Economics: News Analysis Janet Choi (6) 4C Cindy Fong (8) 4C Lilian Fung (9) 4C Lack of supply will drive up housing prices in Beijing Beijing’s residential market will face a sharp fall in new supply over the next two years following the central government’s prohibition on private land sales, which has led to a rise in home prices. Consultants and developers said that because of this-and the limited upside in Shanghai’s residential market –more foreign investors would shift their buying focus to the capital. Shanghai’s residential prices rose an average 25 per cent per year between 2001 and last year, according to CB Richard Ellis. Centaline (China) Property Consultant’s Beijing office director Dickson Wong Hung said home prices in Beijing had increased only 10 per cent this year. He said insufficient new residential supply and rising demand driven by heavy investment in infrastructure in the run-up to the 2008 Olympic Games, meant investors would revive their interest in Beijing’s residential market. He expected home prices in the capital to climb 20 per cent to 30 per cent over the next two years because of a drop in new supply. The decline in supply was partly driven by government policy. The August 31 deadline of the Ministry of Land and Resources Instruction No 71 required a full land premium to be paid to the government for private land transactions. All land transfers are being conducted through public tender and auction. Beijing Capital Land chairman Liu Xiaoguang said more than 700 plots of land owned by developers had to be surrendered to the government because deposits to obtain land use certificates had not been paid. Land supply had dropped 66 per cent in the first nine months of this year compared with the same period last year. The shortage of land supply was also due to the tightening of banks’ lending policies in April to rein in overinvestment in some sectors, including the property market, he said. Beijing Capital Land is the city government’s development arm, and its investment focus is on the middle to high-range residential market. The developer slowed its pace of construction after the government measures were implemented. Beijing Capital Land president Tang Jun said : ‘ The deferral in project launches allows us to capitalize on the rising property cycle.” The group had postponed the second phase of its luxury villa development Vancouver Forest and believed this would work to its advantages as prices continued to rise. Economics: News Analysis Janet Choi (6) 4C Cindy Fong (8) 4C Lilian Fung (9) 4C Description of the issue: The home prices in Beijing had risen 10 percent in this year and the Centaline (China) Property Consultant’s Beijing office director expected it will continue to climb 20 percent to 30 percent over the next two years. Land supply in Beijing decreases due to the central government‘s prohibition on selling the private land. Land supply had dropped 66 per cent. The decline in land supply is due to the banning on private land sales. China is a close example of a command economy. The government draws up its production plans. This illustrates the ‘What to produce’ question when it decides the quantity of land that is sold to the developers. Developers had to return more than 700 plots of land to government because deposits to obtain land use certificates had not been paid. As a result, the supply of land for the Beijing’s residential market decreases. In order to restrain the property market from overinvestment, the banks have tightened the lending policies. The investors will have difficulties in obtaining sufficient capital to buy the private land. They will postpone their development of housing projects to capitalize on the rising property cycle. Therefore, the supply of Beijing’s residential market decreases. The supply curve will shift left, from S1 to S2 in fig3. Shanghai’s residential prices rose 25 percent per year between 2001 and last year. The price increases from P1 to P2 in Fig 1. Beijing’s residential market is the substitute good of Shanghai’s residential market. When there is an increase in price of Shanghai’s residential market, investors would shift their buying focus to Beijing. The demand for Beijing’s residential market increases, from D1 to D2 in Fig 2. Economics: News Analysis Janet Choi (6) 4C Cindy Fong (8) 4C Lilian Fung (9) 4C ╭ Explanation of the issue:╮ Fig. 1-- Increase in price of Shanghai’s house Fig.2 -- Increase in demand for Beijing’s house * Developers have invested heavily in the infrastructure to prepare for the 2008 Olympic Games in Beijing. They would revive their interest in Beijing’s residential market. Therefore, the demand of housing market rises. The demand curve will shift right, from D1 to D2. * Fig 3 --Effects of a change in price and quantity transacted in Beijing’s residential market ▌In conclusion, the initial equilibrium price and quantity are P1 and Q1 respectively. The decrease in supply of the Beijing’s residential market is greater than the increase in demand, so the new equilibrium price of the Beijing’s residential market increases, from P1 to P2, the quantity transacted decreases, from Q1 to Q2. ▌ Economics: News Analysis Janet Choi (6) 4C Cindy Fong (8) 4C Lilian Fung (9) 4C Toyota targets China with new luxury models Company outs its faith in government incentives and access to financing Japanese car giant Toyota Motor is accelerating its expansion in the mainland with the launch of two high-end models, despite falling prices and stagnant sales growth in the passengers car market. Yuan Zhongrong, executive vice-president of Guangzhou Toyota Motor, a newly formed joint venture between the Guangzhou municipal government and Toyota, said he expected to start selling 2.4 litre Camry cars in May 2006. He was speaking at the second China(Guangzhou) International Automobile Exhibition, where Toyota displayed the upscale, midsized saloon. According to a Merrill Lynch research report, the car will sell for about 250,000 yuan. Construction of a new plant for Camry production in Nansha, Guangzhou broke ground earlier this month. The facility is expected to reach an annual production capacity of 100,000 units by 2006. Mr Yuan said the plant would source engines from a nearby factory, which also comes under Guangzhou Toyota’s authority and will eventually have an annual output capacity of 3000,000 units. About 25,000 engines would be produced in Guangzhou next year, all for export to Japan, he added. Mr Yuan is confident that the emerging car financing sector and the implementation of government incentives to encourage car purchase will help lift sales. Zhang Fangyou, chairman of Guangzhou Automobile Group, which makes Accord saloons in conjunction with Honda, said his firm had no plan to cut prices, despite the planned introduction of Toyota’s Camry. ‘Camry won’t be in the market until 2006, although they are positioned in the same grade as Accord, Camry and Accord each have their own uniqueness,’ he said. He believes the mainland car market will see a gradual recovery in the first half of next year and, while producers desperate to lower inventory might still be tempted to slash prices, he said most companies would act rationally. Also at the car exhibition, Wang Fachang, deputy president of FAW Toyota Motor-a joint venture in northeast China between state-owned First Auto Works and Toyota –said the company would launch Toyota’s luxury Crown model in March next year. He said the car would be produced in Tianjin, adding that he projected sales to reach 20,000 units next year. He declined to comment on price but the Merrill Lynch report cited sources who expected the car to cost 400000 to 450000 yuan. The brokerage forecast luxury car prices in the mainland to fall by 15 per cent Economics: News Analysis Janet Choi (6) 4C Cindy Fong (8) 4C Lilian Fung (9) 4C next year as more products are launched and as import quotas will be removed in January. Mid-range cars are projected to see a 9 to 10 per cent decline in prices while low-end cars will see a 7 per cent fall. ‘The car market will certainly be more competitive next year,” said Beijing Hyundai Motor sales division president Steve Yang. ‘We believe the rebates and price cutting will continue.’ But he said his company was ’99.9 per cent confident’ that it could reach its 150000 car sales target set for this year. It indicated earlier that it planned to expand annual output capacity to 600000 units by 2007. Beijing Hyundai, a joint venture between Beijing Automotive Investment and South Korea’s Hyundai, was also setting up a car finance operation, Mr Yang added. Economics: News Analysis Janet Choi (6) 4C Cindy Fong (8) 4C Lilian Fung (9) 4C Describing the issue: Toyota, the car manufacturer in Japan, plans to import more luxury cars in China. It will launch two high-end models. Also, Toyota will increase production in China. New plant will be set up for Camry production in Nansha. About 25000 engines would be produced in Guangzhou and all for export to Japan. As more cars are launched and the import quotas will be removed in January, the car market will become more competitive next year. Explanation of the issue: Since the rental cost and the wage is cheaper in China, the production cost in China is lower than that in Japan. Therefore, Toyota tends to minimize their total cost of production. This solves the “how to produce” question. As a result, Toyota will build factories in the mainland to manufacture cars and engines. When the prices of factors such as labour decreased, Toyota’s cost of production will be decreased. Therefore, Toyota can earn more, they will increase supply. Import quotas will be removed in January, the supply of Toyota’s car increase. The supply curve shifts to the right, from S1 to S2 in Fig 5. Due to the implementation of government incentives to encourage car purchase will help lift sales. Moreover, China is increasingly prosperity, people’s income increase. An increase in income raises the consumer’s ability to buy. Increase in income will result in an increase in demand for the superior good. This is caused by a change in other factor except its own price. The demand for luxury cars increases. The demand curve shifts to the right, from D1 to D2 in fig 5. Economics: News Analysis Janet Choi (6) 4C Cindy Fong (8) 4C Lilian Fung (9) 4C Fig. 1 -- Conclusion In conclusion, the initial equilibrium price and quantity are P1 and Q1 respectively. The increase in supply of the Toyota Car is greater than the increase in demand. So the new equilibrium price of Toyota Car decrease, from P1 to P2, the quantity transacted increases, from Q1 to Q2. Fig. 2 – Toyota Car Fig. 3 – Honda Car In addition, Honda car and Toyota car are substitutes. A fall in the price of Toyota car will lead to a decrease in demand for Honda car even though the price of Honda car remains unchanged. In the diagram, this is shown by a shift of demand for Honda car to the left. Given the supply remains unchanged, equilibrium price and quantity will fall. Economics: News Analysis Janet Choi (6) 4C Cindy Fong (8) 4C Lilian Fung (9) 4C Fig. 4—Demand of Iron Furthermore, demand for iron, which is a factor of production of car. Toyota increases the demand for iron because it helps to make cars. The demand for iron is a derived demand. It is derived from Toyota demand for cars. When the demand for cars increases, Toyota will need more iron. The demand for iron will also increase.