CSU Business
Conference on
Online Teaching
and Learning
http://conference.csuprojects.org/business/home
2009 Program
November 13, 2009
California State University,
Los Angeles
Dear Colleagues,
On behalf of the Program Committee, we would like to take this
opportunity to welcome you to the 2009 CSU Business Conference on Online
Teaching and Learning on November 13, 2009 held on the campus of CSU Los
Angeles. This second annual systemwide conference, the first ever such initiative
in its kind, brings together CSU business faculty and researchers who are
interested in and passionate about the use of technology in teaching and
learning. We are very much proud to say that despite all the budget/travel
restrictions and imposed faculty furloughs this year, we have presenters
from 12 CSU campuses and The Chancellor’s Office, including:
 Cal Poly Pomona
 CSU Chico
 CSU Dominguez Hills
 CSU East Bay
 CSU Fresno
 CSU Fullerton
 CSU Los Angeles
 CSU Northridge
 CSU San Bernardino
 San Francisco State University
 San Jose State University
 The Chancellor’s Office
Over the course of the conference, you will share knowledge, experience,
ideas, and fellowship with some of the most dynamic colleagues who are at the
forefront of technology-mediated instruction at the CSU System and beyond. As
a participant, you will also receive feedback on your work, and there will be
ample time for networking.
This year, thanks to Dean Philip J. Romero’s leadership and foresight, we
are graciously hosted by the CSU Los Angeles.
Thank you for attending this year’s conference. Enjoy every minute! Take
advantage of the knowledge and expertise that will be shared at the conference,
and enjoy the many attractions that Southern California has to offer. Thanks also
to all the Program Committee members, reviewers, sponsors – especially
College of Business and Economics at CSULA and MERLOT – and staff that
have made this conference possible.
Sincerely,
Ludwig Slusky, Ph.D.
Program Co-Chair
CSU, Los Angeles
Rassoul Yazdipour, Ph.D.
Program Co-Chair
CSU Fresno
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♦ Friday, November 13, 2009
Program Note: Please note all of our functions will be held San Gabriel room at
the University-Student Union, located on the campus of California State University,
Los Angeles. For detailed information regarding the conference location,
including all the needed directions, please visit our web site at:
http://conference.csuprojects.org/business/home
8:00-8:30 am
►
Registration and Continental Breakfast
8:30-9:00 am
►
Welcome and Introduction
Dr. Ludwig Slusky, CSULA
Dr. James M. Rosser, President, CSULA
Dr. Gerry Hanley, Office of the Chancellor
CSU Teaching Business Faculty Council: Brief
Introduction- Ron Purser, SFSU and Rassoul
Yazdipour, CSU, Fresno
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9:00-10:00 am
►
SESSION 1 - PEDAGOGICAL ISSUES
How did the online class compare to a traditional class
Dr. David J. St. Clair
CSU, East Bay
The “No Significant Difference Phenomenon” and eLearning
Rassoul Yazdipour
CSU, Fresno
Making a Public Intellectual Contribution
Wayne Smith
CSU Northridge
10:00-10:30 am
►
Refreshments and Break
10:30-12:00 noon► SESSION 2 - USE OF TECHNOLOGY IN
TEACHING AND LEARNING
Using Technology: The Student Perspective
Shirley Stretch-Stephenson
CSU LA
Rika Houston
CSU LA
Chollada Chavalvechakul
CSU LA
Migration of an e-learning Portal to Google Apps and YouTube
Nanda Ganesan
CSU LA
Internet Safety and Computer Investigation for Parental Control
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Ludwig Slusky
CSU LA
Parviz Partow-Navid
CSU LA
Why You Should Teach RSS… and Use It Too
Mira Foster
SF State University
Creating Your Own Online Materials with MERLOT Content Builder
Barbra Bied Sperling
CSU Office of the Chancellor
12:00-1:00 pm
►
Working Lunch and SESSION 3
Saving Students Money and Engaging Students Learning with MERLOT
Gerry Hanley
CSU Office of the Chancellor
1:00-2:30 pm
►
SESSION 4 - PROGRAM/ CURRICULUM
DEVELOPMENT AND DESIGN
Considerations and implications in migration of traditional courses to an online
offering
Kristie Ogilvie
Cal State San Bernardino
University Security Incident Response Management
Parviz Partow-Navid
CSU LA
Ludwig Slusky
CSU LA
Increased Student Engagement via a Hybrid Online Class
Nancy Jones
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CSU-Chico
Student Impressions of Large Online Classes
Thomas James Norman
CSU, Domingez Hills
MERLOT’s 3D Campus in Second Life
Sorel Reisman
CSU Office of the Chancellor
2:30- 2:45 pm
►
Refreshments and Break
2:45-4:00 pm
►
SESSION 5 - SPECIALIZED
COURSES AND PROGRAMS
Teaching Managerial Economics Online
Denise Stanley
California State University-Fullerton
Writing for the Internet
Larry Press
CSUDH
Using a Different Framework to Teach Business Ethics On-Line
Robert A. Schultz
Woodbury University
John Karayan
Cal Poly Pomona
Faculty Emeritus (Accounting)
Teach Accounting with a Thick Accent in iLearn
Freddie Choo
San Francisco State University
4:00 pm
►
Conference Ends!
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Program Committee
Program Co-Chairs:
Ludwig Slusky, Ph.D.,
CSU, Los Angeles
Rassoul Yazdipour, Ph.D.,
CSU, Fresno
Program Committee Members:
Regan Caruthers,
Chancellor’s Office
Gerry Hanley, Ph.D.,
Chancellor’s Office
Ron Purser, Ph.D.,
San Francisco State University
Ludwig Slusky, Ph.D.,
CSU, Los Angeles
Rassoul Yazdipour, Ph.D.,
CSU, Fresno
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CSU Teaching Business Faculty Council- TBFC
Why a CSU TBFC?
•
•
•
•
California economy is technology driven
CSU teaching practices in the field of Business are far behind the learning curve
of innovations in educational technology
A way to leverage and share knowledge and experience that is contextualized for
CSU students
A way to provide a vehicle for varying degrees of faculty collaboration across
CSU campuses
What is the CSU TBFC?
TBFC is a Chancellor’s Office-supported collaborative nexus for CSU faculty to
share knowledge, expertise, resources, and projects all with the goal of enhancing
teaching and learning through use of technology. TBFC functions as a team of
informal leaders, reviewers/advisors, and early adopters of online educational
technologies. It provides an infrastructure for system-wide collaboration among the
interested faculty systemwide.
Charter of the CSU TBFC
•
•
•
•
Lead the CSU Business Faculty community as it develops innovations in teaching
with technology.
Manage content for the CSU Teaching Business Website so it provides exemplary
resources for CSU business faculty.
Facilitate writing grants for campus and multi-campus programs that will leverage
the strengths of the CSU system and MERLOT.
Conduct professional development activities and workshops on using technology
in teaching business courses.
TBFC’s Focus
•
•
•
CONTENT
– Building the collection of online teaching/learning materials for teaching
business in MERLOT
– Posting Syllabi, Exemplary Pedagogies and Best Practices, and other
information for teaching business in the CSU
PROJECTS/PROGRAMS
– Share strategies for providing online degree completion programs,grant
projects, and other innovative programs in business
COMMUNITY (Community of Practice)
– Annual CSU Business Conferences on Online Teaching and Learning
– MERLOT Voices is a Web 2.0 tool that provides CSU faculty free and
easy access to blogs, discussion boards, sharing documents, videos, etc.
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that can showcase faculty achievements.
http://voices.merlot.org/group/teachingbusinessinthecsu
TBFC Activities to Date
•
•
•
•
•
•
•
•
2009 CSU Conference on Online Teaching and Learning, Nov 13, 2009
2008 CSU Conference on Online Teaching and Learning, Nov 20-21, 2008
Strategy meeting in San Francisco June 07
State Of Technology-Mediated Instruction In Business Administration At The
CSU System: A Survey, 2007
Monthly teleconference calls
Agreement on charter, mission and organization
Agreement on site upgrade
Ongoing recruitment and team development
To Learn More about CSU TBFC, please visit the following web sites:
http://teachingcommons.cdl.edu/business/about/council.html
http://teachingcommons.cdl.edu/business/
http://conference.csuprojects.org/business/home
http://voices.merlot.org/group/teachingbusinessinthecsu
Contact Information:
Dr. Ron Purser: rpurser@sfsu.edu
or
Dr. R. Yazdipour: rassouly@csufresno.edu
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MERLOT is a premiere online community where faculty, staff, and students from around the
world share their learning materials and pedagogy. MERLOT has grown to an international
consortium of higher education institutions, professional societies, digital libraries, corporations,
and others supporting educational improvement through technology.
MERLOT is a powerful, FREE online resource that consistently supports over one-million
visitors per year. Faculty, students, staff, administrators and librarians across the world use
MERLOT to discover peer-reviewed online teaching and learning materials, share advice and
expertise about education with expert colleagues and to be recognized for their contributions to
quality education. MERLOT is robust with collaboration, community and connection
opportunities for all users.
MERLOT also bolsters its global community through the MERLOT Journal of Online Learning
and Teaching (JOLT), a peer-reviewed, online publication addressing the scholarly use of
multimedia resources in education. In addition, each year the membership gathers at the
MERLOT International Conference (MIC) designed to foster learning, innovation and practice in
the use of information, instruction, and communications technologies in higher education,
Benefits of MERLOT:
 Receive your FREE Membership
 Access to more than 75,000 strong membership, over 1.6M visitors per year and over
21,000 materials to choose
 Utilize internationally recognized and award-winning digital library of peer reviewed
online learning materials
 Use online teaching and learning materials to support faculty development
 Utilize FREE peer reviewed online learning materials in your discipline
 Integrates into all major Learning Management Systems (LMS)
 Provides browser-free access through MERLOT Mobile Search
 Supports and endorses Creative Commons (CC) Licensing
 Collaborate, share and communicate with expert colleagues in your discipline
 Utilize materials to augment effective assignments for your students
 Locate and utilize guest experts in the MERLOT Virtual Speakers Bureau
 Access to JOLT quarterly online publication addressing multimedia resources in
education
 Receive Grapevine e-news that keeps members updated and informed
 Attend MERLOT International Conference (MIC) to foster learning and innovative
practices in higher education
 Communicate with discipline colleagues across the world through VOICES,
http://voices.merlot.org, a MERLOT social networking site
To Learn More: Contact Gerry Hanley, ghanley@calstate.edu
Visit MERLOT.org and join today!
www.merlot.org
http://jolt.merlot.org
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