Summary of World Class Professors DVD Lectures
2009
Summary of World Class Professors DVD Lectures
Laureate Higher Education Group
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Summary of World Class Professors DVD Lectures
2009
Summary of World Class Professors DVD Lectures
Laureate Higher Education Group
Network Products and Service
Project Staff
Carmen (Lizy) Lamboy, Ed.D.
Director Faculty Development
January, 2009
Laureate Higher Education Group
Network Products and Service
To request additional information, please contact
Laureate Higher Education Group
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Summary of World Class Professors DVD Lectures
2009
Summary of World Class Professors DVD Lectures
The following list provides the portfolio of World Class Professor Lectures with short
profiles of their contents.
Professor José Alvarez -Professor of the Hamilton Fish School for International Law and
Diplomacy at the Columbia Law School
An Introduction to International Human Rights: Fundamental Rights
Lecture 1
This lecture presents concepts of internationalization-universalization. It also
provides a historical discussion of the discussion of the sources of
international law, including treaties, customary International Law, general
principles of law, and preemptory norms. Finally, it presents a discussion
how World War I and other factors influenced the universalization of the
Human Rights Revolution.
Lecture 2
Professor Alvarez’s second lecture starts out with the discussion of Modern
Human Rights Revolution and the role the Nuremberg and Tokyo Trials as
well as the UN Charter and their effects upon that revolution. It presents a
discussion of the incremental steps in the development of international
human rights: the UN charter (1945), the Universal declaration of Human
Rights (1948), the International Covenant on Civil and Political Rights (1966)
and the International Covenant on Economic, Social, and Cultural Rights
(1966), and the Subsequent Human Rights Treaties and Declarations.
Finally, it presents a discussion of the Universal Declaration and International
Law and the possible routes to legal effects as well as the identification of
organizations which assist in the enforcement of internationalization.
Lecture 3
The third lecture presents a detailed discussion of the challenges faced by
the International Human Rights revolution at a global level.
Lecture 4
Professor Alvarez’s fourth lecture presents information on other International
Human Rights as seen from the individual perspective and not from the
perspective of the states. It provides guidelines as expressed in the
International Covenant of Social and Cultural Rights of 1966 and on the
elimination of discrimination against women.
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Summary of World Class Professors DVD Lectures
2009
Professor Peter Cappeli – Professor of the Wharton School – University of Pennsylvania
Lecture 1 – Matrix Management
Professor Cappeli’s first lecture addresses the definition of Matrix
Management and its evolution. He describes the different types of
Organizational Structures: Hierarchical, Matrix, and Organic and defines the
roles of executives. Lastly, he discusses the potential problems and needed
requirements of Matrix Administration.
Lecture 2 – Human Resources and Strategies
The second lecture present a discussion of how human resources relate to
the business strategies of organizations and how managing people can build
a competitive advantage of organizations by linking human resources to
different types of business goals and objectives. It presents real business
cases throughout the discussion. He talks about business strategies and
their importance as well as a discussion of what successful business
strategies build on. Professor Cappeli provides the information on the
advantages of paying attention to human resources and how it can aid an
organization’s successful business strategy. He presents definitions of
resources and organizational capability and identifies how these can become
the assets of an organization.
Lecture 3 – Hiring and Retaining Talent in Organizations
Professor Cappeli presents several suggested answers to three big
questions: 1) what criteria predict the best workers? 2)How do we balance
internal and external candidates?, and 3)How does the organization balance
current performance versus future potential? He presents information on
criteria that are good and bad predictors of performance. The lecture also
presents a discussion of the problem of retaining talent, and its legal and
ethical reaches. Professor Cappeli shares data on retention statistics as well
as how hiring through the Internet has changed the context for employees
and employers. Finally, he presents suggestions for dealing with talent
retention and analyzing the causes for turnover.
Lecture 4 – Developing Talent
This lecture presents the topic of developing talent from two perspectives:
The student or potential employee and the organization. The lecture invites
potential employees (or students) to reflect on how they have managed their
own career and how they can enrich their experience. On the other hand, it
provides employers some guidelines on how an organization should think of
developing people inside the organization.
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Summary of World Class Professors DVD Lectures
2009
Professor Timothy Corrigan – Director of Cinema Studies University of Pennsylvania and
Professor of English, cinema and art history.
Lecture 1 – Why read about the movies?
Professor Corrigan starts this lecture by contra positioning the cinema
experience as entertainment versus as a tool to influence thinking. He
discusses the elements and the language of cinema and how these
elements affect film. Professor Corrigan uses several films as specific
examples.
Lecture 2 – The History of Film
The second lecture provides a chronological presentation of film samples as
a way of discussing the historical perspectives of film. Professor Corrigan
walks through the pathways of cinema history as an industry, technology,
and art. He focuses on the discussion of traditional histories of cinema:
evolution and revolution of narration, sound, and digitalization as well as a
discussion of masters and masterpieces. He provides a glimpse into initial
films, classic films, films of post-war world and the contemporary era and
provides insight into world cinema, lost objects of film, and social and
cultural contexts of film.
Lecture 3 –Film and Literature and their Relationship to Cinema History
In the third lecture, Professor Corrigan discusses the clichés of fidelity and
the comparison between book and film. He explores the bond between
cinema and literature as the art and business of the new. He then moves on
to discuss movies as tools that are used to discuss history, the losses and
victories of the past and the historical perspectives and lines of thought. It
presents information not only on the culture of film, but also presents
pathways of film history as an industry, technology, and an art. He finalizes
his lecture with an in-depth discussion of traditional histories of cinema:
evolution and revolution of narration, sound, and digitalization.
Lecture 4 –New Wave Cinema
Professor Corrigan begins this lecture by providing a definition of new wave
cinema and its historical and aesthetic significance. He then sketches the
significance and implications of the practice. The lecture includes a
discussion of national cinema after World War II and the transformation of
cinema thereafter. It discusses the bases for such transformation and links it
to the Arriflex and Éclair Systems, Paramount, and French Cinematography.
It also traces the transformation to the new French wave of depicting rebels,
criminals, sexuality, politics and history with discontinuity, face-offs and
alienation of a de-naturalized image. It provides a description of the
Brazilian cinema of the sixties, the German cinema of the seventies, and the
pulp fiction of Hollywood and how these are only mere examples of a global
transformation with deep business and economic implications.
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Summary of World Class Professors DVD Lectures
2009
Professor Henry Lieberman – Research Scientist at MIT Media Lab
Advancement in the Field of Artificial Intelligence
Lecture 1
Prof. Lieberman focuses this lecture on artificial intelligence from the
perspective of General Systems Theory (GST). He discusses the history of
systems theory, cybernetics and artificial intelligence, neural networks,
decision theory, cognitive modeling, and hybrid architectures. It also includes
a presentation of how to understand people and systems, how information
flows in systems and in people, the possibility of machines modeling
intelligence. He ends his lectures with a discussion of controversies about
artificial intelligence, as well a discussion of philosophical and ethical
concerns.
Lecture 2
The second lecture presents a discussion of some of the methods of artificial
intelligence including, mathematical reasoning, rule-based systems and
expert systems, behavior-based and reactive artificial intelligence, multiagent systems and distributed artificial intelligence, and heterogeneous
approaches: society of mind, actors.
Lecture 3 & 4
These two lectures present an introduction to common sense reasoning,
including a discussion of how to collect common sense knowledge, how to
use natural language processing and semantic nets, common sense for
interactive applications, and provide actual and future applications of
Artificial Intelligence.
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Summary of World Class Professors DVD Lectures
2009
Professor Sam Lucas – Professor of Sociology and UC Berkeley
Lecture 1 High School Tracking in the United States
Professor Lucas introduces the first lecture with an introduction of horizontal
and vertical curriculum differentiation. He defines classical tracking and
describes the process of its decline as a result of legal rulings of the 1960’s.
The lecturer discusses some implications of classical tracking disuse and the
emergent variety of possibilities in curriculum. He presents information on
the effects of tracking upon achievement, social and psychological factors
and other areas. He presents a discussion of meritocratic placement versus
the placement based on social class, family income, and parents with higher
education. Lastly, he presents information on the use of tracking and
placement and explores the critical dimensions of tracking and placement
systems.
Lecture 2 Sociology of Education: Educational Attainment
The second lecture presents an introduction to the study of educational
attainment and its uses. Professor Lucas discusses attainment from the
view of a meritocratic society and of educational attainment as a series of
transitions. He includes a discussion of 20th century patterns between
educational attainment and social antecedents in several countries and the
theory base developed in this area. He focuses on two theories: The Life
Course Perspective and Maximum Maintained Inequality.
Lecture 3 Sociology of Education: Standardized Testing
The third lecture provides an introduction on standardized testing. He
presents a definition of standardized testing and the differences between
standardized and regular testing in terms of goals. The lecturer discusses
standardized construction methods versus teacher constructed tests and
provides specifics on the process to construct and revise standardized tests.
Finally, he goes into an in-depth discussion of issues of standardized testing:
cultural, racial, and gender bias, negative implications of test use, among
others.
Lecture 4 Sociology of Education: Race in Education
This lecture focuses on the history of race in the United States, a comparison
of whites-blacks educational attainment, and some possible explanations for
inequality. Professor Lucas presents a discussion of potential explanations
of racial inequality in the United States. He sketches the differences between
Latinos, Blacks, and Whites in relation to educational success and presents
disparity and educational gaps among the races. He then presents possible
explanations of disparity between races as it relates to education.
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Summary of World Class Professors DVD Lectures
2009
Professor Rob Malenka - Professor at Stanford University School of Medicine
Lecture 1 Synaptic Transmission Process Mechanism – Part I
Professor Malenka presents a basic definition of synaptic transmission and
its importance. He describes where synaptic transmission occurs and
provides information on the pre-synaptic side of the process and an
introduction to post-synaptic process. The discussion focuses on the
chemistry of synaptic transmission, the description of the different types of
neurons, its parts and functions. He then discusses the role of proteins and
molecules responsible for the synaptic transmission and describes the
different synaptic transmission types.
Lecture 2 – Synaptic Transmission Process Mechanism- Part II
Professor Malenka delves into the topic of synaptic transmission even
further and is a continuation of the previous lecture. He talks about the
complexity and energy needed to carry out synaptic transmissions by
describing the different nerve cells in charge of synaptic transmissions such
as dendrites as excitable cells, the soma where all synaptic transmission is
integrated, g-protein couple receptors, and on the sub-types of
neurotransmitter receptors. He discusses the process for temporal and
spatial integration of Excitatory Post-Synaptic Potential (EPSP) and the
integration of both ESPS and Inhibitory Post-Synaptic Potential (IPSP).
Lecture 3 – Neural Mechanisms of Memory – Part II
Professor Malenka presents an in-depth discussion guided towards
understanding neural mechanisms of memory by focusing on the areas of
the brain (neural circuits) that are important for learning and memory. He
provides a definition of the different types of memory: declarative memories
and non-declarative memories and discusses the difference between shortterm and long-term memory. He also presents the different ways of moving
short-term memory to long-term memory. Using studies in Anterograde and
Retrograde Amnesia, he discusses the evidence collected on the
regionalization of the brain and how it stores different types of memories in
different areas of the brain. Specifically, he discusses the roles that the
hippocampus, the amygdale, the basal ganglia, and the prefrontal cortex
play in this process of memory and behavior.
Lecture 4 - Neural Mechanisms of Memory – Part II
This lecture presents information on the cellular/synaptic changes that occur
in the neural circuits in order to store memories. He talks about Hebb’s
suggestion on long-lasting activity strengthen synaptic transmission. He
discusses the role of Long-term Potential (LTP) and Long-term Depression
(LTD) as an important synaptic memory mechanism. LTP and LTD are
defined and describe in-depth. He then discusses excitatory synapses, AMPA
and NMDA receptors, and Protein Kinesis. He describes the interdependencies of each in the process of synapses for both LTD and LTP.
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Summary of World Class Professors DVD Lectures
2009
Professor Randy Martin Associate Dean of Faculty at New York University
Lecture 1 - What makes a Society: Communication Theory
The lecturer presents the concept of society as a community of strangers and
delves into the discussion of how people come to develop a sense of
belonging together from a conceptual and historical standpoint. He presents
the idea society as moving to a face-to-face encounter associated with
community to a larger scale that we understand as society. Professor Martin
talks about the shift from community to society and how this shift provides
the definition for modernity. He explores the bonds or glue that keeps
community/society together and explores a definition and evolution of social
solidarity and the driving sources of this solidarity, such as industrialization
and urbanization. He presents the three dimensions of society: economic
(subsistence in different forms of societies and surplus), political (regulation),
and culture.
Lecture 2 - Mass Culture, Mass Communication
Professor Randy Martin presents the idea of the mass and its evolution. He
talks about laws used to regulate the capacity to assemble. Throughout his
lecture, he traces the transition from 19th to 20th century and the
emergence of mass communication as a kind of solution to order. He then
goes into the emergence of the consumer society and advertisement as a
tool to meet the needs of the mass. He delves into the field of cultural
studies, regime of accumulation, and social policies. He also marks
differences between high culture and popular culture and explores the
dynamics between dominant culture and sub-cultures.
Lecture 3 - Marxism
Professor Martin’s third lecture focuses on defining what Marxism as the
understanding of capitalism from the perspective of labor. He defines
capitalism and its alternatives. He presents the definition of MCM (Money to
obtain a Commodity in order to make More Money). He presents Marx’s
point of view and defines socialism from that perspective. He delves into
Marx’s view of labor power, private ownership of the means of production,
and mutual interdependence. He presents ideas of global labor versus
competition.
Lecture 4 –Structuralism
Professor Martin’s final lecture presents a definition of structuralism as an
interdisciplinary and intellectual movement. He talks about a general way of
approaching meaning and talks about semiotics. He presents the elements
of sign: image and concept. He talks about interdependency and individual
identification.
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Summary of World Class Professors DVD Lectures
2009
Professor Carl Mela – Professor of Marketing at Duke University
Lecture 1 –Strategic Marketing: Introduction to Marketing
This lecture is an introductory lecture on marketing generalities.
Professor Mela introduces the definition of Marketing, the 3 C’s of
Analysis and Planning (Client, Company and Competition) , the 4 P’s
of implementation (Product, Price, Place and Promotion) as ways of
communicating marketing messages and ends with a section on
control which includes a discussion of deviation from marketing
managements and how to deal with them.
Lecture 2 – Strategic Marketing: Market Planning
This lecture focuses on market planning –actual process and the
marketing plan – the document. He also presents common mistakes
made when creating a marketing plan. He discusses the benefits of
market planning and delves into the common obstacles in planning
successfully. The lecturer segments the different types of
organizations by their focus: industrial products, consumer products
or service firm. He then delineates and identifies the different
positions within an organization and their responsibility for writing the
plan, approving the plan, and the planning horizon used when
creating a marketing plan. He presents the top-bottom/bottom-top
planning process and discusses the elements needed for successful
planning as well as the key parts of the marketing plan.
Lecture 3- Strategic Marketing: The Customer
The third lecture begins with the discussion of Lifetime Value of the
Customer (LVOC). He also presents the consumer decision process by
presenting the B to C (Business to Customer) and B to B (Business to
Business). Finally, he presents information on segmentation analysis
and how to develop different products for different segments of the
population. He explores the adage of the “Customer is always right”.
Lecture 4 - Strategic Marketing: Introduction to Branding
Professor Mela begins by defining the term Brand and Branding and
the reason for developing brands. He presents the notion of brand
equity – how brands are measured, and how to build equity. He then
talks about the job of managing brands. He takes the listener from
understanding what a brand is and what the benefits and application
of branding are to the identification of the people responsible who
should be the gatekeepers of these aspects.
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Summary of World Class Professors DVD Lectures
2009
Professor Louis Putterman – Professor of Economics at Brown University and Author of
Dollars and Change: Economics in Context
Lecture 1 - Standards of Living and Economic History
The lecture presented by Professor Putterman concerns economic
development, history of world economy, and economic growth. He presents
statistics and facts on high-income, middle-income and low-income
countries. He focuses attention to three main questions: 1) Why are the
differences among countries and regions in level of development and
standard of living so great?; 2) What has been happening to the gap between
rich and poor countries over times; and 3) Why are some poor countries
seeing rapid economic growth, while others are growing very slowly or not at
all? The lecture focuses on what accounts for the different standards of living
in different places of the world today.
Lecture 2 – Economic Systems
The lecture examines five topics on economic systems: Characteristics of a
capitalist or market economy, Alternatives to the capitalist economy, The
Soviet Union economic system: Raise and fall, Difficulties of transitioning
from a market economy, and Relationship between market and state: Shifts
and trends.
Lecture 3 – Alternative Strategies in the Quest for Economic Development
The third lecture presents a summary of statistics and facts previously
mentioned in the previous lectures. Professor Putterman presents and
compares population size, average income level and average economic
growth of the three largest regions of the developing world: Sub-Saharan
Africa, Latin America, and Asia. The lecturer discusses the different
strategies that countries and their government have taken to try to promote
economic growth. He also explores and provides insight on why some
countries’ economies have grown rapidly and others slowly by looking at
differences in their practices for promoting economic growth. He presents a
menu of strategies developing countries have used to promote economic
growth.
Lecture 4 – Economy and Quality of Life: Problems of the environment, income
distribution, work and consumerism
Professor Putterman discusses some ways in which the health of the
economy appears to be at odds with the quality of people’s lives. The lecture
also includes an exploration of conflict between economic growth and the
profitable operation of firms on the one hand, and the quality of life on the
other hand. He presents characteristics of healthy economies and then
presents potential problems of strong growing economies, such as
deterioration of the natural environment, inequality of income and wealth,
less time for leisure and difficulty of sustaining relationships and feelings of
pressure, among others. He ends the lecture with optimistic news and views
of current movements that show problems being overcome.
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Summary of World Class Professors DVD Lectures
2009
Professor Curtis Taylor – Professor Department of Economics at Duke University
Lecture 1 – Economics of Labor Supply
Professor Taylor starts the lecture talking about endowment of the individual
and defines people’s endowment. He talks about the wealth of an individual
and network of the individual. The lecturer presents the idea that the most
important endowment an individual can have are the hours in a day they can
sell in the labor market. He presents the contraposition of work versus
leisure. He presents definitions of budget constraint, wealth level and their
interpretation. He then discusses the effects of salary changes on the
individual’s endowment.
Lecture 2 – Economic Efficiency
The professor presents the historical emergence of economics and economic
efficiencies. He provides definitions for supply and demand equilibrium and
surplus, and the effect of tax over the sales, presenting the relationship with
concrete examples.
Lecture 3 – Price Elasticity
The lecturer begins with a definition of price elasticity. It also provides
samples of perfectly or infinitely elastic demand, inelastic demand and
perfectly or infinitely inelastic demand. The lecturer then presents the
properties of price elasticity and its benefits. .
Lecture 4 – Congestible Public Good
The fourth lecture presents the definitions and differences of private and
public goods. Professor Taylor also defines a pure public good and a
congestible public good and provides differences between both. He presents
possible solutions and introduces the concept of the tragedy of the commons
or over-grazing. He identifies the two key ingredients for tragedy of the
commons to occur: 1) there is a congestible externality and 2) there is nonexclusivity.
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Summary of World Class Professors DVD Lectures
2009
Professor Henk van Assen – Professor at Yale University
Lecture 1 – Graphic Design: History of Writing and the Alphabet
This lecturer presents the evolution of visual communication tracing it from
20,000 BC to the XIX century, the industrial revolution and the late XIX
century.
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