DeVries Public Relations
Marcela Bequillard/ 212-891-0413
mbequillard@devries-pr.com
Laura Osvalds/ 646-253-0239
losvalds@devries-pr.com
PANTENE PRO-V EXPRESSIONS COLLECTION
Fact Sheet
The Pantene Pro-V Expressions collection with liquid crystal shampoos are designed for the unique
structure of color-treated hair. The shampoo and conditioner systems help restore hydrophobicity,
smoothness, vibrancy, and shine in just one wash.
The three collections are custom designed by shade to help color-treated hair maintain its vibrancy and
multi-dimensional shine in between colorings.
Product
Pantene Pro-V Blonde Expressions
Shampoo
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Pantene Pro-V Blonde Expressions
Conditioner
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Pantene Pro-V Brunette Expressions
Shampoo
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Benefits
Gentle cleansers remove dulling deposits in
blonde hair
Pro-Vitamin formula with patented liquid
crystal technology creates a protective layer
on the hair shaft that helps repel water and
condition hair to help keep vibrant blonde
color radiant
Liquid crystals help reveal the three facets of
blonde color: tone, depth and vibrancy
Non-color depositing formula contains the
highest levels of liquid crystals helping
blondes to fight dulling deposits that can
discolor blonde tones giving them healthylooking, radiant shine
Suggested retail price: $4.99
Advanced Pro-Vitamin formula enhances
color for great intensity, high shine, and helps
restore moisture for soft-feeling blonde hair
Light-reflecting moisturizers combat hair
damage for healthy shine while leaving hair
strong against damage
Advanced, non-color depositing ingredients
help protect blonde color from daily damage
Suggested retail price: $4.99
Gently cleanses and helps enhance depth for
rich, luminous shine
Non-color depositing formula with patented
liquid crystal technology creates a protective
layer on the hair shaft that helps repel water
and help condition hair to keep vibrancy
Liquid crystals help reveal the three facets of
brunette color: tone, depth and vibrancy
An optimal level of liquid crystal technology
helps protect color-treated brunettes for
soft, smooth, multi-dimensional shine
Suggested retail price: $4.99
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Product
Pantene Pro-V Brunette Expressions
Conditioner
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Pantene Pro-V Highlighting Expressions
Shampoo
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Pantene Pro-V Highlighting Expressions
Conditioner
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Benefits
Advanced Pro-Vitamin formula enhances
color for great intensity, high shine, and helps
restore moisture for soft-feeling brunette
hair
An optimal level of non-color depositing
conditioning ingredients hydrates brunette
hair for rich color while protecting it from
daily damage
Suggested retail price: $4.99
Contains gentle cleansers and helps protect
against damaging elements, mineral deposits,
and dulling residues
Non-color depositing Pro-Vitamin formula
contains patented liquid crystals leaving
highlighted blonde hair with rich multifaceted shine
Liquid Crystals help reveal the 3 facets of
highlights: tone, depth, and vibrancy
Suggested retail price: $4.99
Advanced Pro-Vitamin formula enhances
color for great intensity, high shine, and helps
restore moisture for soft-feeling highlighted
hair
An optimal level of advanced conditioning
ingredients revitalizes dull highlighted hair
Advanced, non-color depositing formulas
help protect highlights from daily damage
Suggested retail price: $4.99
Pantene products are available nationwide at drug stores, food stores and mass merchandisers. Pricing is at the sole discretion
of the retailer. Visit www.pantene.com for more information.
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