SCOTT A. CRISTAL
118 Crestmere Ave
Columbia, MO 65203
scristal@midamerica.net
Cell: (573) 999-3871
Work: (573) 446-0600
EXPERIENCE:
Cristal Harbour, Inc.
Columbia, MO
CEO, President
2004 – Present
 Established company that sells furniture, gifts, house-wares, and appliances directly into the home on an
installment basis.
Colonial Mercantile
Columbia, MO
Vice President Sales and Market Development
1995 – Present
 Developed promotional materials, new sales strategies, while maintaining Sales Supervisor
responsibilities.
 Expanded product mix resulting in an increase in customer base, company visibility, and company
revenues.
Sales Supervisor
St. Louis, MO and New Orleans, LA; 1972 – 1983
 Handled direct sales of house-wares, appliances and furniture on an installment basis.
 Supervised several sales people.
 Managed accounts receivable, purchasing, marketing, new product selection, supervising and training
sales personnel, accounting, new market development, and current market expansion.
Accomplishments
• Tripled sales of low-producing territories.
Second Chances
Columbia, MO
CEO, President
1994 – 1995
 Established company for brokering, appraising, selling "experienced" computers & peripherals.
 Gave talks, wrote articles, trained and consulted colleagues and customers on personal computer
industry.
AmeriData (formerly Forsythe Computers)
St. Louis, MO
Executive Account Broker
1983 – 1994
 Aided in transition from Forsythe Computers to AmeriData by bridging differing mechanisms for
generating revenue streams from sales of used, demo, older generation computer products.
 Established broker service to resell used computer products, aid companies in their search to dispose of
used computer products or looking to obtain products that accommodate a tight budget.
Accomplishments:
• Brokered deal generating nearly $10,000 in commission fees for AmeriData.
• Pioneered mechanism for quickly reducing inventory of used products with special employee sale,
generating over $30,000 in revenue in one week.
• Responsible for determining valuation method of products
• Determined best method to maximize dollar recapture value of products.
Manager
1990 – 1994
 Developed and implemented sales concept for introducing PC products into the secondary market for
multi-location company with over $200 million in sales.
 Expanded operations grew to managing seven employees.
 Worked closely and coordinated sales efforts with corporate, purchasing, product distribution,
warehousing, and shipping divisions.
Accomplishments:
• Exceeded sales goals projections of first quarter by over 300%.
• Developed revenue stream of over $2,000,000 during four-year life of operation.
• Initiated consignment concept that generated over $30,000 in fees annually.
• Trained staff in sales, computer knowledge, and product valuation methods.
• Developed promotion through targeted mass mailings, display ads, written articles, public talks and radio
appearances.
• Established tracking mechanisms showing weekly percentage breakdown of sales by category.
• Successfully experimented with product mix not normally offered by company.
• Aided in the creation of Simply Computers, a three-store chain of mini-superstores, managed 1store and
outlet for secondary market
SCOTT A. CRISTAL
118 Crestmere Ave
Columbia, MO 65203
scristal@midamerica.net
Cell: (573) 999-3871
Work: (573) 446-0600
Corporate Sales – Account Representative
1989 – 1990
 Solicited new business, activated non-producing accounts while handling all sales that fall into
nontraditional corporate reps area.
Accomplishments:
• Created successful mechanism for national employee purchase program for major defense contractor
• Turned dormant account that was actively buying from competitor into our $1,000,000 annual account
Assistant Manager and Sales Consultant Retail Stores
1983 – 1989
 Successfully sold personal computer products while developing computer expertise
 Promotions led to increased responsibility for training staff on products and sales, maintaining inventory,
store merchandising, scheduling, and customer relations.
Accomplishments:
• One of first in company to break $50,000 monthly sales
• Coordinated effort to refocus retail to an outbound sales effort
EDUCATION
Tulane University
Bachelor of Science, Management emphasis in finance, accounting and marketing
Meramac Community College and SIU
International business and graduate business, coursework
New Orleans, LA
Class of 1978
Edwardsville, MO
1985-88
LICENSES, CERTIFICATIONS and TRAINING
Missouri Insurance Licenses Health and Life
Missouri Sales and Brokers Real Estate Licenses
Trained by vendor on: IBM, Compaq, Apple, Hewlett-Packard, Epson products
Software Training: Productivity software, Desktop publishing, Computer-aided design, Charles Karass
Negotiation Seminar
ACTIVITIES and HONORS
 Board Member Columbia Convention & Visitors
Bureau 2008-present; Chair 2011-2012
 Board member Theater Reaching Young People
& Schools (TRYPS) 2007-08
 Columbia Comprehensive Task Force
Commission 2009-2011
 Celebrity Auctioneer Farmer Market Fundraiser
2007
 Columbia Volunteer of the Month Oct 2007
 Columbia Cultural Affairs Commissioner 19992007
 Chair 2004-(Serve On Exec Board)
 Boone County Services Advisory Commissioner
1998-2008
 Co-Vice Chair 2000-2006 (reappointed
2001&2003)
 Secretary Boone County Democratic Central
Committee 2002-Present
 Vice President Publicity Muleskinners
2002-Present
 State Committeeman 19th Democratic Senatorial
District 2002-04
 Judge for Tulane University Business School
Entrepreneurial Contest 2011
 Board Member New Wave Corp (KOPN)
Mid-Missouri nonprofit
public/communityradio1996-1999
 Columbia Chamber of Commerce
 Fayette Chamber of Commerce, VP
Committees 1997-1998
 Tulane Business Alumni Association, St.
Louis Chapter, President 1993
 Allergy & Asthma Foundation, Board
Member 1993-97
 Freelance Columnist, University Reporter,
St. Louis 1990s
 St. Louis Old Newspaper Boy (non profit
fundraiser) 1990s
 Salesperson of the Month, 4 times,
Forsythe Computers 1980s
 Sons of Bosses 1981-1983
 John Stibbs Award, all-around excellence,
Tulane University Business School
 Created & Run Community Email Event
Serving Mid Missouri since 2002
 4th Ward Representative to Boone County
Democratic Central Committee 2012
 Publicity for Annual Almeta Crayton's
"Everybody Eats" Thanksgiving Event