BI SE1 Product Core Value Campaign
Product Brief
TITLE PAGE
For Midsize Organizations
Oracle Product Brief: Oracle Business Intelligence
Standard Edition One
PAGE 2
Headline
Why your organization needs a Business Intelligence
(BI) solution
A large and growing supply of highly valuable data – when does this become a
burden rather than a benefit? At the point when you realize you can’t manage it
anymore. Making sure you never reach that point will enable your organization to
use data effectively as the basis of actionable insight, and a potential source of
competitive advantage.
From burden to benefit: making sense of data
The alternative to an effective BI solution is an inefficient, expensive and
uncoordinated data infrastructure – a challenge many growing organizations
struggle to address. How do you reduce the time and money spent compiling
data from multiple semi-compatible and dispersed systems? How do you produce
comprehensive but digestible reporting that delivers actionable insight to
improve the quality of decision-making? What’s needed is a unified approach to
the management and utilization of organizational data assets. The centralization
of those assets helps ensure accuracy, completeness and simple insight. Any
solution must also be affordable and easy to install, manage, maintain and use.
Business Intelligence – the power of integration
A truly unified and comprehensive BI solution should include a single, central
repository for all organizational data, regardless of source. It should also include
all the tools needed to extract maximum value from those data assets. Solution
components should be integrated with one another to allow detailed analysis of
data in multiple formats and from dispersed, heterogeneous sources. Users
should be able to see all their key data metrics simultaneously and be able to run
custom analyses with a few mouse clicks. A simple interface that promotes easy
access to and clear presentation of actionable information is also important.
Oracle Product Core Value Campaigns, BI Product Brief
Page:
Date:
1 of 6
08.12.2008
When it comes to using organizational data to help achieve objectives such as
cutting costs or securing customer retention targets, visibility is vital.
Reveal and eliminate invisible costs
The ability to access all your data centrally and have a single federated view of
it, regardless of its original source, gives organizations the visibility they need to
identify costs that may otherwise remain hidden. This could include identifying
and resolving process bottlenecks, or cross-referencing supplier data with
ordering information to reveal efficiency opportunities.
Oracle Business Intelligence Standard Edition One – simply smarter data
management
Oracle Business Intelligence Standard Edition One consists of a suite of tools for
data management and analysis that allows growing organizations to maintain
control over increasing volumes of data. It also enables them to use that data
intelligently to further improve the efficiency of their operations and the quality
of their business decisions. Importantly, these capabilities are delivered in an
affordable, pre-configured package that also helps them manage their future
growth cost-effectively.
PAGE 3
Headline
Helping you make even better decisions
Oracle Business Intelligence Standard Edition One is a data management and
insight generation platform that can drive management and operational benefits
right across the organization from the moment you install it.
MANAGEMENT BENEFITS
Competitive advantage through actionable insight: The real power of
organizational data is in the actionable operational insight that can be generated
from it. Consolidated access to all of that data, a unified view of key metrics and
fast, automated, high-quality reporting helps deliver that insight efficiently.
Opportunities to establish competitive advantage through a lower cost base or
increased productivity can be identified more easily as a result.
Real-time operational visibility: Access to a definitive, unified view of
organizational data ensures a snapshot of current performance is always
available to management. This helps accelerate the identification of optimization
opportunities and improves an organization’s adaptability – critical in enhancing
competitive position, particularly in challenging economic conditions.
Stronger customer relationships: The ability to analyze organizational data at
a very granular level and in a variety of different ways can enable organizations
to tailor their offerings more closely to customer requirements. This kind of
attention to detail can play a crucial role in retaining existing customers and
acquiring new ones.
Oracle Product Core Value Campaigns, BI Product Brief
Page:
Date:
2 of 6
08.12.2008
OPERATIONAL BENEFITS
Lowered costs: Centralized and automated data management, analysis and
reporting helps drive efficiencies across the organization. Management and
maintenance of organizational data is simplified and accelerated. Expensive and
time-consuming manual administration is eliminated, and hidden costs can be
identified and addressed.
Improved reporting quality: The delivery of actionable insight depends on
accurate information presented in a consistent format. The clarity this provides
enables standard benchmarking of business and IT operations, and simplifies
data interpretation.
Enhanced application performance and productivity: The improved
operational visibility that a centralized, consolidated pool of data provides
supports the optimization of application performance. This in turn improves the
efficiency of the entire IT infrastructure and helps generate incremental
productivity benefits across the entire organization.
How Oracle Business Intelligence Standard Edition One enables
you to lower costs - permanently

Increased visibility: Powerful analysis of consolidated data facilitates
identification of otherwise invisible cost saving opportunities

Faster, easier analysis and reporting: Centralized data, customizable
queries and automated reporting reduce the cost of data manipulation,
analysis and presentation

Easier management: Eliminates costly management of dispersed data
islands with a single, unified repository

Task automation: Automates many time-consuming, manual data
management tasks such as report collation

Built-in scalability: Provides a smooth transition to larger scale
databases with the same technology and interfaces, allowing incremental
investment in capacity and features, rather than wholesale replacement

Straightforward integration: Helps reduce the cost of IT developments
through easy integration with existing infrastructure elements via open
standards-based platform
PAGE 4
Headline
Oracle Business Intelligence Standard Edition One –
designed for midsize organizations
Oracle Product Core Value Campaigns, BI Product Brief
Page:
Date:
3 of 6
08.12.2008
Oracle Business Intelligence Standard Edition One is a complete, integrated BI
system specifically designed for the needs, resources and budgets of midsize
organizations and workgroups. The key elements include:

Oracle Database Standard Edition One: The enterprise-class relational
database tailored to the needs, resources and budgets of growing
organizations, and the foundation of affordable, effective business
intelligence

Oracle Warehouse Builder: A leading extract, transform and load (ETL)
tool that enables you to build and efficiently maintain a high-quality data
warehouse based on multiple source systems

Oracle Business Intelligence Server: A powerful enterprise-class query
and analysis server that gives you a simple, unified view of data from
multiple sources including multiple non-Oracle sources such as Microsoft
SQL Server, Microsoft Office Excel, XML, flat files and many more

Oracle Business Intelligence Interactive Dashboards: An intuitive
Web browser interface for instant viewing of key metrics, customized data
analysis and convenient summary reporting

Oracle Business Intelligence Answers: A 100% thin client ad hoc
query and analysis solution. Integration with Oracle Business Intelligence
Interactive Dashboards and Oracle Business Intelligence Publisher
provides fast, easy query creation, dashboard-based manipulation and
flexible publication options

Oracle Business Intelligence Publisher: A unified solution for the
creation, management and delivery of all an organization’s business
documents and insight reports
Subhead
Oracle Business Intelligence Standard Edition One – how midsize
organizations are already benefiting
“One of the biggest benefits of our business performance management system is
having information available in near real time. We no longer need to spend hours
or days answering executive managers’ questions. We now literally have
information at our fingertips and we can immediately provide the answers they
need to make informed decisions.” – Jan- Willem Beldman, Team Lead for
Analytical Applications and Data Quality, Mentor Graphics Corporation
“Insight created a business case that encompasses Procure to Pay and BI such that the
justification for both was clear. It also brought to light some potential other opportunities for
improvement that may be used in the future.” – Keith Evans,
Senior Vice President of Strategy, Technology & Information, Standard Parking Corporation
Oracle Product Core Value Campaigns, BI Product Brief
Page:
Date:
4 of 6
08.12.2008
“Having taken advantage of Oracle’s infrastructure software, we achieved the
required interoperability.” Mario Araneda Pizarro, Head of Information and
Technology, SIGFE
“With Oracle Business Intelligence Suite, we now receive clear business
information in good time. As a result, the management team at Rexnord FlatTop
is able to make well thought-out decisions.” Bernard van Driel, Finance & IT
Manager, Rexnord FlatTop Europe B.V.
.
PAGE 5
Headline
Oracle Business Intelligence – myth vs reality
Oracle is renowned as a supplier of extremely reliable, secure, open and flexible
enterprise-class databases and other technologies. It also supplies the same
enterprise-class products to midsize organizations, tailored specifically to their
requirements and budgets. So, if you thought our BI solutions were just for big
business – we’d like to invite you to think again.
Market myth:
An Oracle BI solution is far too expensive to buy and run for
growing organizations.
Oracle reality:
Oracle Business Intelligence Standard Edition One is a
comprehensive BI solution that is truly affordable for midsize
businesses with between 5 and 50 users, and actually helps to
quickly reduce operational costs.
Market myth:
An Oracle BI solution is far too complex for midsize
organizations, requiring a significant training investment
and/or the recruitment of expensive Oracle specialists.
Oracle reality:
Oracle Business Intelligence Standard Edition One has been
designed to provide simple installation, and is preconfigured
for immediate use right out of the box. Its modular
construction allows for flexible implementations, enabling you
to add functionality as needs dictate. Once up and running,
intuitive interfaces enable business users to enjoy the full
power of the solution with no technical skills required.
Market myth:
An Oracle BI solution would commit our organization to
investment duplication as we grow.
Oracle reality:
Oracle Business Intelligence Standard Edition One uses the
same technology components as editions designed for larger
organizations. Upgrades are cost-effective, allowing you to
Oracle Product Core Value Campaigns, BI Product Brief
Page:
Date:
5 of 6
08.12.2008
protect your initial investment no matter how big your
business becomes.
<<Call to Action Box>>
Learn more about Oracle Business Intelligence Standard
Edition One
To learn more about Oracle Business Intelligence Standard Edition One and to
download a free trial copy, visit:
http://www.oracle.com/us/solutions/ent-performance-bi/index.htm
Plus access FREE resources for midsize organizations at
http://www.oracle.com/us/solutions/midsize/index.htm, including:

ONE Magazine – news for midsize organizations, including product
overviews

Business Briefs

White Papers
Control your costs with flexible payment options from Oracle Financing. Visit
http://www.oracle.com/us/products/financing/index.html.
Oracle Product Brief: Oracle Business Intelligence Standard Edition One
Oracle Corporation
World Headquarters
500 Oracle Parkway
Redwood Shores, CA 94065
U.S.A.
Worldwide Inquiries:
Phone: +1.650.506.7000
Fax: +1.650.506.7200
oracle.com
Copyright © 2008, Oracle. All rights reserved.
This document is provided for information purposes only and the contents hereof are subject to change without
notice. This document is not warranted to be error-free, nor subject to any other warranties or conditions, whether
expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a
particular purpose. We specifically disclaim any liability with respect to this document and no contractual
obligations are formed either directly or indirectly by this document. This document may not be reproduced or
transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written
permission. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be
trademarks of their respective owners.
Oracle Product Core Value Campaigns, BI Product Brief
Page:
Date:
6 of 6
08.12.2008