UNIT GUIDE Unit name Manage the marketing process Unit number BSBMKG603A Unit purpose This unit covers strategic management of the marketing process and the management of marketing personnel. Elements 1. 2. 3. 4. Formulate strategic marketing objective Manage marketing performance Manage marketing personnel Evaluate and improve strategic marketing performance Assessment details The assessments for this unit are made up of the following: Assessment 1 (Research Work) - Individual (Worth 40%) due 23rd October 2008 Assessment 2 (Class activity booklet) - Individual (Worth 20%) due 30th May 2008 (Thursday) Assessment 3 (Campaign plan) – Group (Worth 40%) due 30th May 2008 (Thursday) (Note: Student must pass ALL assessment events to receive a “Competent” assessment outcome) Resources Websites A presentation on marketing strategy from tutor2u.net http://www.tutor2u.net/business/presentations/marketing/marketingstrategy/default.html A presentation on market share strategy from tutor2u.net http://www.tutor2u.net/business/presentations/marketing/marketsharestrategies/default.html Revision notes of marketing planning http://www.tutor2u.net/revision_notes_marketing.asp#planning www.marketingteacher.com Textbooks and references Books Summers, J, Gardiner, M, Lamb, C, Hair, J & McDaniel, C 2005, Essentials of marketing, 2nd edn, Thomson Learning, Melbourne Cowper, J., 2006, Sales and Marketing for Small Businesses, Pascal Press, Australia Newspapers The Australia Financial Review, Marketing and Media section (every Monday) The Australian, Marketing and Sales section (every Thursday) The Sydney Morning Herald, The Message section (every Thursday) Magazines Marketing magazine (available from Newsagents every month) More about assessment For more information about assessment in SBTA please see under topic “assessment” in student’s handbook.