1. Definitions of tagline on the Web:
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A tagline is a variant of a branding slogan typically used in marketing
materials and advertising. The idea behind the concept is to create a
memorable phrase that will sum up the tone and premise of a brand or
product (like a film), or to reinforce the audience's memory of a product. ...
en.wikipedia.org/wiki/Tagline
A frequently repeated phrase or statement that captures the essence of a
brand's promise to its stakeholders. It is typically configured with the
institution's identity and presented in a consistent manner. ...
www.texastech.edu/identityguidelines/glossary.php
A statement or motto that succinctly defines or represents an
organizationís mission.
www.jhsph.edu/identity/glossary/glossary.shtml
throwaway line under a logo (eg "The future's bright, the future's orange").
It is almost a signature for a company.
www.graphicdesign.co.uk/jargon/
The phrase that helps people link your name to your brand message.
More information here.
www.how-to-branding.com/Branding-Dictionary.html
Memorable, easily recognizable phrase associated with a brand name; it
should be an aid to recall and reinforcement, as in Nike's "Just do it".
www.oskoui-oskoui.com/glossary/T
a word or phrase used to engage a reader's interest in a story by
categorizing it eg 'Exclusive', 'Sensational'
benslater.wordpress.com/2008/09/01/definitions/
2. Definitions of mission statement on the Web:
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A mission statement is a formal short written statement of the purpose of a
company or organization. The mission statement should guide the actions
of the organization, spell out its overall goal, provide a sense of direction,
and guide decision-making. ...
en.wikipedia.org/wiki/Mission_statement
a declaration of the overall goal or purpose of an organization
en.wiktionary.org/wiki/mission_statement
A mission statement is a brief summary, approximately one or two
sentences, that sums up the background, purposes and benefits of the
project.
www.hrsdc.gc.ca/eng/workplaceskills/oles/2009/glossary.shtml
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a written document that states a repository/museum's institutional
philosophy, scope, and responsibility.
www.txarch.org/archeology/glossary/index.html
a concise statement outlining the purpose of the unit, program, course, or
activity.” Mission statements are written so stakeholders will understand
the unit, program, course, or activity. (Bresciani & Fackler, 2005; Reed,
2005)
sacs.utdallas.edu/sacs_glossary
A statement that makes clear the sport organisation's purpose, principle
business aims, identity, policies and values.
www.booksites.net/download/chadwickbeech/Glossary.htm
A statement of the philosophy of a certain company and ideals apart from
making a profit.
www.barcodesinc.com/articles/economic-and-retail-terms.htm
summary of aims
www.request.org.uk/main/churches/glossary.htm
The mission of MISCO Products is to prosper by valuing and delighting
our customers and employees through innovation, integrity and a
dedication to excellence.
www.miscoprod.com/2007/index.php
Description prepared and endorsed by members of the organization that
answers these questions: What do we do? For whom do we do it? How do
we go about it? Used as a guide for making decisions in projects.
www.bestpractices.osi.ca.gov/sysacq/definitions.aspx
A broad description of the scope of activities a business plans to
undertake.
retailjunction.goelji.com/merchandising/retail-terms-must-read-10.html
3. Definitions of unique selling proposition on the Web:
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The Unique Selling Proposition (also Unique Selling Point) is a marketing
concept that was first proposed as a theory to explain a pattern among
successful advertising campaigns of the early 1940s. ...
en.wikipedia.org/wiki/Unique_selling_proposition
the one thing that makes a product different than any other. It's the one
reason marketers think consumers will buy the product even though it may
seem no different from many others just like it.
www.quintcareers.com/jobseeker_marketing_glossary.html
USP is an advertising strategy that focuses on a product or service
attribute that is distinctive to a particular brand and offers an important
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benefit to the customer.
www.businessgyan.com/node/734
Brands conduce to the accentuation of business competition. The
uniqueness of a well-positioned brand is reflected in the price scope for
providers. By brand policy, the supply is made heterogeneous. ...
www.secutag.com/glossary.htm
That quality of a good or service that differentiates it from competing
products. It is usually promoted in the company's advertising campaigns.
www.business2000.ie/resources/Glossary_U.html
The unique product benefit that the competition can not claim.
www.bayarearadioadvertising.com/terms/P400/
The defining reasons that provide a competitive advantage over the
competition.
www.cariadmarketing.com/content/jargon-buster
An approach to developing the message that concentrates on the uniquely
differentiating characteristic of the product that is both important to the
customer and a unique strength of the products when compared to
competing products.
www.sleddogg.com/Marketing_Glossary.html
the unique aspect of a business, product or service that defines its
advantage over and differences from competitors, also called unique
selling point
www.cecausa.com/general_marketing_glossary.htm
A unique selling proposition is a unique feature of a product that a
competitor cannot claim. For example, Dove is always going to be known
as the soap that floats, because they said it first and no one could say,
“Me too!”
adnausea.today.com/2009/01/16/glossary-part-2-i-know-youre-excited-tosee-how-it-ends/
tells its target audience why they should choose the given product over
others in the market
highered.mcgrawhill.com/sites/0070916667/student_view0/chapter3/key_terms.html
4. Definitions of brand image on the Web:
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A brand is a name, sign, symbol, slogan or anything that is used to identify
and distinguish a specific product, service, or business. A legally protected
brand name is called a proprietary name.
en.wikipedia.org/wiki/Brand_Image
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the set of emotional and sensory inputs a consumer associates with a
particular product or service in their episodic memory system
en.wiktionary.org/wiki/brand_image
noun How a company's product is perceived (seen) by the consumer.
www.speakspeak.com/html/d2k2_marketing_words_vocabulary.htm
The complete bundle of thoughts a customer has in his or her mind about
a company, product or service developed through communications and
experience, including the distinguishing "human" characteristics of a brand
personality (eg, warm and friendly, strong and reliable).
lippincott.com/insights/glossary.shtml
How a brand is perceived. The impression people have of the brand, and
therefore of the corresponding company, product(s) or service(s).
www.neubertweb.com/definitions.html
The customer's net "take-away" from the brand. For users this is based on
their ow experience of the product or service concerned ("informed
impressions") and how well this meets expectations. For non-users it is
based mostly upon uninformed impressions, attitudes and beliefs.
www.oskoui-oskoui.com/glossary/B
Perception of a brand represented in the brain as brand associations.
audio-branding-academy.org/abaweb_en/abaweb/
The total impression created in the mind of a potential consumer by a
brand and all its functional and emotional associations. The total image
can be seen as the sum of several images such as the product, user,
occasion, service and personality images.
www.esomar.org/index.php/glossary-b.html
The image that audiences form as a result of their various points of
contact or experiences with the brand. The brand exists only in the minds
of our audience, so experiences that are inconsistent with our identity
strategy diminish our brand presence and compromise our image.
www.texastech.edu/identityguidelines/glossary.php
The total impression of a brand in an individual's mind: what it does for
them and what it means to them.
www.bradycommunications.com/perspectives/glossary.aspx
A unique set of associations within the minds of target customers which
represent what the brand currently stands for and implies the current
promise to customers. (Note that brand image is what is currently in the
minds of consumers, whereas brand identity is aspirational).
www.allaboutbranding.com/index.lasso
5. Definitions of relationship marketing on the Web:
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Relationship marketing is a form of marketing developed from direct
response marketing campaigns conducted in the 1970s and 1980s which
emphasizes customer retention and satisfaction, rather than a dominant
focus on point-of-sale transactions.
en.wikipedia.org/wiki/Relationship_marketing
is an approach that focuses on developing a series of transactions with
consumers.
wps.prenhall.com/wps/media/objects/213/218150/glossary.html
The overt attempt of exchange partners to build a long-term relationship
and association in marketing.
ecommerce.etsu.edu/Glossary.htm
Relationship marketing refers to the benefits that ongoing relationships
with key customers can bring to an organization.
www.acethecase.com/site/1438552/page/875389
a marketing methodology by which a business establishes a relationship
with their customers and stakeholders in order to foster customer loyalty
and purchases over time
www.cecausa.com/general_marketing_glossary.htm
Customers Channels Partners
www.scribd.com/doc/6545504/Mktg-Concepts
6. Definitions of competitive analysis on the Web:
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Competitive analysis is a method invented for analyzing online algorithms,
in which the performance of an online algorithm (which must satisfy an
unpredictable sequence of requests, completing each request without
being able to see the future) is compared to the performance of an optimal
offline ...
en.wikipedia.org/wiki/Competitive_analysis_(online_algorithm)
Competitor analysis in marketing and strategic management is an
assessment of the strengths and weaknesses of current and potential
competitors. This analysis provides both an offensive and defensive
strategic context through which to identify opportunities and threats. ...
en.wikipedia.org/wiki/Competitive_analysis_(marketing)
A usability evaluation in which two or more competing products are
compared.
www.highlandtech-inc.com/definitions.htm
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analyzing the strength of competitors for potential keywords. Competitive
factors include how attentive sites are to optimization issues and the
number of relevant inbound links they have received.
www.anmsaiful.net/blog/seo/seo-basic-terms.html
the process of identifying a business's main competitors, analyzing their
products and services against yours and bettering your products and
services based on the resulting information
www.cecausa.com/general_marketing_glossary.htm
7. Definitions of business plan on the Web:
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A business plan is a formal statement of a set of business goals, the
reasons why they are believed attainable, and the plan for reaching those
goals. It may also contain background information about the organization
or team attempting to reach those goals.
en.wikipedia.org/wiki/Business_plan
A summary of how a business owner, manager, or entrepreneur intends to
organize an entrepreneurial endeavor and implement activities necessary
and sufficient for the venture to succeed
en.wiktionary.org/wiki/business_plan
A written document that details a proposed revenue-generating activity. It
includes, at minimum, a description of the activity and a comprehensive
breakdown of costs and revenues.
campuspol.chance.berkeley.edu/GlossaryofTerms.doc
A long term, family-level financial and operating plan that supports the
strategic plan in fulfilling organizational objectives. It provides the highlevel detail for the strategic considerations of market, product, facility and
resource positioning. ...
www.bridgefieldgroup.com/bridgefieldgroup/glos1.htm
Document that outlines a firm's financial and operational goals and
benchmarks.
www.sbaloans.com/sba-glossary.php
A business plan is a document that shows how a business is going to
achieve its objectives laid out in the plan both from a customer marketing
viewpoint and the financial statements to back up the written plan. ...
www.smallbusinesspro.co.uk/start-business/glossary.html
A document that details a business' targets, and how it will achieve them.
www.ifranchisenet.com/franchise-glossary
Guide for managing the start-up and or operations of a co operative,
including: 1. Estimate of amount and sources of start-up and operating
capital; 2. Projection of revenue and expenditures for defined period of
time; and 3. Identification of all requirements for the future operations.
www.enterprisesaskatchewan.ca/glossary
A written proposal for a new business or new direction in a previously
established business. Business plans typically include a description of the
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company and its products or services, a budget, an overview of current
and projected financing, a market analysis and marketing strategy, and ...
www.galileoam.com/page.php
a document prepared for a program or an organization that describes its
objectives, identifies the activities required to meet these objectives, and
allocates resources accordingly, and that provides the means to assess
progress towards the achievement of the objectives.
www.scoea.bc.ca/glossary2001.htm
a strategic plan that places financial planning and financial performance at
its core. Charts the future course of an institution through a realistic
projection of operations. ...
www.uncdf.org/mfdl/workbook/pages/glossary.htm
(Investor Relations Glossary) The business plan (or strategic plan) is the
document that methodically illustrates the company's strategic direction,
its main operating and financial targets, the actions it will take to achieve
those objectives, the new initiatives and investments planned, and ...
eng.gruppohera.it/group/hera_ondemand/glossary/27B.html
A written document that details a proposed or existing venture. It will
typically explain the vision, current status, expected needs, defined
markets, and projected results of the business.
www.acorporation4less.com/glossary
A document that spells out a company's expected course of action for a
specified period, usually including a detailed listing and analysis of risks
and uncertainties. ...
www.financenewmexico.org/glossary.html
A comprehensive document that will form the framework for your
business. A good plan includes several components, including a cover
page, executive summary, business overview, state of the industry,
competitive analysis and marketing strategies, operations plan,
management overview and company ...
www.vendingrules.com/vending-glossary/
8. Definitions of business process on the Web:
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A business process or business method is a collection of related,
structured activities or tasks that produce a specific service or product
(serve a particular goal) for a particular customer or customers. It often
can be visualized with a flowchart as a sequence of activities.
en.wikipedia.org/wiki/Business_process
A set of linked business activities that take one or more inputs and
transform them to create an output. ...
www.universal-interop-council.org/glossary
A collection of activities that takes one or more kinds of input and creates
an output that is of value to the customer.
www.crfonline.org/orc/glossary/b.html
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Business processes are sets of activities performed by companies to
achieve corporate goals. Quality models such as > SPICE and > CMMI
are available to process management for purposes of assessment and >
process optimization.
www.actano.com/20911_EN-What%B4s_new-Glossary.htm
A Business Process is the execution of a sequence of related steps in
response to an event that leads to a clearly defined deliverable or
outcome. A number of role-players may contribute to the execution of an
end-to-end Business Process. ...
www.qgcio.qld.gov.au/QGCIO/RESOURCES/GLOSSARY/Pages/glossary
b.aspx
An activity or set of activities that are part of a service either to a citizen or
to another organisational unit within or outside the particular Public
Administration.
cordis.europa.eu/ist/ka1/administrations/publications/glossary.htm
Gathering, managing, and analyzing event-based data on road
conditions/experiences
www.encyclopedia.com/doc/1G2-3434200026.html
A defined set of business activities that represent the steps required to
achieve a business objective. It includes the flow and use of information
and resources. These should be high enough level to be understood by
the users and managers of the process. ...
www.modernanalyst.com/Resources/Articles/tabid/115/articleType/Article
View/articleId/936/More-Confusing-SOA-Terms.aspx
Collection of activities designed to produced specific outputs based on
specific inputs.
wiki.wsmx.org/index.php
A set of one or more linked procedures or activities that collectively
complete a business objective or policy goal, normally within the context of
an organizational structure defining functional roles and relationships.
ais.its.psu.edu/services/workflow/glossary.asp
A Business Process is a collaborative service that is closely linked to a
business purpose.
www.soa4all.eu/glossary.html
9. Definitions of sales process on the Web:
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A sales process is a systematic approach to selling a product or service. A
growing body of published literature approaches the sales process from
the point of view of an engineering discipline (see sales process
engineering).
en.wikipedia.org/wiki/Sales_process
The sum total of the steps taken in the sale of a product or service.
www.wallstreetinstructors.com/ce/continuing_education/ethics/id54.htm