Connect Geelong
CONNECT GEELONG
The National Broadband Network
We’re ready
The positive community support for the national
broadband network within G21 makes it an ideal
location for an early rollout of the NBN.
Prepared by City of Greater Geelong on behalf of G21 Region Alliance
Economic Development City of Greater Geelong
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Connect Geelong
Connect Geelong – We’re Ready
Connect Geelong summarises G21’s case for early roll out of the National Broadband
Network.
G21 (Geelong Region Alliance) is the formal alliance of government, business and
community organisations working together to improve the lives of people within the
Geelong region across five municipalities – Greater Geelong, Colac Otway, Surf Coast,
Queenscliffe and Golden Plains.
G21 is keen to work with the Federal Government to establish the potential for, and
identify ways to facilitate an early roll out of NBN to Geelong and the surrounding
region.
The early attraction of this infrastructure to G21 is critical to boosting much needed
regional growth and prosperity.
Specifically, the National Broadband Network will:
Deliver Better Health Care
Geelong is the major provider of health and allied health services within south west
Victoria. Demand for services in this sector is forecast to grow. Improved digital
infrastructure will assist in providing services that achieve greater efficiencies and cost
savings as well as improving service delivery within Geelong and in rural and remoter
areas of the Region. NBN will support tele-health and diagnostic services and engage
greater numbers of people in health care promotion.
Expand knowledge and Research Horizons
Geelong is a University City and has significant existing research capability. The
delivery of the national broadband network will improve delivery methods for education,
knowledge and teaching functions. It will encourage and enable greater research
collaborations and the systems that support these initiatives. It will provide a platform
for Geelong to be recognised and interact at a global level.
Boost the Economy to Create Jobs
G21 is experiencing significant population growth. Employment opportunities to
support this growth and assist to diversify the region’s economic base are paramount.
The NBN will encourage innovative and smart business practices to facilitate growth of
strategic growth sectors such as tourism, the conference and convention market,
services to Avalon Airport, contact centres and small and home based business.
Better Connect Communities and Enhance Liveability within the Region
G21 has been earmarked as a Region that will assist in easing the development
pressure on the State Capital Melbourne. The NBN will improve the appeal of G21 as
a highly liveable and smart community to attract skilled professionals required to grow
strategic growth sectors. It will improve the interconnectedness between Melbourne
and Geelong as well as rural and remoter communities within the Region.
High-speed broadband is critical infrastructure that will enable smart and innovative
communities to flourish. G21 is keen to identify opportunities for the Region to attract
an early roll-out of the NBN.
Economic Development City of Greater Geelong
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Connect Geelong
Introduction
The National Broadband Network (NBN) is one of the largest infrastructure projects
undertaken by the Australian Government, $43 billion over eight years.
NBN will deliver improved faster broadband to local communities that will facilitate
regional growth and prosperity.
The Geelong Regional Alliance (G21) has established a dedicated Taskforce, Connect
Geelong, to harness stakeholder support for the national broadband network and lobby
at a Federal level for the early roll out of NBN to the Region.
Geelong is set to play a critical role in shaping the Victorian economy in the future.
High speed broadband is essential infrastructure that supports Geelong’s long term
vision to foster development and growth opportunities that will support a population of
500,000 by 2059.
High speed broadband is basic infrastructure that complements G21’s strategic vision
to transition Geelong from its former reliance on heavy manufacturing to a modern,
competitive and innovative economy driven by health, education, research, advanced
manufacturing and tourism related activities.
NBN will enable the Region to exploit opportunities to encourage growth of its strategic
sectors that include health, research, education and tourism as well as supporting a
range of activities in the economy. An early roll out of NBN will underpin regional
economic competitiveness, grow employment opportunities and improve liveability for
the G21 community.
The G21 Region is Victoria’s largest regional centre. Geelong is the major city of the
region located one hour south west of Melbourne (75km). Other major townships in the
region include Torquay, Bannockburn, Queenscliff and Colac.
290,000 residents live in the G21 Region with this number expected to double by 2059.
Over 20,000 business enterprises operate throughout the Region.
Access to improved digital infrastructure has been seen as an enabler of economic
development for some time.
Regional Development Australia Barwon South West Committee’s Barwon South West
Victoria’s Region of Opportunity 2010 identifies broadband as a regional weakness.
The Committee recognises that patchy broadband capacity hinders social connectivity,
service delivery and business development.
The Geelong Economic Development Strategy recognises the importance of
knowledge, research and advanced manufacturing in the transition of Geelong’s
economy. The need for a strong and progressive information, communication and
technology sector as a driver of change has been a crucial element in the strategy.
A specific Information, Communication and Technology Cluster, ICT Geelong Ltd, was
established from an initial study carried out in 2008. The cluster is focussed on
fostering innovation and the commercialisation of ideas, including the ICT Invention
Test competition in partnership with the University of California Berkeley. ICT Geelong
Ltd together with the City of Greater Geelong have successfully provided a Wi Fi
Economic Development City of Greater Geelong
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Connect Geelong
hotspot to a section of Central Geelong. The intention is to expand the fibre network
throughout central business district.
In 2009, the City of Greater Geelong along with the Municipal Association of Victoria,
the State Government and other Local Government Areas experiencing significant
growth, developed a policy response to the potential of fibre to the premise in
greenfield areas. As a result the City of Greater Geelong has amended its planning
scheme to mandate pit and pipe infrastructure in greenfield subdivisions. The Geelong
Ring Road Employment Precinct located at Lara to Geelong’s north, is one of few
areas in Victoria zoned for heavy industrial purposes. A full range of services including
ducting for fibre is currently being supplied to the greenfield site.
G21 has established a dedicated Taskforce, Connect Geelong, to drive initiatives
focussing on improving digital efficiencies in the Region.
Early Roll Out of NBN to G21
Geelong is set to play a critical role in shaping the Victorian economy in the future.
High speed broad band is essential infrastructure that supports Geelong’s long term
vision to foster development and growth opportunities that will support the anticipated
population growth predicted to take place over the next 50 years.
High speed broadband is basic infrastructure that complements the regional strategic
vision to transition Geelong from its former reliance on heavy manufacturing to a
modern, competitive and innovative economy driven by health, education, research,
advanced manufacturing and tourism related activities.
An early roll out of high speed broadband will deliver better health care in the Region,
expand local knowledge and research horizons and boost the economy to create new
jobs. Specifically the infrastructure will

Allow G21 to develop a reputation as a smart community with higher than
average levels of internet connectivity.

Enable local business and specialist technicians to utilise the latest technology
to communicate across Australia and internationally.

Improve service delivery for clients in remoter parts of the Region and
throughout rural parts of the State.

Increase communication participation in internet usage across the Region.

Engage greater numbers of people to participate in services and programs
delivered across the region.

Unify digital communication platforms across the region.

Deliver innovative methods for doing business and delivering services.

Enhance livability of the Region.
Economic Development City of Greater Geelong
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Connect Geelong
Deliver Better Health Care
Health and allied health services, are currently one of G21s major employing sectors
with this trend earmarked to continue into the future. Population growth and an ageing
population will increase demand on services that will result in strong employment
growth and investment generation for facilities.
As the largest regional centre outside Melbourne, communities across South Western
Victoria utilise services located in Geelong.
Barwon Health, the major health care provider in the Region, is one of Victoria’s
largest. There are also two major private hospitals St John of God and Geelong
Private Hospital along with hospitals at Colac, Lorne and Apollo Bay. G21 is also well
represented by supporting allied health and community and social services.
The importance of the sector to the Region has resulted in significant public and private
sector investment in G21 health facilities over recent years, with more projects
announced for the future. St John of God is committed to a $56 million expansion of its
current hospital and a new $255 million teaching hospital has been committed to at
Waurn Ponds (co-located with Deakin University) and is expected to be operational by
2013.
Improved digital infrastructure will generate enormous benefits for the Geelong
community not only in terms of more comprehensive health facilities but also in terms
of the Region’s ability to leverage investment and employment growth.
Improved digital infrastructure will deliver better health care by :

Achieving greater efficiencies and cost savings in the provision and delivery of
health and allied health services.

Enabling the growth of tele-health care services by specialist practitioners.

Improving service delivery for clients in remoter parts of the Region and
throughout rural parts of the State.

Underpinning improved service delivery to clients particularly in image sharing
and diagnostics between health care providers.

Ensuring compatibility of digital communication systems between various
service providers.

Supporting best-practice service delivery throughout the Region allowing
Geelong to be a ‘location of choice’ for health care services assisting in easing
the pressure on Melbourne based services.

Engaging more people in health care promotion activities and health care
screening.
Expand Knowledge - opportunities
The G21 has outstanding education and research capability. There are few regional
cities in Australia able to match the sophisticated range of expertise and talent that
exist within the region.
Economic Development City of Greater Geelong
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Connect Geelong
Geelong is home to Deakin University a leader in undergraduate and postgraduate
education. The University has two campuses located in Geelong, at Waurn Ponds and
along the Geelong waterfront. The University has set a target to triple the number of
students at its waterfront campus to 20,000 by 2020.
Deakin University is a leader in “well-being” education. The University is home to the
Deakin Medical School (the first in southern Australia to be based solely in a regional
area) and allied disciplines in Health, Nursing, Nutrition and Dietetics and Phycology.
Study is offered to the post graduate level.
Deakin University has a strong focus on research and has established the Geelong
Technology Precinct (Waurn Ponds) to advance knowledge and technology to support
the Victorian manufacturing industry. The facility focuses on Deakin's core research
capabilities in materials, biotechnology, chemistry, and environmental engineering.
The facility also provides tenancy for technology-oriented businesses and enables
'proof of concept' and 'industrial prototyping'.
The Gordon, is one of Australia’s oldest TAFE colleges. The facility provides a range
of education services to some 23,000 students per year. The TAFE specializes in
distance and international education.
Expand Research - horizons
CSIRO's Australian Animal Health Laboratory (AAHL) is a national facility to diagnose
emergency animal disease outbreaks, as well as providing world-class animal facilities
at all levels of biosecurity (up to physical containment level 4 (PC4)).
The PC4 facility is available to researchers from all around the world.
CSIRO’s Materials Science & Engineering, focuses on the structure, properties and
behaviours of fibres and fibrous materials for a range of industrial purposes. The
facility works closely with the Centre for Material and Fibre Innovation at Deakin
University.
Deakin University, Barwon Health and CSIRO are working collaboratively to establish a
Centre for Infectious and Emerging Diseases Centre in Geelong. If successful the
Centre will be one of only three organisations in Australia with this cross organisational
capability.
Improved digital infrastructure will expand knowledge and research horizons by:







Improving the delivery methods for education, knowledge and teaching
functions.
Attracting additional participants to G21’s knowledge and research facilities.
Underpinning and promoting improved collaboration between research facilities
and organisations.
Providing a platform for Geelong organisations to operate on an international
basis attracting greater collaboration opportunities.
Improving the movement of data that underpins research and education.
Standardising platforms of communication and tele-conferencing
Improving real-time digital communication for researchers.
Economic Development City of Greater Geelong
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Connect Geelong
Boost the Economy to Create New Jobs
Geelong has a well-established reputation for meeting the needs of business and
industry. More than 20,000 business enterprises operate locally supported by a
workforce of 134,000.
Manufacturing has been the mainstay of the G21 economy since early last century.
The industry has undergone significant change over the past 20 years, rationalisation,
movements off-shore and technological improvements. Manufacturing that remains in
G21 is more sophisticated, innovative, reliant on technology and focused on continual
improvement.
The G21 Region is Victoria’s most frequented tourism region outside Melbourne. The
Region includes the Great Ocean Road, Bellarine Peninsula, Surf Coast and the
Otways receiving more than 4 million tourism visits per annum. The tourism industry
nowadays survives on social media Apps, Twitter, Facebook linked to on-line bookings
and web based visitor searches.
Geelong has a strong and growing business conferencing market that is worth $17
billion to Australia annually. G21 is united in its resolve to establish a dedicated
Geelong Convention and Exhibition Centre to drive growth of this sector. Geelong is
ideally located one hour from Melbourne to service day and overnight conventions.
The success of these facilities is often based on the ability to set themselves apart from
other centres.
Avalon Airport is home to Victoria’s second airport. The facility moves over a million
passengers a year for Jetstar and Tiger Airways. The Victorian State Government is
currently investigating the possibility of a dedicated rail line to the Airport and the
Airport is lobbying to deliver international passenger services. The Avalon offers
enormous growth prospects for the Region.
Geelong has well earned reputation for servicing the contact centre industry. Over the
years, Geelong has been a base for functions by the Australian Taxation Office,
Centrelink and Telstra. Contact centres provide welcome employment opportunities for
tertiary students and women re-entering the workforce. Geelong is working towards
pursing opportunities that may arise through the sustainable outsourcing of
Government services to build its contact centre capacity. Telstra has recently
announced its intention to close its Geelong facility by mid year. Council is working
towards widening skill sets of centres to facilitate an easy transition for similar
organisations.
Small to medium enterprises (SMEs) play a significant role in the G21 economy. 95%
of all businesses are SMEs who employ 50% of the workforce. SME’s have
representation in tourism and hospitality, retail, business services and cultural and
recreational activities and provide many employment options for communities
particularly outside main urban areas. SMEs rely heavily on digital infrastructure to
support their day to day business.
Improved digital infrastructure will boost the local economy to create jobs by:

Providing an environment to foster innovative and smart manufacturing
activities and practices to flourish and compete globally.
Economic Development City of Greater Geelong
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Connect Geelong

Encouraging easy access to Geelong/Otway visitor websites and Apps to
showcase local experiences both within Australia and internationally.

Facilitating the growth of the business conference and events market through
the supply of the latest technology particularly for scientific, technical and
experience related sectors.

Acting as an additional attractor for investors to the Convention and Conference
Centre project.

Underpinning the growth of passenger services through Avalon by enabling
easier and faster bookings and access to information.

Positioning Geelong as prime location for contact centre activities given that it
would offer advanced digital infrastructure for world wide operations.

Offering small to medium enterprises greater workplace efficiencies, access to
digital capabilities and to opportunities in the global market to prosper through
access to greater investment opportunities.

Improving access to digital communications for SME’s outside main urban
areas where current connectivity is poor.

Improving business efficiencies by supporting faster business transactions and
reducing the need for the movement of people and documents.

Fostering the growth of home based businesses throughout the Region
particularly for those looking to Geelong for a sea or tree change lifestyle.
Better Connect Communities and Enhance Liveability
The G21 region covers a large area of 8,944 square kilometres and supports a
population of 290,000 people.
The region is diverse in nature incorporating highly developed urban centres, to large
numbers of coastal communities that experience high visitation during peak holiday
times, to remote agricultural rural communities.
Geelong is located one hour south west of Melbourne and for this reason has been
identified by the Victorian Government as a growth centre that will assist in easing
development pressures on the State Capital, Melbourne.
In recent years G21 has experienced population growth of nearly 2% per annum. G21
has become a location of choice for many reasons, the economy is more diversified,
the region offers greater value for money in housing, the local employment market has
grown, connections into Melbourne have improved and the region offers all the benefits
of a capital city without the congestion.
G21’s labourforce requirements are different to a decade ago. Many employment
opportunities on offer today are for skilled professionals to underpin growth sectors
such as health, education, research, tourism and advanced manufacturing.
Professionals attracted to these positions seek highly livable communities with a range
of infrastructure, facilities and cultural and recreational offerings.
Economic Development City of Greater Geelong
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Connect Geelong
The City of Greater Geelong is currently delivering a major residential growth precinct
to Geelong’s south. The Armstrong Creek Urban Growth Area will accommodate up to
55,000 residents and 22,000 new homes. The Urban Growth Area will also include two
employment precincts. Land sales have commenced with first residents expected by
2012.
This level of growth increasingly challenges public services to keep pace and operate
in a more efficient fashion. Digital infrastructure improvements allow for innovation in
this field. For example the smart management of parking and public transport,
monitoring of street cleanliness and other public assets. All of which add to the overall
liveability of places and communities.
Improved digital infrastructure will boost the connectedness of local communities and
enhance liveability by:

Increasing the appeal of G21 as a highly liveable community for skilled
professionals required to grow strategic growth sectors.

Improving connectedness to coastal areas and remote agricultural communities
throughout the region.

Improving community participation in a range of programs and services.

Underpinning the sea-change tree-change lifestyle aspiration by providing
opportunity for greater work-life balance.

Assisting in easing development pressures on Melbourne by promoting
comparable alternatives.
Our stakeholders lend their support
Regional Business
The small business sector represents 95%
of the business community responsible for
50% of the total workforce. High-speed
broadband will be essential in enabling the
sector to compete in global markets. Many
small businesses also work long and anti
social hours. The ability afforded by highspeed broadband to work from home has
the potential to improve their quality of life.
The small business sector recognises and
embraces the notion of Geelong a city in
transition moving away from traditional
manufacturing to a broader based economy
underpinned by services in health,
education and lifestyle. The NBN is crucial
in enabling this to happen.
“With significant population growth in areas
such as Armstrong Creek, this region will
fast outgrow its existing infrastructure and
will then lag behind cities such as our near
neighbour Melbourne. Fast and efficient
communication and data flow is a critical
factor for business survival right now. As a
Economic Development City of Greater Geelong
growth region, we cannot afford to delay the
rollout of the NBN to the Geelong Region”
Bernadette Uzelac
Executive Officer
Geelong Chamber of Commerce
Advanced Manufacturing
Manufacturing in Geelong contributes 43%
of the regions gross revenue (output). Its
ability to do this stems from a combination
of factors, innovation, flexibility and
creativity married to an attitude of
continuous improvement. The ability to
manipulate, store and transfer data quickly
and efficiently is crucial to manufacturing.
Development of advanced manufacturing
will be hampered by the lack of affordable
bandwidth. Without doubt, investment will
be attracted to areas that offer modern
international standard communications.
Should Geelong not be included in the next
wave of NBN rollout it will be
disadvantaged.
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Connect Geelong
“A key part of many businesses growth
plans are to continue to push Geelong as a
high
value
centre
for
specialised
engineering. We are already hampered by
current connections, and to grow further we
will certainly need significantly more
bandwidth for conferencing, application
sharing and extension of our local offices to
anywhere “virtually” and to be able to work
collaboratively with clients and work
colleagues world wide”
David Peart
Executive Officer
Geelong Manufacturing Council
Education & Research
Deakin University is dependent on high
capacity broadband access to support its
research,
teaching
and
operational
functions. This is particularly true of the
Geelong and wider Barwon region. Early
roll out of the NBN in these regions would
improve the capacity of the University to
deliver these functions.
Although the
University delivers significant amounts of
off-campus learning, the availability of highspeed broadband would radically improve
delivery.
The existing Deakin at your
doorstep program could be available
throughout the whole region.
Large numbers of academic staff live in the
region and are often required to work from
home. High capacity broadband would
enable researchers to link and collaborate
with other organisations in an efficient and
effective manner. Other services such as
high definition video could also be deployed
at home and used in research and
teaching. All will have a positive impact on
productivity.
The University has established many
successful
teaching
and
research
partnerships with other organisations in the
region and is reliant on these partnerships
for student placement training. Obtaining
cost effective network access within many
of these partner organisations is very
problematic. The NBN would resolve many
of these difficulties.
Professor Jane Den Hollander
Vice–Chancellor Deakin University
“NBN will have a positive impact on
vocational education by allowing us to
further engage students beyond the
classroom, at home or in the workplace.
Economic Development City of Greater Geelong
The promise of the NBN to provide
ubiquitous affordable access to high speed
broadband will allow most students access
to these new learning technologies and
increase the level of vocational education
engagement in the future.”
Steve Gale
Program Manager ICT
Information
&
Technology
The Gordon TAFE
Communications
Health
Barwon Health along with nine metropolitan
health services have successfully rolled out
image sharing for real time diagnostics and
remote consulting this needs to be
extended. Considerable work has been
done to unify communications platforms
across the region in remote areas and
mobile teams. These platforms need an
appropriate fibre network to unify them at a
quality that would allow multi disciplinary
team working.
Similarly the 21 service sites that presently
operate do so at varying speeds and levels
of reliability, often impeding workflows and
efficiency. All of these issues are solved by
access to high speed broad band
Continuing a link from Geelong to
Warrnambool South West Health would
allow a series of service delivery
enhancements to take place for example,
the remote monitoring of clients in their own
residence. The exchange of information
between medical clinics such as discharge
plans, results, medications and health
promotion information. Lastly access to
tele-health by specialists and other services
Ann Larkins
Information and Telecommunications
Director Barwon Health
Local Government
The Surf Coast Shire an adjoining authority
to the City of Greater Geelong while
considerably smaller in terms of economy
and population has a proportionately higher
home based and internet reliant business
base. Indeed this proportion is the highest
in Victoria.
The NBN will allow the application of smart
technologies resulting in the more efficient
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Connect Geelong
use of time, increase the capabilities of
technology to benefit a greater range of
opportunity and capacity to provide highly
technical
services
nationally
and
internationally. This would be of particular
benefit in the tourism sector. Small
businesses will be better able to compete
and expand their customer range
NBN provides opportunity to change
service delivery models for Council and
other services, particularly, health and
education with the potential to enhance
provision in terms of access and breadth of
services available. The use of social media
in delivering information will also be greatly
improved.
These effects have been demonstrated
through
research
nationally
and
internationally.
Specifically the Access
Economics study undertaken on behalf of
the Federal Government (November 2010)
concluded that the growth effects following
the introduction of broadband have been
quite profound. There is no reason to
suppose that the same will not be the case
in the Surf Coast Shire.
In conclusion from a Surf Coast Shire
perspective the benefits in general will
relate to, improvements and accessibility for
business development and operations.
Improved
access
for
the
general
community, particularly in the way of
education,
in
home
information/entertainment and increased
tele-working.
Mark Davies
Chief Executive Officer
Surf Coast Shire
The Colac Otway Shire is one of the most
picturesque municipalities in Victoria,
covering a diverse area from volcanic lakes,
craters and plains in the north, through the
hinterland forests of the Otway Ranges to
the Great Ocean Road coastline. However
critical to the sustainable success of the
rural economy is the attraction of
investment, new workers and population.
investment in technology, automation and
infrastructure across industry groups.
One of the fastest growing sectors in the
region is tourism and in Colac Otway Shire
this sector generates more than $200
million per annum in the local economy.
One of the fastest moving trends in tourism
is on line tourism information and booking.
Access to high speed broadband is
essential to maintain the competitiveness of
the tourism sector. It is vital to industry
investment as the current unreliability of
internet services in many parts of the
Otways and coast is an impediment to
business growth. For Colac Otway to be
competitive in an age where the majority of
transactions can take place over the
internet, access to world standard
telecommunications
infrastructure
is
essential.
The continued success of rural economies
is dependent upon the local availability of
knowledge workers who will lead local
industry into new areas of growth.
Attracting knowledge workers requires
areas to have high liveability. Access to
technology is a key factor in liveability.
Colac Otway Shire must have high speed
broadband as part of the liveability
package. One of the limiting factors for the
Colac Otway economy is its slow population
growth. Liveability increases population
growth and hence economic activity.
If the industries are to remain competitive in
the national and global market we need to
meet the needs of people seeking a lifestyle
change attract investment, new workers
and population. These are vital to enable
the economy of Colac Otway Shire to
compete at state, national and global level.
Mike Barrow
Manager Economic Development
Colac Otway Shire
Colac Otway Shire’s economy is based on
primary production, farming, forestry and
the processing of products. There is untold
opportunity for diversification of production
and further treatment locally. Over the last
five years the Shire has seen substantial
Economic Development City of Greater Geelong
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Connect Geelong
G21 Fast Facts
MAP
Local Government
Area
Greater Geelong (C)
Surf Coast (S)
Queenscliffe (B)
Golden Plains (S)
Colac Otway (S)
Total (Barwon Region)
Victoria
Population
2010
220,068
26,173
3,314
18,625
22,097
290,277
5,545,932
Growth
2026
269,653
34,781
3,349
24,387
23,116
355,287
6,711,190
Area
Rate (%p.a.)
+1.7%
+2.8%
-0.1%
+2.5%
+1.3%
+1.8%
+1.8%
(km2)
1,245
1,553
9
2,704
3,433
8,944
227,590
Source: Australian Bureau of Statistics, ‘Estimated Resident Population, June 2010’.
Department of Sustainability & Environment, ‘Victoria in Future 2008’.
Building Activity, Barwon Region
New dwelling approvals (No.)
New dwelling approvals ($m)
Non-residential building activity ($m)
2008/09
2,065
$469.3
$345.7
2009/10
2,946
$660.3
$423.2
% Change
+42.7%
+40.7%
+22.4%
Source: City of Greater Geelong & the Building Commission.
% Change
Median House Prices, 2009
Price
2008-2009
City of Greater Geelong
$305,000
+6.1%
Surf Coast Shire
$486,000
+1.3%
Borough of Queenscliffe
$580,000
+10.5%
Golden Plains Shire
$273,500
+21.0%
Colac Otway Shire
$236,000
+7.3%
Victoria
$360,000
+7.5%
Source: LANDATA, Land Victoria, Department of Sustainability & Environment, ‘A Guide to
Property Values 2009’.
Labourforce (Estimate as at 30 June 2009)
City of Greater Geelong
Barwon Region
No. of People
101,700
134,000
Estimate based on data from the Australian Bureau of Statistics’, 2006 Census of Population and Housing and Estimated Resident Population, as at 30 June
2009.
Unemployment Rate (ABS 12 month average to June 2010)
Barwon Western District
Victoria
%
5.2%
5.5%
Journey to Work (ABS 2006 Census)
Barwon Region to Melbourne
Melbourne to Barwon Region
No. of Commuters
11,100
3,153
Trade Through the Geelong Port 2009/10
Exports: (inc. petroleum products, woodchips & bulk grain)
Imports: (inc. crude oil/petrol. products, fertiliser & alumina/raw materials)
Total Trade
Tonnes
3.3m
6.3m
9.6m
Source: Geelong Port & GrainCorp Operations Ltd.
Major Industry Sectors (Barwon Region)
Industry
Manufacturing
Retail Trade
Health Care & Social Services
Construction
Education & Training
Accommodation & Food Services
Public Administration & Safety
No. of
Employees
15,505
14,887
13,228
10,249
9,690
7,562
6,363
% of
Workforce
13.5%
13.0%
11.6%
9.0%
8.5%
6.6%
5.6%
Annual
Output ($m)
$13,807
$2,063
$1,374
$2,914
$1,035
$945
$844
Source: ABS 2006 Census & REMPLAN (Regional Economic Modelling and Planning System), June 2010.
Major Employers
Barwon Health
Department of Education
Deakin University (Waurn Ponds & Waterfront)
City of Greater Geelong
Avalon Airport (all activities)
Ford Motor Company of Australia Ltd
Economic Development City of Greater Geelong
Employees (FTE)
3,498
3,012
1,486
1,403
1,275
1,237
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Connect Geelong
Woolworths
Target Australia (head office & retail)
Catholic Education System
Karingal Inc
Transport Accident Commission (TAC)
Alcoa World Alumina Australia Ltd (Vic operations)
The Gordon (TAFE)
Source: City of Greater Geelong.
FTE – Full Time Equivalent.
1,012
960
906
841
715
668
642
Infrastructure
- Avalon Airport
- Geelong Port
- V/Line
- Road Network
(Geelong Ring Road, Princes Hwy,
Surf Coast Hwy, Bellarine Hwy
Hamilton Hwy, Midland Hwy)
- CSIRO Australian Animal Health Laboratory
- CSIRO Materials Science & Engineering
- Geelong Technology Precinct
- Department of Primary Industries
(Queenscliff Research Centre)
- Barwon Water
Major Education Facilities
- Deakin University
Waurn Ponds Campus
Waterfront Campus
- The Gordon (TAFE)
- Geelong Technical Education Centre
- Greater Geelong Regional Clinical School
- Marcus Oldham College
- Geelong Grammar School
- The Geelong College
- Kardinia International College
- Christian College
Health Services
- Barwon Health
Geelong Hospital
Grace McKellar Centre
- St John of God Hospital
- Geelong Private Hospital
- St John of God Pathology
- Colac Area Health Services
- Bellarine Community Health
Major Tourism Assets
- Great Ocean Road
- Great Otway National Park
- Waterfront Geelong
- Regional Food & Wine Trails
- Bells Beach
- Geelong Botanic Gardens
- You Yangs Regional Park
- Brisbane Ranges National Park
- Geelong Art Gallery
- Geelong Performing Arts Centre
- National Wool Museum
- Ford Discovery Centre
Links:
City of Greater Geelong
Surf Coast Shire
Golden Plains Shire
Colac Otway Shire
Borough of Queenscliffe
G21 - Geelong Region Alliance
www.geelongaustralia.com.au
www.surfcoast.vic.gov.au
www.goldenplains.vic.gov.au
www.colacotway.vic.gov.au
www.queenscliffe.vic.gov.au
www.g21.com.au
Economic Development City of Greater Geelong
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Connect Geelong
About G21
G21 - Geelong Region Alliance is the formal alliance of government, business and
community organisations working together to improve the lives of people within the
Geelong region across five municipalities – Greater Geelong, Colac Otway, Surf
Coast, Queenscliffe and Golden Plains.
G21 works as a forum for regional issues across interest groups and municipalities
resulting in better co-ordinated research, consultation and planning. G21 supports the
delivery of projects that benefit the region across municipal boundaries and acts as a
platform to speak with one voice to all levels of government.
G21 is the Strategic Planning Committee for the Geelong region and is responsible
for leading the development and implementation of the region’s strategic plan. G21
works closely with, and provides advice to, Regional Development Australia (RDA),
the Regional Management Forum (RMF) and also the Premier’s Ministerial Regional
Development Committee on the region’s needs and priorities.
The Alliance is made up of over 300 community leaders and specialists who are
passionate about the future of the Geelong region and volunteer their time to be
involved in G21 as Directors, Pillar members and within working groups.
Contact:
CITY OF GREATER GEELONG – ECONOMIC DEVELOPMENT, PLANNING & TOURISM
2ND FLOOR, 131 MYERS STREET, PO BOX 104 GEELONG 3220 AUSTRALIA
TELEPHONE +61 3 5272 4888 FACSIMILE +61 3 5272 4855
WWW.GEELONGAUSTRALIA.COM.AU EMAIL: ECOINFO@GEELONGCITY.VIC.GOV.AU
Economic Development City of Greater Geelong
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