ABOUT EXPORT EXCELLENCE AWARD 2011
BACKGROUND INFO
Objectives
• Recognition of organisational excellence;
• Quality achievement and awareness;
• To encourage the production of quality products/services; and
• Information sharing on successful performance strategies.
Types of Awards
i. Prime Minister's Industry Excellence Award;
ii. Product Excellence Award;
iii. Quality Management Excellence Award;
iv. Export Excellence Award (Merchandise);
v. Export Excellence Award (Services);
vi. Brand Excellence Award (Merchandise); and
vii. Brand Excellence Award (Services - Professional and Non Professional).
Special Award
i. Special Award for Product Excellence (Innovative Product).
Incentives
i. A trophy and certificate;
ii. A cash prize of RM50,000 (Fifty Thousand Ringgit) for the winner of Prime
Minister's Industry Excellence Award;
iii. Eligible to use the Award Logo for publicity purpose for three (3) years from the
date of receiving the Award;
iv. Eligible for tax exemption of 100% of value of increased export (VIE) for winner of
Export Excellence Award (Merchandise and Services) or winner of Brand Excellence
Award (Merchandise and Services). For the calculation of tax exemption, VIE to be
exempted must not exceed 70% of statutory income of current year assessment. If
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the VIE exceed 70% of statutory income for the current year assessment, the
balance or unutilised VIE will be carried forward for the next year assessment and
onward until the VIE is fully utilised. Company must have at least 60% Malaysian
equity to be eligible for the tax exemption. Any company which is already granted
incentives under the Promotion of Investments Act, 1986 (except for deduction for
promotion of exports) shall not be eligible for the tax incentive;
v. Exemption from the total participation fees for one (1) complementary standard
booth for three (3) international trade fairs or one (1) complementary participation for
one (1) person for three (3) mission, subject to a maximum of three (3) cities
organised by MATRADE. This incentive must be utilised within three (3) years from
the date of receiving the Award;
vi. Exemption from the participation fees for exhibition space at the Malaysia Export
Exhibition Centre (MEEC) at the MATRADE Headquarters and other MATRADE
Trade Centre overseas for one exhibition session. The incentive must be utilised
within three (3) years from the date of receiving the Award;
vii. To be given publicity by MATRADE offices overseas on the profile of the
company together with its products and services;
viii . To be featured in MATRADE's publications and be given space to advertise
company's products/services in MATRADE's export directory;
ix. To be nominated for the Prime Minister's Industry Excellence Award;
x. To be given 20% discount on any programme organised by MPC;
xi. To be given priority soft loan from SME Corp Malaysia;
xii. Company's profile and its products/services will be published in Industry
Excellence Awards Winners' Book for distribution to all MITI, MIDA and MATRADE
offices overseas as a promotional material;
xiii. Company's profile and its products/services will be publicised in the websites of
MITI, MPC, MATRADE and SIRIM; and
xiv. Winners will be publicised in newspapers.
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INFO OF PARTICIPATION
1. The categories for participation are:
PRIME MINISTER'S INDUSTRY EXCELLENCE AWARD
The winner of the Prime Minister's Industry Excellence Award will be selected from
among the winners of Product Excellence Award, Quality Management Award,
Export Excellence Award (Merchandise), Export Excellence Award (Services), Brand
Excellence Award (Merchandise) and Brand Excellence Award (Services –
Professional and Non Professional) .
PRODUCT EXCELLENCE AWARD
Category I
Local company with annual sales less than RM10 million.
Category II
Local company with annual sales of RM10 million to RM25 million.
Category III
Local company with annual sales of RM25 million to RM100 million.
Category IV
Local company with annual sales above RM100 million or foreign-owned companies.
QUALITY MANAGEMENT EXCELLENCE AWARD
Category I
Local company with annual sales less than RM10 million.
Category II
Local company with annual sales of RM10 million to RM25 million.
Category III
Local company with annual sales of RM25 million to RM100 million.
Category IV
Open (Local company with annual sales turnover exceeding RM 100 million and
Multinational company).
EXPORT EXCELLENCE AWARD (MERCHANDISE)
Category I
Local company with annual sales turnover less than RM10 million.
Category II
Local company with annual sales turnover between RM10 million and RM25 million.
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Category III
Local company with annual sales turnover between RM25 million and RM100 million.
Category IV
Local company with annual sales turnover more than RM100 million.
Category V
Foreign company incorporated in Malaysia.
EXPORT EXCELLENCE AWARD (SERVICES)
Category I
Local company in the Professional/Consultancy services sector (eg. in fields such as
Engineering, Architecture, Legal Services, etc.)
Category II
Local company in the Education services sector.
Category III
Local company in the Construction services sector.
Category IV
Local company in the Information and Communication Technology services sector.
Category V
Open category - Local company for the services sectors not listed in Categories I, II,
III and IV.
BRAND EXCELLENCE AWARD (MERCHANDISE)
Category l
Local company with annual sales turnover less than RM10 million.
Category ll
Local company with annual sales turnover between RM10 million and less than
RM25 million.
Category III
Local company with annual sales turnover between RM25 million and less than
RM50 million.
Category IV
Local company with annual sales turnover RM50 million and above.
BRAND EXCELLENCE AWARD (PROFESSIONAL SERVICES)
Category l
Local company with annual sales turnover less than RM10 million.
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Category ll
Local company with annual sales turnover RM10 million and above.
BRAND EXCELLENCE AWARD (NON PROFESSIONAL SERVICES)
Category l
Local company with annual sales turnover less than RM10 million.
Category ll
Local company with annual sales turnover RM10 million and above.
(Local companies refer to companies with at least 51% Malaysian equity)
1. Participation in the Prime Minister's Industry Excellence Award, Product
Excellence Award, Export Excellence Award (Merchandise and Services), Quality
Management Excellence Award and Brand Excellence Award (Merchandise and
Services) is opened to companies registered under the Company Act, 1965.
Subsidiaries of large companies may apply as separate entities if they are able to
provide supportive documents to prove their own organisational corporate identity as
reflected in their corporate literature.
2. Participation in the Export Excellence Award (Merchandise) and Export
Excellence Award (Services) is opened to exporters of local manufactured products
and exporters of services who have been in operation for at least three (3) years
continuously since 2008.
3. Participation in the Product Excellence Award, automatically qualifies for the
Special Award for Innovative Product. More than one product is allowed to be
submitted for participation.
4. Winners for Industry Excellence Award are not eligible to participate for the next 3
years with the same product.
5. Participation in more than one award is allowed.
6. The winners of any award categories will automatically be evaluated and
considered for the Prime Minister's Industry Excellence Award.
Application form can be obtained from the following websites:
• http://www.miti.gov.my,
• http://www.sirim.my,
• http://www.matrade.gov.my,
• http://www.mpc.gov.my
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PRESENTATION OF AWARDS
Industry Excellence Awards 2011 will be presented in 2012.
JUDGING CRITERIA
PRODUCT EXCELLENCE AWARD
Product Performance and Quality
i. Sales performance
ii. Product design and presentation
• Product functionality
• Product/process uniqueness
• Ergonomics and safety
• Conforms to required standards
iii. Quality assurance system
iv. Consumer feedback & support system
- Including product warranty
Technological Content
i. Technological innovation
- Practical innovation
ii. Novelty
- Pioneer / Modification
iii. Sources of technology
- Local / Foreign / Combination
iv. Extend of research and development initiatives
v. Product improvement initiatives
Local Content
i. Usage of local materials / components
Product Achievement and/or Recognition
Socio-Economic Impact
i. Impact on the environment
• Product
• Compliance of company
ii. Factory/production environment e.g welfare of workers, facilities, health & safety,
training etc.
SPECIAL AWARD FOR PRODUCT EXCELLENCE
(INNOVATIVE PRODUCT)
Product
i. Performance and impact of product on users;
ii. Impact of product on the environment;
iii. Product safety; and
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iv. Patent of production/patent pending.
Technology
i. Technological innovation - pioneer/product and process modification;
ii. In-house research and development;
iii. Usage of local design/technology/equipment; and
iv. Product/process design.
QUALITY MANAGEMENT EXCELLENCE AWARD
i. Top management leadership and management of quality;
ii. Use of quality data and information;
iii. Human resource management;
iv. Customer focus;
v. Quality assurance of external suppliers;
vi. Process management ; and
viii. Quality and operational/business results.
EXPORT EXCELLENCE AWARD (MERCHANDISE)
i. Export performance;
ii. Market penetration;
iii. Product development;
iv. Market operation;
v. Reduction on the usage of imported components;
vi. Recognition received; and
viii. Social contribution.
EXPORT EXCELLENCE AWARD (SERVICES)
i. Export performance;
ii. Market penetration;
iii. Recognitions received;
iv. Market operation;
v. Services development;
vi. Promotional tools;
vii. Utilisation of professional personnel; and
viii. Contribution to community/industry.
BRAND EXCELLENCE AWARD (MERCHANDISE)
BRAND EXCELENCE AWARD (SERVICES - PROFESIONAL AND NON
PROFESIONAL)
i. Branding strategy and marketing plan;
ii. Recognitions received;
iii. Utilisation of professional personnel (Quality Assurance/Quality Control);
iv. Export market for brand name; and
v. Export/sales performance.
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SUBMISSION OF FORMS
All participation forms must be submitted before or on 30 June 2011 to:
PRODUCT EXCELLENCE AWARD
SPECIAL AWARD FOR PRODUCT EXCELLENCE (INNOVATIVE PRODUCT)
The Secretariat,
Technical Committee for Product Excellence Award 2011,
Standards and Quality Division,
SIRIM Berhad,
3 rd Floor, Block 3,
1, Persiaran Dato' Menteri,
P. O Box 7035, Section 2,
40911 Shah Alam.
Attn : Ms. Lili Masni Ab.Jalil
Tel : 03-5544 6346
Fax : 03-55446334
E mail : lili@sirim.my
Website : http://www.sirim.my
QUALITY MANAGEMENT EXCELLENCE AWARD
The Secretariat,
Quality Management Excellence Award 2011,
Block B, Unit Award and Recognition
Malaysia Productivity Corporation,
PO Box 64, Jalan Sultan,
46904 Petaling Jaya.
Attn :
Ms. Yee Yann Lee
Mr. Suhaimi Hamad
Tel : 03-7955 7266
Fax : 03-7957 8068
E mail :
yee@mpc.gov.my
suhaimi@mpc.gov.my
Website : http://www.mpc.gov.my
EXPORT EXCELLENCE AWARD (MERCHANDISE)
The Secretariat,
Technical Committee for Export Excellence Award 2011,
Product and Services Development Division,
Malaysia External Trade Development Corporation (MATRADE),
13 th Floor, East Wing, Menara MATRADE,
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Jalan Khidmat Usaha, Off Jalan Duta,
50480 Kuala Lumpur.
Attn :
Mr. Mohamad Adris Abu Bakar
Assistant Manager, Health and Medical Products Unit
Tel : 03- 6207 7256
Fax : 03- 6203 7180
E mail : adris@matrade.gov.my
Website : http://www.matrade.gov.my
EXPORT EXCELLENCE AWARD (SERVICES)
The Secretariat,
Technical Committee for Export Excellence Award 2011 (Services),
Product and Services Development Division,
Malaysia External Trade Development Corporation (MATRADE),
11 th Floor, East Wing, Menara MATRADE,
Jalan Khidmat Usaha, Off Jalan Duta,
50480 Kuala Lumpur.
Attn :
Mr. Haridass Nagalingam
Deputy Director, Professional Services and ASEAN Unit
Ms. Muna Abu Bakar
Manager, Business Services and Australasia Unit
Tel : 03 - 6207 7233/7222
Fax : 03 - 6203 7187
E mail :
haridass@matrade.gov.my
muna@matrade.gov.my
Website : http://www.matrade.gov.my
BRAND EXCELLENCE AWARD (MERCHANDISE)
BRAND EXCELLENCE AWARD (SERVICES - PROFESSIONAL AND NON
PROFESSIONAL)
The Secretariat,
Technical Committee for Brand Excellence Award 2011,
Exporters Development Division,
Malaysia External Trade Development Corporation (MATRADE),
21 st Floor (East Wing), Menara MATRADE,
Jalan Khidmat Usaha, Off Jalan Duta,
50480 Kuala Lumpur.
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Attn :
Ms. Norazimah Binti Nordin
Senior Manager, Market Development Grant Section
Exporters Development Division
Ms. Amilatun Fazlina Binti Zakaria
Manager, Market Development Grant Section
Exporters Development Division
Ms. Aida Zureen Binti Ariffin
Assistant Manager, Market Development Grant Section
Exporters Development Division
Mr. Norazly Bin Basarian
Assistant Manager, Market Development Grant Section
Exporters Development Division
Tel : 03-6207 7077/7410/7428/7430
Fax : 03-6203 7194
E mail :
nora@matrade.gov.my
amilatun@matrade.gov.my
aidaz@matrade.gov.my
norazly@matrade.gov.my
Website : http://www.matrade.gov.my
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