Directorate of Distance Education
Devi Ahilya Vishwavidhyalay
MBA (Distance Education) – VI Sem
Dear students,
Please attempt all the questions and submit it to the D.E.office Last Date: 09/07/11
Assignment
: – International Marketing
Subject Code :- MS- 64
Note: Attempt all the questions.
1. Explain the concept of EPRG model in the evolution of global marketing with the
help of suitable examples.
2. Identify the major constrains in India's exports growth. Suggest suitable measures
which can be integrated in strategy to promote exports.
3. One of your friends is willing to export readymade garments. Explain to him in detail
about the activities of organisations he should get in touch with.
4. Explain various elements of cost used in preparing an export pricing quotation.
5. Discuss the product/market conditions where product standardization is a more
effective strategy than product adoption, illustrating your answer with suitable
examples.
6. Explain the modus operandi of a letter of credit in international transaction.
7. Write short notes on the following:
(a) Methods of indirect exports to foreign markets
(b) International Bank for Reconstruction and Development (IBRD)
(c) Procedure for conducting international marketing research
Directorate of Distance Education
Devi Ahilya Vishwavidhyalay
MBA (Distance Education) – VI Sem
Dear students,
Please attempt all the questions and submit it to the D.E.office Last Date: 09/07/11
Assignment
: – Marketing Research
Subject Code :- MS- 66
Note: Attempt all the questions.
Q.1
What is Marketing Research ? Discuss the role &Objectives of marketing Research in
industry.
Q.2
You have been asked to determine how large corporations go about preparing for
contact negation with labor unions? Since you know very little about the subject,
how would you go about finding out ? Suggest a suitable research design.
Q.3
What is sampling ?Briefly discuss the types of probability and non-probability
sampling methods?
Q.4
Assume that you are planning to know the views of women one increasing food
prices and what he government should do about them? What methods would you us
to collect the views and why? Discuss.
Q.5
Describe some marketing research problems that you feel may be amenable to
conjoint analysis and explain how you would use conjoint analysis in these situation.
Q.6
Discuss the roll of secondary data with advantages, disadvantages and limitation .
Q7
Discuss the following
(a) Multi – Dimensional scoliosis (b) footer Analyses (c)cluster analysis
Q.8
Describe the application of marketing Research in India
Directorate of Distance Education
Devi Ahilya Vishwavidhyalay
MBA (Distance Education) – VI Sem
Dear students,
Please attempt all the questions and submit it to the D.E.office Last Date: 09/07/11
Assignment
: – Retail Marketing
Subject Code :- MS- 612
Note: Attempt all the questions.
Q.1 Classify retail firma on the basis of:
(i)Ownership, (ii) Store strategy mix and (iii)Non store operations.
Q.2 Explain the various technologies used in retailing.
Q.3 Classify the retail formats on the basis of:
(i)Traditional retail formats v/s Modern retail formats
(ii)Store based retail formats v/s Non store based formats
Q4. What are the various stages of consumer decision making and its impact
on retail strategies? Specify with an example.
Q.5 Explain what is merchandise mix and various factors affecting
merchandise mix decision.
Q.6 Discuss any three pricing strategy used in retailing and how commonly is
it adopted by retailers.
Q.7 Evaluate the various strategies in customer service operating in retailing
industry.
Q.8 Elaborate on the legal issues faced by the retailing fraternity in India.
Directorate of Distance Education
Devi Ahilya Vishwavidhyalay
MBA (Distance Education) – VI Sem
Dear students,
Please attempt all the questions and submit it to the D.E.office Last Date: 09/07/11
Assignment
: – Marketing Communication & Advertising
Subject Code :- MS- 68
Note: Attempt all the questions.
Q.1
Discuss the ways in which promotional mix for a refrigerator would differ form the
promotional mix of a toothpaste.
Q.2
Define promotional Strategy. What Objectives should a firm set for promoting its
products targeted at children?
Q.3
Assume that you are a director of promotion of a newly created mutual-fund
subsidiary of a bank. Develop an appropriate promotional strategy for the same.
Q.4
Elaborate on medium as a medium, medium as a vehicle and medium as he
Message, by taking the example of any consumer lifestyle product and the media
options you will consider for advertising.
Q.5
What are the various timing patterns used in advertising. How do these vary over
product classes? Explain with examples.
Q.6
In what ways Marketing PR can help in strengthening the promotion Strategy to
achieve the Marketing Goals?
Q.7
Discuss the major regulations influencing advertising in India.