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School of Journalism & Mass Communication
Florida International University
Department of Advertising & Public Relations
RTV 3260 - Multimedia Production
INSTRUCTOR:
Office Hours:
Phone:
E-mail:
Prof. Elizabeth Marsh
By appointment – and once I get my schedule fixed I’ll let you know
AC2 ROOM 324A
305 919 5936
Elizabeth.Marsh@fiu.edu
COURSE PREREQUISITE: Students need to have taken and passed MMC3104
and have full admittance to the SJMC.
COURSE DESCRIPTION AND OBJECTIVES: This course introduces the student to the basic
concepts of multimedia production. This course allows students to use the theoretical concepts
of visual design in a practical application for mass communication. The student will be able to
use photography, audio, video, and print and web-based layout and design to tell a simple
story.
Students will also:

demonstrate a broad overview of multimedia production in general
and its related vocabulary.

demonstrate a broad overview of multimedia production techniques and requirements

demonstrate professionally competent knowledge of producing and
maintaining a website/blog that contains various multimedia content

demonstrate professionally competent knowledge of digital imaging
equipment, including image capture, file format information, and
basic Adobe Photoshop image enhancement skills

demonstrate professionally competent knowledge of ENG equipment
handling, i.e. video camera operation, lighting, and sound recording

demonstrate professionally competent knowledge of basic
postproduction techniques in non-linear editing systems. Based on
the techniques that will be taught, students will learn how to create
cohesive, seamless content for various multimedia delivery systems,
including adherence to streaming media standards.
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
demonstrate professional competent knowledge of new media outlets,
including content compression, web streaming, and blogging.

demonstrate professional competent knowledge of print layout
programs

develop an understanding of professional ethical principles and work ethically in pursuit
of truth, accuracy, fairness and diversity.

think critically, creatively and independently

critically evaluate their work and the work of others
COURSE REQUIREMENTS:
To produce multimedia you must be able to record audio, video, and images. This class
requires that you own a digital still camera and a digital audio recorder that meets or exceeds
the following specifications. You must also purchase or repurpose a portable hard drive for this
class.
Portable Hard Drive: 100GB or larger. Must be USB2, Firewire 400 or 800 is better. This hard
drive will have to be formatted for Mac, so any existing information from a PC will be lost.
You can find suggestions for equipment in the FIU tech wiki.
You are responsible for learning to operate your equipment. You must be able to ingest
audio and video from your equipment. READ THE MANUAL. CHECK THE WIKI.
GRADING
Grades for this course are given on the following basis:
50% Class Projects
20% In class quizzes
30% Group Project
Grades for this course are determined as follows:
A 94-100
A- 90-93
B+ 86-89
B 82-85
B- 80-81
C+ 77-79
C 72-76
C- 70-71
D+ 67-69
D 62-66
D- 60-61
F 59-0
DROP POLICY – Students missing the first day of class without permission from the instructor
will be dropped.
IMPORTANT DATES – Please see Blackboard site for important dates.
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COURSE STANDARDS
BLACKBOARD : There is a Blackboard component to this class. Students are expected to log
into Blackboard regularly to check for changes in the calendar and email from the professor.
Please use the Blackboard interface for email to the professor as well to turn in all written
work. The Blackboard interface is available at: http://ecampus.fiu.edu.
ASSIGNMENTS: All copy must be typed in Word and edited for typos and spelling errors before
they are submitted. (If you do not have Word, please let me know so that we can work
something out. But you must let me know before the first written assignment is due.) Please,
please, please proof your work before you turn it in. Written work is graded for content and
then grades are reduced for grammatical errors. If you are not familiar with the rules of
English grammar then visit our Writing Center.
All assignments must be turned in via the Blackboard assignment tool. All assignments are at or
before the beginning of class. Late assignments lose points and must be turned in no later than
7 days from the assigned date to receive any credit. Save a copy of all assignments both before
and after grading.
A NOTE ABOUT IN-CLASS ASSIGNMENTS: All in-class assignments must be complete in class.
These cannot be made up.
Homework should be pasted in the assignment area in Blackboard. Projects should be
uploaded as attachments.
A NOTE ABOUT HOMEWORK: Homework is due before class the day it is due, the homework
closes in Blackboard at 5:30 PM on the day it is due. If you are absent from that class I will not
accept late homework. So do not miss class to finish your homework, it would be a waste of
time.
MAKE UP QUIZZES & PROJECTS – I do not grant extensions/make-up quizzess except in VERY
legitimate and provable cases. Written requests for make-ups or extensions will be evaluated
and may or may not result in the desired permission. There will be no incompletes given.
ACADEMIC HONESTY: Students MUST review the university’s Code of Academic Honesty.
http://www.fiu.edu/~oabp/misconductweb/1acmisconductproc.htm
Any violations of this code will result in the most stringent sanctions allowed.
DISABILITY STATEMENT: Students with special learning needs should contact the Disabilities
Resource Center at http://www.fiu.edu/~disser/ or (305) 348-3532 so that appropriate
accommodations may be made.
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