THE UNIVERSITY OF THE INCARNATE WORD
School of Extended Studies
ADCaP
Course Outline: Capstone II--BMGT 4381--Integrative Business Analysis and
Decision Making II.
Fall II (October 26 – December 16, 2009).
Monday/Wednesday 7:50pm – 10:00pm.
Location: Alamo Heights Campus
Instructor: David E. Marquez, MSUA
Phone: 241-2792 mobile
335-0661 work
366-9437 home
E-mail:music123@swbell.net
marquez@uiwtx.edu
dmarquez@bexar.org
Office hours: By appointment.
ADA Statement: The University provides services for students with disabilities. Any student
who anticipates the need for assistance, support services or reasonable accommodations related
to a disability should contact the Coordinator of Student Disability Support Services.
Class Web Log (Blog): http://uiwcapstone.wordpress.com/
Supplemental Text:
Fishman, Ted C.., China, Inc.: How the Rise of the Next Superpower Challenges America
and the World, Scribner, New York. 2005.
Course Description: The final Capstone experience during which the student demonstrates
his/her competency in applying the knowledge gained in the respective degree programs. This
course integrates the concepts, theories and skills learned in other business disciplines through
analysis and development of corporate strategy and policy.
Course Objectives: Upon successful completion of the course, the student should have
achieved the following objectives:
A. Demonstrate knowledge of the fundamental disciplines of business.
B. Apply knowledge of management concepts by analysis of available data and by
application to problems and situations common to business operations.
C. Demonstrate the ability to think critically and to communicate complex ideas
effectively in written and oral presentation form.
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Final Exam: A take-home essay exam will be given. The question(s) will require the student to
have read and understood the supplemental text, China, Inc.
How Course Fits Into Curriculum: A core course for students majoring in business, and
should be taken in the term following taking the Capstone I (BMGT 4380). Prerequisite is
completion of all other business core, senior standing and permission of the instructor.
Attendance and Participation: Regular attendance is essential for success in this class.
Classes will start on time and you should arrive promptly and prepare to participate fully for the
entirety of the class. All cell phones; pagers etc. should be turned off. If for any reason you
arrive late, you should come in quietly and catch up as quickly as possible with minimal
disruption.
Advance notice of absence should be discussed with the instructor. In the event you should miss
a class, you are responsible for the material and assignments covered during your absence.
If you miss one or two classes, your “class participation” grade will be lowered by 5% or
10% respectively. However, after two missed classes the student’s final grade will be
lowered one letter grade for each additional class missed. For example, if a student has a
final average of “A-“but has missed three classes, they will receive a “B-“.
Students are expected to read and complete assignments prior to class and to participate in
class/group exercises and class discussions. The primary methodology will be group work,
discussions, presentations and written reports. The class is highly participative. The class
instruction is collaborative and experimental rather than primary lecture.
Assessment Method:
Individual Industry Analysis Exec. Summary
Individual Industry Analysis Presentation
Group Strategic Plan
Group Strategic Plan Presentation
Final Examination
Class Participation
Counts in Final Grade
15%
25%
15%
25%
10%
10%
Grading Scale: The following grading scale will be used.
A
93-100
C
70-76
A90-92
D+
67-69
B+
87-89
D
63-66
B
83-86
D60-62
B80-82
F
<60
C+
77-79
Academic Honesty: Students are expected to pursue and maintain truth, honesty and personal
integrity in their academic work. Classroom professionalism is to be maintained at all times.
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Adding or Dropping: If you are going to add, drop or withdraw from a course, you must
complete the appropriate paperwork from an advisor. Please advise instructor if you should
drop the class.
Strategic Analysis Report and Presentation: The class group assignment will rely on the same
teams from BMGT-4380. Each team will develop a 3-to-10-year strategy for their respective
assigned corporation. The project deliverables are:
- Strategic Plan (10-15 pages)
o The plan will describe in detail the proposed strategy, and MUST provide the
following additional details:
 How does the proposed plan fit the mission, vision and/ or strategic thrust
of the assigned company?
 What SWOT element(s) and Key Strategic Finding(s) does this strategy
respond to, and how?
 Which corporate functional areas are affected?
 Provide details as to how each functional area is affected.
 Describe the company’s sustainable competitive advantage (SCA) that (a)
is necessary for the plan’s successful execution, or (b) that will be created
by plan’s execution.
 Why will this strategy work? Why should the company pursue this
strategy? Risks? Rewards?
 Keys to a successful implementation?
- Executive Summary (2-3 pages)
The Executive Summary is a text and bullet-point synopsis of the major report
findings. A draft executive summary is not necessary.
- Presentation (10-20 minutes)
The team may use PowerPoint or other appropriate multimedia to communicate their
report findings to the class.
Each team member will receive the same grade for each element of this assignment.
Industry Analysis Reports and Presentations: Each student will prepare an executive
summary (2-3 pages) and class presentation (NO LESS THAN 15 minutes) on their selected
industry. Use of supplemental resources to reinforce the student’s analysis of the selected
industry or firm is required. A copy of the executive summary should be provided to the
professor via email prior to the class presentation. These will be uploaded to the class blog,
http://uiwcapstone.wordpress.com/
A “question and answer” session will follow the student lecture.
Students will be graded individually for this portion of class, as well as for class participation.
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Class Meeting Schedule and Assignments:
Fall II 2009 – Marquez
BMGT 4381 – Integrative Business Analysis & Decision Making II
Class Meeting Schedule and Assignments
Session
1
Date Content
Mon 10/26 - 4380 Review and 4381 Overview
- Implementation
Assignment
None
Chap. 16
2
Wed 10/28 Individual Industry Reports/Presentations
Chap. 16
3
Mon
11/2
Industry Review Lecture - TBD
4
Wed
11/4
Group Research and Work Session
5
Mon
11/9
Individual Industry Reports/Presentations
6
Wed 11/11 Individual Industry Reports/Presentations
7
Mon 11/16 Industry Review Lecture - TBD
8
Wed 11/18 Industry Review Lecture - TBD
Draft Strat Plan and Presentations
due
9
Mon 11/23 Individual Industry Reports/Presentations
Final Exam (Take Home)
Gonzaba
Guedea
Kriger
10
Wed 11/25 THANKSGIVING HOLIDAY
11
Mon 11/30 Individual Industry Reports/Presentations
Laskowski
Lewis
Lopez
12
Wed
12/2
Individual Industry Reports/Presentations
13
Mon
12/7
Individual Industry Reports/Presentations
Martinez
Merritt
Ortiz
Final Exam Due
Rodriguez
Ruiz
Salazar
14
Wed
12/9
Individual Industry Reports/Presentations
15
Mon 12/14 Group Research and Work Session
16
Wed 12/16 Strategic Plans and Presentations
Arias
Bonilla
Cano
Cappello
Dake
Delgado
Sanchez
Uribe
Zamora
Strat Plan and Presentations due
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