Texas A&M University Central Texas
MGMT 508 – Marketing Management
Fall 2014 – online
Instructor: Dr. W.D. English
Office: Founder’s 318e
Phone: 254-541-6348
email: w.english@tamuct.edu
wdenglish1@hotmail.com
* Do not use Bb for email. Use the email addresses above. For fastest service, send your email
to both.
* Don’t even try to text me, I will probably never get it.
* And please, don’t put me on your LinkedIn group.
* But please, do feel free to call. If it ‘rings’, I will pick-it-up and answer it.
Office Hours:
Because this is an online class...? Again, feel free to call or email.
Note: You will need access to Blackboard.
Also note: Bb automatically loads several ‘exercises’ to familiarize you with Bb. Bb acts as if I
will grade these and you will get points for doing them. In truth, I do not grade these, so you
may ignore them if you like.
Note also: The computer guru folks tell me that to take the quizzes successfully without the
system crashing, it is best to have a direct connection (not Wi-Fi), and no other applications
running at that time. TAMU-CT has a computer lab which is free to students, and to my
knowledge no student has ever lost connection while taking a quiz in the TAMU-CT computer
lab.
1.0 Course Overview
Study of the planning and coordination of marketing functions specifically related to product,
pricing, promotion, and distribution strategies. Also included is the business case development
and presentation of results. Prerequisite: MGMT 500 or approval of department head.
2.0 Objectives of this Course
2.1 Student Learning Outcomes: As a result of this course, you will be able to develop, apply
and interpret: 1. Marketing theory, application, and problem solving, 2. Case analysis, 3. Case
development
2.2 Certification Outcomes: NA
3.0 Textbook
Kotler & Keller, Marketing Management, 14e, Pearson/Prentice-Hall
ISBN 978-0-13-210292-6
4.0 Course Requirements
This class is intended to give an overview of the principles of marketing management.
Therefore, much attention will be given to the learning of the terms and theories as covered in
class, or online. After presentation of the material and an opportunity to review and practice that
material, there will be 22 chapter quizzes available online worth 50% of your grade. It is
expected that between my chapter notes and the reading of the chapter that the scores on these
quizzes will be very high.
The format of this class also demands considerable work outside of class. There will be the
development of a business case worth 50%. Note that the submission date is November 10th.
This will give me time to read over your case and make suggestions for improvement. Just
submit your case as a Word file to me. There will be no place for Bb submission as I do not trust
Bb to do anything correctly.
To save space on this syllabus, the guidelines and suggestions concerning the writing of the
business case are posted on Blackboard as a separate file. But for the record, let it be noted that
overall writing style, grammar, punctuation and editing will be considered when grading your
business case. This is a Masters class, and your writing should be of that quality.
There will be some ‘fudge points’ which you can earn from the discussion questions.
There will also be two opportunities for student interaction. These are made available as
opportunities, but they are not required and they are not graded, but they can result in ‘fudge
points’ that can impact your grade.
#1. Introduction: All students are encouraged to submit a personal introduction. Possible things
to talk about could include your path to being in Killeen and taking this course. It could include
details regarding your family, and your plans for the future. Depending upon your technology,
you might want to include pictures and/or video.
#2. Discussion Board: Occasionally I will throw out a topic for discussion and students can
comment.
Netiquette: Be gentle, be courteous, and never be rude or personal in your response.
5.0 Grading Requirements
22 chapter quizzes available online worth 50% of your grade.
Development of a business case worth 50% of your grade.
And possible ‘fudge-points’.
Note: a penalty of up to 30% may be assessed for late work.
A combined score average of 90-100
80-89
70-79
60-69
LT 60
=
=
=
=
=
A
B
C
D
F
6.0 Course Schedule:
The dates shown below for the various chapters are ‘suggested’ dates. You may finish the
quizzes before, or after, those dates without penalty.
However, note the ‘Drop Dead Date’. No work will be counted after midnight on that date.
Anything not submitted by that date will be scored as a zero.
MKT 508 - 16 week - Grad Mkt
Online
Suggested
Week
Day
Month
Date
Assignment
1
Monday
August
25
Ch1
2
Monday
Sept
1
Ch2, Ch3
3
Monday
Sept
8
Ch4
4
Monday
Sept
15
Ch5, Ch6
5
Monday
Sept
22
Ch7
6
Monday
Sept
29
Ch8, Ch9
7
Monday
Oct
6
Ch 10
8
Monday
Oct
13
Ch11
9
Monday
Oct
20
Ch12, Ch13
10
Monday
Oct
27
Ch14
11
Monday
Nov
3
Ch15, Ch16
12
Monday
Nov
10
Ch17
Cases Due
13
Monday
Nov
17
Ch18, Ch19
14
Monday
Nov
24
Ch20
15
Monday
Dec
1
Ch21
16
Monday
Wednesday
Dec
Dec
8
11
Ch22
Drop Dead Date
Saturday
Dec
13
Commencement
7.0 Drop Policy
If you discover that you need to drop this class, you must go to the Records
Office and ask for the necessary paperwork. Professors cannot drop students;
this is always the responsibility of the student. The record’s office will give a deadline
for which the form must be returned, completely signed. Once you return the signed form to the
records office and wait 24 hours, you should go into Duck Trax and confirm that you are no
longer enrolled. If you are still enrolled, Follow-Up with the records office immediately. You
are to attend class until the procedure is complete to avoid penalty for absence. Should you miss
the deadline or fail to follow the proper procedures, you may receive an F in the course.
8.0 Academic Honesty
Texas A&M University - Central Texas expects all students to maintain high standards of
personal and scholarly conduct. Students found responsible of academic dishonestly are subject
to disciplinary action. Academic dishonesty includes, but is not limited to, cheating on an
examination or other academic work, plagiarism, collusion, and the abuse of resource materials.
The faculty member is responsible for initiating action for each case of academic dishonestly and
report the incident to the Director of Student Affairs. More information can be found
atwww.ct.tamus.edu/StudentConduct.
9.0 Disability Services
If you have or believe you have a disability and wish to self-identify, you can do so by providing
documentation to the Disability Support Coordinator. Students are encouraged to seek
information about accommodations to help assure success in their courses. Please contact Gail
Johnson at (254) 519-5831 or visit Founder's Hall 114. Additional information can be found
at www.ct.tamus.edu/AcademicSupport .
10. Library Services
Information Literacy focuses on research skills that prepare individuals to live and work in an
information-centered society. Librarians will work with students in the development of critical
reasoning, ethical use of information, and the appropriate use of secondary research techniques
including; exploring information resources such as library collections and services, indentify
sources such as subject databases and scholarly journals, executing effective search strategies,
retrieving, recording, and citing relevant results correctly, and interpreting search results and
deciding whether to expand the search. Library Resources are outlined and accessed through the
web page: http://www.tarleton.edu/centraltexas/departments/library/
10.5 Tutoring Services
Tutoring is available to all TAMUCT students, both on-campus and online. Subjects tutored
include Accounting, Finance, Statistics, Mathematics, and Writing (APA). Tutors are available at
the Tutoring Center in Founder's Hall, Room 204, and also in the Library in the North Building.
Visit www.ct.tamus.edu/AcademicSupport and click "Tutoring Support" for tutor schedules and
contact info. If you have questions or if you're interested in becoming a tutor, contact Academic
Support Programs at 254-519-5830 or by emailing gnichols@ct.tamus.edu.
Tutor.com is an online tutoring platform that enables TAMU-CT students to log-in and receive
FREE online tutoring and writing support. This tool provides tutoring in Mathematics, Writing,
Career Writing, Chemistry, Physics, Biology, Spanish, Calculus, and Statistics. Chat live with a
tutor 24/7 for any subject on your computer. To access Tutor.com, click
on www.tutor.com/tamuct.
11. Other Instructor Policies:
No text messaging in class.
The Professor reserves the right to amend this syllabus at any time, and will communicate those
changes promptly to the students.
12. Other Information Regarding the Professor and this Course:
Dr. English, aka “Dr E”, graduated for UT Austin with a BBA in Statistics in 1971. He then
graduated from UT Austin with a PhD in Marketing in 1974. He has taught at the University of
Georgia, Athens, the University of Arkansas at Little Rock, The University of Texas at El Paso,
Mary Hardin Baylor University, King College in Bristol, Tennessee, and is currently teaching at
Texas A&M University Central Texas. He is excited about this course since as a ‘general’
marketing class, it covers all aspects of marketing. Exchange is the essence of Marketing. And
marketing is the essence of business. And exchange is the essence of life. This course is about
the life you live.