BTMM 055 - 101
Media Management and Organization
Spring, 2006
Temple University
School of Communications and Theatre
Description of Project Type 2. “Project 2” involves the creation of a management plan
for a media outlet. This doesn’t (technically) require you to manage a media outlet, but
you must develop plans related to all aspects of management as if it did. Also note that
server space is available to you through Temple (or through mattsmediaresearch) at no
cost. The development and management of a website is an ideal project for this class.
You do not need technical expertise to do this since I will assist you in any aspect of web
design and/or development.
Criteria for “Project Type 2”:
Technical Management. This section should contain an organized plan for managing and
maintaining the technical infrastructure necessary for dissemination of content. A
detailed description of hardware, software and service requirements along with an
anticipated budget accounting for these items is necessary for this portion of the
assignment.
Production Management. This section should include a template for managing and
coordinating all aspects of production. The template must then be applied to at least one
specific project in the form of a detailed proposal.
Content Management. This section must describe the content to be disseminated.
Planning this portion should be integrated with the marketing and advertising sections
below.
Marketing Management. This section should include a specific statement describing the
content you are producing and the audience you intend to reach.
Advertising Management. This section should lay out plans for how you intend to inform
potential consumers about content. Drafts of print ads, storyboards, radio spots, etc. are
necessary for successful completion of this portion.
Progress Notes. Beginning the fourth week of class, weekly progress notes are required.
These can range from drafts of plans to advertisement ideas to budget plans and potential
sources of funding. The important thing here is that some substantial progress must be
made on a weekly basis. All progress notes must be typed and include copies of any
work claimed in the notes. For example, if your notes indicate that you have been
working on the development of a marketing plan, the marketing plan must be included
with your notes.
1
Grading for “Project Type 2”:
Technical Management (15%) (check one box):
Excellent
Comprehensive description of hardware, software and service
requirements.
Satisfactory
Description of hardware, software and service requirements with
less than five omissions.
Unacceptable Inadequate or incomplete descriptions and budget.
Production Management (15%) (check one box):
Excellent
Complete template that accounts for all three stages of the
production process. Template applied to multiple production
proposals.
Satisfactory
Complete template that accounts for all three stages of the
production process. Template applied to one production
proposal.
Unacceptable Incomplete template and/or template not applied to any
production proposal.
Content Management (15%) (check one box):
Excellent
Detailed description of content fully integrated with marketing
and advertising strategies.
Satisfactory
Description of content.
Unacceptable Incomplete.
Marketing Management (15%) (check one box):
Excellent
Description of a “target audience” and a specific plan describing
how the content you are disseminating will reach your target
audience.
Satisfactory
Description of a “target audience.”
Unacceptable Incomplete.
Advertising Management (15%) (check one box):
Excellent
At least four drafts/blueprints for advertisements. These should
include print ads, storyboards for television commercials, scripts
for radio spots, etc.
Satisfactory
At least two drafts/blueprints for advertisements. These can
include print ads, storyboards for television commercials, scripts
for radio spots, etc.
Unacceptable Incomplete.
2