Chua Ling Ling
Mobile 8101 6543
chualing2@gmail.com
Blk 811, Tampines Avenue 4, #06-199, Singapore 520811
Experienced Management Professional
Extensive experience in Education, Logistics, Finance and F&B industries. Ability to interact and
build rewarding relationships with people across the board, both internally and with external
partners. Like to set up and improve processes to increase efficiency. Experience in managing
P&L, operations, and people. Overall, an immensely curious person motivated to continuous
improvement, learning and sharing.
Key Competencies
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Team leadership
People management
Interviewing
Training and development
Customer service
Influencing and negotiation
Conflict management
Operations management
Project planning and management
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Process improvement
Research and analysis
Budget planning and expense control
Regulatory compliance
Branding
Product marketing
Copywriting
Media buying
Commendations
As I said to you yesterday I am very, very impressed by the way you (and Serene) have prepared for and
supported both the SGEM (Speak Good English Movement) carnival and the Open Day. You are so
meticulous and well organised and have exceeded my expectations!
Linda Hanington, Deputy Director, English Language Centre
Ms Chua Ling Ling worked as a Dealer’s representative at the company from April 1997 to Sept 1999 a
period of about two and a half years.
She has been a very conscientious worker and always gives of her best. She maintains good, effective
relationships with clients and colleagues, and can be firm when necessary. I have worked closely with Ling
Ling and I am impressed with her professional integrity and her capability. Ling Ling has good problem
solving skills and can be relied upon to tackle complex tasks successfully.
I highly recommend her to any employer.
Tan Yang Kai, Dealing Director
I want to take this opportunity to congratulate and thank you for your outstanding efforts as a McDonald’s
Manager.
We recently received a complimentary letter from Mrs Felicia Tan regarding the special service you
extended to her. Obviously she appreciated your help and friendliness and that’s what McDonald’s is all
about.
Your service to Mrs Felicia Tan and all of our customers is what makes McDonald’s number one. I
appreciate your special efforts, and I am proud to have you on McDonald’s team.
Eddie Tang, Market Manager, Operations
Education
Edith Cowan University
Bachelor of Science (Psychology)
– achieved a Distinction or Higher Distinction for 13 out of 16 modules
Singapore
2011
SMa School of Management
Specialist Diploma in Psychology
– achieved a Distinction or Higher Distinction for 7 out of 8 modules
Singapore
2008
Temasek Secondary School
8 GCE O-level credits
Singapore
1989
Experience
British Council
Marketing and Communications Manager
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Singapore
2009 to 2012
Oversee adherence to brand standards and style guidelines, EduTrust requirements, and copyright
guidelines in internal and external communications
Develop marketing plans and campaigns in consultation with product managers that reflect
organisation’s business goals
Engage agencies and designers to produce advertising campaigns, product brochures and collaterals
Negotiate with partners to increase British Council’s leverage in partnership works
Manage budgets allocated for marketing projects
Selected achievements:
 Led on the iPad 2 Campaign, integrating offline and digital marketing to achieve 128 new sign-ups,
equivalent to $307,200 revenue against marketing expenditure of $43,130
 Planned the marketing campaign for centres’ Open House in November 2011, achieving more than 600
sign-ups for trial lessons over the 2 days
 Initiated Step-Up English, a new radio programme on FM96.3 aired from May to July 2011. The
programme targeted Japanese who want to improve their general English. Very good reviews were
given by listeners such that the media owner has requested for a sequel in 2012.
 Collaborated with centres to staff and arrange logistics support for roadshows at shopping malls,
bringing new registrations over 2011
 Streamlined scorecard planning and reporting processes such that Singapore has been able to meet
and exceed the Audience targets since 2010, and stakeholders were more motivated to set realistic
Plans and to meet their targets
British Council
Marketing Executive
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Sourced for suitable media to place advertisements and provide recommendations to Marketing
Manager
Created and maintained databases of childcare, kindergarten and tuition centres for the Teacher
Development Centre to market their courses through EDMs and mail shots
Streamlined agent application and management processes so that they were more easily understood
by stakeholders and interested applicants, with reduced turnaround time for agent application
British Council
Marketing Adviser
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Singapore
2007 to 2009
Singapore
2003 to 2007
Coordinated production of advertisements, brochures and marketing collaterals
Maintained marketing resources (images, corporate gifts)
Supported Communications unit with press clippings, preparation of press kits, newsletter production
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and distribution
Supported the execution of in-house and commissioned marketing research
Selected achievements:
 Was Acting Marketing Manager in January and February 2006
 Was a member of the SQC team and contributed to the preparation of SQC assessment in 2003
DHL International (S) Pte Ltd
Customer Service Officer – Multi-skill
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Liaised with DHL offices worldwide to meet customers’ special requests (stop shipment, change of
billing, expedite customs clearance)
Resolved shipment issues (eg damaged or delayed shipment) to customers’ satisfaction
DHL International (S) Pte Ltd
Customer Service Officer – Frontline
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Singapore
2000 to 2001
Call centre duties – arranged for courier pick-up, attended to customers’ enquiries, provided sales lead
Phillip Securities Pte Ltd
Dealer’s Representative
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Singapore
2001 to 2003
Singapore
1997 to 1999
Executed buying and selling of shares for clients
Researched and kept up-to-date of market condition to provide professional and sound advice to
clients
Discussed with clients to understand their investment goals and provided guidance to new investors
Selected achievements:
 Empowered by a client to manage his investment and execute buy/sell orders without need to consult
him
 Increased number of clients in the group account through referrals
McDonald’s Restaurant Pte Ltd
Second Assistant Manager
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Singapore
1994 to 1996
Co-managed with the management team in the day-to-day running of the Tiong Bahru Plaza branch
Managed more demanding tasks – payroll, training, scheduling
Took charge of the training programs of 2 Trainee Floor Managers in 1995
Selected achievements:
 Set-up hiring system, crew training system and crew leader development program for Tiong Bahru
Plaza branch
 Organised 2 crew outings for Queensway Shopping Centre and World Trade Centre branches
 Was elected to be the team leader of profit centre for Hot Hamburger competition in 1995, achieving
first runner-up in the annual market-wide event
 Received 3 complimentary letters from customers for service excellence
McDonald’s Restaurant Pte Ltd
Floor Manager
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Singapore
1991 to 1994
Co-managed with the management team in the day-to-day running of the World Trade Centre branch
Managed tasks – ordering of supplies, equipment maintenance, training of crew leaders
Selected achievements:
 Part of the management team to set-up World Trade Centre branch
 Raised the completion percentage of the Planned Maintenance Calendar (PMC) and Training of World
Trade Centre branch from 70-80% to above 90% through educating and follow up of fellow managers
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McDonald’s Restaurant Pte Ltd
Crew and Crew Leader
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Singapore
1990 to 1991
Operated all stations – opening set-up, closing, front counter, kitchen and lobby
Selected achievements:
 Awarded Crew of the Month in April 1990
 Promoted to Crew Leader in June 1990
Training
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Audience Monitoring, British Council, 2010
Performance Management E-learning Course, British Council, 2009
Making Change Work for You, British Council, 2007
Copywriting for Marketing Materials, Marketing Institute of Singapore, 2007
EQ: Achieving Personal Effectiveness, British Council, 2005
Essential Marketing for Non-Marketing Personnel, Management Development Institute of Singapore,
2005
Proof-read to Perfection, British Council, 2005
Team Works, British Council, 2005
Say It Clearly!, British Council, 2005
Better Emails and Letters, British Council, 2004
Networking and Relationship Building, British Council, 2003
Negotiating Skills Programme, Rogen, 2001
CREST: Problem Solving and Creativity, PSB Institute for Productivity Training, 2001
Regional Equipment Class, McDonald’s Corporation, 1996
Intermediate Operations Course, McDonald’s Corporation, 1996
Basic Management Course, McDonald’s Corporation, 1994
Basic Operations Course, McDonald’s Corporation, 1992
Personal Particulars
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Nationality: Singapore citizen
Languages: Fluent in English and Chinese
Activities & Interests: Reading and investigation on philosophical and psychological concepts, interests
on subjects contributing to personal and social wellbeing
Marital Status: Divorced
Date of Birth: 9 July 1973
Expected salary range: S$2,500 – S$3,500 (negotiable)
Availability: From 8 April 2013
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