MODULE SPECIFICATION TEMPLATE
MODULE DETAILS
Module title
Product Ideation 1
Module code
DP162
Credit value
20
Level
Level 4
x
Level 5
Level 6
Mark the box to the right of the Level 0 (for modules at foundation level)
appropriate level with an ‘X’
Level 7
Level 8
Entry criteria for registration on this module
Pre-requisites
N/A
Specify in terms of module codes
or equivalent
Co-requisite modules
N/A
Specify in terms of module codes
or equivalent
Module delivery
Mode of delivery
Taught
Other
Pattern of delivery
Weekly
When module is delivered
Brief description of module
content and/ or aims
Overview (max 80 words)
Module team/ author/
coordinator(s)
School
Site/ campus where delivered
x
Distance
Block
Placement
x
Online
Other
Semester 1
x
Semester 2
Throughout year
Other
This module introduces key concepts, knowledge and skills in the generation of
novel product design solutions in the product ideation phase. This module is
delivered within the context of a live design brief and contains fundamental
content in the following areas: creativity and creative techniques, sketching and
model making. It’s aim is to equip students with the core skills necessary to
assist the development of a range of creative and effective solutions to design
problems.
Mark Milne (module leader), Richard Morris
School of Computing, Engineering, Mathematics (CEM)
Moulsecoomb
Course(s) for which module is appropriate and status on that course
Course
BSc Product Design with professional experience (hons)
BSc Sports Product Design with professional experience (hons)
BSc Sustainable Product Design with professional experience (hons)
BSc Product Design Technology with professional experience (hons)
Status (mandatory/ compulsory/ optional)
Compulsory
Compulsory
Compulsory
Compulsory
MODULE AIMS, ASSESSMENT AND SUPPORT
Aims
The aim of the module is to provide students with fundamental knowledge,
skills and techniques in the creation of novel solutions to a range of product
design problems.
Learning outcomes
On successful completion of this module students will be able to:1. Apply some fundamental techniques to promote creative solutions to
defined product design problems.
2. Demonstrate and apply fundamental skills in product sketching.
3. Apply fundamental skills in the creation and manufacture of basic models to
support product ideation.
Content
The content of the module will include:Creativity
• Introduction to creativity and creative techniques
• Brainstorming etc.
Sketching
• Different sketching types
• Perspective
• Viewpoint
• Shading and shadow
• Using markers and colour
• Basic elements – cylinders, spheres….
Modelling – Creating space models
• Foam models
• Working with wood
• Fabrication with plastics
Learning support
The details of the entire set of product design courses have been mapped out
in project management software to enable students to see with complete
transparency the structure of the courses and the development of content
throughout the years. Most importantly this facility will support a rich planning
and project management experience for students throughout their degree
programme.
The module will make extensive use of studentcentral to facilitate a blended
learning environment. Lectures will where possible be recorded and made
available through studentcentral, as will links to all taught, tutorial and
reference material.
The module will aim to make use of a technology oriented blended learning
format (e.g. use of flip lectures) to provide students with as much supporting
material as possible prior to lessons to maximise the effectiveness of the
contact time with staff.
The module will be linked where appropriate to products that students
have designed in previous modules.
Where possible industrial and exhibition visits, guest lectures and additional
support sessions will be arranged in rotation to provide a rich and cutting edge
learning environment for students.
Reading lists:Creativity
• Silverstein, D. (current edition), The Innovator’s Toolkit: 50+ Techniques for
Predictable and Sustainable Organic Growth.
ISBN 978-1118298107
Sketching
• Eissen, K and Steur, R. (current edition), Sketching – The Basics.
ISBN 978 90 6369 253 7
• Pipes, A. (current edition), Drawing for Designers.
ISBN 978-1-85669-533-6
Modelling
• Hallgrimsson, B. (current edition), Prototyping and Modelmaking for Product
Design.
ISBN 978-1-85669-876-4
General:Financial Times
Design Week, New Design, ICON and WIRED magazines
Teaching and learning activities
Details of teaching and
learning activities
The module consists of Lectures, Seminars, Tutorials, Demonstrations,
Practical classes and workshops, Supervised time in studio/workshops, Guided
independent study,
Allocation of study hours (indicative)
Where 10 credits = 100 learning hours
Study hours
SCHEDULED
This is an indication of the number of hours
students can expect to spend in scheduled
teaching activities including lectures, seminars,
tutorials, project supervision, demonstrations,
practical classes and workshops, supervised
time in workshops/ studios, fieldwork,
external visits, and work-based learning.
24 (12%) – Breakdown:
Lectures - 13
Project Supervision - 2
Demonstrations - 3
Workshops - 6
Additional optional sketching
classes - 6
GUIDED INDEPENDENT
STUDY
All students are expected to undertake guided
independent study which includes wider
reading/ practice, follow-up work, the
completion of assessment tasks, and revisions.
176 (88%) – Breakdown:
Reading - 24
Flip lectures - 12
Project work - 140
PLACEMENT
The placement is a specific type of learning
away from the University that is not workbased learning or a year abroad.
N/A
TOTAL STUDY HOURS
200 hours
Assessment tasks
Details of assessment for
this module
The portfolio of work (LOs 1,2,3) required for this module will include evidence
of product ideation consistent with the content delivered throughout. This
may be a combination of written, graphical, electronic, web based formats as
well as physical prototypes and models applied to their specialist area of
product design.
Types of assessment task1
Indicative list of summative assessment tasks which lead to the award of credit
or which are required for progression.
% weighting
(or indicate if component is
pass/fail)
WRITTEN
Select the single most
appropriate assessment task
per weighted CAMS
component
0%
COURSEWORK
Select the single most
appropriate assessment task
per weighted CAMS
component
PRACTICAL
Select the single most
appropriate activity type per
weighted CAMS component
Portfolio
100%
0%
1 Set exercises, which assess the application of knowledge or analytical, problem-solving or evaluative skills, are included
under the type of assessment most appropriate to the particular task.
EXAMINATION INFORMATION
Area examination board
Engineering and Product Design
Refer to Faculty Office for guidance in completing the following sections
External examiners
Name
Position and institution
Date appointed
Date tenure
ends
Peter Ford
Professor of Design.
De Montfort University, Leicester
1 October 2013
30 September
2017
QUALITY ASSURANCE
Date of first approval
Only complete where this is
not the first version
Spring 2013
Date of last revision
Only complete where this is
not the first version
Spring 2013
Date of approval for this
version
July 2014
Version number
2
Modules replaced
DP131, DP133, DP135
Specify codes of modules for
which this is a replacement
Available as free-standing module?
Yes
x
No