UNIT GUIDE
Unit name
Manage the marketing process
Unit number
BSBMKG603A
Unit purpose
This unit covers strategic management of the marketing process and the management of
marketing personnel.
Elements
1.
2.
3.
4.
Formulate strategic marketing objective
Manage marketing performance
Manage marketing personnel
Evaluate and improve strategic marketing performance
Assessment details
The assessments for this unit are made up of the following:
 Assessment 1 (Research Work) - Individual
(Worth 40%) due 23rd October 2008
 Assessment 2 (Class activity booklet) - Individual
(Worth 20%) due 30th May 2008 (Thursday)
 Assessment 3 (Campaign plan) – Group
(Worth 40%) due 30th May 2008 (Thursday)
(Note: Student must pass ALL assessment events to receive a “Competent”
assessment outcome)
Resources
Websites
A presentation on marketing strategy from tutor2u.net
http://www.tutor2u.net/business/presentations/marketing/marketingstrategy/default.html
A presentation on market share strategy from tutor2u.net
http://www.tutor2u.net/business/presentations/marketing/marketsharestrategies/default.html
Revision notes of marketing planning
http://www.tutor2u.net/revision_notes_marketing.asp#planning
www.marketingteacher.com
Textbooks and references
Books
Summers, J, Gardiner, M, Lamb, C, Hair, J & McDaniel, C 2005, Essentials of marketing, 2nd
edn, Thomson Learning, Melbourne
Cowper, J., 2006, Sales and Marketing for Small Businesses, Pascal Press, Australia
Newspapers
The Australia Financial Review, Marketing and Media section (every Monday)
The Australian, Marketing and Sales section (every Thursday)
The Sydney Morning Herald, The Message section (every Thursday)
Magazines
Marketing magazine (available from Newsagents every month)
More about assessment
For more information about assessment in SBTA please see under topic
“assessment” in student’s handbook.