Personality Inventory
The following statements inquire about your personality, thoughts, and feelings in a variety of situations related to you and
to your experience in the classroom. Identify the teacher you have directly after this class (the next class you have after
this one). You cannot evaluate this consumer behavior class or Dr. Clayson. You will receive no credit if you do so.
READ EACH ITEM CAREFULLY BEFORE RESPONDING. Answer as honestly as you can.
A. What was the topic of the class that is taught by this instructor you are evaluating (do not give his
or her name: you cannot evaluate this class):
____________________________________________
1. How would you rate your overall satisfaction with your learning in the class?
Low:
1
2
3
4
5
6
7
: High
2. How would you rate the overall teaching effectiveness of the instructor of the course?
Ineffective:
1
2
3
4
5
6
7
: Effective
3. How well do you like the instructor?
Disliked:
1
2
3
4
5
6
7
: Liked
4. Compared to other classes, my grade so far is ____ similar classes.
a) much better than b) better than c) about the same as d) less than e) much less than
5. I am:
Male
Female
6. My GPA is _________.
7. Rate yourself on the following dimensions:
Disagreeable :
Not Conscientiousness :
Emotionally unstable:
Introverted :
Unimaginative; Uncreative:
Unlikeable :
Trustworthy, careful, etc.
1
1
1
1
1
1
2
2
2
2
2
2
3
3
3
3
3
3
4
4
4
4
4
4
5
5
5
5
5
5
6
6
6
6
6
6
7
7
7
7
7
7
: Agreeable
: Conscientiousness1
: Emotionally stable
: Extroverted
: Imaginative; Creative
: Likable
8. Rate this instructor on the following dimensions:
Disagreeable :
Not Conscientiousness :
Emotionally unstable:
Introverted :
Unimaginative; Uncreative:
Unlikeable :
1
1
1
1
1
1
2
2
2
2
2
2
3
3
3
3
3
3
4
4
4
4
4
4
5
5
5
5
5
5
6
6
6
6
6
6
7
7
7
7
7
7
: Agreeable
: Conscientiousness
: Emotionally stable
: Extroverted
: Imaginative; Creative
: Likable
9. Go to www.outofservice.com/bigfive/ and take the Big Five test. You will be asked to compare yourself
with another person. The other person will be the instructor you described above. Record your scores after you take the
test. The test will only be meaningful to you if you are as honest as possible. If you don’t know the answer about the
instructor, always make your best guess.
Dimension
You
Instructor
Openness
_____
_____
Conscientiousness
_____
_____
Extraversion
_____
_____
Agreeableness
_____
_____
Neuroticism
_____
_____
10. Go to http://www.strategicbusinessinsights.com/vals/presurvey.shtml and take VAL test. Do this for
yourself and for the instructor. Give the information requested.
You
Instructor
Primary VALs type:
________________
_________________
Secondary type:
________________
_________________
You will be asked questions on the next quiz and exam on the Big Five and VALS test.
This assignment is worth 15 points. Return this form along with a report of 150 words. Do the
following:
1. Answer: Did the results of the Big Five and the VALs match you own perception of your
personality?
2. Take another personality test. Answer: Did the results match the Big Five test?
3. Answer: Customer personality is important in marketing, but no one is sure how. Explain,
using two cited references.
The assignment is due on Oct. 27.