24/01/2007
DANKS KEY SUPPLIER
SPONSORSHIP SURVEY 2007
Distribution – Danks 2007 National Trade Show & Conference Supplier Briefing Session
Monday 29 January 2007
Your participation in the following survey will assist Danks to further develop its strategies with regard to
event marketing to maximise the value you gain from supporting these type of events in the future.
The scope of the survey includes all Danks event type marketing activity where sponsorship/supplier
involvement is invited:
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National Trade Show & Conference
State Conferences
Premier Trade Meetings
Golf Days
‘Know-How’ Nights
The questions have been kept deliberately broad, acknowledging the varying levels of your
organisations’ involvement to enable you to comment from your own perspective and expand as
required.
This survey is also located on the National Trade Show & Conference section of the Danks web
site www.danks.com.au
If you have any queries please contact Amanda Rodgers, Corporate Service Manager, Danks
Ph: (03) 9264 5002
arodgers@danks.com.au
COMPLETED BY
NAME OF ORGANISATION
POSITION
BUSINESS UNIT
LOCATION
Danks 2007 Event Marketing Questionnaire
QUESTIONS
Q.1
Are you a sponsor as well as exhibitor at the Danks National Trade Show & Conference – 28 –
31 May 2007 and if so, at what level (Platinum, Gold or Silver)
Comments
Q.2
If exhibiting at the trade show only – please advise your reasons for not taking a sponsorship
package?
Comments
Q.3
If sponsoring – what do you consider to be the main benefits of doing so?
Comments
Q.4
Do you tend to seek the same level of sponsorship across all Danks events (National or State
based) or vary based on the event. If so why?
Comments
Q.5.
What is the process within your organisation to decide on whether to participate at these type
of events?
Comments
2
QUESTIONS
Q.6
How well do you feel Danks communicates your participation as a sponsor at the event i.e.
level of exposure? Do you feel this could be done differently?
Comments
Q.7
What other activity do you do to leverage sponsorship of Danks events either jointly or direct ?
Comments
Q.8
Do you participate in other industry events – if so, does the same decision making process
apply?
Comments
Q.9
Is one person within your organisation responsible for the management of all event
sponsorship/participation? If not – please explain
Comments
Q.10
What determines your decision as to which events to participate in?
3
QUESTIONS
Comments
Q.11
What do you believe are the most compelling reasons to participate at Danks events?
Comments
Q.12
What is your expectation of the Danks role at these events?
Comments
Q.13
How do you select staff/representation to attend these events?
Comments
Q.14
How do you measure the success of the event: - During the Event
(e.g. sales, attendance, data gathered etc.)
Comments
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QUESTIONS
Q.15
How do you measure the success of the event – Post the Event
(e.g. future orders, relationship building, awareness, direct marketing)
Comments
Q.16
What is your opinion as to the quality of Danks events in general across the categories?
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National
Trade
Group
Stated
Other
Comments
Q.17
What is your opinion of how Danks manages its event marketing both nationally and state
based e.g. does this align with your sponsorship strategy?
Comments
Q.18
What are your comments regarding how Danks structures its events by customer base e.g.
Home, Thrifty-Link, Plants Plus (combined or otherwise)?
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QUESTIONS
Comments
Q.19
Would you prefer Danks events to be structured differently – if so – please state how?
Comments
Q.20
What (if anything) would deter you for supporting a Danks event?
Comments
Q.21
How effective is the social/networking aspects of the events?
Comments
Q.22
Are Danks events in your opinion, structured to meet its customer’s needs?
e.g. location, programme, perceived value, duration
Comments
Q.23
Do you find attendance at speaker sessions important/beneficial?
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QUESTIONS
Comments
Q.24
If you/your staff are attending the trade show only and not the speaker conference sessions –
please give reasons
Comments
Q.25
What role do you believe Danks staff attending events should adopt?
Comments
Q.26
What can Danks do to improve its event management going forward?
Comments
Please complete and return to Amanda Rodgers Fax 03 9587 1719 or arodgers@danks.com.au
by 9 February 2007.
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