FRANCHISE OPPORTUNITES
HOME
ABOUT US
OUR BRAND
GETTING STARTED
REAL ESTATE
SUPPORT
FAQ’S
HOME:
 Eric…this disclaimer needs to be on the bottom of the HOME page of the Franchise
Opportunities Website. THANKS!! Very Important!!!
This franchise is not being offered to the residents of the following states: California, Connecticut, Florida, Hawaii, Illinois, Indiana,
Kentucky, Maine, Maryland, Michigan, Minnesota, Nebraska, New York, North Carolina, North Dakota, Rhode Island, South
Carolina, South Dakota, Texas, Utah, Virginia, Washington, and Wisconsin.
This offer is not directed to any person in the states listed above or on behalf of the franchisor or anyone acting with the franchisors
knowledge. No franchises can be sold in the states listed above until the offering has been registered and declared effective by the
appropriate regulatory authority and the Uniform Franchise Offering Circular has been delivered to the offeree before the sale within
the applicable time frame. This franchise is offered only by delivery of a Franchise Offering Circular.
ABOUT US:
Past:
USA Subs was founded in 1986 by Karl Kuceris, a businessman and visionary entrepreneur with a talent for
creating delicious sandwich and salad ideas, and Russell Hertrich, a successful real estate investor and expert
financial advisor. USA Subs became the market leader due to its wide selection of popular offerings such as
fresh bread baked on-site, hot grilled subs like the famous Steak Bomb, scrumptious cold subs, wraps, and
pockets, salads made to order, and superior customer service in a loyal family environment.
Karl’s commitment to using the freshest ingredients has continued for more than twenty years. Recently, Karl’s
son Keith Kuceris joined the company. Keith brought his sales and marketing experience with the most
successful team in Minor League sports, The Pawtucket Red Sox Baseball Club, to USA Subs. Karl and
Keith’s innovative menu additions like gourmet toasted subs, popular kid’s meals, thirst-quenching frozen
lemonade, and advertising methods, only solidified USA Subs’ status as market leader.
Present:
With an on-going commitment to being an innovative leader in the fastest growing segment of the quick-service
restaurant industry and a recent update of its company brand complete with new logos, website, advertising,
menu additions, marketing ideas, and store design, USA Subs in positioned to enter all markets with its
Franchising Opportunities for qualified candidates.
Future:
USA Subs offers a low financial investment, simplified business system with thorough Operations Manuals, ongoing assistance and support, and a product that appeals to families and creates repeat business. We’ve Got it
All! Opening your own USA Subs franchise will help you and your family live out your own American Dream!
American Dream Franchising, LLC currently seeks hard-working and highly motivated individuals and families
to open up their own USA Subs restaurant. We Want You!
OUR BRAND:
Our Passion:
“I love your subs!” That’s what keeps us going…and what keeps our customers coming back for more! The
sights, the smells, and the sounds of a USA Subs restaurant stimulate the senses and create a loyal customer
base. USA Subs prides itself on offering the freshest ingredients, widest menu selection, and superior service
all in a family environment. We have perfected the system…and our system in simple.
Our Image:
American Dream Franchising, LLC offers our franchisees a “Melting Pot” of ideas. Our USA Subs restaurants
feature a patriotic, contemporary store design complete with our fresh new company logo. Our new logo
embodies “Americana” and has no limit in its potential for marketing, merchandising, and growth from coast-to
coast. In addition, American Dream Franchising, LLC recently welcomed its company spokesperson “Sammy”
to the USA Subs family. Sammy is a teenage version of Uncle Sam and is prominently featured on our Kid’s
Meal offerings.
Menu:
“We’ve Got It All!” The USA Subs menu offers something for everyone. Our delicious sandwich and salad
creations appeal to people of all regions. Our loyal customers make up a “melting pot” of individuals looking
for a tasty and quick alternative to fast food restaurants. Whether you prefer fresh baked white or wheat sub
rolls, wraps, pita pockets, crusty-style Italian rolls, we’ve got it covered. Over 50% of our sandwich sales are
prepared made to order on our stainless steel grill. We offer gourmet toasted subs, huge salads made to order
right in front of our guests, our famous Frozen Lemonade, and the widest selection of beverages, snacks, and
desserts. We’re not afraid to make alterations to our existing menu. Our Research and Development team are
always looking to offer our guests the newest and tastiest sandwich ideas.
Our Family:
We want our loyal guests to be in the “Comfort Zone” when their dining at a USA Subs restaurant. We achieve
this by employing an educated, friendly, dedicated, and loyal staff. Our extensive training program and
Operations Manual allow our franchisees to achieve this family atmosphere within their own USA Subs
location. USA Subs prides itself on creating a family environment and our guests notice this. For this reason,
our customers are repeat customers. At USA Subs…we love to see smiling faces!
GETTING STARTED:
Franchisee Profile:
All USA Subs franchisee candidates must meet the following criteria:











Strong sales and customer service abilities.
Well-developed people skills.
Friendly.
Strong focus on food quality and customer service.
Mature and stable.
High personal standards: excellence, honesty, integrity, etc.
Able to meet initial investment requirements.
Management skills and experience.
Motivated and willing to operate the business with a hands-on approach.
Strong leadership ability.
Attention to detail.
Targeted groups would include people with restaurant, customer service, or retail experience. USA Subs will
typically require all franchisees to participate in the day-to-day activities of the business on a full-time basis.
Passive ownership will be prohibited.
Financial Requirements:
Individuals will need $80,000 in non-borrowed personal resources (liquid assets, e.g. cash, marketable
securities, stocks, etc…) along with an overall net worth (total assets minus total liabilities) of $300,000 to
qualify. Financing is to be secured through third-party lending sources. The total cost of each unit varies by
size and location.
Initial Investments:
We anticipate that you will incur the following estimated initial expenditures in the establishment of a franchise.
Names of
Expenditures
Franchise Fee
Actual or
Estimated
Amounts For You
$ 30,000
To Whom
Payment Is
To Be Made
Method of
Payment
When Due
Cashier’s Check
At Signing of
Franchise Agreement
Us
Real Estate/Rent
2,000
9,167
-
As Arranged
Before Beginning
Operations
Lessor
Utility Deposits
0
500
-
As Arranged
Before Beginning
Operations
Utilities
100,000
150,000
-
As Arranged
Before Beginning
Operations
Contactor
Suppliers
Insurance
2,000
4,000
-
As Arranged
Before Beginning
Operations
Insurance
Companies
Office Equipment
and Supplies
2,500
3,500
-
As Arranged
Before Beginning
Operations
Suppliers
Training
5,000
10,000
-
As Arranged
Before Beginning
Operations
Airlines, Hotels &
Restaurants
Signage
7,000
15,000
-
As Arranged
Before Beginning
Operations
Approved
Suppliers,
Suppliers
Furniture, Fixtures
& Equipment
95,000
120,000
-
As Arranged
Before Beginning
Operations
Approved
Suppliers,
Suppliers
Initial Inventory
8,000
12,000
-
As Arranged
Before Beginning
Operations
Approved
Suppliers,
Suppliers
Grand Opening
3,000
5,000
-
As Arranged
First 3 Months
of Operation
Advertising
Suppliers
Leasehold
Improvements
Names of
Expenditures
Actual or
Estimated
Amounts For You
Method of
Payment
When Due
To Whom
Payment Is
To Be Made
POS System
15,000
20,000
-
As Arranged
Before Beginning
Operations
Suppliers
Plans, Licenses &
Permits
4,000
8,000
-
As Arranged
Before Beginning
Operations
Licensing
Authorities
Legal & Accounting
3,000
4,000
-
As Arranged
Before Beginning
Operations
Attorney,
Accountant
20,000
30,000
-
As Arranged
As Necessary
Employees,
Utilities, Lessor &
Suppliers
$ 296,500
$ 421,167
-
Additional Funds/
Working Capital
(3 months)
TOTAL
The Steps Involved:


Click Here to Download the USA Subs Franchise Brochure
Click Here to Download the USA Subs Franchisee Application
1. After reviewing the USA Subs Franchise Information, the franchisee candidate fills out the USA Subs
Franchisee Application and immediately returns the completed confidential application to the American
Dream Franchising, LLC corporate office located at the following address:
American Dream Franchising, LLC
Attn: Dir. Of Franchising
66 Crystal Ave.
Derry, NH 03038
2. The American Dream Franchising, LLC review committee reviews the application.
3. An appointment is set with the qualified candidate to visit the American Dream Franchising, LLC
corporate office.
4. A questionnaire is completed by the franchisee candidate.
5. If the USA Subs Franchisee candidate is approved he or she is given the Uniform Franchise Offering
Circular and Franchise Agreement to review for ten days.
6. After the ten day waiting period, a meeting is set up at the American Dream Franchising, LLC corporate
office to sign the Uniform Franchise Offering Circular and Franchise Agreement. In addition, the
Franchise Fee is paid.
7. The USA Subs franchisee attends Orientation at American Dream Franchising, LLC corporate
headquarters.
8. Potential restaurant sites are submitted by franchisee for approval.
9. Upon site approval, the following steps are taken:













A business entity is formed and bank accounts are opened by the franchisee.
A lease agreement is submitted to American Dream Franchising, LLC for approval.
Upon lease agreement approval, the lease is executed and a completed copy is sent to American
Dream Franchising, LLC corporate headquarters.
Architectural drawings are completed and submitted to American Dream Franchising, LLC for
approval.
Upon approval of the architectural drawings, construction bids are completed.
Construction begins.
Franchisee must successfully complete the USA Subs Franchisee Training Program.
Necessary suppliers and service accounts are established.
Initial food, paper and supply orders are placed (including employee uniforms).
Employees are hired and pre-opening training is completed.
Certificate of occupancy and health permits are obtained.
Final inspection
YOUR VERY OWN USA SUBS RESTAURANT OPENS FOR BUSINESS!
REAL ESTATE:
Available Markets:
American Dream Franchising, LLC is positioned to grant USA Subs franchises in all markets.
Site Requirements:







Your site must be located in a highly visible location such as a free standing building, major strip center,
downtown location, on a college campus, near retail stores or businesses, or near upscale residential
areas with a strong daytime population.
Your site’s traffic must be the following: 20,000 ADTs with easy ingress/egress.
Your site’s population must be 30,000 or greater.
Your site’s median household income should be $40,000 or greater.
Your location must be 1,600 – 2,200 sq. ft.
Your site’s seating capacity must be approximately 30.
Your location must have prototypical building signage and access to a pylon sign.
Site Selection:
You are responsible for finding your USA Subs restaurant location. The American Dream Franchising, LLC
can help you find a professional realtor to assist you in the site selection process. Once a potential site is site is
located using our site selection criteria, you must submit the site to us for review. We will visit and assess the
site. After the site has been approved, your attorney should review the lease or purchase agreement.
Construction:
American Dream Franchising, LLC will provide you with a floor plan as well as equipment specifications for a
standard USA subs restaurant. Own floor plan will be adapted by your architect to fit your approved site. After
American Dream Franchising, LLC approves your architect’s plans, you will responsible for hiring and
monitoring contractors building your site. Your contractor must be approved by American Dream Franchising,
LLC. American Dream Franchising, LLC will provide you with complete mandatory interior design
specifications for your site.
Equipment:
American Dream Franchising, LLC will provide you with pre-approved suppliers for equipment, furnishing,
and signage.
SUPPORT:
System Usage:
USA Subs has been in operation for more than twenty years. When you become a USA Subs franchisee you
will have continued access to our experience and knowledge as well as our business system and delicious
recipes.
Brand Usage:
You as franchisee receive the right to operate your restaurant under the name USA Subs, which is the primary
mark used to identify our system. You may also use any other designated current or future mark developed by
American Dream Franchising, LLC to operate your franchised restaurant.
Training Program:
American Dream Franchising, LLC will provide you with an initial training program that covers material
aspects of the operation of the franchised restaurant. This training is offered at our headquarters or other
designated locations over an approximate six-week period. The franchisee is responsible for outside costs such
as travel, lodging, meals, salary, etc. We will provide all related training materials including the Operations
Manual and Recipe Book. This initial training is in addition to the on-site opening assistance we provide to
you.
Ongoing Operational Support:
American Dream Franchising, LLC offers you the expertise that comes from over twenty years of experience.
As a USA Subs franchisee you will receive on-site visits from our expert consultants and continued access to
American Dream Franchising, LLC via phone or e-mail. We will keep you updated on any changes or new
products through phone calls, meetings, e-mails, and newsletters.
Marketing/Advertising Assistance:
We will assist you in marketing and advertising programs geared towards introducing your USA Subs
restaurant into your local market and increasing your overall store sales. We will assist you with in-shop
promotions, cross marketing promotions, and newspaper inserts, as well as local cooperative advertising.
Research & Development:
USA Subs restaurants feature a very competitive menu. We recognize that as current and future menu trends
change, we must also change. We are always working on providing new products and menu offerings to our
loyal customer base.
Computer/Point-of-Sale-System:
American Dream Franchising, LLC offers a state-of-the-art POS System. The POS System features software
that allows you to track daily receipts and items sold related to your restaurant. In addition, your payroll
procedure and record keeping methods will be simplified. This POS System will allow your customers to pay
with the following methods: cash, credit, debit, and USA Subs re-loadable gift card.
FAQ’s:
Answers to important questions regarding the USA Subs Franchise opportunity:
Q.
How much does a franchise cost?
A.
The total estimated investment for each USA Subs restaurant ranges from $296,500 to $421,167 including the initial
franchise fee of $30,000.
Q.
How much is the fee for continuing support services?
A.
The continuing services or “royalty” fee is equal to 6% of your gross sales from the franchise business, paid weekly.
This fee entitles you to continued use of the USA Subs name and trademarks, access to operating systems,
marketing assistance, on-going business development, consulting, and other benefits that come with being a part of
the USA Subs organization.
Q.
What about advertising?
A.
The USA Subs name and reputation is an important part of your business. You will spend between $3,000 and
$5,000 on Grand Opening Advertising during the first three months of operation. You will receive guidelines and
assistance during this Grand Opening period. You will spend 2.5% of your gross sales each week on local
advertising and promotion. In the future, you may have to contribute 2% of your gross sales each week to be used in
a cooperative advertising program.
Q.
How much training is provided?
A.
You and your manager will participate in an initial training course at headquarters or other designated locations for
approximately six weeks before beginning operations of your franchise business.
Q.
What form of continuing guidance will I receive?
A.
You will receive periodic visits from your franchise representative who will provide guidance, quality control and
answer any questions you may have. One of our representatives will help you with the opening of the franchise
business. You will receive a copy of the confidential operations manual, which covers the policies and procedures
involved in running your business.
Q.
What is the term of the USA Subs franchise agreement?
A.
The term of the franchise agreement is 10 years. The franchise is renewable for three additional terms of five years
each provided renewal criteria are satisfied.
Q.
What is my next step?
A.
Just fill out the franchisee application form and return it to us at the following address:
American Dream Franchising, LLC
Attn: Karl Kuceris
66 Crystal Ave.
Derry, NH 03038
If after reviewing the qualifications, we feel you have the potential to join the USA Subs franchise team, you’ll be
invited to meet with us in person. If you have any questions in the meantime, please feel free to call us at (866) 9129030 or e-mail us at usasubs@aol.com and we will be in touch with you shortly.