MARKETING FOUNDATIONS
TRIMESTER 1 - 2009
CUSTOMER SERVICE (See Notes)
CULTURAL SENSITIVITY
FINAL EXAM REVIEW
1. In the business world, it is ______ that influence your success or failure.
a. attitude
c. money
b. people
d. status
2. You can show sensitivity toward someone from another culture by
a. respecting their opinions
c. understanding their customs
b. learning about their culture
d. all of the above
3. Business etiquette revolves around two things (2 points)
a. Thoughtful consideration of the interests and feelings of others and minimizing
misunderstandings
b. Communication and mutual trust
c. Behavior and honesty
d. Diplomacy and appearance
4. Which of the following are some of the world’s largest economies?
a. Spain, Italy, Finland, Russia, China, England
b. Jamaica, Mexico, Tunisia, South Africa, Singapore
c. Japan, China, Mexico, Brazil, India, Korea
d. India, Austria, Italy, Canada, Egypt
5. Problems with culturally insensitive products can be avoided by
a. basic research on the target market
b. don’t assume that if it’s OK for us it’s OK for them
c. be culturally sensitive in everything you do
d. all of the above
True/False
6. __F___ Many businesses can avoid doing business internationally.
7. ___T__ If you feel comfortable around someone and vice versa, better communication and
mutual trust will develop.
8. ____T__ Behavior includes things like your manners and attitude.
9. ____T__ In international business, showing good character includes knowing when to be selfconfident without being arrogant
10. ____T__ In order to be diplomatic you must have careful thought of others interest and choose
acceptable forms of expression.
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ECONOMICS – study the definitions of the following words
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
a. exchange
b. utility
c. marketing
d. marketing research
e. product research & development
f. manufacturing
g. distribution
h advertising & promotion
i. competition
j. scarcity
MARKETING FUNCTIONS
1. There are many activities in marketing that are interrelated and similar in purpose. These
activities are referred to as marketing
a. Functions
c. tactics
b. Responsibilities
d. strategies
2. Creating the correct product mix for the business is a purpose of which of the following
a. Financing
c. selling
b. Product/service planning
d. marketing-info management
3. Gathering, recording, analyzing, and disseminating of marketing data is the responsibility of
a. Purchasing
c. management
b. Product/service planning
d. marketing-info management
4. Determining the money needed to support marketing activities is part of
a. Purchasing
c. selling
b. Financing
d. promotion
5. The planning and procedures necessary to obtain goods and services for use in the operation of
the business or for resale defines
a. Selling
c. purchasing
b. Management
d. marketing
6. Determining the amount to charge a customer for a product so that both the buyer and the seller
feel they are getting a good value is the _____ function of marketing.
a. Pricing
c. purchasing
b. Promotion
d. financing
7. The marketing function which is responsible
or services from the producer to the consumer
a. Purchasing
b. Financing
for the movement or transfer of ownership of goods
is
c. storage
d. distribution
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8. Communicating information to consumers or clients about products, images, or ideas that will
influence their buying decisions is the _____ function.
a. pricing
c. purchasing
b. promotion
d. product/service planning
9. Which marketing activity helps to create and stimulate demand for products?
a. Pricing
c. distributing
b. Planning
d. promoting
10. Marketing can best be though of as a(n)
a. activity
b. department
c. process
d. product
MARKET IDENTIFICATION
Matching – SEE Letter After Term for Answer
1. obtaining, developing, and improving a product G
a. pricing
2. deciding how much to charge for goods and services A
b. market share
3. the added value of a product in economic terms
c. industrial
4. providing customers with goods and services
they want D
J
d. selling
e. marketing
5. planning, promoting, distributing products E
f. distribution
6. tangible items I
g. product/service management
7. percentage of total sales generated by competing companies B
h. marketing mix
8. deciding on how goods get into customers’ hands F
i. goods
9. businesses that buy products for use in their operation C
j. utilities
10. product, price, place, promotion H
Multiple Choice
11. What does the owner of a miniature golf business provide her customers with?
a. a service
c. a good
b. a promotion
d. an exchange
12. At the end of her one week stay at a luxury hotel, Elena completed a form rating the hotel’s
service, food, and accommodations. What is this an example of?
a. information utility
c. product planning
b. promotion
d. marketing research
13. People who share similar needs and wants and can purchase products are called a(n)
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a. segments
b. consumers
c. market
d. marketing research
14. The ________ ______contains the four basic marketing strategies called the four P’s.
a. target market
c. segment profile
b. marketing mix
d. market strategy
15. Market _____________ is the process of classifying customers by needs and wants.
a. segmentation
c. classification
b. promotion
d. marketing mix
16. A ________ _______ lists information about the target market, such as age, income level,
occupation, and lifestyle.
a. market column
c. segment category
b. target market
d. customer profile
True/False
17. ___F__ In a marketing segment, the four basic tools or strategies used are product, place, price,
and promotion.
18. __F___ Market segmentation is the process of adding value to a product through marketing
functions.
19. _T___ In business, knowing one’s market share helps marketers analyze their competition and
their status in a given market.
Exam Covers: (See Notes and Study Guides from other Tests)
Unit 1 Chapters 1-2
Unit 2 Chapters 3-4
Unit 5 Chapters 12-14, 16
Unit 6 Chapters 17-19
Customer Service
Cultural Sensitivity
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