Introduction to Business and computing
B.Com (Annual) Part-I Paper-VI
Maximum Marks: 100 (Pass Marks: 40) Duration of Examination: 3 hrs
Course Objectives:
The student will be able to:
 Explain what a business is and how it operates in a free market system. Discus the concept of social
responsibility in business.
 Identify and explain the three basic forms of business ownership. Identify the levels of management and
skills required for managerial success.
 Describe the concept of human resource planning and outline the major steps involved in the process.
 List the major functions of marketing. Discuss how marketing’s role in the exchange process creates
utility.

Develop awareness of computers’ hardware and peripherals; concepts regarding software – its types, basic
operations, basic OS concepts, OS installation.

Develop advanced user level skills in various Application Packages: MS Word, MS Excel, MS PowerPoint.

Set up a computer for World Wide Web connection; Use e-mail to send / receive messages and file attachments;
Concepts of on-line discussion groups.
Apply peachtree accounting system.

Topic
Business, economics and Ethics
Introduction to business
 The nature and goal of business
 The people and activities of business
 The economic foundations of the business
 Economic Systems
 Business Ethics and Social Responsibility
 The Role of Ethics in Business
 The Nature of Social Responsibility
International business and E- Business
Introduction
 The Role of International Business
 International Trade Barriers
 Trade Agreements, Alliances, and Organizations
 International Business Strategies
 Developing Strategies
 E-Business and The Nature of E-Business and E-Business Models
 Growing a Business
Source
Book 2, Chapter 1,2
Book 2, Chapter 3,4
Organizing business and Entrepreneurship
Introduction
 The Nature of Entrepreneurship and Small Business
 Advantages of Small-Business Ownership
 Disadvantages of Small-Business Ownership
 Starting a Small Business
 Sole Proprietorships, Partnerships ,Corporations and Other Types of
Ownership
 Joint Ventures and S Corporations
 Mergers and acquisitions
Motivating and Managing the Workforce
Introduction
 Nature of Human Relations
 Theories of Employee Motivation
 McGregor’s Theory X and Theory Y Theory Z
 Variations on Theory Z
 Equity Theory and Expectancy Theory
 Strategies for Motivating Employees
 Planning for Human Resources Needs
 Recruiting and Selecting New Employees
 Developing the Workforce
 Compensating the Workforce and Financial Compensation
 Morale among the Survivors and Benefits
Marketing and Marketing strategies
Introduction
 Developing a Marketing Strategy
 Marketing Research and Information Systems
 Buying Behavior
 The Marketing Environment
 The Marketing Mix and strategies
 Promotion Mix

Financing the Enterprise
 Money in the Financial System
 Functions, Characteristics and Types of Money
 Banking , Nonbanking Institutions and E banking
 The Nature of Accounting
 Financial Statements Analysis
 Ratio Analysis
 Managing Current Assets and Liabilities
 Managing Fixed Assets
 Financing with Long-Term Liabilities, owner Equity and Investment
Banking
 The Securities Markets and The Over-the-Counter Market
Book 2, Chapter 5,6
Book 2, Chapter 10,11
Book 2, Chapter 12,13
Book 2, Chapter 14,15,16
Introduction to computers
 Software – its types, basic operations. General installation guidelines.
 Healthy Computing
 Concepts on Computer Virus, Worms, Hacking, Spam
Word Processing Basics
 Types of documents created with a word processing program(MS
Word)
 An overview of the menus in MS Word
 Create and format a business letter
 Create and format a schedule containing a table
 Select and use style features to create new documents
 Use the Help system to answer questions and troubleshoot problems
Spreadsheet Applications
 Spreadsheet basics and Usage of functions, macros, sorting,
formatting, generating charts, pivot tables.
 Statistics related Formula’s Implementation.
 Cell Formatting, print previewing / printing of selected data
 Insert and name worksheets
 Import spreadsheet reports and charts into word processing documents
 Set up and analyze itemized lists of numbers e-g- various types of
budgets / financial statements
Internet
 Internet & E-Mail Basics
 Introduction to the Internet, the terminology, its advantages /
disadvantages
 IT Issues, Privacy and Ethics
Recommended Books
1. Ricky W. Griffin & Ronald J. Ebert, fourth edition, Business.
2. Ferrell,O.C., Hirt, G., and Ferrell, L. (2009). Business a changing world
McGraw Hill
3. Jeff Madura, Introduction to Business, 3rd Edition.
Book 5, Chapter 1,
Book 6, Chapter 9
Book 6, Chapter 10
Book 5, Chapter 2
(7th ed.). New York, NY:
4. Grauer, Robert T. & Barber, Maryam (2000) Exploring Office XP, Volume 1. Prentice Hall Publishers
5. Discovering Computers 2010: Living in a Digital World, Complete (Shelly Cashman Series)
6. Capron, H.L. (2007) Computers, Tools For An Information Age, Prentice Hall Publishers, 8th Ed