CORE COMPETENCIES
Marketing Internship I and II
Course Number
Marketing Concepts
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Appreciate
The learner will be able to understand economic concepts in marketing and
appreciate the free enterprise system especially as it compares to other
economic systems.
Write
The learner will be able to (Internship I): Write a paper on how his job and
place of employment would differ in a non-market economy.
Discuss
The learner will be able to (Internship I): discuss with his employer factors that
increase or inhibit productivity.
Interview
The learner will be able to (Internship I): interview an entrepreneur on the
business risks associated with the start up and operation of a business.
Describe
The learner will be able to (Internship II): describe concept of profit by analyzing
a profit/loss statement.
Demonstrate
The learner will be able to (internship II): describe the role of government
regulations in business operations.
Marketing Activities
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Understand Marketing Activities
The learner will be able to understand the importance of marketing activities and
how they fit into business operation.
Show Distribution Channels
The learner will be able to (Internship I): develop a poster showing the
distribution channel(s) for a product sold at his training station.
Interview
The learner will be able to (Internship I): interview his boss/supervisor on
management responsibilities.
Explain
The learner will be able to (Internship II): explain the relationship between
business and society.
List
The learner will be able to (Internship II): list the marketing strategies used by
employee to achieve company goals.
Identify
The learner will be able to (Internship II): identify the target market(s) of his
training station.
Clayton County Public Schools – Technology/Career Education Department
Page 1 of 3
CORE COMPETENCIES
Marketing Internship I and II
Course Number
Human Resource Foundations
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Understand
The learner will be able to understand the importance of human resource
foundations, (career development, human relations, communications, math and
management in succeeding in the world of work.
Complete
The learner will be able to (Internship I): properly complete an employment
application.
Write
The learner will be able to (Internship I): write an effective cover letter, resume,
and thank you/follow-up letter.
Obtain
The learner will be able to (Internship I) obtain samples of written
communications used at his training station.
Identify Channels
The learner will be able to (Internship II): identify channels of staff
communications.
Selling
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Understand Selling
The learner will be able to understand the importance of selling to a market
economy.
List
The learner will be able to (Internship I): list selling activities observed at his
training station.
Demonstrate
The learner will be able to (Internship I): demonstrate the steps involved in
completing a sale.
List Techniques
The learner will be able to (Internship I): list prospecting techniques.
Obtain Information
The learner will be able to (Internship II): demonstrate the importance of
obtaining product information.
Sales Promotions
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Describe Promotions
The learner will be able to describe the nature and scope of promotions.
Obtain
The learner will be able to (Internship I): obtain examples of promotions used by
his training station.
Clayton County Public Schools – Technology/Career Education Department
Page 2 of 3
CORE COMPETENCIES
Marketing Internship I and II
Course Number
Sales Promotions Continued
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Construct
The learner will be able to (Internship II): construct a display.
Develop
The learner will be able to (Internship II): develop a promotional campaign for a
product/service sold at his training station.
Evaluate
The learner will be able to (Internship II): evaluate the effectiveness of
promotional strategies used by his employer.
Clayton County Public Schools – Technology/Career Education Department
Page 3 of 3