WILDWOOD
JOB DESCRIPTION
Wildwood
Wildwood Trust is a unique British charitable venture to secure, for the future, Britain’s
largest collection of native wildlife. The Wildwood Centre has existed since 1998 as a
commercial body building up its unique mix of wildlife conservation and
communication skills. Because the Wildwood Centre has at its core a new and unique
charitable objective it became a Charity in 2002 and now works solely for wildlife
conservation and public education.
Wildwood has 3 unique skills which we will develop over the coming years.

The careful husbandry of Wildwood’s collection of British native, naturalised
and once native wildlife.

The public education of our relationship with wildlife, its historical context and
its future conservation.

Wildlife husbandry skills and knowledge to pioneer conservation projects that
need such skills to produce balanced, semi natural ecological systems.
Leading ecologists believe this to be key to the long term survival of our
natural heritage.
Marketing & Promotions Officer
The Marketing & Promotions Officer’s role will be to administer the Trust’s marketing,
promotions, and outside membership recruitment. This is an exciting position, which
will help develop a range of new projects to increase visitor numbers and membership
recruitment. In turn, this will enhance Wildwood Trust’s mission to protect wildlife
across the UK and enable projects that allow people to play a role in wildlife
conservation.
We are looking for someone with exceptional enthusiasm, excellent written English
skills and the ability to inspire people about the Wildwood Woodland Discovery Park.
Wildwood Trust, Herne Common, Herne Bay CT6 7LQ
e-mail: info@wildwoodtrust.org web: www.wildwoodtrust.org Tel:01227 712111
106748149
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JOB DESCRIPTION
Job Title:
Function:
Responsible to:
Salary:
1
1.1
Marketing & Promotions Officer
Administration of Wildwood’s marketing, promotions and outside
membership recruitment programmes
Chief Executive
£18,370 to £26,195 + generous pension & other benefits
Principal Duties
Marketing Administration:
Working closely with the Chief Executive your primary focus will be the smooth running
our marketing systems:
Specifically to:
1. Advertising: Administer & improve the effectiveness of our advertising programme
to local media channels. Prepare copy and administer response systems
2. website: Write news stories for our website & keep it up to date and interesting,
linking our website (technical training will be given)
3. e-mail communications
Help write our monthly e-newsletter & develop our systems gathering e-mail
4. Press releases:
Help write our weekly press releases & media features for local newspapers, radio
& television. Organising media events and administering our media contacts list.
5. Develop new innovative and successful ways to advertise Wildwood
1.2
Promotions administration:
You will be responsible for administering a range of promotional schemes including:
1. Developing promotional programmes with other organisations, such as our free
offers and open days. You will try out new techniques to encourage people to find
out about our unique conservation centre and promote wildlife awareness.
2. Develop face to face promotions to encourage people to visit Wildwood. To
achieve this we will try out the use of animal costumes to promote British wildlife
and engage people so they can visit Wildwood and learn about British wildlife and
its conservation. We will code leaflets distributed and count the number received,
you will develop your techniques to enhance the number of people who visit
Wildwood, monitoring your success by number of leaflets redeemed. You will
recruit and manage teams if such a scheme proves its worth
3. You will liaise with our membership, education and visitor services departments in
integrating our promotional offers to members of the public.
1.3
Membership Recruitment
This post will support our existing membership recruitment efforts & develop new
membership recruitment schemes.
PETER SMITH
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08/03/2016
1. This post will support our visitor services team in recruiting
members on busy days at Wildwood. You will support the team by
administering our membership recruitment programmes.
2. You will develop new programmes of membership recruitment via means
such as ‘Door to Door’, ‘Face to Face’ and other direct communication based
systems.
3. You will develop direct mail and e-mail systems to promote membership
recruitment.
1.4
Financial Administration:
You will be required to facilitate all financial administration of the our promotion,
advertising and membership recruitment schemes to the Trust playing a key role in
making financial systems effective. Working closely with the Chief Executive you will
maintain financial records and make sure they are available for inspection and
auditing. You will work closely with all staff at Wildwood to maintain strict financial
management systems and documentation.
You will provide assistance to the Chief Executive in preparing budgets, profit margins,
labour costs and other strategic data for the good running of Wildwood.
1.5
Special Project Management:
This could be anything - organising a Conference, leading a project team, backing-up
other managers, running an event, organising a mailing, chief cook and bottle washer.
From time to time, after discussion with the Chief Executive, you will support the
activities of other departments when it’s ‘all hands to the pump’.
2
Skills, Knowledge & Experience
This exciting opportunity will ideally suit someone with a confident, optimistic approach.
A background in sales and promotion would be an advantage, as will the ability to
manage seasonal workers.
We are looking for someone with excellent written English and report writing skills that
can write effective and accurate copy.
2.1
2.2
Essential

The successful applicant will be mature, confident and dynamic, flexible, able
to carry out tasks independently, able to work effectively in a team context.

Excellent written English and word processing skills will be a prerequisite.

Common sense and the ability to concentrate and prioritise on the essentials
of a task will be key elements of your personality.
Desirable

A good level of competence of working with spreadsheets and report writing

Design skills & DTP

Knowledge of advertising industry

Experience in managing sales teams or seasonal workers
PETER SMITH
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
3
A genuine love of British wildlife and its conservation.
Other Considerations
1. The post is advertised as full time
2. Appointment will be subject to a three month probationary period.
3. Understanding of and sympathy with Wildwood’s role as a conservation body
would be helpful.
4. No person shall be treated less favourably than another on the grounds of
sex, sexual orientation, marital status, race, ethic or national origin, religion,
colour, age or disability. As an equal opportunities employer, applicants for
staff vacancies shall be short listed for interview and appointed purely on the
grounds of their suitability for the post as laid out in the advertised job
description
5. Wildwood operates a no smoking policy in the park and in its offices.
PETER SMITH
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4
Employment Package
The salary band for the Marketing & Promotions Officer is £18,370 to £26,195
depending on skills and experience. Finances permitting, salaries are updated once a
year to allow for the rate of inflation.
Normal working hours are a 37.5 hour week average over the year.
Due to the nature of the work you will be required to work bank holidays, weekends
and some evenings. Overtime is not usually paid, but time may be taken off in lieu.
The holiday allowance is 30 days per year. This includes statutory holidays.
Appointments are subject to confirmation after a three-month probation period.
Wildwood offer a very generous personal pension scheme, with 9% contribution after
12 months of service and a death in service benefit of 4 times your annual salary.
Details of both will be given on acceptance of the job offer.
5
5.1
Procedure for Applicants
Applications
Application is by C.V. and must contain the following information:



Name, address, contact phone numbers at home and work (for discreet calls only)
Employment history
Educational history
You should include a statement of the relevant skills and experience that you
believe you will bring to the job, paying careful attention to the requirements of
the job outlined above.
You should give two referees to whom we can turn for a confidential reference, one of
whom should be your current or most recent employer. References will only be taken
up for those candidates chosen for interview or, with regard to current employer, on
offer of contract.
Applications will not normally be acknowledged. If you would like yours to be
acknowledged, please enclose a stamped, self addressed postcard.
Applications should be sent to Wildwood Trust, Herne Common
Herne Bay, Kent, CT6 7LQ. info@wildwoodtrust.org
The closing date for applications is 23rd April 2010
5.2
Interview & Selection Procedure
Interviews and selection tests will be held at Wildwood offices at Wealden Forest Park,
Herne Common by arrangement during the following two weeks after the closing date
for applications.
PETER SMITH
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