RESUME
NAME:
Dr. Nigel R. Bairstow
ADDRESS:
3A Como Rd Oyster Bay 2225
PHONE:
0412 827 230
EMAIL:
nigel.bairstow@uts.edu.au
DATE OF BIRTH:
20th November 1957
CAREER OBJECTIVE:
To develop a successful career as a marketing
academic at a major Australian University.
WORK EXPERIENCE:
January 2011 to present
UNIVERSITY OF TECHNOLOGY
Sydney NSW 2000
Lecturer (0.5 FTE)
I am employed as a coordinator and lecturer for
International Marketing, Strategy Management
and Practice and Strategic Channel Management
at undergraduate and postgraduate levels.
Active supporting AIESEC at UTS.
1
February 2010 to December 2010
UNIVERSITY OF WESTERN SYDNEY
Campbelltown Sydney NSW 2560
Lecturer
Employed on a one year fixed term contract to
coordinate and lecture in International Marketing
for under-graduates. Other duties include,
lecturing in Applied Channel Systems and
International Marketing to post-graduates.
August 1997 to December 2009
UNIVERSITY OF TECHNOLOGY
Sydney NSW 2000
Associate Lecturer (0.5 FTE)
I have lectured at the University of Technology
Sydney since August 1997. I teach International
Marketing at undergraduate level and Business
Marketing and Marketing Management at the
post graduate level.
I coordinated subjects for post-graduate and
undergraduates at U.T.S
September 1996 to June 2001
3M AUSTRALIA PTY LTD
Pymble NSW 2073
Senior Product Manager:
Responsible for the growth and profitability of
3M Visual Systems Products Division in
Australia. Products include 3M’s range of
Multimedia projectors, Video conferencing,
Overhead projectors, Laser and Inkjet films.
Activities include developing strategic direction
and plan, distribution expansion and
management, key account management, price
management, developing strategic alliances, new
product introductions and brand management.
2
Received a second 3M Global Marketing
Award for an innovative marketing program
in 1997.
March 1994 to September 1996
3M AUSTRALIA PTY LTD
Pymble NSW 2073
Market Manager:
Responsible for marketing a range of 3M Energy
Control Products to the Building and
Construction Markets in Australia. Products
include 3M Scotch tint window films for energy
efficiency, light control and insulation.
Activities include developing strategic plan,
developing a merchandising plan for national
dealers, price management and positioning, new
product introductions and distribution
management.
November 1988 to March 1994
3M AUSTRALIA PTY LTD
Pymble NSW 2073
Market Manager:
Responsible for developing strategic marketing
/action plans to expand the distribution for 3M
Data Storage Products to the Information
Technology market. Activities included new
product introduction, distributor customer
interface, profit management, sales forecasting,
market analysis, OEM account management and
development of sales promotion and marketing
communications plan for the group.
First in 3M Australia to receive the 3M Global
Marketing Award for an innovative marketing
program in 1993.
June 1987 to November 1988
ATLAS COPCO AUSTRALIA PTY LTD
Blacktown NSW 2148
3
Product Manager:
Responsible for marketing a range of pneumatic
light construction equipment to the
building/construction and mining industries.
Activities include broadening product range,
developing marketing and pricing strategies for
selected products, sales promotional campaigns
and expansion of distributor network.
Assisted in the successful transfer of roofbolting technology to a Chinese delegation that
visited Sydney.
July 1986 to June 1987
KOMATSU AUSTRALIA PTY LTD
Botany NSW 2019
Product Manager:
Responsible for increasing market share and
profitability of Komatsu’s small to medium
range of capital equipment on a national level.
Activities included liaising and negotiating with
distributors, market analysis, advertising and
new machine introduction.
April 1985 to July 1986
ALCAN ALUMINIUM CENTRES
Lidcombe NSW 2141
Market Development Officer
Responsibilities included identifying and
developing new market opportunities for
Alcan’s roll-formed and extruded aluminium
products on a national level. Activities included
evaluating new products, extending existing
product lines, formulating marketing plans and
other key marketing functions.
January 1982 to April 1985
ALCAN BUILDING PRODUCTS
Girraween, NSW 2145
Marketing Assistant
4
Responsibilities included the evaluation
of marketing opportunities, formulation of
product and pricing strategies, market research
and a monitoring competitors’ activities.
Obtained experience in Alcan’s manufacturing
plant for roll formed and anodized products.
EDUCATION:
2004- 2011
UNIVERSITY OF TECHNOLOGY
Sydney NSW 2000
PhD (Marketing)
Thesis Topic: Alienation in Channel Marketing
Relationships.
1990-1994
UNIVERSITY OF NSW
Kensington NSW
M.A Asian Studies
Thesis: Chinese Dominance in ASEAN
Research Interest: Technology
Transfer to developing countries in Asia.
1979-1981
UNIVERSITY OF TECHNOLOGY
Sydney NSW 2000
B.A Business
Major: Business Administration
1976-1978
NEPEAN COLLEGE OF ADVANCED
EDUCATION
Westmead NSW 2145
Ass. Diploma in Business
Major: Marketing
5
1970-1975
ENDEAVOUR HIGH SCHOOL
Caringbah NSW 2225
High School Certificate
RESEARCH:
I am an early career academic and have
completed my PhD titled “Alienation in
Channel Marketing Relationships” in Feb
2011. I have two publications one in the
Industrial Marketing Management Journal in
December 2011 (Tier A / B Journal) and
IMP Asia special addition. The title of the
publication “Exploring Channel Evolution
with History” Bairstow, N & Young, Louise.
My previous conference publications relate
to the following:
Publication 1: The Impact of Harmful Acts
in Marketing Channel relationships.
Authors: Bairstow, N & Young, Louise
Issue Date: Sep-2006.
Publisher: IMP
Citation: IMP Conference, Milan, Bocconi
University.
Publication 2: Exploring Channel Evolution
with History.
Authors: Bairstow, N & Young, Louise
Issue Date: Dec-2009.
Publisher: Business and Labour History
Group, The University of Sydney
Citation: History in Australian and New
Zealand Business Schools: The Proceedings
of the First AAHANZBS Conference, The
University of Sydney, 14-15 December 2009
/ edited by Greg Patmore.
Publication 3: Exploring Channel Evolution
with History.
Authors: Bairstow, N & Young, Louise
6
Issue Date: Dec-2009.
Publisher: IMP
Citation: IMP Asia, Kuala Lumpur
ASSOCIATIONS:
Jan 2004 - Present
Member of the International Sociological
Association (ISA).
June 1990 - Present
Member of the Australian Marketing
Institute (CPM).
July 1982
Member of (A.I.E.S.E.C) International
Association for Business and Economic
Students.
COURSES / CONFERENCES ATTENDED:
Sept
2010
IMP - Budapest
Dec
2009
IMP Asia - Malaysia
Dec
2007
ANZMAT – New Zealand
Sep
2006
Doctors Colloquium – Bocconi University, Italy
Jun
2006
International Sociological Congress - Durban
April
1999
3M Professional Development Program
Feb
1997
Strategic Planning Meeting-Austin Texas
Oct
1995
Advanced Presentation Techniques
July
1994
Leadership Workshop
Sep
1993
Creative Presentations
May
1993
Decision Making Workshop
Feb
1992
Microsoft Excel Course
7
Oct
1991
Microsoft PowerPoint Course
Sep
1988
Atlas Copco Managers Development
Programme
Feb
1986
Direct Marketing Certificate
Sponsored by Australian Direct Marketing
Association. (ADMA)
May
1985
Strategic Planning in Marketing
Sponsored by the Institute of
Administration at the University of
New South Wales.
INTERESTS:
Captain of NSW Under 21 Badminton
Team, Member of Under 21 Australian
Squad, NSW State team (1979-1981).
Sailing, Tennis, Cycling and Golf
REFEREES:
Dr Nigel Barrett
University of Technology
Tel – 02 9514 3522
Professor Louise Young University of Western Sydney
Tel – 02 9685 9996
Professor Ken Miller
University of Technology
Tel – 02 9514 3528
Gordon McRonald
Tel – 02 9498 9696
8
3M Australia Pty Ltd