ESPN STAR Sports’ Airtel Champions League
T20 goes Social with ‘Commentweeter’
Contest by Webchutney
New Delhi | September 2, 2010
India’s leading interactive agency Webchutney has added a creative spin to ESPN STAR Sports’
digital marketing for the upcoming Airtel Champions League Twenty20 tournament with the
launch of an exciting new contest – ‘Commentweeter’.
With the second season of Airtel Champions League Twenty20 round the corner, ESPN STAR
Sports has partnered with Webchutney to engage and entertain die-hard cricket fans online.
Commenting on ESPN STAR Sports digital marketing strategy for the series, Nirmal Dayani, Sr.
Director – Marketing, ESPN Software India Pvt Ltd, says, “Cricket is inherently social, and there’s
no better platform to target millions of fans where they’re already active. We’re proud to have
Webchutney on board to lead our social media initiatives. ‘Commentweeter’ is the first in a series
of varied interactive executions lined up and we are confident of Webchutney’s potential to
deliver fantastic campaigns to generate buzz for ACL T20.”
Speaking on the partnership, Sidharth Rao, CEO, Webchutney says, “The recent explosion in
India’s social media landscape has added a dynamic angle to sports marketing, as we witnessed
over 8 million fans following the IPL 2010 series live on Youtube earlier this year. We are thrilled
to partner with ESPN StarSports who is keen to provide innovative digital content that is crowdsourced and collaborative, and that’s exactly how digital works.”
So what exactly is ‘Commentweeter’?
Nirmal explains,” It’s a unique concept where cricket –crazy fans battle each other on Twitter to
win an all-expense paid trip to South Africa, watch the matches live, dine with their cricket icons,
interact with broadcasting commentators/ legends and tweet their experiences to their followers”
“The Official Commentweeter Hunt shares the excitement around ACL T20 and induces the TG to
participate, create interesting content & share it within their social networks and of course win
too”, adds Sidharth.
Participants need to enter a 135-character tweet on the site about why they can be the Official
Commentweeter. The aim is to gather as many votes on their tweet as they can to increase
chances of winning. All participants can share their Commentweeter profile with friends on
Facebook, Twitter or via email. More details on the contest are available at
http://www.espnstar.com/commentweeter/
Webchutney Studio Pvt. Ltd.
www.webchutney.com
Regd. Office
U-8, Lower Ground Floor,
Green Park Main,
New Delhi - 110016
Delhi
7, Keher Singh Estate, Ground Floor,
Westend Marg, Lane 2, Said-ul-Ajaib,
New Delhi - 110030
Phone +91 11 32572301 - 04
Fax +91 11 29534136
Mumbai
Abhishek 'G',
2nd Floor, Juhu Versova Link Road,
Andheri (W), Mumbai - 400053
Phone +91 22 26365364, 26365380, 26365391
Fax +91 22 26364068
Bangalore
NewBridge Business Center, 777/D,
100 Feet Road, Indiranagar,
HAL 2nd Stage, Bangalore - 560038
Phone +91 80 41467446
Fax +91 80 25211515
“We’ve got more action for fans rooting for their favourite teams, along with a viral campaign in
the pipeline. Our Facebook (http://www.facebook.com/road2aclt20) and Twitter
(http://twitter.com/acltwenty20) accounts are already abuzz with conversations, discussions and
anticipation about the forthcoming series, which promises to create mayhem and provide
inimitable entertainment until the World cup begins in 2011,” concludes Nirmal.
About Webchutney
WebChutney works with leading companies in India by developing award winning and memorable
experiences for brands to connect, engage with and build sustained relationships with their
consumers online. Our clients include Marico, P&G, HP, Airtel and Microsoft amongst others. We
work with them in areas of online advertising, website design, mobile marketing and social media.
Ranked as India's Number 1 Digital Agency for two years in a row, WebChutney is committed to
leading the interactive marketing industry. Our offices are located across New Delhi, Mumbai and
Bangalore.
For further information, please visit: www.webchutney.com
About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite
broadcasters. As Asia's biggest sports content provider, ESPN STAR Sports combines the strengths
and resources of its parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited
(STAR) – to deliver a diverse array of international and regional sports to fans across multiple
platforms.
ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its television
networks (ESPN, STAR Sports, STAR Cricket, ESPNEWS, ESPN HD), broadband network (ESPN
Player), digital content services (espnstar.com, mobileESPN), and its on-ground Event
Management Group with the aim to engage and entertain sports fans anytime, anyplace.
ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe
featuring some of the most iconic sports events to a cumulative reach of over 300 million viewers
in Asia through its 21 television networks and 1 broadband network, each localized to deliver
differentiated programming to meet diverse needs of Asian sports fans.
Webchutney Studio Pvt. Ltd.
www.webchutney.com
Regd. Office
U-8, Lower Ground Floor,
Green Park Main,
New Delhi - 110016
Delhi
7, Keher Singh Estate, Ground Floor,
Westend Marg, Lane 2, Said-ul-Ajaib,
New Delhi - 110030
Phone +91 11 32572301 - 04
Fax +91 11 29534136
Mumbai
Abhishek 'G',
2nd Floor, Juhu Versova Link Road,
Andheri (W), Mumbai - 400053
Phone +91 22 26365364, 26365380, 26365391
Fax +91 22 26364068
Bangalore
NewBridge Business Center, 777/D,
100 Feet Road, Indiranagar,
HAL 2nd Stage, Bangalore - 560038
Phone +91 80 41467446
Fax +91 80 25211515