Creative Field Marketing – Job Description


Creative Field Marketing – Job Description

Position Title:


Nokia Retail Development Manager

CFM Reporting to:

Core Competencies:

1. Planning, Organising

& Time Management

2. Training &


3. Selling

Scoping Level:

Regional Manager - Nokia Retail Team


4. Relationship


5. Territory


Key Responsibility areas

1. Retail Sales

. Implement Nokia sales incentives, promotions and marketing campaigns as required

. Develop understanding of top performing stores within territory

. Proactively develop and implement store/channel based incentives

2. Field Execution

. Achieve individual sales KPIs

. Develop and maintain effective business relationships with retail staff, store managers and store owners

. Deliver excellence in store using Nokia call structure and field focuses to ensure consistent message

. Comply with Nokia and CFM policies and procedures

. Maximize Nokia exposure in store through negotiating and implementing visual merchandising displays

. Provide up to date market intelligence on aspects of the business that may impact Nokia

. Act as central escalation point between Nokia and channels to assist in issue resolution

. Manage store visits to maximize time efficiency and maintain contact frequency with customers within territory

. Participate in Nokia incentives and promotions from time to time

. Deliver timely and accurate reporting

. Demonstrate Nokia values of achieving together, engaging you, very human and passion for innovation

3. Training and Development

. Present training sessions to larger groups within formal training environment, using an interactive approach

. Deliver product and services training in store using Nokia training format

. Generate excitement for Nokia launches, campaigns and incentives amongst store staff to drive store support

. Represent Nokia at partner roadshows and events

. Participate in Nokia/CFM conferences to facilitate ongoing training and development of skills

Key Challenges/Opportunities

. Building market share for new products

. Achieving sales results in a competitive market

. Optimising call frequency and efficiency whilst juggling competing priorities

Key Relationships/Stakeholders

. Regional Manager, Field Force Manager and Channel Development Manager

. Nokia National Partner Managers

. Store staff, store managers and store owners

. Other Nokia Retail Team members

Role Preferences

. Solid experience within a sales environment with a proven ability to influence customers & achieve sales targets

. Excellent communication skills both verbal and written

. Excellent sales, customer service and organization skills

. Proven ability to self manage and be self motivated

. Strong knowledge of telco industry

. Previous experience in training individuals and groups