Jesse Morano
Senior UX / UI / Mobile / Web Designer
with 16 years of experience leading user-centric design projects from
concept to implementation, enhancing usability, loyalty and revenue.
Highlight of Accomplishments
UX:
Researched, Designed, Prototyped, User Tested servicecenter app resulting in 75% reduction in page loads,
massive cost savings and adulations from customers like
WALMART and BEST BUY (ATG / Oracle)
Scale:
Designed / prototyped a web application with a
projected base of over 10,000,000 international users.
(JCM Designs / Nokia)
Innovation:
Won $2.6M client by creating information architecture, web
site design and fully interactive demo. Combined best
features of competitors and related viral marketing web sites.
(JCM Designs)
Alere Accountable Care Solutions :: Senior UX Design Lead
jesse@jcmdesigns.com
jesse@jcmdesigns.com
617.852.9002
617.852.9002
http://jcmdesigns.com
http://jcmdesigns.com
Design Skills:
UX, UI, Mobile, Web,
Applications
Designed over 100 web sites
Designed over 20 web apps
+ 8 mobile apps
Development Skills:
Prototype design / production
CSS, Java Script, HTML
Boston, MA 2012 – Present
Ideate, research, wireframe and design electronic medical records iPad app for hospitals, doctors, and clinical staff.
o Distilled incredibly complex clinical use cases, requirements and industry trends.
o Designed industry leading UX and UI for medical records and office visit work flows by conducting user
tests and competitive analysis.
o Evangelized UX principles internally within the company and built consensus for innovative features.
o Presented my research and design direction at the HealthCare 2.0 summit.
o Tripled the size of the design team and mentored junior staff.
Oracle / ATG :: Senior UX Design Lead
Boston, MA 2010 – 2012
User Experience Design, Customer Research, Effort Mapping, Prototyping, Mobile Design for customers like BEST BUY,
AT&T, CVS, DSW, JJILL, MACY'S, OFFICE MAX, DELL, EXPEDIA TRAVEL, LOUIS VUITTON, TALBOTS, POTTERY
BARN, NEUMANN MARCUS and many others.
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Ecommerce Mobile Apps (iPhone, iPad)
Lead UX vision / wireframing / design / prototyping / testing of mobile ecommerce applications.
Lead visual and functional QA reviews and feedback sessions.
Write, record and produce demos introducing the vision, UX and build framework of the apps.
Researched market trends, UX trends and mobile shopping patterns.
Coordinated UX efforts with development teams in Cambridge, Belfast and Minsk.
Commerce Service Center
Visited customer service centers to identify needs, concerns, use cases and opportunities for UX
improvements.
Lead UX vision, project scoping and effort mapping for new releases of the call center app.
Dramatically improved usability for customer service application being used by Walmart and many other
companies with high-volume ecommerce portals and huge call centers.
Reduced page loads and click rates by 75% per call. Scaled up to the mega call centers that equates
to many millions of dollars in cost savings per year.
Ecommerce Demo Store
Wireframed, Designed and prototyped ecommerce websites to demonstrate ecommerce best practices
for ATG’s clients as they implement the ATG back-end services. Clients using these reference sites
include ADOBE, RESTORATION HARDWARE, DIRECTTV, BMW, BESTBUY, AT&T and many more.
UX Design Team
Standardized UI templates across multiple complex applications during Oracle rebranding.
JCM Designs :: Principal UX Designer / Developer
Boston, MA 1998 – 2010
Designed and created mobile, application and web projects. Seamlessly blending user interests and business objectives
for companies like IKEA, NOKIA, MOLECULAR, FIDELITY INVESTMENTS, and VOLKSWAGEN.
KEY CLIENT:
Raizlabs, iPhone UX / UI Designer /Developer
o Designed and built native iPhone app. to disseminate golf pro JOHN PURTZER’S tips and lessons for
improving your swing.
KEY CLIENT:
IKEA / 89 Degrees, iPhone UX / UI Consultant, Prototype Developer
o Designed and prototyped iPhone web app. for IKEA’s promotional marketing and loyalty campaigns.
o Researched and developed iPhone-centric javascripts, webkits and CSS.
KEY CLIENT:
NOKIA, Full-time Creative & User Experience / User Interface Consultant
o Designed NOKIA’s first ever touch–screen interface for mobile enterprise email.
o Designed a global email application set to launch internationally, coordinated teams in Finland and China.
o Architected, prototyped, and designed complex web and mobile phone interfaces / applications used by
millions of customers and employees around the world.
o Redesigned set-up / administration applications, improving Nokia’s ease of use and customer service.
o Developed clickable prototypes for cell phone interfaces, marketing and social media applications.
KEY CLIENT:
Zingdom Communications, Full-time Creative & User Experience Consultant
o Created wireframes, workflows, design mock ups, and prototypes for social networking web applications.
o Worked with engineers and key stakeholders to focus the user experience on simplicity, clarity and value.
o Designed and built template-based corporate web site. Developed brand / experience standards, and
collateral.
KEY CLIENT:
Molecular, Full-time Creative Consultant
O Created designs and prototypes for 14 high-end clients, including L.L. BEAN, BLUE CROSS / BLUE
SHIELD, LIBERTY MEDICAL, WILMINGTON TRUST, and CRUTCHFIELD.
o Art Directed Molecular’s Flash-based creative portfolio and managed Flash developer.
o Earned complete design approval from Liberty Medical in the first round.
KEY CLIENT:
Arnold Worldwide, Production Artist
o Designed mini-sites, enhanced and optimized imagery, streamlined CSS and consulted on Technology
strategy for VOLKSWAGEN, MONSTER.COM, ROYAL CARIBBEAN, GUINNESS, and TRUTH.COM.
o Redesigned Citizens Bank web site for increased scalability, precise rendering and smooth
implementation across thousands of pages.
KEY CLIENT:
Fidelity Investments, Senior Web Designer
o Led web design for division of $11B investment company. Developed customized web site designs to
market Fidelity services to Fortune 100 corporate clients.
o Designed, built and maintained intranet web sites for 17 Fidelity departments. Developed online brand
standards and style guidelines for use across all business channels.
o Art directed photographers and outside design firms.
Education
Professional Associations
Earlham College; Richmond, IN : BA, 1994
MITX Member, 2-time judge for the MITX Awards
AIGA Member
UPA Member
BIMA Member
AMA Boston Member