Dear Readers:
Welcome to the August 2010 edition of the Global Marketing SIG newsletter! I would like to thank Esra Gencturk
for her assistance during this editorial transition! We have all benefitted from Esra’s very useful and informative
monthly newsletter. I hope to continue to provide you with quality news that you can use in your research and
teaching!
A new feature I have added to the newsletter is a guest column. These columns will provide a forum for our readers
to share insights gleaned from their research and teaching with the Global Marketing SIG community. Guest
columns will be limited to 1200 words or less and should include at least three “for further information” citations
and/or links. If you are interested in submitting a guest column, please email me at lriddle@gwu.edu.
In this Global SIG monthly newsletter edition, you will find:
(1) “Global Product Harm Crises: Cross-Cultural Differences in Blame Attributions and Managerial
Implications for MNCs,” a guest column, written by Dr. Daniel Laufer, Associate Professor of Marketing at
Yeshiva University.
(2) Highlights from the Journal of International Marketing’s Special Issue on Innovation in the Global
Marketplace.
(3) Resources for research and teaching, including article links about the underground economy, China’s TV
market, Huggies new viral video ad campaign in the UK, 24-hour retailing in Moscow, and foreign investment in
Syria.
(4) Calls for papers and other Global Marketing SIG information
I look forward to serving you as the Global Marketing SIG’s Vice Chair of Communications. I welcome your
feedback and participation in the newsletter! Please feel free to contact me if you see something that is particularly
useful to you in the newsletter or have suggestions for improvement. If you come across any readings or materials
that you think our readers would like to see, please send them to me for inclusion in the newsletter.
Best regards,
Liesl Riddle, PhD
Associate Professor of International Business
The George Washington University
School of Business
Email: lriddle@gwu.edu Phone: +1.202.994.1217
GUEST COLUMN
GLOBAL PRODUCT HARM CRISES: CROSS-CULTURAL DIFFERENCES IN BLAME
ATTRIBUTIONS AND MANAGERIAL IMPLICATIONS FOR MNCS
Daniel Laufer, Associate Professor of Marketing, Yeshiva University
With the wide coverage of the Toyota crisis in the media, the topic of product harm crises has become a topic of
great interest for classroom discussion. Surprisingly, there has been very little discussion of the different responses
consumers might have to such crises in different countries across the world. Product harm crises are becoming
increasingly global with more companies expanding overseas, and the development of global products. In the case
of the Toyota crisis, it is worth noting that problems with the cars’ accelerators did not only occur in the United
States. Toyota encountered problems in other places as well, such as Europe and Asia. In addition, the automobile
industry is not the only industry to be hit by global product harm crises. Another relatively recent high profile global
product harm crisis involved Dell computers and laptops. Problems with overheating as a result of Sony batteries in
Dell’s laptops occurred worldwide, and Dell recalled its product in multiple countries.
How consumers react during a product harm crisis has been the main focus of my research over the past few years.
What can we learn from this research about global product harm crises? In particular, I would like to discuss
possible cross-cultural differences between consumers that can influence how they assess blame for a product harm
crisis. This has important managerial implications for MNCs because blaming a company for a product harm crisis
is associated with lower levels of future purchase intentions and higher levels of negative word of mouth. Crosscultural differences also suggest that a MNC may need to respond differently to a product harm crisis occurring in
different countries.
When a product harm crisis is initially reported in the media, it is not always clear who is to blame. For example, in
the case of a product-harm crisis in the automotive industry, there can be a number of factors causing car accidents.
Perhaps the accidents are occurring because of driver error or poor road conditions? On the other hand, perhaps
there are defects in the car causing the accident? During the Ford/Firestone crisis a couple of years ago, all of these
factors were mentioned in early media reports.
One important factor that can cause differences between consumers in their reaction to a product harm crisis, is the
need to resolve the uncertainty regarding who is to blame. In a study we conducted in Mexico, we found that
consumers who rank low on tolerance for ambiguity were more likely to blame the company for an ambiguous
product harm crisis, than consumers who rank high on this personality trait. Tolerance for ambiguity and uncertainty
avoidance are closely related concepts, and based on our findings we would expect that consumers in countries that
rank high on uncertainty avoidance would be more likely to blame the company for an ambiguous product harm
crisis than consumers in countries that rank low on uncertainty avoidance. In other words, consumers in countries
with lower levels of uncertainty avoidance feel less of a need to resolve the uncertainty regarding who is to blame,
and are more likely to wait for more additional information before assigning blame.
In terms of who to blame in an ambiguous product harm crisis, we have found in our research that in order to resolve
the uncertainty, consumers are more likely to blame the company, as opposed to the victims hurt in the product harm
crisis, because they view themselves as more similar to the victims (other consumers) than the company. However,
it is worth noting that there may be other causes for the crisis, other than the company or the victims, that are
situational in nature (for example, weather or poor road conditions in the case of a crisis in the automotive industry).
Research from the field of psychology suggests that the plausibility of situational factors as a cause for a crisis may
differ between individuals from Western and Eastern cultures. In particular, when describing themselves or others,
studies have shown that Asians make more situational attributions and fewer dispositional attributions than
Europeans or Americans. In terms of the implications of this research in the context of consumer reactions to
product harm crises, consumers in Western cultures such as the United States and Europe may be more likely to
blame the company for an ambiguous product harm crisis. On the other hand, consumers in China, Japan, and South
Korea may be more likely to consider situational factors, and, as a result, assess less blame to a company for an
ambiguous product harm crisis.
There are very important managerial implications for MNCs from these research findings in how to deal with a
product harm crisis. In the case of consumers in countries with high levels of uncertainty avoidance, MNCs will not
have the luxury of waiting for the results of an investigation before consumers assess blame. To the extent possible,
an MNC needs to provide support for its position as soon as possible, because otherwise they will be blamed very
quickly by consumers. In the case of situational attributions, MNCs may get more of the benefit of the doubt in
Asian countries during a product harm crisis where situational attributions are more commonly generated by the
public. In addition, if MNCs suggest situational factors as possible causes for product harm crises, they may be more
readily accepted by Asian consumers as opposed to consumers in the United States and Europe, where dispositional
attributions are more commonly generated as a result of a crisis.
Further research is needed to learn more about consumer reactions to global product harm crises. Cross-cultural
differences suggest that MNCs may need to respond differently to an identical crisis in different countries.
Understanding how consumers react to a global product harm crisis is an important first step in order to develop
effective corporate strategies to deal with the crisis on a global basis.
Additional Reading

Laufer, Daniel and Timothy Coombs, “How Should a Company Respond to a Product-Harm Crisis? The Role
of Corporate Reputation and Consumer-Based Cues”, Business Horizons, 2006 Vol. 49 (5).

Laufer, Daniel, Kate Gillespie, Brad McBride and Silvia Gonzalez “The Role of Severity in Consumer
Attributions of Blame: Defensive Attributions in Product-Harm Crises in Mexico.” Journal of International
Consumer Marketing, 2005 Vol. 17 (2/3).

Laufer, Daniel “Are Antecedents of Consumer Dissatisfaction and Consumer Attributions for Product Failures
Universal?”, Advances in Consumer Research, 2002 Vol. 29.
Daniel Laufer, PhD, MBA, CPA is an expert on Crisis Management, and an Associate Professor of Marketing at
Yeshiva University, Sy Syms School of Business. For more information, visit his website at
www.linkedin.com/in/danlaufer
JOURNAL OF INTERNATIONAL MARKETING HIGHLIGHTS
December 2010 Special Issue: Innovation in the Global Marketplace (www.marketingpower.com/jim)
Realizing Product-Market Advantage in High-Technology International New Ventures: The Mediating Role
of Ambidextrous Innovation
Mathew Hughes, Silvia L. Martin, Robert E. Morgan, and Matthew J. Robson
Full Text
Going Global With Innovations From Emerging Economies: Investment in Customer Support Capabilities
Pays Off
Susanna Khavul, Mark Peterson, Drake Mullens, And Abdul A. Rasheed
Full Text
Global R&D Network and Its Effect on Innovation
Changsu Kim and Jong-Hun Park
Full Text
Extending the Environment-Strategy-Performance Framework: What Are the Roles of MNC Network
Strength, Market Responsiveness, and Product Innovation?
Ruby P. Lee
Full Text
Managing Knowledge for Innovation: The Role of Cooperation, Competition and Alliance Nationality
Haisu Zhang, Chengli Shu, Xu Jiang, and Alan J. Malter
Full Text
RESEARCH AND TEACHING SUPPORT
Below are articles of use in your global marketing courses.
 The Underground Economy (Mapped!)
The global shadow economy—activity that isn’t necessarily illegal but goes unreported—amounts to almost 35
percent of the world’s official GDP. View a very interesting chart and map detailing the size of the informal
economy by country here:
http://images.businessweek.com/mz/10/32/1032_econtaxes16.pdf?chan=magazine+channel_news++global+economics. (August 2, 2010)
Foreign Makers Tune into China’s TV Market
China is poised to become the world's biggest TV market, but foreign brands have difficulty competing there on
price. Read more about how electronics giants battle for share in the hottest market for televisions here:
http://www.businessweek.com/magazine/content/10_34/b4192023606067.htm?chan=magazine+channel_news++companies+%2B+industries. (August 12, 2010)
Huggies Woos Moms-to-Be with Brit Wit
Huggie’s uses viral video to woo moms-to-be in the United Kingdom. View the ad clips and analysis of the
campaign here: http://www.brandchannel.com/home/post/2010/08/20/Huggies-Uk-Bundle-ofLaughs.aspx#continue.
(August 20, 2010)
Moscow: Open for Business 24 Hours
Retail store hours in Moscow increasingly is allowing residents to conduct almost all of their day-to-day activities in
the city center after hours. This article links the phenomenon to the late development of Russia’s consumer culture
after the fall of the Soviet Union. Read more about this interesting story here: http://blogs.ft.com/beyondbrics/2010/08/25/hey-bric-spender-moscow-open-for-business-24-hours/. (August 25, 2010)
 Syria Eyes First Foreign Investment in Power Plants
Syria wants international companies to set up the country's first private power-generation plant north of the capital
Damascus at a cost of about $300 million as it seeks to open up more of its economy to foreign investment. But
what challenges to doing business might these foreign investors experience in this country? Read about Syria’s
foreign-investment attraction activities here:
http://online.wsj.com/article/SB10001424052748703959704575453294123942942.html. Then check out what the
World Bank’s Doing Business report has to say about the Syrian investment climate here:
http://www.doingbusiness.org/ExploreEconomies/?economyid=183. (August 26, 2010)
CALL FOR PAPERS
Special Issue of Journal of International Marketing: Review Articles
The Journal of International Marketing wishes to publish articles that both (1) rigorously review the current state of
international marketing thought in international marketing areas and (2) provide guidance for future research and
practice in these areas. Articles can employ any number of approaches, inclusive of, but not limited to, theoretical
review, structured reviews of literature areas, and meta-analytic reviews. View the full CFP at:
http://www.marketingpower.com/AboutAMA/Documents/JIM%20CFP%20Review%20Articles.pdf. Questions
pertaining to the CFP should be directed to: David A. Griffith, Editor, Journal of International Marketing,
Department of Marketing, The Eli Broad Graduate School of Management, Michigan State University, N370 North
Business Complex, East Lansing, MI 48824-1112, U.S.A. E-mail: griffith@bus.msu.edu.
Submission Deadline: Open Call – no deadline
Special Issue of Journal of Macromarketing, 2012: “Vietnam”
Vietnam is a unique political economy with a marketing system shaped by geography, history, economics, politics,
culture and globalization. It is in many respects a living macromarketing laboratory. This special issue, the first in
the Journal of Macromarketingfocus on a single country, is intended to encourage marketing scientists and scholars
from other disciplines to examine macromarketing dimensions of Vietnam. Articles published in the Journal
typically address the interplay of marketing and society. Authors have examined marketing systems, socioeconomic
development, market transition, ethics and distributive justice, marketing history, globalization, market competition,
consumer vulnerability, environmental degradation/renewal/sustainability, marketing efficiencies in allocating
resources, consumer and societal well-being, and quality of life. These and other topics in a Vietnamese context
offer promise for contribution to this special issue. Conceptual or empirical papers are welcome. Please submit
completed manuscripts to the Journal’s new manuscript submission site, http://mc.manuscriptcentral.com/jmk no
later than August 31, 2010 and indicate that your paper is intended for the special issue. Manuscripts guidelines are
available at http://jmk.sagepub.com/. Questions concerning the appropriateness of particular papers should be
directed to Special Issue Editor Cliff Shultz, Professor and Kellstadt Chair of Marketing, Loyola University Chicago
(cjs2@luc.edu).
Submission Deadline: August 31, 2010
18th Annual Conference of the Institute of International Business, Vienna University of Economics and
Business and the Department of Marketing, College of Commerce, DePaul University Chicago: “Business and
Marketing Strategies for Central and Eastern Europe”
Empirical research, case studies or discussion sessions are sought which address such topics as comparative analysis
of conditions for doing business in CEE, market entry mode decisions and marketing-mix-decisions for markets in
CEE, financial strategies for opening CEE markets. Conference will take place in Arcotel Hotel, Wimberger Vienna,
Austria between 2nd and 4th of December, 2010. Abstracts of the papers should be in English. For more information
or to send abstracts contact either of the conference sponsors: Prof. Dr. Reiner Springer, Vienna University of
Economics and Business, Vienna, Austria, E-mail: Reiner.Springer@wu.ac.at or Prof. Dr. Petr Chadraba,
Department of Marketing, College of Commerce, DePaul University, Chicago, USA, E-mail: pchadrab@depaul.edu
or visit http://www.wu-wien.ac.at/inst/auha/.
Submission Deadline: September 15, 2010 (for abstracts), November 1, 2010 (for final papers)
Seminar Schedule: December 2-4, 2010
The 2011 issue of Advances in International Management: “Dynamics of globalization: location-specific
advantages or liabilities of foreignness?”
The 2011 issue of AIM aims to further our knowledge of how the characteristics of foreign locations interact with
entrant firm characteristics in shaping the costs and benefits that multinational firms experience abroad. Most
research on location has focused on either the liability of foreignness, developing its root structure from the
transaction cost economics, or on location-specific advantage with a foundation of economic geography. We believe
that substantial potential exists for enriching each of these strands of research individually and for combining them
into more systemic frameworks using a variety of theoretical approaches. We also seek methodological
contributions by encouraging research that examines the methods and measures used to study the location-specific
advantages and liabilities of foreignness. The plan is that the volume will contain approximately 10-15 short
discussion pieces on (1) what we think we know, (2) what we think we need to know and (3) how we might focus in
the future on critical topics in this area of research. Depending on the topics chosen by those submitting proposals
we may use a "point-counterpoint" format to heighten the interest and draw out the key ideas and controversies. Our
format is not to have long drawn out papers or general unfocussed speculative essays but that each paper would stick
to a narrow theme (e.g., the liability of foreignness, global configuration of MNE activities, dynamics of offshoring
and spillover effects, etc.). The time line on this is tight but we believe that having authors concentrate on a small
paper (20 pages of text at the very maximum) this is doable. If you are interested, please send an email to Christian
Geisler Asmussen (mailto:cga.smg@cbs.dk) with a tentative title and the keywords of the topics by 1 September. If
you can put together a 2-3 pages abstract that would be great. You can send more than one and also provide a longer
abstract/full paper if that makes it easier. Based on this initial screening we will come back to you with some
suggestions and potentially indicate who else might be working on the topic. By late September we will have an
outline of topics and authors and most likely invite you to submit a full paper for the volume. By 15 December we
expect the final manuscripts of your paper. A workshop on the same theme and based on the papers submitted for
AIM will be organized in Copenhagen on January 17-18, 2011.
Submission Deadline: September 1, 2010(for abstracts), December 15, 2010(final manuscripts)
Workshop in Copenhagen: January 17-18, 2011
10th International Marketing Trends Conference:
The Conference will be organized around thematic workshops, which will be an opportunity to cover the various
trends in terms of: marketing strategy, consumer behavior, corporate social responsibility, distribution, brand and
communication, relationship marketing, international marketing, sales strategy, internet marketing, etc. The papers
are expected to be 10 to 20 pages long and can be written in the following languages: English, German, French,
Italian or Spanish. All kinds of publications are accepted, including scientific papers, fundamental articles, art
statements, experience account and forums. The intention to submit a paper should be done via the reply form until
May, 24th 2010. The papers will go through a thorough selection procedure, which will be ensured by the congress
Scientific Committee of the congress. The papers will be evaluated through a double blind review process. The
selection will be made on the basis of the publication rules of the major marketing research reviews, and will be
done in line with the past experience of the congress, however seeking to preserve the diversity of the various points
of view. The acceptance of a paper implies that at least one of the authors must attend the Conference and present
the paper. The conference will take place in Paris, France from the 20th to 22nd of January 2011. Paper proposals
should be sent to venice_paris_marketing@escpeurope.eu. If you need any additional information, please consult to
the website: http://www.marketing-trends-congress.com/
Submission Deadline: September 13, 2010
Seminar Schedule: January 20-22, 2011
International Journal of Technology Marketing: “Marketing of Emerging Technologies in B2B Markets”
Emerging technologies are new technologies that have not “crossed the chasm” and found acceptance in the
mainstream market. They may have product or service applications across many different industries but face
common marketing challenges. Examples of such emerging technologies include alternative (non-fossil based)
energy sources, nanotechnology, biotechnology, life sciences, mobile telecommunications, social media, robotics
and computing, among others. B2B markets include commercial, government or institutional organizations as
customers.
This special issue is intended to encourage research on the topics like marketing of the business plan to investors,
attracting and retaining talented employees, finding the right target market, etc. from international researchers
worldwide. Theoretical or conceptual papers and empirical studies are welcome. Research methodologies may be
eclectic including literature review, case study, ethnographic research, interviews, surveys, and laboratory or field
experiments, analyses of behavioral or archival data. More details available at
http://www.inderscience.com/browse/callpaper.php?callID=1416
Submission Deadline: January 31, 2010 (for full paper), June 30, 2011 (for final papers)
12th International Conference of the Society for Global Business & Economic Development (SGBED): “Building
Capabilities for Sustainable Global Business: Balancing Corporate Success & Social Good”
Sustainability and inclusive growth considerations have assumed even greater significance due to the need to
balance corporate success and social good, especially, when nations are at different stages of development. In this
context, the organizers of the Twelfth International Conference invite theoretical and empirical research, case
studies and proposals to address a range of themes that encompass a gamut of policy issues and corporate practices.
The topics of the conference that relate specifically to International Marketing and Supply Chain Management
include: Exchange Rate Volatility & Pricing issues International Distribution systems; International Retailing;
Branding: Products, institutions & services; Marketing Communications; Green Marketing; Supply Chain
Management; Multinational Production; Quality & Ethical Sourcing; Customer Relationship Management. The
conference will take place in Singapore. For more information on time-line for submission, etc, please view the
conference brochure: http://sbus.montclair.edu/sgbed/pdfs/12th_IB_conf_brochure-final_4-9-1.pdf or visit the
website: http://sbus.montclair.edu/sgbed/
Submission Deadline: September 30, 2010 (for abstracts), February 28, 2011 (for final papers)
Seminar Schedule: July 21-23, 2011
11th International Forum on the Sciences, Techniques and Art Applied to Marketing, Academy and Profession:
“Innovation and Customer Satisfaction”
This forum is a meeting point among professors, researchers and doctoral students, for the exchange of ideas and
experience about Innovation and Customer Satisfaction. The Forum provides an interdisciplinary opportunity on this
subject from different areas, such as: higher education, tourism and hospitality, travel, leisure and sport, protected
areas and national parks, marketing, management, communication, public organizations, economy, sociology,
psychology, etc. Submissions, theoretical or empirical, full competitive papers and working papers are welcome.
Papers must be written in English or Spanish. Papers written in Spanish must have both the title and the Abstract
written in English and Spanish. Papers should be sent by e-mail in Microsoft Word for Windows (Version 6 or
higher) to: marketeo@ccee.ucm.es. Each author is allowed to sign two papers maximum. The number of authors of
each paper must not exceed three. Acceptance of a paper means that at least one of the authors must pay the
inscription fee and presents the paper at the Forum. The deadline for submission of papers is October 9th 2010.
Acceptance, rejection or suggested modifications of papers will be notified to the authors before October 22nd 2010.
The Forum will take place in Complutense University of Madrid, Spain. For general information please visit:
http://www.ucm.es/info/forumint.
Submission Deadline: October 9, 2010
Forum Schedule: November 25-26, 2010
Special Issue of Journal of World Business: “Global Business Sustainability and Competitiveness: The Role of
Corporate Branding, Corporate Identity and Corporate Reputation”
Various authors, researchers and practitioners have, to some extent, addressed key known variables that impact upon
an organization’s competitiveness and sustainability worldwide. However, one area of research that has not been
addressed extensively is the role of corporate branding, corporate identity and corporate reputation in how
organizations construct themselves within the current global environment and its challenges. It is important to
emphasize here that there are many enterprises in different parts of the world whose performance is directly
associated with the three research areas identified. However, the international business and marketing domain lacks
the theories that discuss the contributions and criticality of corporate branding, corporate identity and corporate
reputation of international firms in global markets. This special issue will focus around strong theoretical,
methodological and managerial aspects of business processes, thereby giving it a long-term vision for sustainability.
The Guest Editors welcome papers with original perspective and advanced thinking linked to these three areas of
research. Submissions will be assessed through a double-blind peer review process, and should offer suitable
innovative insights based on rigorous and thoughtful conceptualization, literature review, empirical studies and case
studies. All manuscripts should follow the general author guidelines for Journal of World Business. Manuscripts
should not have been previously published or be under consideration by other journals. Please submit your paper
electronically to each of the JWB Special Issue Editors: TC Melewar, t.c.melewar@live.co.uk,, Suraksha Gupta,
s.gupta@mdx.ac.uk; Michael Czinkota, CZINKOTM@georgetown.edu.
Submission Deadline: January, 2011
Special Issue of Journal of Marketing Channels: “Marketing in China: Opportunities with Challenges to
Traditional Western Marketing Theory and Practice”
The importance of the People’s Republic of China (PRC) as a marketing partner continues to grow for Western
retailers and business-to-business marketers. However, it appears that there are many areas where marketing theory
and practice, largely developed in the West, does not seem to fully apply to these consumers, retailers, and
distribution channels, despite efforts at adaptation by all concerned. The Journal of Marketing Channels is planning
a Special Issue on “Marketing in China: Opportunities with Challenges to Traditional Western Marketing Theory
and Practice” to open a new dialogue focused on cross-cultural issues surrounding these fundamentally different
Western and Chinese marketing environments. Overall, in light of aspects of the cultural, social, legal, regulatory,
and infrastructure frameworks that presently exist in the PRC, how might Western or Chinese retailers adapt their
practices to better meet the needs of Chinese consumers, whether those consumers are in larger metropolitan areas
with well-developed infrastructure or in more rural settings where fully modern channel structures may be lacking?
Prospective papers should focus on issues surrounding marketing between trading partners and the PRC and/or
marketing and distribution within the PRC. Submissions should be theory grounded, focus on one or more of the sub
disciplines of marketing, and strongly contribute to marketing theory and practice. Papers may either be theoretical
or empirical, though strong empirical approaches are preferred. Instructions for authors may be found at
http://www.tandf.co.uk/journals, click on “Instructions for Authors.” Submissions should be sent to the special issue
Guest Editor, Dr. Neil Herndon (Email: JMCspecialisssue@hotmail.com) in digital form by January 31, 2011
Submission Deadline: January 31, 2011
Special Issue of Journal of International Marketing: “Global Marketing Managers: Addressing Challenges posed
by the Changing Global Economy”
Global marketing managers are at the heart of effective strategy execution. Unfortunately, limited research exists to
understand the skills, knowledge and strategies that make managers effective, most notably as they face new
challenges brought forth by the changing global economy. The global economic crisis has highlighted the
importance of managerial skills in re-balancing the global economy. For example, how does one pursue increased
output in consumption-driven economies coupled with the pursuit of consumption stimulation in export-oriented
economies. These changes require new skills, knowledge and roles of global marketing managers. Similarly, the
changes in the global economy may create a need to rethink managerial approaches to issues such as risk, profit,
competition, and ownership. Manuscripts may be conceptual or empirical; all should have direct practitioner
relevance. Manuscripts should follow guidelines for the Journal of International Marketing found at:
http://www.marketingpower.com/jim and should be submitted at: http://mc.manuscriptcentral.com/ama_jim
Submission Deadline: February 11, 2011
Special Issue of Journal of Macromarketing, 2012: “India”
It is generally acknowledged that as part of the BRIC countries, India is one of the four emerging economic powers
of the globe. In this special issue, The Journal of Macromarketing will focus on some recent developments and
future trends in India that will be of potential interest to macromarketing scholars as well as practitioners and policy
makers. We invite articles that have research articles that shed light on the Indian economic and marketing scene
with local and global perspectives. Preference will be given to empirical research but theoretical articles are
welcome. Please submit completed manuscripts to the Journal’s new manuscript submission site,
http://mc.manuscriptcentral.com/jmk no later than February 28, 2011 and indicate that your paper is intended for the
special issue. Manuscripts guidelines are available at http://jmk.sagepub.com/. Questions concerning the
appropriateness of particular papers should be directed to Special Issue Editor Alladi Venkatesh - Professor, The
Paul Merage School of Business, University of California, Irvine(avenkate@uci.edu). The publication date will be
late 2012.
Submission Deadline: February 28, 2011
Special Issue of International Marketing Review (IMR): “International Marketing, Strategic Orientations and
Business Success”
Over the last two decades, we have witnessed a rapid growth in research into strategic orientations in the mainstream, the non-international, and the strategic marketing literatures. However, research into strategic orientations
within the international marketing literature is less well developed. Questions abound regarding the benefits for
international marketers of adopting various strategic orientations, and the ways in which firms can go about
managing their strategic focus in their international operations. The purpose of this special issue is to shed new light
on strategic orientations, and their consequences and antecedents, within the international marketing arena. We
invite researchers to submit papers on any issue that deals with international marketing and strategic orientations.
We do not expect submitted papers to deal with all types of strategic orientation simultaneously: researchers could
focus on just one orientation (e.g., export market orientation, international innovation orientation), or could focus on
specific components of a strategic orientation (e.g., export customer orientation). We welcome conceptual and
empirical pieces. Please submit papers to the IMR special issue on “International Marketing, Strategic Orientations
and Business Success” by 31 March 2011. Papers should be submitted via the Manuscript Central online submission
system: http://mc.manuscriptcentral.com/imrev (select the correct special issue from the drop-down menu during
submission). If you have any questions about the special issue, or would like clarification on whether your paper is
suitable for the special issue, contact John Cadogan, the special issue editor: mailto:J.W.Cadogan@Lboro.ac.uk.
Submission Deadline: March 31, 2011
TEACHING MATERIALS NEEDED
As educators we are always striving to improve. In an effort to increase the ability of educators to develop best
practices for the advancement of global marketing within the educational system the AMA Global Marketing SIG is
endeavoring to create a storehouse of teaching materials for those teaching courses related to international/global
marketing. Please forward your syllabi, project/exercise ideas, teaching tips, multimedia materials and suggested
books to Esra Gencturk at: esra.gencturk@ozyegin.edu.tr
Teaching materials gathered are being posted at: http://amaglobalsig.msu.edu/teaching.htm
AMA GLOBAL MARKETING SIG WEBSITE
Our SIG website is hosted at Michigan State University (www.amaglobalsig.msu.edu).
For more information about the website, please contact David via e-mail at: griffith@bus.msu.edu.
GET MORE INVOLVED
All members of the AMA Global Marketing SIG are strongly encouraged to become more actively involved in SIG
activities. Opportunities for participation abound. The strength of the SIG will grow through participation of the
membership. Please become more active. To become more active, please contact any of the members of the Board
(http://www.amaglobalsig.msu.edu/about.htm). Members are also strongly encouraged to share articles of interest,
valuable teaching tips, and conference announcements for the E-news. Should you have any questions or comments
about the AMA Global Marketing SIG or SIG activities, please do not hesitate to contact me.
--
Liesl Riddle, Ph.D.
Associate Professor of International Business & International Affairs
Co-Director, Diaspora Research Program:
http://www.gwu.edu/~elliott/research/programs/diaspora/
The George Washington University
2201 G Street NW, Funger Hall Suite 401
Washington DC 20052
p. +1 202.994.1217
f. +1 202.994.7422