KOMU
MO 145 KODE
MO 77 KSPR
8 NBC
12 ABC
33 ABC
Hattiesburg
+ Jackson
Meridian
Meridian
Tupelo
MS
MS
MS
MS
MS
165
91
182
182
129
WDAM
WAPT
WGBC
WTOK
WTVA
7
16
30
11
9
NBC
ABC
NBC
ABC
NBC
Billings
Bozeman
Butte
Butte
+ Butte
+ Glendive
Great Falls
Helena
Missoula
Missoula
Missoula
MT
MT
MT
MT
MT
MT
MT
MT
MT
MT
MT
170
191
191
191
191
211
183
208
174
174
174
KTVQ
KBZK
KTVM
KWYB
KXLF
KXGN
KTGF
KTVH
KCFW
KECI
KTMF
2
7
6
38
4
5
16
12
9
13
23
CBS
CBS
NBC
ABC
CBS
CBS
NBC
NBC
NBC
NBC
ABC
2
38
7 NBC
57
NC 104 WITN
ND
ND
ND
ND
ND
153
153
153
153
153
KBMY
KMCY
KXMB
KXMA
KXMD
17
14
12
2
11
ABC
ABC
CBS
CBS
CBS
Scottsbluff
NE 193 KDUH
4 ABC
Page No. 3
EPA "CHANGE" TV/RADIO/PRINT PSA CAMPAIGN
12312
8449
13
9
2
23
11
53
31
843
4417
4410
1
14
5
18
5
2
7
17
92
19
30
92
21
5389
24533
5253
2
15
2
18
60
1
75
1
18450
300
6
6
MI 38 WOTV
MI 60 WEYI
MI 60 WJRT
MI 60 WSMH
MI 38 WZZM
MI 106 WLNS
MI 106 WSYM
MI
9 WKBD
MI
9 WPXD
Washington
108
29
6
1684
5
76
5396
23
2
7
59
2
32
15
14
7
2
367
782
13800
193
7250
3040
2277
408
138
16
11
1
17
22
1
6875
4565
383
9
9
11
213
2
1
2844
2475
21267
753
231
50
2
119
40
10
2
165
140
42
92
65
50
2
119
40
10
427
20343
41067
45500
10868
4983
10167
280
15073
9040
1473
76
Battle Creek
+ Clio
+ Flint
Flint
Grand Rapids
Lansing
Lansing
+ Southfield
Southfield
+ Bismarck
Bismarck
Bismarck
Dickinson
Williston
ABC
NBC
ABC
FOX
ABC
CBS
FOX
UPN
IND
2
108
29
2
7
28
6
31
2
26
15
14
7
2
1
11
11
107
28
65
106
2
1
127
140
42
64
15
2
69
27
3
1
8
7
18
6
1
6
6
12
2
21
41
17
3
3
7
56
1
8
2
10
1
1
8
1
6
3
2
2
1
1
2
3
2
1
3
4
33
1
7
47
1
25
14
10
1
1
1
1
1
13
17
4
1
71
1
2
2
10
57
42
26
17
2
1
42
49
16
24
38
10
2
54
35
5
27
4
11
25
7
1
23
12
1
1
37
7
42
19
1
37
10
1
41
12
13
17
10
4
2
6
1
2
2
1
1
9
3
24
25
7
6
86
143
43892
65
17
1
1
59
123
123
123
123
266
45
87
18450
18450
15517
2925
5655
17
17
23
34
34
38
6
8
3
3
1
3
11
23
23
75
16
21
45
45
62
18
23
1
1
67
2
24
110
137
15643
22
45
53
5
12
PLAYS TO DATE
10
15
20
30
60
---- ---- ---- ---- ---1
45
TOTAL
PLAYS
----46
EST
$ VALUE
------9100
266
45
87
27
TV PSA SIGMA ACTUAL USAGE (CONT'D)
CITY
ST DMA STN
CH AFFIL
-------------------- -- --- ------ -- ----+ Derry
NH
6 WNDS
50 IND
-----
DAY PART *
EM
DT
EF
PT
LE
LN
---- ---- ---- ---- ---- ---6
20
6
1
4
9
Lake Hopatong
NJ
1 WMBC
63 IND
3
3
606
1
1
Albuquerque
Roswell
NM
NM
48 KAZQ
48 KOBR
32 IND
8 NBC
84
2
13
97
2
8873
244
13
25
1
39
Las Vegas
NV
66 KLAS
8 CBS
16
132
148
58240
8
4
12
17
39
22
4
1
51
39
22
13
6
4
2
4
22
6800
17004
6175
2386
982
387
504
1253
3125
6
5
9
2
2
2
1
2
4
2
24
1
4
8
2
10
4
9
38
100
1260
3270
5890
14323
7
9
71
35
11
19506
9262
5243
5
25
3
+ Albany
+ Buffalo
Buffalo
Leroy
Melville
Rochester
Utica
Utica
Vestal
NY 52 WYPX
NY 39 WIVB
NY
0 WNLO
NY 39 WPXJ
NY
1 WLNY
NY 73 WROC
NY 166 WKTV
NY 166 WUTR
NY 151 WICZ
55
4
23
28
55
8
2
20
40
PAX
CBS
IND
PAX
IND
CBS
NBC
ABC
FOX
34
Cincinnati
Columbus
+ Dayton
Thornville
OH
OH
OH
OH
29
34
53
34
19
10
2
52
FOX
CBS
ABC
IND
4
3
38
36
Tulsa
+ Tulsa
+ Tulsa
OK
OK
OK
59 KOKI
59 KTFO
59 KTUL
23 FOX
41 UPN
8 ABC
3
4
11
WXIX
WBNS
WDTN
WSFJ
9
5
4
19
2
4
3
6
64
68
31
1
11
9
1
21
103
1
15
5
3
1
1
4
5
5
2
1
1
25
31
12
2
21
2
9
29
2
13
7
3
2
2
1
24
8
2
2
1
46
2
8
Eugene
Eugene
Klamath Falls
Medford
Medford
Portland
+ Portland
Springfield
Springfield
Springfield
OR
OR
OR
OR
OR
OR
OR
OR
OR
OR
KLSR
KVAL
KOTI
KMVU
KOBI
KATU
KPXG
KMTR
KMTX
KMTZ
25
13
2
26
5
2
22
16
46
23
FOX
CBS
NBC
FOX
NBC
ABC
PAX
NBC
NBC
NBC
Altoona
Erie
Erie
+ Erie
Philadelphia
Pittsburgh
PA 90 WTAJ
PA 143 WICU
PA 143 WJET
PA 143 WSEE
PA
4 WGTW
PA 19 WTAE
10
12
24
35
48
4
CBS
NBC
ABC
CBS
IND
ABC
RI
RI
RI
RI
10
69
64
12
NBC
IND
FOX
CBS
Cranston
Cranston
E. Providence
E. Providence
Charleston
+ Greenville
+ Sumter
Sioux Falls
Sioux Falls
+ Knoxville
Memphis
119
119
144
144
144
24
24
119
119
119
46
46
46
46
WJAR
WPXQ
WNAC
WPRI
12
6
7
7
7
1
16
6
122
86
4 ABC
16 IND
63 NBC
7
SD 105 KDLT
SD 105 KDLV
46 NBC
5 NBC
2
2
TN
TN
20 WBN
3 CBS
28
13
Abilene
TX 161
Abilene
TX 161
Abilene
TX 99
Amarillo
TX 126
Amarillo
TX 126
Laredo
TX 197
Laredo
TX 197
Page No. 4
EPA "CHANGE" TV/RADIO/PRINT
KTAB
KTXS
KXVA
KAMR
KFDA
KGNS
KVTV
10
12
15
4
10
8
13
CBS
ABC
FOX
NBC
CBS
NBC
CBS
2
26
116
84
132
18
6
28
28
28
561
6000
16627
14168
20240
10056
310
11025
6876
11025
1
2
58
32
122
86
363
291
14033
6013
13623
33225
11
9
24
4
46
77
16
6
46
77
2533
842
12911
21611
12
21
5
1
5
5
1
12
2067
117
2386
2
2
2
303
281
5
28
18
3929
2216
11
1
1
6
198
2
3
11
1
1
12
205
283
340
3087
227
420
1260
20822
TOTAL
PLAYS
----11
12
1
19
EST
$ VALUE
------4327
3228
967
2464
27
27
8
6336
1107
5
3
20
1
1
20
16
1
1
5613
2245
197
136
4
4
1
1
8
15
43
24
4
13
5
11
19
43
24
16
13
7
1457
6857
16168
6736
2500
2340
940
6
167
4
98
324
4
98
87
-----
68904
1123
13524
10034
-------
21
21
21
1
1
42
26
16
6
SC 108 WCIV
SC 35 WGGS
SC 89 WQHB
62 WBXX
42 WREG
2
14
116
84
132
18
2
3
6
7
1
1
27
14
30
4
30
24
31
10
17
10
14
9
9
9
1
1
1
2
2
2
4
6
2
2
2
14
35
26
51
14
14
14
14
30
2
1
2
36
23
13
80
2
1
5
1
4
2
11
6
11
49
1
1
2
4
4
4
31
16
2
3
7
2
4
4
1
2
7
6
5
3
8
4
2
1
1
1
1
5
8
4
2
4
1
2
1
2
2
1
3
34
6
58
1
59
2
31
16
9
18
1
1
3
7
PSA CAMPAIGN
TV PSA SIGMA ACTUAL USAGE (CONT'D)
CITY
-------------------San Angelo
San Antonio
Tyler
+ Waco
Salt Lake City
Salt Lake City
ST
-TX
TX
TX
TX
DMA
--194
37
110
96
STN
-----KIDY
KPXL
KLTV
KWTX
CH
-6
26
7
10
AFFIL
----FOX
PAX
ABC
CBS
UT
UT
36 KJZZ
36 KSTU
14 UPN
13 FOX
Lynchburg
+ Roanoke
Roanoke
Roanoke
VA
VA
VA
VA
67
67
67
67
WSET
WDRL
WFXR
WJPR
13
24
27
21
ABC
UPN
FOX
FOX
Pasco
+ Seatac
Seattle
Seattle
Spokane
Spokane
Yakima
WA 124 KEPR
WA 12 KWPX
WA 12 KOMO
WA 12 KONG
WA 74 KREM
WA 74 KSKN
WA 124 KIMA
19
33
4
16
2
22
29
CBS
IND
ABC
IND
CBS
UPN
CBS
+ Ghent
Hurricane
Oak Hill
Parkersburg
--------------------
WV
WV
WV
WV
--
59
29
4
15
--
FOX
PAX
ABC
NBC
-----
148
57
148
184
---
WVSX
WLPX
WOAY
WTAP
------
PLAYS TO DATE
10
15
20
30
60
---- ---- ---- ---- ---11
1
11
1
19
-----
8
16
3
4
12
2
157
87
---- ---- ---- ---- ----
-----
DAY PART *
EM
DT
EF
PT
LE
LN
---- ---- ---- ---- ---- ---5
4
2
3
6
3
1
3
2
14
2
5
7
2
3
7
5
4
2
1
1
5
4
3
9
3
4
12
3
14
6
1
2
43
15
6
11
2
32
48
24
31 189
1
3
18
28
23
24
5
8
44
16
10
9
---- ---- ---- ---- ---- ----
___________________________________________________________________________________________________________________________
PLAYS TO DATE
TOTAL
EST
DAY PART *
TV PSA SIGMA ACTUAL USAGE
10
15
20
30
60
PLAYS $ VALUE
EM
DT
EF
PT
LE
LN
------------------------------------------- ---- ---- ---- ---- ---- ----- ----- ------- ---- ---- ---- ---- ---- ---TOTAL NATIONWIDE SUPPORT ***
0
0
0 2477 4473
6950 1449034 1310 1207 810 116 1005 2502
___________________________________________________________________________________________________________________________
MARKETS STATIONS CITIES STATES
------- -------- ------ -----TOTAL #
106
179
129
45
___________________________________________________________________________________________________________________________
*
DAY PART:
EM = EARLY MORNING: 5AM-9AM
PT = PRIME TIME: 8PM-10PM
DT = DAY TIME: 9AM-4PM
LE = LATE EVENING: 10PM-1AM
EF = EARLY FRINGE: 4PM-8PM
LN = LATE NIGHT: 1AM-5AM
+
Stations also reported in <TELEVISION - PROJECTED BRC USAGE> as <SIGMA $ MATCH>
** CABLE SYSTEMS and NETWORKS (NET=N)
STATION
------XCNN
XHLN
NET
--N
N
SYSTEM/NETWORK NAME
----------------------------------Cable News Network
Headline News
(in 1000's)
EST VIEWERS
----------77000
59000
EST
BRC VALUE
--------2358
38514
Page No. 5
EPA "CHANGE" TV/RADIO/PRINT PSA CAMPAIGN
______________________________________________________________________________________________________________
TV PSA BRC ESTIMATED USAGE
______________________________________________________________________________________________________________
EST BRC
$ VALUE
------12600
SIGMA
$ MATCH
------8400
60
-
11280
48
100
40
120
4656
18900
-
28400
22400
40
-
11040
80
40
80
12800
4080
32000
8
8
32
192
40320
6
4
10
144
24
80
12312
-
6408
16800
10
100
-
10300
6
36
-
16560
2
10
20
1340
4
10
40
6040
13 ABC
8
10
80
-
6160
6 WCVB
5 ABC
8
8
10
160
-
32880
23 WBFF
45 FOX
2
10
20
5600
10
6
10
10
20
24
40
20
2380
-
10
8
40
192
4680
40320
10
20
-
4500
10
8
6
100
64
24
5520
7000
4928
4
DMA
--205
205
STN
CH AFFIL
------ -- ----KTVF
11 NBC
KATH
5 NBC
PLAYS/WEEK
10
15
20
30
60
---- ---- ---- ---- ---4
4
4
WEEKS
----10
10
TOTAL
SPOTS
----40
80
6
10
8
6
4
4
4
6
10
10
10
4
10
2
10
10
10
CITY
-------------------Fairbanks
Juneau
ST
-AK
AK
Webb
AL 172 WDHN
18 ABC
El Centro
Sacramento
San Francisco
San Jose
CA 176 KECY
CA 21 KVIE
CA
5 KRON
CA
5 KKPX
9
6
4
65
Colorado Spring
CO
97 KKTV
11 CBS
Naples
Orlando
Pensacola
FL
FL
FL
84 WEVU
22 WRBW
61 WEAR
10 UPN
65 IND
3 ABC
8
2
8
Macon
Norcross
GA 123 WGNM
GA 10 WATC
64 IND
57 IND
4
12
Honolulu
Honolulu
Honolulu
HI
HI
HI
32 IND
2 FOX
66 PAX
12
6
4
Boise
ID 127 KBCI
2 CBS
10
Peoria
IL 109 WMBD
31 CBS
Fort Wayne
IN 103 WFFT
55 FOX
Wichita
KS
63 KWCH
12 CBS
Bowling Green
KY 181 WBKO
Needham
MA
Baltimore
MD
Allendale
Clio
Flint
Southfield
MI
MI
MI
MI
38
60
60
9
54
25
12
50
Alexandria
Eden Prairie
MN
MN
Jackson
MS
70 KBFD
70 KHON
70 KPXO
WTLJ
WEYI
WJRT
WKBD
FOX
PBS
NBC
PAX
8
12
12
4
6
EST
$ CABLE
-------
IND
NBC
ABC
UPN
2
4
2
2
14 KSAX
0 KMSP
42 ABC
13 UPN
4
12
91 WAPT
16 ABC
2
Butte
Glendive
Great Falls
MT 191 KXLF
MT 211 KXGN
MT 183 KRTV
4 CBS
5 CBS
3 CBS
10
8
Asheville
NC
35 WLOS
13 ABC
4
4
10
80
32040
Bismarck
Minot
ND 153 KBMY
ND 153 KXMC
17 ABC
13 CBS
8
10
8
10
4
100
64
13632
Omaha
NE
42 FOX
20
8
160
22080
75 KPTM
2
12
2272
2688
9180
1160
15000
Derry
NH
6 WNDS
50 IND
Reno
NV 120 KTVN
2 CBS
16
Albany
NY 52 WYPX
55 PAX
Page No. 6
EPA "CHANGE" TV/RADIO/PRINT PSA CAMPAIGN
16
10
320
-
8
10
80
22400
8
32
-
3200
WEEKS
----10
6
10
TOTAL
SPOTS
----60
96
80
EST BRC
$ VALUE
------20160
11200
SIGMA
$ MATCH
------26160
8
6
8
10
128
36
48
40
5040
7360
9360
29760
6
4
10
8
10
10
32
100
32
50
120
4480
35600
27720
6
2
10
6
60
12
16800
-
1248
4
48000
TV PSA BRC ESTIMATED USAGE (CONT'D)
PLAYS/WEEK
10
15
20
30
60
---- ---- ---- ---- ---6
8
8
8
EST
$ CABLE
-------
CITY
-------------------Buffalo
Rouses Point
Syracuse
ST DMA STN
CH AFFIL
-- --- ------ -- ----NY 39 WIVB
4 CBS
NY 92 WWBI
27 IND
NY 69 WNYS
43 IND
Dayton
Mansfield
Youngstown
Youngstown
OH
OH
OH
OH
53
13
95
95
WDTN
WMFD
WFMJ
WYTV
2
68
21
33
ABC
IND
NBC
ABC
8
6
4
2
Oklahoma City
Tulsa
Tulsa
Tulsa
Tulsa
OK
OK
OK
OK
OK
43
59
59
59
0
KTBO
KOTV
KTFO
KTUL
KWBT
14
6
41
8
59
IND
CBS
UPN
ABC
WB
8
Eugene
Portland
OR 119 KEVU
OR 24 KPXG
34 UPN
22 PAX
Erie
PA 143 WSEE
35 CBS
4
4
10
80
-
12480
Greenville
Sumter
SC
SC
16 IND
63 NBC
2
16
2
16
6
8
24
256
-
2088
53760
Rapid City
SD 173 KOTA
3 ABC
4
4
10
80
6000
Knoxville
TN
62 WBXX
20 WBN
4
10
40
-
5600
Waco
TX
96 KWTX
10 CBS
6
10
120
-
23400
Richmond
Roanoke
VA
VA
54 WUPV
67 WDRL
65 UPN
24 UPN
4
12
4
4
16
48
2240
-
6720
Bellingham
Seatac
Tacoma
WA
WA
WA
12 KBCB
12 KWPX
12 KSTW
24 IND
33 IND
22 UPN
8
8
8
8
4
10
8
10
160
128
40
12720
8800
Madison
Oak Creek
WI
WI
83 WMSN
31 WJJA
47 FOX
49 IND
2
4
4
10
12
20
96
2600
25488
10
10
---- ---- ---- ---- ----
10
-----
200
-----
35 WGGS
89 WQHB
Ghent
WV 148 WVSX
59 FOX
-------------------- -- --- ------ -- -----
8
2
2
10
4
5
6
6
-------
-------
4480
23850
38784
42000
-------
______________________________________________________________________________________________________________
PLAYS/WEEK
TOTAL
EST
EST BRC
SIGMA
TV PSA BRC ESTIMATED USAGE
10
15
20
30
60
SPOTS $ CABLE $ VALUE $ MATCH
------------------------------------------- ---- ---- ---- ---- ---- ----- ----- ------- ------- ------TOTAL NATIONWIDE SUPPORT ***
0
0
0 361 250
5238
0
489268
538886
______________________________________________________________________________________________________________
MARKETS STATIONS CITIES STATES
------- -------- ------ -----TOTAL #
54
68
62
36
______________________________________________________________________________________________________________
Page No. 7
EPA "CHANGE" TV/RADIO/PRINT PSA CAMPAIGN
____________________________________________________________________________________________
RADIO PSA BRC ESTIMATED USAGE
____________________________________________________________________________________________
CITY
ST STATION
STN FORMAT
10
PLAYS/WEEK
15
20
30
60
WEEKS
TOTAL
SPOTS
EST
$ VALUE
-------------------- -- ------Anchorage
AK KBYR-AM
---------NEWS
---- ---- ---- ---- ---16
----10
----160
------2800
Albertville
Athens
Blue Mountain
Boaz
Eufaula
Greenville
Selma
Selma
Sylacauga
Troy
Troy
Troy
AL
AL
AL
AL
AL
AL
AL
AL
AL
AL
AL
AL
WXBK-AM
WKAC-AM
WLJS-FM
WBSA-AM
WULA-AM
WKXN-FM
WDXX-FM
WHBB-AM
WYEA-AM
WRWA-FM
WTJB-FM
WTSU-FM
RELIG
C&W
ROCK
GOSPEL
OLDIES
AD CONT
C&W
NEWS
GOSPEL
BUT MUS
BLACK
BUT MUS
16
12
2
4
10
8
6
6
4
4
4
4
10
4
6
4
10
8
8
8
4
10
10
10
160
48
12
16
100
64
48
48
16
40
40
40
1067
320
156
64
1100
352
552
552
160
990
990
990
El Dorado
El Dorado
El Dorado
El Dorado
Hot Springs
Hot Springs
Hot Springs
Hot Springs National
Little Rock
Mountain Home
Mountain Home
Mountain Home
AR
AR
AR
AR
AR
AR
AR
AR
AR
AR
AR
AR
KAGL-FM
KELD-AM
KKOL-FM
KMLK-FM
KLXQ-FM
KZBR-FM
KZNG-AM
KQUS-FM
KAAY-AM
KCTT-FM
KTLO-AM
KTLO-FM
ROCK
10
6
8
10
12
12
12
12
4
6
6
6
8
10
8
8
8
8
8
8
10
10
10
10
80
60
64
80
96
96
96
96
40
60
60
60
1760
750
608
1000
768
1728
1344
1728
470
180
180
180
Bullhead City
Bullhead City
Douglas
Phoenix
Prescott
Prescott
Quartzsite
Tucson
Tucson
Tucson
Tucson
AZ
AZ
AZ
AZ
AZ
AZ
AZ
AZ
AZ
AZ
AZ
KAAA-AM
KZZZ-FM
KRMC-FM
KPHX-AM
KNOT-AM
KNOT-FM
KBUX-FM
KFFN-AM
KGMG-FM
KMXZ-FM
KTKT-AM
AD CONT
AD CONT
RELIG
SPAN
AD CONT
C&W
C&W
ROCK
ROCK
ROCK
NEWS
16
16
4
2
16
16
12
8
8
4
10
10
4
6
8
8
10
10
10
10
4
160
160
16
12
128
128
120
80
80
80
16
1920
1920
256
240
1504
1504
960
1760
1760
880
884
Bakersfield
Chula Vista
Glendale
Lakeport
Lancaster
Lancaster
Lancaster
Lancaster
Oxnard
Oxnard
Pasadena
Pasadena
Pasadena
Rancho Cucamunga
San Diego
San Jose
San Jose
Santa Barbara
Santa Barbara
Santa Barbara
Solvang
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
CA
KERI-AM
XLTN-FM
KKLA-FM
KXBX-FM
KAVL-AM
KAVS-FM
KIIS-AM
KVVS-FM
KCZN-FM
KXLM-FM
KALI-AM
KAZN-AM
KMNY-AM
KMXN-AM
KXST-FM
KBAY-FM
KEZR-FM
KKSB-FM
KMGQ-FM
KRUZ-FM
KSYV-FM
SPAN
SPAN
NEWS
OLDIES
NEWS
NEWS
AD CONT
RELIG
C&W
SPAN
SPAN
MOR/VAR
NEWS
AD CONT
OLDIES
AD CONT
AD CONT
C&W
AD CONT
AD CONT
AD CONT
6
8
12
4
6
6
6
6
4
4
2
2
2
12
8
2
2
6
6
6
8
10
4
8
6
10
10
10
10
10
10
4
4
4
10
10
10
10
6
6
6
6
60
32
96
24
60
60
60
60
40
40
8
8
8
120
80
20
20
36
36
36
48
16665
640
3504
288
1320
1320
1320
990
640
800
680
176
1100
2640
1760
2155
1640
576
684
2088
408
Denver
CO KLZ -AM RELIG
Page No. 8
EPA "CHANGE" TV/RADIO/PRINT PSA CAMPAIGN
4
8
32
704
PLAYS/WEEK
10
15
20
30
60
---- ---- ---- ---- ---2
20
WEEKS
----8
10
TOTAL
SPOTS
----16
200
EST
$ VALUE
------224
6300
8
14
14
14
2
2
2
4
10
10
10
4
4
4
32
140
140
140
8
8
8
384
2940
6300
13300
152
152
152
RELIG
NEWS
ROCK
OLDIES
OLDIES
C&W
GOSPEL
MOR/VAR
AD CONT
MOR/VAR
8
RADIO PSA BRC ESTIMATED USAGE (CONT'D)
CITY
-------------------Durango
Steamboat Springs
ST
-CO
CO
STATION
------KIUP-AM
KRMR-FM
STN FORMAT
---------AD CONT
ROCK
Bridgeport
Norwalk
Norwalk
Norwalk
Norwich
Norwich
Norwich
CT
CT
CT
CT
CT
CT
CT
WCUM-AM
WKHL-FM
WNLK-AM
WSTC-AM
WCTY-FM
WICH-AM
WKNL-FM
SPAN
OLDIES
AD CONT
AD CONT
C&W
AD CONT
C&W
Washington
DC WJZW-FM**BLACK
20
8
160
8520
Wilmington
Wilmington
DE WDEL-AM
DE WSTW-FM
NEWS
TOP40
16
16
6
6
96
96
4896
7776
Coral Gables
Jacksonville
St. Augustine
Tampa
Tampa
FL
FL
FL
FL
FL
SPAN
BUT MUS
NEWS
MOR/VAR
BUT MUS
2
2
20
6
4
10
10
10
8
8
20
20
200
48
32
1313
145
2800
1608
704
WQBA-AM
WKTZ-FM
WFOY-AM
WLVU-AM
WWBA-AM
Cleveland
Columbus
Columbus
Columbus
Columbus
Columbus
Columbus
Columbus
Columbus
La Grange
Macon
Macon
Macon
Macon
Macon
Macon
Macon
Macon
Macon
Marietta
Sandersville
Sandersville
Smyrna
Smyrna
Smyrna
Thomson
Young Harris
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
WRWH-AM
WAGH-FM
WBFA-FM
WDAK-AM
WGSY-FM
WMLF-AM
WPNX-AM
WSTH-FM
WVRK-FM
WGSE-AM
WELV-FM
WIBB-AM
WLCG-AM
WQBZ-FM
WRBV-FM
WRNC-AM
WRNC-FM
WVMG-AM
WVMG-FM
WGHR-FM
WSNT-AM
WSNT-FM
WAZX-AM
WAZX-FM
WCGX-FM
WTWA-AM
WZCM-AM
C&W
BLACK
MOR/VAR
C&W
AD CONT
ROCK
NEWS
C&W
ROCK
RELIG
GOSPEL
MOR/VAR
BLACK
MOR/VAR
BLACK
C&W
C&W
C&W
C&W
ROCK
AD CONT
C&W
SPAN
SPAN
TOP40
C&W
C&W
4
8
8
8
8
8
8
8
8
4
12
12
12
12
12
12
12
12
12
2
20
20
8
8
8
4
4
10
10
10
10
10
10
10
10
10
8
10
10
10
10
10
10
10
10
10
10
10
10
4
4
4
10
8
40
80
80
80
80
80
80
80
80
32
120
120
120
120
120
120
120
120
120
20
200
200
32
32
32
40
32
160
1600
1280
840
1760
1520
1440
1880
1520
341
2640
2640
1920
2400
1920
1920
1890
810
1890
140
1000
1000
720
720
704
530
299
Honolulu
Honolulu
Honolulu
HI KSSK-AM
HI KSSK-FM
HI KWAI-AM
AD CONT
AD CONT
MOR/VAR
12
12
12
6
6
12
72
72
144
7290
5598
4320
Grinnell
Iowa Falls
Iowa Falls
Maquoketa
Maquoketa
Newton
Newton
Sioux Center
Sioux Center
Sioux Center
Sioux City
IA
IA
IA
IA
IA
IA
IA
IA
IA
IA
IA
BLACK
AD CONT
AD CONT
MOR/VAR
MOR/VAR
C&W
C&W
RELIG
C&W
AD CONT
C&W
4
4
4
22
22
2
2
4
8
8
20
6
10
10
6
6
10
10
10
6
6
10
24
40
40
132
132
20
20
40
48
48
200
282
320
680
957
1254
255
255
230
1056
1056
2300
Meridin
ID KIOV-AM AD CONT
Mountain Home
ID KMHI-AM RELIG
Page No. 9
EPA "CHANGE" TV/RADIO/PRINT PSA CAMPAIGN
20
8
6
10
120
80
2640
880
PLAYS/WEEK
10
15
20
30
60
---- ---- ---- ---- ---6
6
10
10
10
4
12
10
10
4
4
10
8
8
12
12
10
8
8
8
4
WEEKS
----6
8
8
8
10
6
8
10
10
8
8
10
10
10
10
10
10
10
10
10
6
TOTAL
SPOTS
----36
48
80
80
100
24
96
100
100
32
32
100
80
80
120
120
100
80
80
80
24
EST
$ VALUE
------792
432
1120
800
8950
804
2976
1000
1500
832
928
2250
1440
1860
1560
1920
4275
640
1280
3920
360
KDIC-FM
KIFG-AM
KIFG-FM
KMAQ-AM
KMAQ-FM
KCOB-AM
KCOB-FM
KDCR-FM
KSOU-AM
KSOU-FM
KMNS-AM
RADIO PSA BRC ESTIMATED USAGE (CONT'D)
CITY
-------------------Bloomington
Cairo
Canton
Canton
Chicago
Crystal Lake
De Kalb
Harrisburg
Harrisburg
La Salle
La Salle
Naperville
Plano
Plano
Pontiac
Pontiac
Rockford
Savanna
Springfield
Springfield
Summit
ST
-IL
IL
IL
IL
IL
IL
IL
IL
IL
IL
IL
IL
IL
IL
IL
IL
IL
IL
IL
IL
IL
STATION
------WESN-FM
WKRO-AM
WBYS-AM
WBYS-FM
WCRX-FM
WAIT-AM
WLBK-AM
WEBQ-AM
WEBQ-FM
WAJK-FM
WLPO-AM
WONC-FM
WSPY-FM
WSQR-AM
WJEZ-FM
WLDC-FM
WROK-AM
WCCI-FM
WMHX-FM
WTAX-AM
WARG-FM
STN FORMAT
---------MOR/VAR
C&W
MOR/VAR
C&W
BLACK
C&W
MOR/VAR
C&W
OLDIES
AD CONT
OLDIES
ROCK
AD CONT
AD CONT
C&W
C&W
NEWS
C&W
C&W
NEWS
ROCK
Boonville
Marion
Marion
Merrillville
IN
IN
IN
IN
WBNL-AM
WBAT-AM
WCJC-FM
WLTH-AM
C&W
AD CONT
C&W
BLACK
16
2
2
10
10
10
10
6
160
20
20
60
1280
330
265
1500
Coffeyville
Coffeyville
Colby
Colby
Concordia
Goodland
Goodland
Goodland
Great Bend
Hays
Hays
KS
KS
KS
KS
KS
KS
KS
KS
KS
KS
KS
KGGF-AM
KKRK-FM
KQLS-FM
KXXX-AM
KVCO-FM
KKCI-FM
KLOE-AM
KWGB-FM
KZLS-FM
KAYS-AM
KHAZ-FM
NEWS
ROCK
TOP40
C&W
ROCK
AD CONT
C&W
C&W
TOP40
OLDIES
C&W
20
20
10
10
4
16
16
16
12
16
16
10
10
10
10
10
8
8
8
6
10
10
200
200
100
100
40
128
128
128
72
160
160
4000
3400
3000
2925
533
2645
2645
2048
990
2720
3520
Burkesville
KY WKYR-AM
C&W
12
8
96
1200
Burkesville
Catlettsburg
Catlettsburg
Falmouth
Falmouth
Madisonville
Owensboro
Pippa Passes
KY
KY
KY
KY
KY
KY
KY
KY
WKYR-FM
WBVB-FM
WTCR-FM
WIOK-FM
WYGH-AM
WFMW-AM
WXCM-FM
WWJD-FM
C&W
C&W
C&W
GOSPEL
GOSPEL
C&W
ROCK
AD CONT
12
4
4
4
4
12
4
20
8
10
10
10
10
10
4
10
96
40
40
40
40
120
16
200
1200
867
910
540
880
1110
272
3000
Eunice
Monroe
New Iberia
New Iberia
Shreveport
Winnsboro
LA
LA
LA
LA
LA
LA
KBON-FM
KMLB-AM
KNIR-AM
KXKC-FM
KSCL-FM
KMAR-FM
MOR/VAR
NEWS
C&W
C&W
ROCK
C&W
4
12
10
10
12
4
10
12
8
8
10
6
40
144
80
80
120
24
450
792
860
980
3090
240
Cambridge
Dudley
North Adams
Paxton
Paxton
West Barnstable
MA
MA
MA
MA
MA
MA
WJIB-AM
WNRC-FM
WJJW-FM
WSRS-FM
WTAG-AM
WKKL-FM
BUT MUS
BLACK
ROCK
BUT MUS
NEWS
MOR/VAR
1
22
20
10
10
10
10
7
8
4
4
2
10
154
160
40
40
20
290
1925
3520
1240
2240
240
Cumberland
Cumberland
Cumberland
Thurmont
MD
MD
MD
MD
WDZN-FM
WNTR-AM
WROG-FM
WTHU-AM
MOR/VAR
NEWS
C&W
C&W
10
4
4
4
10
4
4
6
100
16
16
24
2200
208
208
288
PLAYS/WEEK
10
15
20
30
60
---- ---- ---- ---- ---4
8
12
6
8
WEEKS
----10
8
8
10
10
TOTAL
SPOTS
----40
64
96
60
80
EST
$ VALUE
------670
1136
576
1440
1680
Page No. 10
EPA "CHANGE" TV/RADIO/PRINT PSA CAMPAIGN
RADIO PSA BRC ESTIMATED USAGE (CONT'D)
CITY
-------------------Cadillac
Dearborn
Dowagiac
Kalamazoo
Kalamazoo
ST
-MI
MI
MI
MI
MI
STATION
------WATT-AM
WHFR-FM
WDOW-AM
WKFR-FM
WKMI-AM
STN FORMAT
---------NEWS
ROCK
AD CONT
TOP40
AD CONT
Fosston
Fosston
Northfield
Rochester
Rochester
St. Peter
MN
MN
MN
MN
MN
MN
KKCQ-AM
KKCQ-FM
KYMN-AM
KOLM-AM
KWWK-FM
KRBI-AM
RELIG
C&W
AD CONT
OLDIES
C&W
AD CONT
10
10
4
4
4
8
8
8
10
10
10
6
80
80
40
40
40
48
640
800
660
520
830
480
Butler
Butler
Columbia
MO KMAM-AM
MO KMOE-FM
MO KCOU-FM
C&W
C&W
ROCK
20
20
12
10
10
6
200
200
72
1200
1200
1584
Ridgeland
MS WYJS-FM**BLACK
8
10
80
880
Erwin
Lenoir
Marion
Murphy
Murphy
Raleigh
Raleigh
Raleigh
Raleigh
Tabor City
NC
NC
NC
NC
NC
NC
NC
NC
NC
NC
WUAW-FM
WJRI-AM
WBRM-AM
WCNG-FM
WCVP-AM
WBBB-FM
WCLY-AM
WPTF-AM
WQDR-FM
WTAB-AM
ROCK
OLDIES
C&W
AD CONT
MOR/VAR
ROCK
GOSPEL
NEWS
C&W
C&W
6
2
12
30
30
20
20
20
20
16
10
10
10
10
10
10
10
10
10
10
60
20
120
300
300
200
200
200
200
160
810
210
960
5100
1500
3200
3200
4400
2800
1173
Devils Lake
Devils Lake
Jamestown
Jamestown
Jamestown
Lisbon
Lisbon
ND
ND
ND
ND
ND
ND
ND
KQZZ-FM
KZZY-FM
KQDJ-AM
KXGT-FM
KYNU-FM
KQLX-AM
KQLX-FM
C&W
C&W
C&W
OLDIES
C&W
C&W
C&W
4
4
2
2
2
4
4
10
10
8
8
8
10
10
40
40
16
16
16
40
40
420
420
192
192
192
360
360
Columbus
Holdrege
Holdrege
Superior
Superior
NE
NE
NE
NE
NE
KJSK-AM
KMTY-FM
KUVR-AM
KRFS-AM
KRFS-FM
NEWS
BIG BAND
AD CONT
C&W
C&W
4
20
20
8
8
4
4
4
10
10
16
80
80
80
80
140
420
1480
480
933
Albuquerque
Deming
Deming
Farmington
Farmington
Farmington
Santa Fe
NM
NM
NM
NM
NM
NM
NM
KUNM-FM
KDEM-FM
KOTS-AM
KDGO-FM
KENN-AM
KVFC-FM
KTRC-AM
OLDIES
C&W
C&W
AD CONT
NEWS
AD CONT
OLDIES
3
16
16
10
10
10
12
10
6
6
10
10
10
10
30
96
96
100
100
100
120
450
384
480
1100
1150
1100
2190
Reno
NV KPTT-AM
C&W
Albany
Alfred
Olean
Olean
NY
NY
NY
NY
MOR/VAR
ROCK
OLDIES
C&W
RAALWETD-FM
WHDL-AM
WPIG-FM
6
8
48
1248
8
10
8
8
6
6
10
10
48
60
80
80
480
810
1040
1040
Plattsburgh
Rochester
Rochester
Schenectady
Syracuse
NY
NY
NY
NY
NY
WIRY-AM
DXRN-**
WWWG-AM
WMHT-FM
WMHR-FM
C&W
MOR/VAR
RELIG
CLASS
RELIG
20
30
8
4
6
10
10
10
10
6
200
300
80
40
36
3600
20100
987
1053
792
Bucyrus
OH WBCO-AM NEWS
Cincinnati
OH WAQZ-FM MOR/VAR
Cincinnati
OH WGRR-FM OLDIES
Cincinnati
OH WKRQ-FM TOP40
Page No. 11
EPA "CHANGE" TV/RADIO/PRINT PSA CAMPAIGN
16
2
2
2
4
6
6
6
64
12
12
12
640
264
240
240
PLAYS/WEEK
10
15
20
30
60
---- ---- ---- ---- ---2
12
20
20
20
20
20
8
2
2
8
6
6
6
8
8
WEEKS
----6
10
10
10
10
10
10
10
10
10
4
10
10
10
8
8
TOTAL
SPOTS
----12
120
200
200
200
200
200
80
20
20
32
60
60
60
64
64
EST
$ VALUE
------624
2640
4400
3900
14250
4400
7250
1680
440
440
240
1365
1515
1515
2432
2432
RADIO PSA BRC ESTIMATED USAGE (CONT'D)
CITY
-------------------Cincinnati
Cleveland
Columbus
Columbus
Columbus
Columbus
Columbus
Holland
Ironton
Ironton
Kenton
Marion
Marion
Marion
Wilmington
Wilmington
ST
-OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
STATION
------WUBE-FM
WERE-AM
WCOL-FM
WFJX-FM
WNCI-FM
WTVN-AM
WZNW-AM
WPOS-FM
WFXN-FM
WIRO-AM
WKTN-FM
WDIF-FM
WMRN-AM
WMRN-FM
WKFI-AM
WSWO-FM
STN FORMAT
---------C&W
NEWS
C&W
ROCK
TOP40
NEWS
NEWS
RELIG
CLASS
OLDIES
AD CONT
AD CONT
NEWS
C&W
C&W
C&W
Altus
Bartlesville
Bartlesville
Boille
Oklahoma City
OK
OK
OK
OK
OK
KEYB-FM
KRIG-FM
KYFM-FM
KWON-AM
KMGL-FM
C&W
C&W
C&W
NEWS
AD CONT
20
2
2
2
4
10
10
10
10
10
200
20
20
20
40
3200
440
200
310
720
Burns
Burns
Hood River
Hood River
John Day
Portland
Reedsport
The Dalles
The Dalles
Woodburn
OR
OR
OR
OR
OR
OR
OR
OR
OR
OR
KQHC-FM
KZZR-AM
KCGB-FM
KIHR-AM
KNTS-FM
KXL -AM
KJMX-FM
KACI-AM
KACI-FM
KCKX-AM
OLDIES
C&W
ROCK
C&W
BUT MUS
NEWS
AD CONT
C&W
OLDIES
C&W
4
4
8
8
16
2
4
8
8
20
10
10
10
10
6
10
10
4
4
10
40
40
80
80
96
20
40
64
32
200
480
480
800
940
672
440
880
564
384
4400
Avis
Beaver Falls
Beaver Falls
Brookville
Brookville
Du Bois
Hanover
Hermitage
Johnstown
Johnstown
Johnstown
Montrose
Montrose
Pittston
Pottsville
Pottsville
Scranton
State College
Warminster
Warren
Warren
Warren
PA
PA
PA
PA
PA
PA
PA
PA
PA
PA
PA
PA
PA
PA
PA
PA
PA
PA
PA
PA
PA
PA
WQBR-FM
WBVP-AM
WMBA-AM
WJNG-FM
WMKX-FM
WDSN-FM
WHVR-AM
WPIC-AM
WKYE-FM
WNTJ-AM
WSPO-AM
WPEL-AM
WPEL-FM
WBZJ-FM
WAVT-FM
WPPA-AM
WUSR-FM
WMAJ-AM
WRDV-FM
WKNB-FM
WNAE-AM
WRRN-FM
C&W
NEWS
NEWS
AD CONT
AD CONT
AD CONT
AD CONT
MOR/VAR
AD CONT
NEWS
NEWS
AD CONT
RELIG
AD CONT
AD CONT
C&W
MOR/VAR
NEWS
BIG BAND
C&W
AD CONT
BUT MUS
8
8
8
12
12
8
16
8
18
20
18
4
4
8
4
4
18
10
6
4
4
4
2
10
10
10
10
4
8
8
8
10
8
6
6
8
10
10
6
10
6
10
10
10
16
80
80
120
120
32
128
64
144
200
144
24
24
64
40
40
108
100
36
40
40
40
144
6560
960
2640
2640
392
2304
1216
9900
3400
3168
120
120
1088
520
400
2322
1600
900
427
360
360
Columbia
Florence
SC WMFX-FM
SC WWFN-FM
4
4
10
4
40
16
893
240
8
14
4
4
4
8
2
2
6
8
10
8
6
8
10
10
48
112
40
32
24
64
20
20
396
952
880
629
96
320
190
400
60
WEEKS
TOTAL
SPOTS
EST
$ VALUE
8
ROCK
OLDIES
Cookeville
TN WTTU-FM ROCK
Knoxville
TN WKXV-AM RELIG
Memphis
TN WMC -AM MOR/VAR
Nashville
TN WFSK-FM MOR/VAR
Pikeville
TN WUAT-AM C&W
Ripley
TN WTRB-AM C&W
Trenton
TN WTNE-AM AD CONT
Trenton
TN WTNE-FM AD CONT
Page No. 12
EPA "CHANGE" TV/RADIO/PRINT PSA CAMPAIGN
RADIO PSA BRC ESTIMATED USAGE (CONT'D)
CITY
ST STATION
STN FORMAT
10
PLAYS/WEEK
15
20
30
-------------------Amarillo
Amarillo
Amarillo
Amarillo
Corpus Christi
Corpus Christi
El Paso
El Paso
Fort Stockton
Fort Stockton
Longview
Longview
South Padre Island
South Padre Island
-TX
TX
TX
TX
TX
TX
TX
TX
TX
TX
TX
TX
TX
TX
------KATP-FM
KIXZ-AM
KMML-FM
KPRF-FM
KKTX-AM
KRYS-FM
KVER-FM
KXPL-AM
KFST-AM
KFST-FM
KFRO-AM
KFRO-FM
KESO-FM
KZSP-FM
Richfield
Richfield
Salt Lake City
UT KCYQ-FM
UT KSVC-AM
UT KSL -AM
Appomattox
Blacksburg
Clifton Forge
Clifton Forge
Danville
Emporia
Hillsville
Richmond
Wytheville
Wytheville
VA
VA
VA
VA
VA
VA
VA
VA
VA
VA
---------C&W
OLDIES
C&W
MOR/VAR
ROCK
C&W
SPAN
SPAN
SPAN
SPAN
AD CONT
AD CONT
ROCK
ROCK
---- ---- ---- ---- ---4
4
4
4
4
4
8
8
8
8
8
8
6
6
----6
6
6
6
10
10
10
6
10
10
8
8
10
10
----24
24
24
24
40
40
80
48
80
80
64
64
60
60
------480
294
480
768
800
1450
960
960
560
560
1760
1760
960
960
C&W
C&W
NEWS
10
10
20
10
10
10
100
100
200
1000
750
5867
WTTX-FM
WKNV-AM
WXCF-AM
WXCF-FM
WVOV-AM
WEVA-AM
WHHV-AM
WKHK-FM
WXBX-FM
WYVE-AM
C&W
C&W
C&W
C&W
C&W
AD CONT
C&W
C&W
OLDIES
C&W
8
8
4
4
4
6
12
2
20
20
8
4
8
8
4
8
10
4
4
4
64
32
32
32
16
48
120
8
80
80
384
256
160
160
144
384
480
160
373
560
Lyndonville
Middlebury
St. Johnsbury
VT WGMT-FM
VT WRMC-FM
VT WSTJ-AM
AD CONT
MOR/VAR
AD CONT
6
5
4
10
10
8
60
50
32
1290
883
480
Longview
Longview
Longview
Longview
Mercer Island
Toppenish
WA
WA
WA
WA
WA
WA
KBAM-AM
KEDO-AM
KLYK-FM
KRQT-FM
KMIH-FM
KOTY-AM
C&W
AD CONT
RELIG
AD CONT
MOR/VAR
C&W
10
10
10
10
6
20
10
10
10
10
6
10
100
100
100
100
36
200
1300
1700
1900
1300
924
1550
Appleton
Appleton
Beloit
Chippewa Falls
Chippewa Falls
Green Bay
Manitowoc
Manitowoc
Port Washington
Sheboygan
Sheboygan Falls
Sheboygan Falls
Two Rivers
Viroqua
Viroqua
Wausau
--------------------
WI
WI
WI
WI
WI
WI
WI
WI
WI
WI
WI
WI
WI
WI
WI
WI
--
WEMI-FM
WGNV-FM
WGEZ-AM
WOGO-AM
WWIB-FM
WLTM-FM
WOMT-AM
WQTC-FM
WGLB-FM
WSHS-FM
WCLB-AM
WXER-FM
WTRW-AM
WVRQ-AM
WVRQ-FM
WXCO-AM
-------
RELIG
RELIG
OLDIES
RELIG
RELIG
ROCK
AD CONT
ROCK
BLACK
AD CONT
AD CONT
AD CONT
OLDIES
TOP40
OLDIES
MOR/VAR
----------
4
4
8
8
8
4
4
4
6
12
20
20
6
6
6
12
---- ---- ---- ---- ----
10
10
8
8
8
10
10
10
8
4
4
4
4
6
6
10
-----
40
40
64
64
64
40
40
40
48
48
80
80
24
36
36
120
-----
880
400
992
1024
384
1690
1160
1160
504
1056
1760
1280
438
3555
360
2040
-------
Page No. 13
EPA "CHANGE" TV/RADIO/PRINT PSA CAMPAIGN
____________________________________________________________________________________________
PLAYS/WEEK
TOTAL
EST
RADIO PSA BRC ESTIMATED USAGE
10
15
20
30
60
SPOTS $ VALUE
------------------------------------------- ---- ---- ---- ---- ---- ----- ----- ------TOTAL NATIONWIDE SUPPORT ***
0
0
0
16 3157
26832
546226
____________________________________________________________________________________________
STATIONS CITIES STATES
-------- ------ -----TOTAL #
352
206
43
____________________________________________________________________________________________
** RADIO NETWORKS:
DXRN/DX Radio Network
Page No. 14
EPA "CHANGE" TV/RADIO/PRINT PSA CAMPAIGN
____________________________________________________________________________________________________________
PRINT PSA USAGE
____________________________________________________________________________________________________________
CIRCULATION
CITY
ST PUBLICATION
TYPE
DATE
(in 1000's)
------------------- -- ------------------------------ ---- -------- ----------Guntersville
AL The Advertiser Gleam
W 02/16/02
12
Placerville
San Francisco
San Francisco
San Francisco
CA
CA
CA
CA
Douglasville
Mountain Democrat
Business 2.0
Red Herring
Red Herring
SIZE
CLIPS COL_IN
----- -----1
4
SYN+
---SH
EST
$ VALUE
------41
W
M
M
M
02/13/02
03/01/02
02/01/02
03/01/02
14
160
61
61
1
1
1
1
40
SW
SC
DY
DY
412
13060
1000
1000
GA Douglas County Sentinel
W
02/23/02
8
1
9
NH
62
Belleville
Murphysboro
IL Belleville News-Democrat
IL Murphysboro American
D
W
02/15/02
02/11/02
63
11
1
1
12
30
NH
NH
425
309
Indianapolis
Indianapolis
Indianapolis
Indianapolis
Indianapolis
Indianapolis
Indianapolis
IN
IN
IN
IN
IN
IN
IN
W
W
W
W
W
W
W
02/20/02
02/20/02
02/06/02
02/13/02
02/27/02
02/27/02
02/27/02
30
30
30
30
30
30
30
1
1
1
1
1
1
1
17
17
6
6
6
11
11
OR
OR
SL
SL
SL
SL
SL
302
302
110
110
110
201
201
Richmond
KY Richmond Register
D
01/26/02
10
1
32
SL
358
Boston
MA Banner Publications
W
02/07/02
12
1
15
SW
155
Elkin
Whiteville
Yadkinville
NC Elkin Tribune
NC The News Reporter
NC Enterprise
W
W
W
02/18/02
02/11/02
02/06/02
6
17
14
1
1
1
5
32
15
SW
SL
SH
36
330
108
McCook
NE McCook Daily Gazette
D
01/29/02
10
1
60
SH
308
NUVO
NUVO
NUVO
NUVO
NUVO
NUVO
NUVO
Silver
Silver
Silver
Silver
Silver
Silver
Silver
Silver
City
City
City
City
City
City
City
City
NM
NM
NM
NM
NM
NM
NM
NM
Press
Press
Press
Press
Press
Press
Press
Press
&
&
&
&
&
&
&
&
Independent
Independent
Independent
Independent
Independent
Independent
Independent
Independent
D
D
D
D
D
D
D
D
02/26/02
02/13/02
02/13/02
02/18/02
02/21/02
02/25/02
02/23/02
02/11/02
7
7
7
7
7
7
7
7
1
1
1
1
1
1
1
1
34
34
28
45
18
26
6
66
SH
OR
HO
HO
NH
NW
NH
SL
153
153
126
203
81
117
25
297
New York
Wellsville
NY Worth Magazine
NY Wellsville Daily Reporter
M
D
03/01/02
02/13/02
302
3
1
1
90
DY
HO
15000
608
Cleveland
Lancaster
Lancaster
Piqua
Piqua
OH
OH
OH
OH
OH
W
W
W
D
D
02/20/02
02/17/02
02/02/02
02/15/02
02/15/02
20
18
18
9
9
1
1
1
1
1
40
38
14
12
12
SH
SH
NH
SL
SL
294
591
210
88
219
Reading
Reading
PA Reading Eagle
PA Reading Eagle
D
D
02/09/02
02/09/02
32
32
1
1
24
24
NH
NH
562
562
Easley
Easley
Easley
SC Easley Progress
SC Easley Progress
SC Easley Progress
W
W
W
02/22/02
02/22/02
02/22/02
12
12
12
1
1
1
17
4
6
OR
HO
NH
170
41
62
Belle Fourche
Belle Fourche
Deadwood
Newell
Newell
Sturgis
Sturgis
SD
SD
SD
SD
SD
SD
SD
W
W
W
W
W
W
W
02/27/02
02/16/02
02/21/02
02/28/02
02/21/02
02/16/02
02/27/02
3
3
2
2
2
5
50
1
1
1
1
1
1
1
32
32
32
32
32
32
32
SL
SL
SL
SL
SL
SL
SL
144
144
76
356
356
144
585
Cleveland Call and Post
Lancaster Eagle-Gazette
Lancaster Eagle-Gazette
Piqua Daily Call
Piqua Daily Call
Belle Fourche Bee
Belle Fourche Bee
Lawrence County Centennial
Butte County Valley Irrigator
Butte County Valley Irrigator
Black Hills Press
Meade County Times-Tribune
Page No. 15
EPA "CHANGE" TV/RADIO/PRINT PSA CAMPAIGN
PRINT PSA USAGE (CONT'D)
CIRCULATION
CITY
ST PUBLICATION
TYPE
DATE
(in 1000's)
------------------- -- ------------------------------ ---- -------- ----------Rockdale
TX The Rockdale Reporter and Mess
W 02/07/02
5
SIZE
CLIPS COL_IN
----- -----1
5
SYN+
---NH
EST
$ VALUE
------32
Big Stone Gap
Big Stone Gap
Big Stone Gap
-------------------
1
23
1
5
1
15
----- ------
SW
SW
HO
----
247
55
165
-------
VA
VA
VA
--
The Post
W
The Post
W
The Post
W
------------------------------ ----
02/06/02
5
02/06/02
5
02/06/02
5
-------- -----------
____________________________________________________________________________________________________________
CIRCULATION
SIZE
EST
PRINT PSA USAGE
(in 1000's) CLIPS COL_IN
$ VALUE
------------------------------------------------------------------- ----------- ----- ------ ---- ------TOTAL NATIONWIDE SUPPORT ***
1291
52
1135
40807
____________________________________________________________________________________________________________
PUBS CITIES STATES
---- ------ -----TOTAL #
29
27
17
____________________________________________________________________________________________________________
+ SYNOPSIS RECAP
--------------------------------------------------**DATA TO COME**
---------------------------------------------------
* TYPE RECAP
--------------------------------------------------D = DAILY
W = WEEKLY
M = MAGAZINE
= OTHER
---------------------------------------------------
TOTAL
COUNT
----16
32
4
0
----52
CIRC in
1000's
------224
483
584
0
------1291
CLIPS
----16
32
4
0
----52
PUBS
---7
19
3
0
----
TOTAL
$ VALUE
------4284
6463
30060
0
------40807
Page No. 16
EPA "CHANGE" TV/RADIO/PRINT PSA CAMPAIGN
_____________________________________________________________________________________________________________________
TOTAL MEDIA SUPPORT (NATIONWIDE): $ 2525335
_____________________________________________________________________________________________________________________
PUBSANS
COPYRIGHT 2002 GOODWILL COMMUNICATIONS - ALL RIGHTS RESERVED
9829 Summerday Drive
Burke, VA 22015
(703) 426-0881
(703) 426-0883 FAX
USAGE RESTRICTIONS: Proprietary data included on this report is for one-time, internal use only. It is not
to be photocopied, disseminated or incorporated into an electronic database without permission from Goodwill
Communications which owns the rights to the data.
