PETER F. DRUCKER AND MASATOSHI ITO
GRADUATE SCHOOL OF MANAGEMENT
COMMUNICATION ON PROGRESS REPORT
2008-2010
The Mission of the Peter F. Drucker and Masatoshi Ito
Graduate School of Management
We achieve our purpose by developing and enriching the professional lives of our
students:
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Enhancing their ability to think rigorously and ethically about complex,
ambiguous issues, to make sound strategic decisions, and to lead and inspire
others to achievement of common purposes
Providing a personalized and practical, yet reflective learning experience
Instilling intellectual curiosity and learning skills that will sustain a lifelong
search for understanding and openness to innovation and change
We also achieve our purpose through relentless efforts to create and disseminate
knowledge relevant to critical issues affecting management practice worldwide:
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By promoting integrative and interdisciplinary research that advances
management theory and translates it into successful practice.
By initiating and conducting intensive worldwide dialogues with management
scholars and practitioners with whom we collaborate in order to advance the
practice of management.
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A word from the Dean
In January of 1999 I was a witness to history in Davos, Switzerland when then UN
Secretary General Kofi Annan first unveiled his powerful concept of business,
government, and civil society organizations voluntarily advancing together a united
agenda of human, environmental, and labor rights through a proposed Global Compact.
In July of 2000 I attended the first official convening of the UN Global Compact at the
General Assembly in New York City.
In 2007, I had the honor of being on a taskforce of 60 deans, university presidents, and
official representatives of leading business schools under the United Nations Global
Compact. In the summer of that year, in Geneva, Switzerland, a group of us on the task
force met with current UN Secretary General Ban ki-Moon to formally present the
product of our work: Principles for Responsible Management Education. In January of
2008, the Peter F. Drucker and Masatoshi Ito Graduate School of Management at
Claremont Graduate University became a signatory of the Principles of Responsible
Management Education (PRME) initiative. I now have the privilege, along with Deans
Pierre Tapie of ESSEC and Carolyn Woo of Notre Dame, of serving as co-chair of the
AACSB Affinity Group for PRME.
In a climate of ethical challenges and increased globalization, today's business and
industry leaders are seeking out individuals who:
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are productive and purposeful
achieve professional success and positive, sustainable social impact
understand the importance of strategic thinking and values-based management
Our program infuses Peter Drucker's management principles along with these important
skills into many aspects of learning, resulting in graduates who are ethical and effective
leaders in a variety of capacities and an array of fields.
At the Drucker School, we believe outstanding leadership is an endeavor requiring both
character and competence--moral courage as well as analytical insight. Effective leaders
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make a difference in the lives and institutions they touch by infusing them with high
values and bringing definition to common purpose, commitment to strategy, dignity to
human interaction, and increased opportunity for creative self-expression.
This Communication on Progress captures our efforts during the 2008-2010 calendar
years and includes just a sample of a wide variety of the initiatives undertaken to further
the Global Compact principles.
Sincerely,
Ira A. Jackson
Henry Y. Hwang Dean of the Peter F. Drucker and Masatoshi Ito Graduate School of
Management and Professor of Management at Claremont Graduate University
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Principle 1
Purpose: We will develop the capabilities of students to be future generators of
sustainable value for business and society at large and to work for an inclusive and
sustainable global economy.
CASE AND BUSINESS PLAN COMPETITIONS
– Leeds-Net Impact Competition
In spring of 2009, four Drucker School of
Management students finished in first place in
the Net Impact national competition.
The competition featured 85 business schools
from around the U.S. which was narrowed
down to 20 presenting teams. The final
presentations were held at the Leeds School of
Business at the University of Colorado's
Boulder campus. Drucker students were
assigned a case study centered around
Colorado's Vail ski resort's effort to define its
environmental initiative. In winning the
competition, the Drucker foursome was
awarded a $6,000 cash prize and a chance to
present their ideas directly to the Vail senior
staff.
The final round challenge consisted of two parts; a charge to increase the number of
riders on Vail’s newest acquisition, Colorado Mountain Express (in order to reduce
traffic), and a proposal which would increase Vail’s goal of creating a total customer
experience while promoting sustainability. After an all-night, 12-hour preparation
session, presentations began. Twenty teams of four presented in the morning, and five
were selected to present again for the final round in the afternoon.
This is the eighth year that Net Impact has held a national competition. Since 2002, the
Net Impact competition has hosted rising business leaders from MBA programs from
around the nation to help find innovative solutions to corporate sustainability issues. This
Net Impact award is billed as "the premier case format competition built around
businesses facing sustainability challenges while succeeding financially."
– Net Impact/Walmart Better Living Business Plan Challenge
The Walmart Better Living Business Plan competition seeks to promote entrepreneurship
in the area of sustainability.
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Better living will be defined as the actions that we take today that improve quality of life
for us, our children, and future generations, including actions that :
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Preserve clean air, water and soil.
Reduce waste.
Improve energy efficiency or usage of renewable energy.
Promote healthy living for people and communities and support biodiversity.
A team of four Drucker Students had made it to the semi-final round of the competition,
which was held in Bentonville, Arkansas. They had a chance to compete against seven
other regional competition winning teams from the leading universities and to present
their business plan to a panel of judges that included industry leaders, non-governmental
organizations, and top Walmart executives.1
– Henry R. Kravis Business Plan Competition
In conjunction with the naming of the Peter F. Drucker Graduate School of Management,
Henry R. Kravis, a founding member of the Board of Visitors, established a $175,000
endowment fund. Each year the income from this endowment is awarded to the student(s)
or alumni, if any, who demonstrate real promise as entrepreneurs. Awards are made by a
committee of judges comprised of practitioners involved in entrepreneurial ventures and
venture capital.2
STUDENT CLUBS
– Net Impact
Originally founded as Students for Responsible Business in 1993, Net Impact is a
network of business leaders in a unique position to influence what happens in society for
years to come. With this power comes monumental responsibility. We can choose to
ignore this responsibility, and thereby exacerbate problems such as economic inequality,
environmental degradation, and social injustice – problems that will compromise our
ability to do business in the long run. Or, as business leaders, we can realize our potential
to create lasting social change.
The projects have included:
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1
2
Hosting Mark Albion, co-founder of the Social Venture Network and Net Impact,
former Harvard Business School professor, and author of “Making a Life, Making
a Life,” as well as “More than Money: Questions Every MBA Needs to Answer.”
Organizing community service projects
Promoting and participating in various business plan competitions
http://www.netimpact.org/displaycommon.cfm?an=1&subarticlenbr=2315
http://www.cgu.edu/pages/1938.asp
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Hosting a lecture with Gregg Vanourek, entrepreneur and author of “Life
Entrepreneurs”
– Women in Leadership Association
The Drucker Women in Leadership Association (WILA) encourages the professional and
leadership development of women graduate students at Claremont Graduate University
(CGU). WILA supports the development of women through Speaker Series events, the
Annual WILA Conference, and other networking events with women leaders.
In spring of 2008 the club hosted its first annual WILA conference. It attracted ambitious,
visionary women from our programs, the 5 Claremont Colleges, and sister associations at
other regional universities. Renowned Drucker School professor Jean Lipman-Blumen,
co-founding director of the Institute for Advanced Studies in Leadership and an expert on
gender roles and toxic leadership, delivered the keynote address. There were also a series
of panels offered throughout the day featuring local and regional leaders: * Women as
Entrepreneurs * Corporate Social Responsibility * Healthy Living * Non-traditional
Leadership.
– The Drucker School Student Association
The Drucker School Student Association (DSSA) was created for the purpose of
representing the student body of the Drucker School. The DSSA strives to enhance all
aspects of the Drucker School, both internally and externally, through respect,
communication, and hard work. It endeavors to understand the needs of the student body,
and works to meet those needs through planning and execution, as well as collaboration
and coordination with administration, other boards, student clubs, alumni, and outside
parties. The DSSA’s responsibility is to continuously improve the quality of the entire
Drucker experience for each and every member of the Drucker community.
The DSSA is designed to be a sustaining body that is also enabled to choose the focus
that will deliver the best experience to the students it serves. This year the focus grew in
the areas of social entrepreneurship and corporate social responsibility.
Other student clubs that discuss the topics of ethics and corporate and social
responsibility include:
– Drucker School Consulting Club
– Drucker Finance Club
– Drucker Student Book Club
– DSAB – The DSSA for EMP students
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CAREER DEVELOPMENT PROGRAM
– Office of Career Management
There are four ways in which the Office of Career Management (OCM) incorporates
social impact into its initiatives.
 One, a professional skills workshop is offered to students. As part of the
curriculum, career related ethical issues are discussed where students are
presented with a difficult situation and they must present how they would handle
it in a responsible way.
 Two, several panel discussions are offered throughout the year. At least one of the
topics per year focuses on sustainability and green careers.
 Three, OCM informs students about community events outside of CGU, so that
they can participate in events such as ‘Hollywood goes green’ or various
community building events.
 Finally, at career fairs, OCM is careful to include employers who pride
themselves on sustainable social and environmental management. Companies that
had come to the campus include Southern California Edison, Target, Green
Suites, Patagonia, CH2M Hill, Analysis Group, Frontier Project Foundation,
Green Energies Consulting, and others.
In the Fall of 2008 a new Student Mentorship Program was introduced by the DSSA.
Volunteering second-year students were given a group of six to eight first-year students
to mentor. The program was mainly designed to facilitate student involvement, promote
student collaboration, and advise new incoming students.
INTERNATIONAL IMMERSIONS
– Global Strategy & Trade (MGT 401)
Oxford course, held at St. Peter’s College, Oxford University, is a 12-day intensive
program on the multi-dimensional aspects of global strategy and trade. The focus is on
formulating and implementing global strategies in the context of evolving legal, political,
and trade environments in the dramatically changing global marketplace. Current trade
developments and strategic issues in the European Union are emphasized. The program
includes guest lecturers, field trips to local firms, and a variety of cultural and social
events.
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This course is also a TNDY course, which means that it is transdisciplinary. The
Transdisciplinary Studies Program at CGU offers courses in seminar and
lecture/discussion format that combine scholarship and methodologies from a range of
disciplines thereby creating an enriched pedagogical and research environment for
students and faculty.3
– Strategic Risk Management (MGT 410)
With Mexico City as our venue, students are introduced to the challenges of managing
the strategic risks of doing business in an emerging economy. Beginning with an
introduction to the economy of Mexico, the course develops a framework for formulating
strategies and managing the risks of international business initiatives anywhere in the
world.
EXCHANGE PROGRAMS
In addition to classes offered by the Drucker School, students may participate in an
exchange program with one of our partner schools - Hitosubashi University in Japan, St.
Gallen University in Switzerland, Inha University in South Korea, and Rotterdam School
of Management Erasmus University in the Netherlands.
International experience – of different cultures, people, languages and
attitudes – is perhaps the most sought-after attribute for managers today. This
experience is so highly valued because it cannot be taught; it can only be
lived.
With 100 nationalities represented by our student body, working in an
international environment is exactly what RSM offers. Teams of students
from diverse cultures, working together, create a microcosm of multinational
business – a great way to develop skills in the subtle art of global
communication and cooperation.
RSM also actively encourages the international exchange of students to and
from our many excellent international partner schools. International study
trips and internships abroad are a feature of most of our programs.
“The world is a book, and those who do not travel read only a page.” – St.
Augustine4
3
4
http://www.cgu.edu/pages/6078.asp
RSM International: http://www.rsm.nl/home/international
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Principle 2
Values: We will incorporate into our academic activities and curricula the values of
global social responsibility as portrayed in international initiatives such as the United
Nations Global Compact.
“BUSINESS AS UNUSUAL”: THE 2008 NET IMPACT STUDENT GUIDE TO
GRADUATE BUSINESS PROGRAMS
In its annual publication, “Business as Unusual,” Net Impact ranks universities and
colleges based on how students feel their programs address social and environmental
issues. Now affiliated with U.S. News and World Report, it's estimated that the guide will
be downloaded by some 5,000 to 7,000 current and prospective MBA students. In it, the
Drucker School was ranked among the top 10 schools in the 2009 edition of the
publication, above schools such as Cornell, Yale, Tuck, Haas, and Duke in how well we
prepare our students for “ethical and socially responsible leadership.”
As explained on its Web site, Net Impact is an international nonprofit organization
whose mission is to make a positive impact on society by growing and strengthening a
community of leaders who use business to improve the world. It spans six continents,
making it one of the most influential networks of MBAs, graduate students, and
professionals in existence today.
CURRICULUM INNOVATIONS
This academic year, we added many new classes to the Drucker curriculum, including:
Sustainable Business; Women in Leadership; Labor & Personnel Economics for
Managers; CEO Forum; and Shared Leadership: Extreme Edition.
COURSES
The Drucker School uses a stakeholder approach, as opposed to the sole focus on the
shareholder. In the traditional view, increasing value to the shareholders, or strict profitmaximization, is emphasized. Because we utilize the stakeholder approach, however, we
realize our responsibility to a wider scope of stakeholders, including the environment and
communities in which we operate. Therefore, and as noted by AACSB, the issues such as
ethics and corporate social responsibility weave throughout every class we teach.
Examples of Business Ethics and Social Responsibility Courses at the Drucker School:
– Morality and Leadership (MGT 315)
This course explores the moral dimension of leadership. The central, recurring theme of
the course is captured by a fundamental question: Faced with conflicting basic
responsibilities, uncertainty, relentless competition, and a morally imperfect world, how
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can a leader create a high-performing organization and still live an honorable life with
integrity?
– The Drucker Difference (MGT 325)
This one-of-a-kind course focuses on a values-driven, human-centered approach to
management, and relates current Drucker faculty research to the teachings and
philosophies of Peter F. Drucker. It sprang from a conversation amongst the Drucker
faculty during one of their monthly meetings where they were talking about how to infuse
more “Drucker” into the Drucker School. We realized we were not always articulating
the tenets of Drucker and his beliefs in the idea that management is a human enterprise
and a liberal art. So we decided that each of our core faculty would teach a class meeting
on their expert area and infuse that discussion with how Drucker would also interpret that
particular topic. It was an exciting time that Spring and Summer as we developed the
course materials, full of new ideas and writing.
This is a required gateway course that all Drucker students are required to take. We
produced a book based on the course which was released in October, 2009, which
approaches management as a liberal art and an integrative process.
– Sustainable Business (MGT 330)
This course has been designed to provide students with a solid understanding of the
importance and scope of the social and environmental impacts of business activity; of the
principles and practices that comprise sustainable business; of the forces at work that
influence the pace, scope, and direction of sustainability efforts within societies, polities,
and businesses; and of the effects of the issue of sustainability on competition, business
innovation, and the concept of business enterprise itself. In addition to this content-based
agenda, many of the class sessions include modules on skill-building, introducing the
students to analytical models and techniques that allow more thorough and in-depth
analysis of the issues involved in sustainable business practice.
– Corporate Governance (MGT 336)
How can we explain the turmoil that confronts shareholder capitalism today? What
happened to Enron, Global Crossing, Tyco, and numerous other corporations in the last
few years? Are these “isolated” incidences or is there a broader pattern of ethical lapses
we need to be concerned with? What are the underlying issues? To answer such
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questions, this 2-credit course looks at the fast changing field of corporate governance. It
is designed to survey the system, the process, the participants, the legal/regulatory
environment, and the most important developments in the field over the last few years.
– Drucker on Management & Society (MGT 343)
This course uses materials prepared by Professor Drucker, to survey and apply his
seminal insights into a number of key themes pertaining to the: (1) development of
oneself, (2) practice of management, and (3) ingredients of a functioning society. Each of
these topics has current and future application to a person’s life and role in a society.
– Drucker in Practice (MGT 344)
The purpose of this course is to provide the students with an opportunity to focus on one
of the major Drucker topics in an actual organization carefully chosen as Druckersympathetic in management philosophy. The topics focus on the practice of management
in for-profit, social, and public sector organizations. This course gives the students the
opportunity to not only deepen their understanding of the Drucker work, but to also put
the theory into practice.
– The Nonprofit Leader (MGT 353)
The focus of this course is on nonprofit leaders. When a "leader" of a nonprofit
organization is referenced, often an image of the organization's CEO or director first
comes to mind. But leadership in nonprofit organizations can take many forms.
Supervisory staffs of many nonprofits do most of the real day-to-day leading. Boards play
a critical leadership role along with other volunteers – many of whom play key leadership
roles in other organizations. This course explores the key areas of challenge for nonprofit
leaders, in the broad sense of the term, and examines leadership theories, models, and
methods considered applicable for improving the effectiveness of organizations in the
social sector.
– Toxic Leadership (MGT 365)
The primary objective of this course is to understand the dynamics of the relationship
between toxic leaders and their followers. The secondary objective is to examine
strategies for identifying, coping with, and escaping from toxic leaders.
– Connective Leadership in the 21st Century (MGT 367)
Using both classical and contemporary leadership concepts, this course explores new
demands and relevant strategies for people who expect to lead in the 21st century.
Students examine leadership from the perspective of the individual leader, heuristically
separated from the organizational context. Thus, it is designed to focus on the leader as
an individual, rather than organization. The course is designed, in part, to examine
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participants’ own leadership strengths and limitations. In addition, the course explores
various approaches to recognizing leaders and leadership potential in others.
– Women in Leadership (MGT 368)
The primary objective of this course is to uncover the unique challenges, constraints, and
opportunities that face women today as they ascend to leadership positions in
organizations. The issues have to do with managing diversity, the dynamics of power,
authority, and influence, being different, and social expectations as they pertain to
women. We explore these topics by drawing on the experiences of women leaders from a
variety of sectors and by bringing in important concepts and research insights from
psychology, sociology, and business.
A secondary objective of the course is to allow students to reflect on their own
experiences; to provoke them to think about their own assumptions and to help them
develop their own perspective and leadership style. The purpose is not to provide students
with a set of clear-cut tactics, but rather to expose them to the issues related to women in
leadership and provide a basis for them to be aware, thoughtful, and confident members
of organizations.
– Self & Shared Leadership (MGT 403)
Most courses on leadership focus primarily on how leaders can do a better job of
influencing followers, in what is essentially a top-down model of leadership. This course,
however, focuses on two critical leadership processes that, until recently, have received
comparatively little attention: self- and shared leadership. Self-leadership deals with
means by which individuals can better influence themselves – toward more effective
thought and behavioral patterns. Shared leadership deals with the dynamic process of
leadership in true teams – one that is characterized by the serial emergence of multiple
leaders, depending on the tasks facing the team and the skills of the team members. As
such, the course examines ways to better influence oneself and others, as well as how to
better receive the appropriate influence of others.
– Nonprofit Management and Leadership (MGT 517)
The course focuses on the knowledge, skills, and competencies necessary to manage
nonprofit organizations. The course describes organizational, interpersonal, political, and
ideological approaches to leading and will show how to integrate them in the service of
mission. Special attention is given to leading without relying on traditional structures of
power.
– Managing Crisis: Contemporary Theory and Practice (MGT 652)
Using a transdisciplinary approach, this course explores the dynamics of decision-making
in crises and the multifaceted consequences that flow from crises. It focuses on the
impact of crises on leaders and their supporters. Organizational leaders and managers
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play a key role in crises, but they must be prepared to make cool decisions in the face of
ambiguity and chaos. The course considers how crises can make or break current leaders,
offer flagging leaders the chance to find new direction, and create opportunities for new
leaders to emerge. It will explore how crises render followers particularly vulnerable to
toxic leaders and how followers may avoid susceptibility.
Other examples of courses that cover topics of both social and ethical responsibility
include:
– The CEO Forum (MGT 300)
– Consumer Behavior (MGT 323)
– Revitalization (MGT 362)
– Labor and Personnel Economics for
Managers (MGT 369)
– Law, Ethics, and the Enterprise (MGT
584)
– Shared Leadership: Extreme Edition
(MGT 635C)
TRANSDISCIPLINARY CLASSES
The Drucker School and Claremont Graduate University were founded on a
transdisciplinary approach that emphasizes management as a liberal art. Our joint degree
in Financial Engineering is the only transdisciplinary program of its kind that links a
School of Mathematics with a School of Management. Similarly, our joint Arts
Management degree is distinctive and pioneering in matching a School of Arts and
Humanities with a Business School. We are actively exploring similar cross and
transdisciplinary approaches between Drucker and the new School of Community and
Global Health. Recent data suggests that Drucker is a net importer of students from other
CGU schools and we are proud of this distinction and the positive role we play in
encouraging transdisciplinary learning across CGU. We feel that transdisciplinarity is
part of who awe are and at the core of our enterprise and we are committed to sustaining
and increasing our efforts.
As the Drucker School is part of a high-end Claremont University Consortium, also
known as Claremont Colleges, our students have a unique opportunity to expand their
ethics and/or corporate and social responsibility education by taking transdisciplinary
courses at the partnering schools such as School of Politics and Economics at CGU,
Pomona, or Pitzer College, to name just a few.
Some examples of these courses include:
– The Nature of Inquiry – Transdisciplinary Perspectives (TNDY 401I)
The purpose of this interdisciplinary course is to expose PhD students to alternative ways
of approaching problems in their discipline. It explores the philosophical and ethical
underpinnings of scientific inquiry, assess the virtues of case studies, qualitative research,
experimental, inductive and formal approaches.
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– Extremism: Transdisciplinary Perspectives (TNDY 402A)
This course focuses on extremism from multiple disciplinary perspectives: social
psychology, abnormal/clinical psychology, sociology, religion, history, literature,
political science, and others. It covers a range of issues including ideological orthodoxy,
genocide, terrorism, religious extremism, fascism, zealotry/true believers, persecution of
deviants, etc. Students who are interested in his Extremism course are required to attend
an all day symposium in place of several class meetings.
– Cultural Diversity, Conflict & Religion in a Global Era (TNDY 402P)
The UNESCO Universal Declaration on Cultural Diversity was adopted unanimously in
the wake of the events of September 11th, 2001. The Universal Declaration emphasizes
that each individual must acknowledge not only ''otherness'' in all its forms, but also the
plurality of his or her own identity as necessary for humankind, emphasizing that cultural
diversity is as important for humankind as biodiversity is for nature.
Recognizing that culture is dynamic, multifaceted, embedded in context and influenced
by social, economic and political factors, this course is designed as a transdisciplinary
seminar. In our discussions, the growing phenomena of what Peter Berger and Samuel
Huntington in their 2002 book, Many Globalizations: Cultural Diversity in the
Contemporary World, describe as emerging new patterns and trends of global cultures,
are examined and analyzed. A central question remains: What is the place of culture
within a globalizing world? Approaches and theories of culture and the relationships
between culture and identity, religion and politics are explored. A number of theories and
approaches are used in our analysis of the various ways in which ‘culture’ operates
including the macro level of interactions between states and the micro levels of
community life in various countries and the relationship between the individual and the
state. Our learning is enriched by practical examples and alternatives set out in case
studies from India, Japan, Turkey, and other societies from around the globe.
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Principle 3
Method: We will create educational frameworks, materials, processes and environments
that enable effective learning experiences for responsible leadership.
ACADEMIC CENTERS
THE DRUCKER INSTITUTE5
In May 2006, more than 100 leading
Drucker-like thinkers and practitioners
gathered in Claremont, Calif., to help
answer one question: What is Peter
Drucker’s legacy? Attendees included
Jim Collins, management expert and
best-selling
author
of Good
to
Great and Built to Last; Paul H. O’Neill,
former U.S. Secretary of the Treasury
and former chairman of Alcoa; A.G.
Lafley, chairman and CEO of Procter &
Gamble; Nobuhiro Iijima, CEO of the multi-billion dollar Yamazaki Baking Co.; and
Masatoshi Ito, the founder and honorary chairman of the Ito-Yakado Group, Asia’s
largest retail chain.
This distinguished group’s answer to the question was that Drucker’s legacy is much
more than the man or his writing. Drucker’s legacy, they said, is a collection of ideas and
ideals desperately needed by future generations of leaders responsible for the companies
and communities in which we work and live.
In response, the Board of Advisors of the Peter F. Drucker Archives (founded in 1999)
and Claremont Graduate University took a crucial step in 2006: They decided the best
way to keep Drucker’s legacy alive was not simply to look backward (through old
manuscripts and other documents) but to look forward (by building on Drucker’s wisdom
and applying it to important contemporary issues).
Their mandate, in other words, was to transform the archival repository into a think tank
and an action tank whose purpose is to stimulate effective management and ethical
leadership across all sectors of society.
Out of the Drucker Archives thus grew the Drucker Institute. We are a campus-wide
resource of Claremont Graduate University that is closely aligned with the Peter F.
Drucker and Masatoshi Ito Graduate School of Management, where Peter Drucker taught
5
http://www.druckerinstitute.com/
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for 35 years and which continues to produce effective managers and ethical leaders for
business, government, and civil society.
The Drucker Institute’s logo was created in 2008 by Paul Kokinakes, art director at
PainePR and principal at Kokinakes Design. The logo brings together four elements that
capture the essence of the Institute’s work: a capital “D” is embedded in the design
because Drucker is at our core; a path from past to future expresses the connection
between Drucker’s work and the leaders and managers who are carrying it forward; a
globe conveys the worldwide reach of the Drucker Societies; the globe is fractured by the
Responsibility Gap, but its pieces are connected by a bridge that symbolizes the
Institute’s efforts to help close the Gap.
No other business school has a global outreach mechanism that is similar. As a nondegree granting free-standing institute, the Drucker Institute has a normative mission of
promoting effective management, ethical leadership, and social responsibility in
organizations around the world. We are trying to create a grass roots global movement
for positive social change and effectiveness, based on Peter Drucker’s principles and
practices.
The Drucker Institute Staff includes:
– Rick Wartzman, Executive Director.
Before joining the Institute, Rick worked for two decades in newspapers. He began his
career at The Wall Street Journal, where he served in a variety of positions, including
White House correspondent and founding editor of the paper’s weekly California section.
He joined the Los Angeles Times in 2002 as business editor and, in that role, helped shape
“The Wal-Mart Effect,” which won the 2004 Pulitzer Prize for National Reporting. Rick
later became editor of the newspaper’s Sunday magazine, West. He is the co-author, with
Mark Arax, of the best-seller The King of California: J.G. Boswell and the Making of a
Secret American Empire, which was selected as one of the 10 best books of 2003 by
the San Francisco Chronicle and one of the 10 best nonfiction books of the year by the
Los Angeles Times. It also won, among other honors, a California Book Award and the
William Saroyan International Prize for Writing. His new book, Obscene in the Extreme:
The Burning and Banning of John Steinbeck's The Grapes of Wrath, was published by
Public Affairs in fall 2008. It was a Borders "Original Voices" selection, one of the Los
Angeles Times' 25 favorite nonfiction books of the year and a finalist for the Los Angeles
Times Book Prize in history. Until recently, Rick was an Irvine senior fellow at the New
America Foundation, a nonpartisan public policy think tank. He writes “The Drucker
Difference” column for BusinessWeek online.
– Zachary First, Managing Director.
Zach joined the Drucker Institute after a 10-year career in higher education. He worked
most recently as the inaugural assistant dean at Olin College, a new undergraduate
engineering institution founded with a $430 million gift from the F. W. Olin Foundation,
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where he led the invention and implementation of the judicial and residence life
programs. Zach received his B.A. in philosophy from Haverford College, and his masters
and doctorate degrees in higher education from Harvard University. His doctoral
dissertation research focused on the connection between leadership tactics and
organizational performance. He also currently serves as principal investigator for a study
of innovation in higher education funded by the Spencer Foundation.
Drucker Institute Board of Advisors:
– Bob Buford, Chairman
Mr. Buford is an author and “entrepreneurial nonprofit philanthropist,” who in 1984
started Leadership Network, a private operating foundation, to identify and provide
resources for senior ministers and staff of large church congregations (1,000-plus in
attendance) in the U.S. He is also the founding chairman of the Board of Governors of the
Peter F. Drucker Foundation for Nonprofit Management (now the Leader to Leader
Institute). In January 1998, Mr. Buford launched what became Halftime, an organization
to help high-powered marketplace leaders convert their faith into action and effective
results. In 1999, Mr. Buford concluded a 35-year career in the communications business
by selling Buford Television Inc., where he had been chairman. He is the author of four
books, including the best seller, Halftime: Changing Your Game Plan from Success to
Significance; Game Plan: Winning Strategies for the Second Half of Your Life and Stuck
in Halftime: Reinvesting Your One and Only Life; and Finishing Well.
– John Bachmann
Mr. Bachmann is a senior partner at the St. Louis-based investment firm Edward Jones.
During Mr. Bachmann’s 24-year stint as managing partner, Edward Jones grew from 200
offices in 28 states to more than 9,000 offices throughout the U.S., as well as in Canada
and the United Kingdom. He has been involved with a broad range of professional and
philanthropic undertakings, including serving as chairman of the Securities Industry
Association, chairman of the U.S. Chamber of Commerce, campaign chairman of the
United Way of Greater St. Louis and chairman of the St. Louis Symphony Orchestra. His
current activities include serving as a director of AMR Corp. and Monsanto Co. and a
trustee of Washington University. In addition to his role at the Institute, he also serves as
a trustee of Claremont Graduate University and is chairman of the Board of Visitors at
the Peter F. Drucker and Masatoshi Ito Graduate School of Management.
– John Byrne
Mr. Byrne is the editor-in-chief and executive editor of BusinessWeek.com. After serving
as executive editor of BusinessWeek magazine for two years, Mr. Byrne assumed the top
editorial job at BusinessWeek’s fast-growing online operation. In his first year in this role
in 2007, he led BusinessWeek.com to record levels of reader engagement and traffic,
oversaw the redesign of the website, and launched extensive new areas of coverage,
including on management. Previously, Mr. Byrne was editor-in-chief of Fast
18
Company magazine. He is the author of eight books on business, leadership, and
management. Among them is Jack: Straight from the Gut, the highly anticipated
collaboration with former General Electric Co. CEO Jack Welch, which debuted at the
top of The New York Times bestseller list. Mr. Byrne holds a master’s in journalism from
the University of Missouri and an undergraduate degree in English and political science
from William Paterson College.
– Cecily Drucker
Ms. Drucker, one of Peter and Doris Drucker’s four children, is an attorney in San
Francisco. Since 1974, Ms. Drucker has focused her practice in the areas of real-estate
tax planning and financing, as well as other business and commercial transactions. She
specializes, in particular, on structuring and implementing complex 1031 tax-deferred
exchanges. She is the co-author of Real Property Exchanges, published by the California
Continuing Education of the Bar.
– Doris Drucker
Mrs. Drucker, who was married to Peter Drucker for 68 years, studied law and economics
at the London school of Economics, Kiel University and Frankfurt University. After her
arrival in the United States in the late 1930s, she received an M.S. in physics from
Fairleigh Dickenson University and conducted scientific market research as an
independent contractor for several decades. In 1996, when she was 82 years old, Mrs.
Drucker founded RSQ, a company to manufacture and market a voice-volume monitor
that she and a partner invented. Her memoir, Invent Radium or I’ll Pull Your Hair, was
published in 2004. Mrs. Drucker continues to travel and lecture widely; for instance, she
served as a plenary speaker at the Australian Institute of Management’s convention in
Sydney in September 2007. The Peter F. Drucker and Masatoshi Ito Graduate School of
Management is currently looking to fill the Doris Drucker Chair in Global Management.
– Allison Graff-Weisner
Mrs. Graff-Weisner is the executive director of City Year Los Angeles. Prior to moving
to the West Coast to launch City Year Los Angeles in 2007, Mrs. Graff-Weisner served
as the national alumni director of the organization, which unites young people of all
backgrounds for a year of full-time community service. In addition to her involvement
with City Year, Mrs. Graff-Weisner has worked at numerous community development
and educational organizations in the U.S. and abroad. After running parent involvement
programs at 20 schools in the Bronx with Learning Leaders, a group that engages 10,000
volunteers in New York City schools, she helped oversee its program department. She
also taught and ran an after-school program in Washington, D.C., during her year of
national service with Public Allies. She is a graduate of U.C. Berkeley and Harvard’s
Kennedy School of Government.
19
– Joseph C. Hough, Jr.
Mr. Hough is the interim president of Claremont Graduate University. He served for nine
years (1999-2008) as the fifteenth president of Union Theological Seminary in New York
City, where he is also William E. Dodge professor of social ethics. Prior to assuming the
post at Union, Hough served for nine years as dean and professor of ethics of the
Vanderbilt University Divinity School in Nashville, Tennessee. He was also the first
director of the Cal Turner Program in Moral Leadership, a program for the law, divinity,
medical, and business schools of Vanderbilt. Before that, he served on the faculty of the
Claremont School of Theology and was chair of the religion department of Claremont
Graduate School. He also served as dean of the Claremont School of Theology from 1974
to 1987. Hough has earned numerous honors over the years, including a Doctor of
Divinity from Wake Forest University and the Centennial Medal for Distinguished
Service from Claremont in 1986. He also received the Joshua Award from the Jewish
Federation Council in 1986 for outstanding contributions to human relations.
– Nobuhiro Iijima
Mr. Iijima is president and CEO of Yamazaki Baking Co., Japan’s leading manufacturer
of bread and baked goods, with more than $6 billion in sales. Under Mr. Iijima’s
leadership, Yamazaki has grown from humble beginnings into an operation with 25
domestic factories and more than 16,000 employees producing thousands of product lines
for sale in 100,000 stores. He joined the company after graduating from Hitotsubashi
University. The company sent him to London to study baking at what is now South Bank
University, from which he holds an Honorary Doctor of Science degree. He was named
president of the firm in 1979. Mr. Iijima also sat on the advisory board of the Peter F.
Drucker Foundation for Nonprofit Management (now the Leader to Leader Institute), and
currently serves as vice chairman of World Vision Japan, a Christian relief and
development organization.
– Ira Jackson
Mr. Jackson is the dean of the Peter F. Drucker and Masatoshi Ito Graduate School of
Management. At the age of 26, Mr. Jackson became chief of staff to Boston Mayor Kevin
White. He later became senior associate dean of Harvard’s John F. Kennedy School of
Government. Mr. Jackson left the Kennedy School to become Commissioner of Revenue
for the Commonwealth of Massachusetts, where he was credited with being one of the
architects of the state’s “economic miracle.” Later, he served as executive vice president
of BankBoston for a dozen years. Mr. Jackson then returned to Harvard as the director of
its Center for Business and Government at the Kennedy School and later became the first
president of the Arthur M. Blank Family Foundation in Atlanta. Prior to coming to
Claremont, he was president and CEO of the Arizona State University Foundation. He is
the co-author, with Jane Nelson, of Profits with Principles: Seven Strategies for
Delivering Value with Values.
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– Jody Greenstone Miller
Mrs. Miller is the founder and chief executive of Business Talent Group, a Los Angelesbased firm that provides consultants and interim executives through a model that grew, in
part, out of Peter Drucker’s writings on the knowledge worker. Before launching BTG,
Miller was a venture partner with Maveron, the Seattle-based venture capital firm
founded by Howard Schultz, from 2000 to 2007. Before that, she served as executive vice
president and later acting president and COO of Americast, the digital television
partnership between Disney and the regional telephone companies. Miller also served in
the White House as special assistant to President Bill Clinton, where she was deputy to
David Gergen, counselor to the President. She currently serves on the board of directors
of TRW and Capella Education Co., a leading accredited online university. She is also a
co-founder and board member of the National Campaign to Prevent Teenage Pregnancy.
She has written (with her husband, Matt Miller) the November 2005 cover story for
Fortune, “Get a Life!” about the relationship between companies and senior business
talent, and an April 2004 New York Times Magazine article about the need for better
healthcare solutions for independent consultants.
– Seung-Woo Nam
Mr. Nam is the chairman and CEO of Pulmuone Holdings Co., Ltd. of South Korea and
the chairman of the UN Global Compact in South Korea. As CEO of Pulmuone, he leads
one of South Korea’s top food product manufacturers. The company, which also has
operations in the U.S. and China, was among the first to bring to market soy-based
products that are certified as free of genetically modified organisms. In addition,
Pulmuone has pioneered new flavors and packaging that are boosting demand for this
low-cost, high-nutrient food. As the chairman of the UN Global Compact in South Korea,
Mr. Nam heads a group of more than 100 corporate, government and NGO leaders in his
country. They are helping organizations across all three sectors fulfill what Peter Drucker
called “management’s self interest in a healthy society” by aligning operations and
strategies with 10 principles in the areas of human rights, labor, environment, and anticorruption. Mr. Nam is also a co-president of the Drucker Society of Korea, where he
helps convene regular meetings of South Korean corporate executives to read and apply
Drucker’s work in their own organizations and communities.
– C. William Pollard
Mr. Pollard is the former chairman and CEO of ServiceMaster Co. Under his leadership,
ServiceMaster was recognized by Fortune magazine as the No. 1 service company
among the Fortune 500. It was also identified as a “star of the future” by The Wall Street
Journal and recognized by the Financial Times as one of the most respected companies
in the world. In 2004, Mr. Pollard received the Rev. Theodore M. Hesburgh Award for
Business Ethics at Notre Dame. He is chairman of the Board of Trustees at Wheaton
College in Wheaton, Ill., and serves as a director of Herman Miller Inc. Mr. Pollard is
also the author of the bestselling book The Soul of the Firm, which Peter Drucker
described as a guide to how large service companies can “give its employees dignity,
21
productivity, and meaningful work.” He has authored two other books, as well: The Heart
of a Business Ethic and Serving Two Masters?: Reflections on God and Profit.
– Minglo Shao
Mr. Shao is the founder and chairman of Bright China Holding Ltd., an investment group
that operates in Los Angeles, Hong Kong and major cities around China. Under his
leadership, Bright China Group has invested more than $500 million in China, providing
employment to more than 10,000 laid-off workers in more than 20 cities. Donations have
also been made in Shanxi to build and operate schools, providing educational
opportunities to more than 3,000 students from poverty-stricken farming families in the
region. Through Bright China Holding, Mr. Shao heads the Peter F. Drucker Academy, a
nonprofit educational organization dedicated to researching and teaching Drucker’s
management ideas in China. With a dozen locations across the country, more than 6,000
middle and senior managers are expected to complete the Drucker Academy’s certificate
program in 2007.
– Craig Wynett
Mr. Wynett is general manager of Future Growth Initiatives at Procter & Gamble Co. He
joined P&G in 1988 and moved up quickly through the company’s brand manager
system. In 1994, Mr. Wynett persuaded then-CEO John Pepper that P&G had “hit a 15year paralysis in launching major new products.” Mr. Wynett was then tapped to head a
startup within P&G—Corporate New Ventures, which was armed with $250 million in
seed money and a direct line to the CEO’s office. Under Mr. Wynett, the CNV team
captured ideas from all across P&G, by way of an online network, and then used the
Internet to analyze market opportunities, demographics and costs. Once it was
determined that a project was feasible, it was typically launched within days and new
products swiftly brought to market. Mr. Wynett’s development methods have been
studied by Harvard researchers and replicated by R&D executives from myriad other
multinationals. Mr. Wynett is also co-author of the bestselling You series of advice books.
The Drucker Nonprofit Innovation Award
The award, administered by the Institute, is given each November to three U.S.-based
nonprofit organizations in recognition of existing programs that have made a difference
in the lives of the people they serve. The award has been given annually since 1991 and is
accompanied by a first-place prize of $100,000 and two runners-up prizes of $7,500 and
$5,000. The main role of the award is to advance best practices in the social sector and
how it preserves and expands upon Drucker’s early insights about the importance of civil
society in holding together what he called functioning or responsible society.
Awards' past winners include:

2008 KickStart, San Francisco, CA
22



2007 Brooklyn Workforce Innovations, Brooklyn, NY
2006 United Through Reading, San Diego, CA
2005 The Landscape Bank, Keep Alachua County Beautiful, Inc., Gainesville, FL
Drucker Societies
Drucker Societies are the seeds of a global movement for effective management and
ethical leadership. These volunteer organizations are springing up all around the world to
bring Peter F. Drucker’s wisdom and practical insights to new generations of corporate
and social sector thinkers and doers.
As independent volunteer-driven associations, the Societies take many forms, each
according to the needs and interests of its membership. Their activities include book
clubs in which CEOs discuss Drucker’s teachings and how to apply them to their
companies and communities; Drucker-based training programs for nonprofit
organizations; and presentations on Drucker and his ideas for high school students.
The Drucker Institute actively encourages the formation of Societies and serves them as a
hub, supporting their efforts and empowering their members.
Other Activities that the Drucker Institute is involved in include:
– Drucker Apps, which contain ‘usable insights on work and life from the world’s
foremost expert on organizations and effectiveness.’
– Drucker Unpacked, an engaging, do-it-yourself workshop-in-a-box that distills decades
of Peter Drucker’s most essential ideas so that up to 15 people inside any organization
can turn them into action. This was developed with WildWorks Group, a leading processconsulting firm to Fortune 500 companies.
23
Principle 4
Research: We will engage in conceptual and empirical research that advances our
understanding about the role, dynamics, and impact of corporations in the creation of
sustainable social, environmental and economic value.
FACULTY SCHOLARLY CONTRIBUTIONS: 2007-2009 HIGHLIGHTS
– Prof. Craig Pearce received the 2008 Asia Pacific Leadership Award from the Asian
Pacific Human Resource Congress in India February 2008, and has a paper with others
appearing in the next issue of Leadership Quarterly, entitled “The roles of vertical and
shared leadership in enactment of executive corruption: implications for research and
practice.” Its abstract is below.
Recent scandals involving executive leadership have vaulted the topic of executive
corruption to a central concern in the organizational literature. History suggests that
power can corrupt and that absolute power can be an especially toxic influence. In this
paper we propose that the propensity for corruption (as measured by CEO responsibility
disposition) of leaders and the degree to which leadership is shared are key factors in
understanding the potential for executive corruption. More specifically, shared
leadership is proposed as a moderator that can deter corruptive tendencies by providing
checks and balances capable of reducing the potential for corrupt behavior. A conceptual
model is offered along with propositions to help guide future research and practice.6
– Prof. James Wallace received the Best Paper Award at the American Accounting
Association Western Region Conference in 2008 for the paper “An Economic Look at
Corporate Social Responsibility.”
His book, Value(s)-Based Management is to be published in August 2009:
As the first decade of the 21st century winds down we have seen a sea change in society's
attitudes toward finance. The 1990s can best be described as the decade of shareholder
supremacy, with each firm trying to outdo the other in their allegiance to shareholder
value creation, or as it came to be known, Value-Based Management (VBM). No one
seemed to question this culture as the rising firm valuations translated into vast wealth
creation for so many.
Three significant economic events have reshaped how the public feels about an unbridled
devotion to VBM and have defined the last decade: the dot.com bubble in 2000, the
infamous accounting scandals of 2001, and the collapse of the credit markets in 2007-
6
http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6W5N-4SHFSKP7&_user=945391&_rdoc=1&_fmt=&_orig=search&_sort=d&_docanchor=&view=c&_searchStrId=95209
2072&_rerunOrigin=google&_acct=C000048959&_version=1&_urlVersion=0&_userid=945391&md5=9f
c3ef85aa3dba3217bbe60e8100c59f
24
2008. In all three of these events the CEOs were portrayed as reckless and greedy and
Wall Street went from an object of admiration to an object of scorn.
The first edition of this book, Value Based Management: The Corporate Response to the
Shareholder Revolution was written to help explain the underpinnings of Value-Based
Management. At the time of its publication, few questioned whether the concept was the
proper thing to do. Instead, the debate was focused on how to implement a VBM
program. With this new second edition, the authors look at VBM after having seen it
through good times and bad. It is not their intent to play the blame game or point fingers.
Nor is it their intent to provide an impassioned defense of VBM. Instead they provide an
academic appraisal of VBM, where is has been, where it is now, and where they see it
going.7
– Prof. Joseph Maciariello has completely revised Peter F. Drucker’s classic,
Management, which was published earlier this year by Harper Collins in an initial
printing of 50,000, with a forward by Jim Collins in 2008. In November 2007, he
published “Peter F. Drucker,” contribution to the International Encyclopedia of the
Social Sciences, 2nd Edition, William A. Darity (Duke & UNC), Editor in Chief,
Macmillan Reference USA.
In addition, Prof. Maciariello serves as an Academic Director of the Drucker Institute. He
has developed the Peter F. Drucker Curriculum Project for use at the Drucker/Ito School
and for universities and professional societies throughout the world.
– Prof. Cornelis “Kees” de Kluyver has published a book titled A Primer on Corporate
Governance, in January of 2009.
This book is a primer on corporate governance for executives. It is designed to guide you
to become an effective participant by discussing corporate governance from both a
macro- and micro-perspective. Historical data and examples including the recent
scandals that have torn the fabric of capitalism pave a pathway to the principal
challenges facing today’s boards, and how to successfully manage them.8
– Prof. Jean Lipman-Blumen co-edited The Art of Followership: How great followers
create great leaders and organizations, described by James MacGregor Burns as a work
that is expected to become a “landmark in the complexities of the leader-follower
dynamic.” Her current work is in the following: Connective leadership in a diverse and
interdependent world; Why followers tolerate toxic leaders; Leadership rhetoric and
illusions; A practical theory of crisis management.
7
http://www.amazon.com/Value-Managment-Corporate-SocialResponsibility/dp/0195340388/ref=sr_1_2?ie=UTF8&s=books&qid=1247093667&sr=8-2
8
http://www.businessexpertpress.com/books/primer-corporate-governance
25
Principle 5
Partnership: We will interact with managers of business corporations to extend our
knowledge of their challenges in meeting social and environmental responsibilities and to
explore jointly effective approaches to meeting these challenges.
CUSTOM CORPORATE EDUCATION
– Edward Jones
– Panda Restaurants
– Fujitsu
– Metropolitan Municipal Water District
– Pulmuone Co.; etc.
PARTNERING WITH LOCAL AND GLOBAL CORPORATE EXECUTIVES AND
KNOWLEDGE WORKERS
– Doris Drucker (Author and inventor)
– AG Lafley (Chairman and CEO of
Procter and Gamble Co)
–
Iqbal
Quadir
(Founder
of
GrameenPhone and now the Legatum
Center for Technology, Innovation and
Development at MIT)
– Rajiv Dutta (Drucker alum, Drucker
Executive-in-Residence and former
President, eBay Marketplaces, PayPal,
and Skype)
– Masatoshi Ito (Founder and honorary
chairman of the Ito-Yokado Group)
– John Bachman (senior partner at
Edward Jones, chairman of the
Drucker School Board of Visitors, and
CGU trustee)
– Warren Bennis (University professor
and Distinguished Professor of
Business Administration at the
University of Southern California)
– Bob Buford (Author, social
entrepreneur, and chairman of the
Drucker Institute)
– John Byrne (Executive Editor of
BusinessWeek)
– Jim Collins (Author of Good to Great
and Built to Last)
– David Gergen (Director of Harvard
University’s Center for Public
Leadership, CNN commentator, and
former White House advisor)
– Charles Handy (Author of The Age of
Unreason and The Elephant and the
Flea, and cofounder of the London
Business School)
– Frances Hesselbein (Chairman of the
Leader to Leader Institute, former
CEO of the Girl Scouts of the USA,
and recipient of the Presidential Medal
of Freedom)
– Rosabeth Moss Kanter (The Ernest L.
Arbuckle Professor of Business
Administration at Harvard University)
– Alan Khazei (CEO of Be The Change
Inc. and cofounder of City Year)
– Wendy Kopp (Founder and CEO of
Teach for America)
– Minglo Shao (Chairman of Bright
China Holding Ltd.)
– Rick Warren (Pastor of Saddleback
Church)
– Mike Napoli (President of Tech Coast
Angels – Inland Empire)
– Don Gould (Head of the Rotary Club
and Owner of Gould Asset Management
LLC)
26
ACADEMIC CENTERS
– The Drucker Institute (we are the only
school that has an action-based think
tank that has a global reach through
Drucker Societies)
– Claremont Leadership Roundtable
DRUCKER SOCIETIES
Drucker Societies are the seeds of a global movement for effective management and
ethical leadership. These volunteer organizations are springing up all around the world to
bring Peter F. Drucker’s wisdom and practical insights to new generations of corporate
and social sector thinkers and doers.
BEING PART OF THE CLAREMONT UNIVERSITY CONSORTIUM (CUC)
Knowing that our school is small we are leveraging our credibility by having multiple
joint agreements with schools and being a part of the Claremont University Consortium.
This CGU/CUC partnership gives the students access to many additional resources:
access to events, lectures, seminars, and library access to world-class databases for
research.
In addition, this partnership gives us a unique opportunity to create joint degrees with
various schools. For example, our joint degree in Financial Engineering is the only
transdisciplinary program of its kind that links a School of Mathematics with a School of
Management. Similarly, our joint Arts Management degree is distinctive and pioneering
in matching a School of Arts and Humanities with a Business School.
Recent data suggests that Drucker is a net importer of students from other CGU schools
and we are proud of this distinction and the positive role we play in encouraging
transdisciplinary learning across CGU. We feel that transdisciplinarity is part of who awe
are and at the core of our enterprise and we are committed to sustaining and increasing
our efforts.
NEW ACADEMIC PROGRAMS
The Drucker School is partnering with Southwestern Law School to launch new dual
degree programs. Drucker and Southwestern students concurrently earn a Masters of
Business Administration (MBA) and a JD, and Executive MBA and a JD, or Masters in
Management (MAM) and a JD. Southwestern Law School has a longstanding emphasis
on diversity, public service, and innovative programs. The combination of legal training
and management skills is increasingly in demand, and we believe graduates of these
concurrent degree programs will find enhanced career opportunities and be able to make
a positive difference.
In addition, we have established a new Dual MBA/MPH with the School of Global
Health (SCGH). Student interest in this possibility has been strong and has confirmed our
27
desire to continue to leverage both the SCGH and Drucker School’s disparate strengths to
partner in other innovative directions, such as an Executive Master’s in Global Health
Management.
CLASS PROJECTS
These are partnerships created by having students perform projects to help do business
better and tie the academic learning to the real world examples. One example was a
project done for the City of Ojai, where school and community partnerships were
fostered.
28
Principle 6
Dialogue: We will facilitate and support dialog and debate among educators, business,
government, consumers, media, civil society organizations and other interested groups
and stakeholders on critical issues related to global social responsibility and
sustainability.
We understand that our own organizational practices should serve as an example of the
values and attitudes we convey to our students.
LECTURES, LECTURE SERIES, EXECUTIVE FORUMS
– Dr. David Cooperrider
Dr. David L Cooperrider is the Fairmount Minerals Professor of Social Entrepreneurship
at the Weatherhead School of Management, Case Western Reserve University. He came
to the Drucker School on August 8, 2008, and gave a lecture on “The Discovery and
Design of “Positive Institutions” that Magnify and Refract Our Highest Human Strengths
into the World.” Through his studies and work in the field, Dr. Cooperrider is now
convinced that sustainability is the business opportunity of the 21st century. It is an
innovation engine unlike anything we have ever seen in management – and it’s a lens that
will dominate the management agenda for the next generation of thirty or more years.
Even more important, the outcomes will define the next episode in creative capitalism
and, ultimately, will determine the well-being of our imperiled planet.
– Iqbal Quadir
Mr. Quadir is perhaps most well known for conceiving, designing, and organizing
GrameenPhone, which has provided virtually universal access to telephony in his native
Bangladesh and self-employment opportunities for its rural poor. After developing a
vision for universal access to mobile phones in Bangladesh while working on Wall Street,
Quadir created Gonofone Development Corp. (Gonofone means “phones for the masses”
in Bengali) and then persuaded Grameen Bank and the Norwegian telephone company,
Telenor, to create GrameenPhone and remained actively involved in the board and
management of the company through 1999. Today, GrameenPhone is a profitable venture
with more than 16 million subscribers, the largest telephone company in Bangladesh. At
the same time, it has created self-employment opportunities to more than 250,000
Grameen Bank borrowers, giving telephone access to more than 100 million people.
– Closing the Responsibility Gap
One in 10 people across the globe had to pay a bribe last year.
In the U.S., more than 2 million homes have been or soon will
be foreclosed upon. Meanwhile, each day, more than 24,000
people die from hunger or related causes – even though we
29
have enough food to feed them. “Our problem,” Nobel Peace Prize Winner Muhammad
Yunus has concluded, “is one of management, not lack of resources.” A distance has
opened up between our obligations – to be effective managers and ethical leaders – and
our actions. The Drucker Institute calls this the “Responsibility Gap.”
“Our problem,” Nobel Peace Prize Winner Muhammad Yunus has concluded, “is one of
management, not lack of resources.” Clearly, a great distance has opened up between our
obligations—to be effective managers and ethical leaders—and our actions. We call this
the Responsibility Gap.
The Drucker Institute offers a 45-minute presentation on the Responsibility Gap that
covers the vital importance of management to the health of modern society; the dire
implications of our collective failure to be effective managers and ethical leaders of our
people, resources, and institutions; and how Peter Drucker’s core insights and values
highlight a way to begin bridging the Gap. A documentary version is in development.
– The Odyssey Project
In February 2008 the Drucker School was privileged to host famed leadership thinker
Charles Handy, co-founder of the London Business School, as its Drucker Scholar in
Residence, along with his wife Elizabeth Handy, an accomplished portrait photographer.
While they were here, the couple created a seminar class called The Odyssey Project,
inspired by the legendary Odysseus and his journey of self-discovery. Odysseus spent
twenty years finding his way home from Troy. It was a journey of adventure and a test of
values.
New students at the Drucker School will also have the opportunity to take part in the
Odyssey Project.
Here's the gist: Each person is encouraged to determine some of the things that matter
most in his or her life, and then find symbolic objects to create a Still Life, modeled on
the Dutch Vanitas paintings of the 16th and 17th centuries. Each object in a Vanitas
painting is carefully chosen for its rich layers of meaning.
For example, students in Charles Handy's seminar were asked to choose five objects and
a piece of nature to represent what is most important in their lives. These items were then
arranged, photographed and discussed. The idea is that the objects in the symbolic selfportraits lead participants to a richer discussion than would occur with words alone.
The resulting discussions about life, work, values and organizations help participants
determine where to focus their attention - for better or worse - and how to steer the course
for the future.
30
– Father Benigno Beltran
In fall of 2008, the Drucker School hosted a very special visitor, Father Benigno Beltran,
from Manila, Philippines. A Catholic priest, Father Ben works with people in Manila who
live on the so-called “Smokey Mountain” and earn a living by scavenging on the trash
heap of Manila. Father Ben has helped these people by creating a plan to enable them to
form buying groups that mimic the work of Iqbal Quadir, founder of GrameenPhone in
Bangladesh and Muhammad Yunus of Grameen Bank. Father Ben dreams of extending
these trading groups to as many as 50,000 people in Manila in the coming year, and his
work has generated global interest in this model, which other NGO’s hope to replicate in
many countries.
For four months, Father Ben was at the Drucker School as a Leader in Residence through
Professor Jean Lipman-Blumen’s Institute for Advanced Studies in Leadership. During
his time here, Father Ben studied more about Peter Drucker’s work and spoke at various
locations in the local California area. He also worked with teams of students to
investigate various aspects of operationalizing the Veritas business model. He realized
that while he was able to lead his own parish in developing this model, he needed to have
help when embarking on the expansion of his work in Manila. Students and alumni of
Drucker and CGU were invited to participate in the exciting work by joining one of the
special research teams, which were to each take on a different aspect of the “problem” or
“question” and to be monitored by a faculty member along the way. In early December
the results of each of those projects were presented to an invited audience from the
Claremont Colleges and from the local NGO community.
– Global Forum of Business as an Agent of World Benefit 2009
In June 2009 at the Global Forum for Business as an Agent of World Benefit, 600 leaders
of design, sustainability, business, policy, and management envisioned and designed
ways to enhance their fields and meet today's pressing social and environmental needs.
Participants are now working to make their projects take flight in their communities,
offices, board rooms, and schools. As an on-going initiative, the Global Forum for
BAWB will reconvene in 2011.9
In it, Prof. Vijay Sathe presented research that he and Drucker Ph.D. graduate Michael
Crook (former CEO of Patagonia) have done about the emergence of the organic cotton
sector.
– Mark Albion’s “More than Money”
Mark Albion, co-founder of the Social Venture Network and Net Impact, and author of
“Making a Life,” as well as “More than Money: Questions Every MBA Needs to
Answer,” came to the Drucker School to give a presentation followed by a workshop
with interested students based on the following premise:
9
http://worldbenefit.case.edu/global-forum/
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MBA students are chronically risk-averse. Their risk aversion prevents them from
seeking and living a life of meaning and purpose. Mark's new book redefines the meaning
of risk, and /or asks business students to look at risk in a new way. It shows students that
the choices they think of as “safe” (e.g. lucrative jobs that fulfill no personal aspirations
aside from financial gain, deferring service to others until retirement, etc...) are actually
quite risky. Albion helps MBA students to give themselves “permission” to find profit
and purpose.
DRUCKER CENTENNIAL EVENTS
The Drucker Centennial in November 2009 marked the 100th
birthday of Peter F. Drucker, the father of modern management;
author of 39 books on organizational behavior, innovation, economy,
and society; and winner of the Presidential Medal of Freedom. This
commemoration and celebration was crowned by a week of special
events at Claremont Graduate University in November 2009 and
supplemented by other activities from Fall 2008-2010.
“The timing couldn’t be more urgent,” said Ira A. Jackson, dean of
the Drucker School at CGU. “With fallout from the financial crisis
continuing and institutions of all sorts being viewed with deep
mistrust by the public, Drucker’s insights have never been more
essential. Clearly, we need Drucker now more than ever.”
Underscoring the importance of Drucker’s ideas and ideals was a roster of leaders,
thinkers and management luminaries who are serving as chairs of the Centennial. They
included John Bachmann, senior partner at Edward Jones, chairman of the Drucker
School Board of Visitors and CGU trustee; Warren Bennis, renowned author and USC
professor; social entrepreneur Bob Buford, chairman of the Drucker Institute; John
Byrne, the executive editor of BusinessWeek; Jim Collins, the bestselling author of Good
to Great and How the Mighty Fall; author and inventor Doris Drucker; Rajiv Dutta,
former president of eBay Marketplaces; and David Gergen, director of Harvard
University’s Center for Public Leadership, CNN commentator and former White House
advisor.
Also serving as Centennial chairs are Charles Handy, co-founder of the London Business
School and author of The Age of Unreason and The Elephant and the Flea; Frances
Hesselbein, chair of the Leader to Leader Institute, former CEO of the Girl Scouts of the
USA and recipient of the Presidential Medal of Freedom; Masatoshi Ito, founder and
honorary chairman of the Ito-Yokado Group, Asia’s largest retailer; Harvard University’s
Rosabeth Moss Kanter, author of SuperCorp, Confidence and 16 other books; Alan
Khazei, CEO of Be The Change and co-founder of City Year; Wendy Kopp, founder and
CEO of Teach for America; A.G. Lafley, chairman of Procter & Gamble; Minglo Shao,
chairman of Bright China Holdings and head of the Peter F. Drucker Academy; and Rick
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Warren, the pastor of Saddleback Church and the author of The Purpose Driven Life, the
best-selling hardback book in American history.
In addition to various forums, conferences and other gatherings (listed below), the
Centennial included other significant milestones, such as the publication later this year by
McGraw-Hill of The Drucker Difference: What the World’s Greatest Management
Thinker Means to Today’s Business Leaders. The book, which analyzes Drucker’s most
important ideas in the context of today’s turbulent business environment, was written by
Drucker School faculty.
Highlights of the past academic year’s events are below:
– The Element: A New View of Human Capacity
Drucker Institute Director Rick Wartzman talked with Sir Ken Robinson, one of the
world’s leading authorities on innovation and creativity, about Sir Ken’s new book, The
Element.
– “The Character of the Company”: How businesses balance profit with social
responsibility
Meg Whitman, former President and CEO of eBay, talked with Rajiv Dutta, current
Drucker Executive-in-Residence and former President, eBay Marketplaces, PayPal, and
Skype.
– “Turning a Thousand Points of Chaos Into a Single Beam of Light”: How do you take a
mobile, diverse, knowledge-driven workforce and align its thinking?
Former top Coca-Cola executive Jack Bergstrand, the author of Reinvent Your
Enterprise, talked with Rajiv Dutta, current Drucker Executive-in-Residence and former
President, eBay Marketplaces, PayPal, and Skype.
– A Visionary Look at the Evolution and Future of India
Drucker School of Management Professor Vijay Sathe talks with Infosys Co-Chairman
Nandan Nilekani about the future of the Indian subcontinent and its role as a global
citizen and emerging economic giant, as explored in Nilekani’s new book, Imagining
India.
– Cesar Chavez Day community-service project
Drucker School students joined with Karen Baker, California’s Secretary of Service and
Volunteering, to build a playground in the Inland Empire – Claremont Graduate
University’s backyard and one of the fastest-growing regions in the U.S. The event was
meant to help showcase Peter Drucker’s passion for the work of nonprofits and his
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insight that “citizenship in and through the social sector is not a panacea” for fixing the
ills of society, “but it may be a prerequisite for tackling these ills.”
– “Harnessing the Power of Many”: How does a company reach beyond its traditional
boundaries to tap into the thoughts and ideas of those on the outside of the organization?
Intuit Inc. Founder Scott Cook talked with Rajiv Dutta, current Drucker Executive-inResidence and former President, eBay Marketplaces, PayPal, and Skype.
– The 4th DWS Annual Meeting and Lectures
The fourth annual meeting of the Drucker Workshop (DWS)—the Drucker Society of
Japan – was one of two Drucker Centennial events in Japan. In the morning, various
announcements were made by branch leaders, study groups, and individual members. In
the afternoon, three special Drucker Centennial lectures were planned by Prof. Atsuo
Ueda, President of DWS, on "Designing Tomorrow and the Future"; Prof. Shinya
Iwakura, Tama Art University, who is a former Senior Managing Director of Honda
Motor Co., Ltd.; and Mr. Akira Kojima, Trustee & Senior Fellow of the Japan Center for
Economic Research, on "The Teachings of Falstaff."
– Drucker Society Global Symposium
This was the annual gathering of Drucker Society leaders from around the world. Drucker
Societies are all-volunteer organizations that use Peter Drucker’s teachings to bring about
positive change in their local communities; they are where Drucker’s ideas and ideals get
turned into action. The Drucker Institute at CGU, which acts as the hub of this worldwide
volunteer network, has committed to doubling the number of Drucker Societies around
the world over the Centennial period.
– Drucker Centennial Global Conference on Knowledge-Based Innovation in Small- and
Medium-Sized Korean Businesses and Social Enterprises
The Drucker Society of Korea hosted a conference on fostering growth and innovation in
small businesses and social enterprises. In Drucker-like fashion, the Koreans hope this
event will help social entrepreneurs learn from those in the private sector, while also
helping corporate CEOs and managers learn from successful nonprofits and social
enterprises.
– Drucker Centennial Marketing Symposium
Top marketing executives gathered to examine how innovation intersects with marketing.
George Day, of the Wharton School, delivered the lunchtime keynote, highlighting Peter
Drucker's contributions to the field.
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This past academic year (2009-2010), The Drucker Centennial event speakers included
leading management thinkers including Jim Collins, Stephen Covey, Warren Bennis, Ken
Blanchard and Charles Handy.
In addition to hosting locally based activities, the Drucker School and Drucker Institute
took part in a series of Centennial events around the world—from New York City to
Seoul, Vienna to Beijing, and Tokyo to Sao Paulo—all highlighting Drucker’s seminal
teachings on effective management, ethical leadership and social responsibility.
The list below highlights events for fall 2009 from the Drucker Centennial calendar. (The
Centennial will continue through fall 2010). For additional details, including times and
exact locations, please visit www.drucker100.com
October 6 – 7, 2009
World Business Forum, New York City, NY
Each year, thousands of attendees from around the globe gather at Radio City Music Hall
to network, advance their businesses and be part of this annual live experience with an
incredible lineup of global leaders, brilliant minds, business icons and legendary CEOs.
Speakers included President Bill Clinton, Jack Welch, Gary Hamel, Jeffrey Sachs and
Drucker School Dean Ira Jackson. This year's World Business Forum has been officially
designated a Drucker Centennial event.
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October 14, 2009
CEO Forum, Claremont, CA
Leading CEOs gathered to discuss what it takes to be a leader in an age when the
challenges facing our planet, our society, and our individual organizations are more
complex and demanding than any known in our lifetimes.
October 16 – 19, 2009
Drucker Centennial in China and Hong Kong
Drucker Centennial commemorations took place on October 16th in Beijing and at a
forum at the Nanjing University School of Business, with keynote speeches and
concurrent sessions on Drucker on management. On October 17th, Drucker forums for
business, government and social sector leaders took place in Nanchang and Jinan. On
October 18, a similar forum took place in Shanghai. On October 19, a Drucker forum in
Hong Kong included the presentation of the Bright China Drucker Awards for Innovation
in Civil Society and for Corporate Social Integration, and a Drucker 100 Power Dinner
for 300 top leaders in government, business and the social sector.
DRUCKER CENTENNIAL WEEK CELEBRATION (NOVEMBER 2 – 6, 2009)
November 2, 2009
Opening of Japanese art exhibition, Claremont, CA
This exhibition, on the campus of Scripps College, showcased pieces from the
internationally renowned Sanso Collection. Curated by Bruce Coats, chairman of Scripps
College’s Department of Art History, the exhibit highlights Peter Drucker’s ability to
draw insights about the human condition from a wide range of fields. Drucker lectured on
Japanese art at Pomona College from 1975-1985. The exhibition ran through Sunday,
December 6.
November 2, 2009
Ken Blanchard, live in Claremont, CA
Ken Blanchard is the co-founder of the international management training and consulting
firm that bears his name. Blanchard’s book, The One Minute Manager, co-authored with
Spencer Johnson, has sold more than 13 million copies. Blanchard is also the author of
Raving Fans, Gung Ho!, Whale Done! and Leading at a Higher Level, among many
others. His books have combined sales of 18 million-plus copies in more than 25
languages.
November 3, 2009
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Management All-Stars forum, Los Angeles, CA
This event, at the Club Nokia at L.A. Live Theatre, featured Ken Blanchard; USC
professor Warren Bennis, hailed by Forbes as “the dean of leadership gurus”; and British
social philosopher Charles Handy. These three management giants paid tribute to Peter
Drucker’s path-breaking insights while relating his work to their own.
November 4 – 5, 2009
Frances Hesselbein, live in Claremont, CA
Frances Hesselbein is the chair of the Leader to Leader Institute (formerly the Peter F.
Drucker Foundation for Nonprofit Management). She was awarded the Presidential
Medal of Freedom in 1998. The award recognized her leadership as chief executive of the
Girl Scouts of the USA from 1976-1990, her role as the founding president of the
Drucker Foundation and her service as “a pioneer for women, diversity, and inclusion.”
Recently, Hesselbein was named the chair for the Study of Leadership at the U.S.
Military Academy at West Point.
November 5, 2009
Stephen Covey, live in downtown Los Angeles, CA
Stephen Covey has been recognized as one of Time magazine’s 25 most influential
Americans. An internationally respected leadership authority, family expert, teacher,
organizational consultant, and author, he has sold more than 20 million books in 38
languages. Covey’s The 7 Habits of Highly Effective People was named the No. 1 Most
Influential Business Book of the 20th Century by CEO magazine.
November 7, 2009
Drucker Centennial Day with Jim Collins, Claremont, CA
Drucker Day brought together Drucker School alumni and others interested in hearing
great speakers, taking mini-classes with faculty, networking and enjoying great food. Jim
Collins, bestselling author of Built to Last, Good to Great and How the Mighty Fall, will
keynote the event. In addition, the day featured a raft of other headline speakers,
including Charles Handy; former Monsanto CEO Bob Shapiro; Faye Washington, CEO
of YWCA of Greater Los Angeles; authors Will Hopper and Bob Nelson; and more.
Concurrently, all Drucker Centennial Day guests had access to day-long Expo of
Drucker-related activities and organizations that showcased ways to stay connected with
the local and global Drucker community.
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DRUCKER’S 100th BIRTHDAY CELEBRATION (NOVEMBER 19, 2009)
November 19 – 20, 2009
Drucker Global Forum, Vienna
Under the patronage of Michael Häupl, Mayor of Vienna, the Drucker Society 0of
Austria held a major conference on management and social responsibility in the 21st
Century. The forum took place on the occasion of Peter Drucker’s 100th birthday in the
place of his birth. Speakers will include C.K. Prahalad, Charles Handy, Philip Kotler,
Fredmund Malik, Hermann Simon, Yves Doz and many more.
CONFERENCES
– “When the Bottom Line is Changed Lives: How Do We Know Whether Nonprofit
Organizations are Effective?”
The Drucker Institute’s daytime conference was held with more than 75 participants in
the California Science Center in Los Angeles. They heard from a variety of leading
experts on nonprofit effectiveness, including David Renz, director of the Midwest Center
for Nonprofit Leadership at the University of Missouri-Kansas City; Don Howard, a
partner at The Bridgespan Group; and Irv Katz, president and CEO of the National
Human Services Assembly.10 A highlight of the conference was a lunchtime keynote
speech by Karen Baker, California’s Secretary of Service and Volunteering.
– Drucker School Leadership Conference
The Leadership Conference was hosted by the Drucker School for students and
professionals interested in management, leadership, and business education. People
attended this inaugural event to expand their knowledge of leadership and management
skills through exciting team-building exercises, personality profile assessment, and
discussions about ethical leadership according to Peter F. Drucker – father of modern
management.
– The Drucker Women in Leadership Association Spring Conference
The Drucker School’s Women in Leadership Association hosted their annual Spring
conference in April of 2008 at the Drucker School. The conference attracted ambitious,
visionary women from our programs, the 5 Claremont Colleges, and sister associations at
other regional universities. Renowned Drucker School professor Jean Lipman-Blumen,
co-founding director of the Institute for Advanced Studies in Leadership and an expert on
gender roles and toxic leadership, delivered the keynote address. There were also a series
of panels offered throughout the day featuring local and regional leaders: Women as
10
To see material from their presentations, as well as welcoming remarks from Drucker Institute Director
Rick Wartzman, go to http://www.druckerinstitute.com/ShowPage.php?PageID=112.
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Entrepreneurs, Corporate Social Responsibility, Healthy Living, and Non-traditional
Leadership.
AWARDS
– Nonprofit Innovation Award
On October 28, 2008, the Drucker Institute hosted a dinner at the Music Center in
downtown L.A. to honor this year’s winners of the Peter F. Drucker Award for Nonprofit
Innovation.11 The award celebration was kicked off by a group from City Year – young
people who dedicate a year of their lives to community service – who showed the suitand-tie-clad audience how to get “fired up.” A special moment in the program came as
one great social-sector leader set the stage for another: Presidential Medal of Freedom
winner Frances Hesselbein, chairman of the Leader to Leader Institute and former CEO
of Girl Scouts of the USA, introduced the evening’s keynote speaker – Teach for
America founder Wendy Kopp. During her talk, Kopp noted that Peter Drucker’s
“principles have, in fact, proven to be the key . . . to our growth and impact.”
This year, the award for the first place is $100,000. That is up from the $35,000 awarded
in previous years, thanks to a generous grant from The Coca-Cola Foundation. The
second-place award is $7,500, and the third-place prize is $5,000.
– Henry R. Kravis Award for Entrepreneurship
In conjunction with the naming of the Drucker School, Henry R. Kravis, a founding
member of the Board of Visitors, established a competition to encourage innovation and
entrepreneurship. Each year students and alumni of the Claremont Colleges are
encouraged to submit concept plans of their innovative ideas. Certificates of participation
are granted, and those who demonstrate real promise as innovators and/or entrepreneurs
are chosen as finalists. At the award ceremony, the judges, a group of experienced
entrepreneurs and venture capitalists, give direct feedback to the finalists as to the
strengths and potential of their plans. All finalists receive a Henry R. Kravis Award
Certificate and all winners receive a cash prize.
Other awards include:
– Student of the Year Award
– Teacher of the Year Award
For more information on this year’s winners – KickStart International, Hidden Harvest, and the Calvert
Foundations – go to http://www.druckerinstitute.com/ShowPage.php?PageID=91. And to see a
documentary short on how KickStart lifts subsistence farmers in Africa out of poverty, go to
http://www.druckerinstitute.com/swf/kickstart.swf.
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PLANS FOR THE NEXT 18 MONTHS

A new course “Becoming a Social Entrepreneur/Global Change Agent” (MGT
310) has been introduced. The objective of this course is to strengthen one’s
capacity for achieving global changes by learning and then applying OB,
economic and Social Entrepreneurial (SE) skills to improve society and empower
the poor. The course is being taught by Dr. Warner Woodworth.

A new course “Designing Excellent Organizations Using Appreciative Inquiry”
(MGT 311) by Prof. David Cooperrider has been introduced.

The “Topics in Sustainability” (MGT 374) course has been introduced recently
that helps students prepare to develop a multi-disciplinary appreciation of the
evolving and complex issues of Sustainability, and learn tools and metrics that
will help them manage and lead sustainability initiatives in organizations through
an understanding of climate science, government policies, marketing
sustainability, green supply chain management plans, triple bottom line and
proper reporting of sustainability metrics, resulting in effective sustainability
plans for their organizations.

The Drucker School plans to hire two new visiting faculty members who have a
vision on sustainability and would also incorporate it in their teaching.

The Drucker Institute will continue with the course “The CEO Forum” - Leading
CEOs gather to discuss what it takes to be a leader in an age when the challenges
facing our planet, our society, and our individual organizations are more complex
and demanding than any known in our lifetimes.

The Drucker Centennial Celebrations marking Drucker’s 100th birthday, will be
continued highlighting Drucker’s seminal teachings on effective management,
ethical leadership and social responsibility.

Drucker Business Forum would be hosting more events that aim to Inspire,
Connect and Impact people by bringing in exceptional speakers from the LA
business community.
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