chapter 2: the strategy

advertisement
UNITED REPUBLIC OF TANZANIA
MINISTRY OF INDUSTRY AND TRADE
AGRICULTURAL MARKETING STRATEGY
FINAL DRAFT 2
DAR ES SALAAM
JANUARY 2011
EXECUTIVE SUMMARY
Tanzania got her independence in 1961, and in the development process, has implemented
various reforms to accelerate economic growth and development. During that period, the
overall agricultural policy was characterized by market based interventions as the major
instrument for policy implementation. It embarked on a wide range of rural and agricultural
development initiatives including resettlement schemes, introduction of communal systems
through Ujamaa Village Programmes, price control mechanism and granting subsidies,
promotion of marketing cooperatives and the establishment of commodity marketing boards
and authorities. In the mid 1980s, market oriented policy reforms in agricultural sector
progressed from free pricing and procurement of major crops, elimination of export taxes,
considerable reduction in domestic taxes to stimulate investment in agriculture and provision of
subsidies on agricultural inputs.
The national policies in place continue to accord agriculture a significant role to play in
economic growth and food security due to the fact that 80% of Tanzanians depends on
agriculture. For the past ten years (2000-2010), macro-economic management in Tanzania
geared towards improving the public finance management, keeping public spending in line with
the national development priorities and instituting supportive monetary policy to ensure macroeconomic stability. The achieved macro-economic stability has not only led to enhanced
economic growth but also to an improved business environment for private sector participation
in the national economy. Since 2005, Tanzania’s GDP annual growth rate averaged 7%, which is
in line with the NSGRP target of 6-8% per annum. However, in 2009, the GDP growth rate
was 6.0%, the decline being partly due to the global financial crisis. The agricultural sector
growth rate between 2005 and 2008 averaged at 4%.
In the course of implementing various policies, strategies and programmes related to the
agricultural sector especially in agricultural marketing, a number of bottlenecks were
encountered. These bottlenecks include: poor marketing infrastructure, inadequate marketing
information systems, limited capital and access to financial services, inadequate entrepreneurship
skills, lack of appropriate value adding and packaging technologies and marketing skills. The
hindrances experienced in the agricultural sector necessitated the formulation of the Agricultural
Marketing Policy (AMP) of 2008 and subsequently formulation of the Agricultural Marketing
Strategy (AMS) as an instrument for implementing the AMP to address the above mentioned
bottlenecks.
The process of preparing the AMS started in March 2009 as a consultative and participatory
process involving a wide range of stakeholders. In addition reference was made to various
sectoral policies, strategies and programmes. These documents include the National
Development Vision (NDV) - 2025; National Strategy for Growth and Reduction of Poverty
(NSGRP) - 2005; Agricultural Sector Development Strategy (ASDS) - 2001; Sustainable
Industrial Development Policy (SIDP) - 1996; National Trade Policy (NTP) - 2003; Small and
Medium Enterprises (SME) Policy - 2003; Agricultural Sector Development Programme
(ASDP) - 2005; Agricultural Marketing Policy (AMP) - 2008; National Export Strategy (NES) –
2007; National Livestock Policy (NLP) - 2006, KILIMO KWANZA – 2009 and National
Irrigation Policy (NIP) - 2010.
The AMS is an operational tool for the AMP constituting of strategic interventions geared
towards ensuring fair returns to all stakeholders based on competitive, efficient and equitable
agricultural marketing systems. The strategic interventions areas include value addition;
i
agricultural products quality and standards; legal and regulatory framework; institutional
framework; entrepreneurial and marketing skills; agricultural marketing infrastructure;
agricultural marketing information, research and intelligence; agricultural marketing risk
management; regional and international commodity marketing; and cross cutting issues. The
interventions focused, among others, on capacity building, financing issues and a wider
participatory framework. Since there are policies and strategies covering forestry and fisheries,
this strategy focuses exclusively on crops and livestock marketing aspects.
The operational plan of the AMS will be of 5 years commencing 2010/11-2015/16 and its
implementation will be a joint institutional task. This will include both directly and indirectly
institutions involved in Agricultural Marketing activities, which are Public Sector, Private Sector
and Civil Society Organizations. The Monitoring and Evaluation (M&E) system for the AMS
will be linked to the M&E framework laid down in the NSGRP, the AMP and to M&E systems
of each participating sectoral ministry. The Directorate of Policy and Planning of the MIT will
be responsible for overall coordination and the review of M&E.
Furthermore, an Inter-ministerial Coordination Committee (ICC) composed of Permanent
Secretaries of the lead and collaborating Ministries and representatives of the private sector will
be constituted. At regional level, the Regional Secretariats will monitor implementation of the
AMS in their respective regions while at district level the relevant Standing Committees will be
responsible for monitoring the implementation of AMS.
ii
TABLE OF CONTENT
EXECUTIVE SUMMARY .................................................................................................................................. I
TABLE OF CONTENT................................................................................................................................... III
ABBREVIATIONS ........................................................................................................................................... IV
CHAPTER 1: INTRODUCTION ..................................................................................................................... 1
1.1 BACKGROUND ........................................................................................................................... 1
1.2 RATIONALE ................................................................................................................................ 1
1.3 PERFORMANCE OF THE AGRICULTURAL SECTOR ............................................................ 2
1.4 STRENGTHS, WEAKNESSES, OPPORTUNITIES AND CHALLENGES (SWOC) ANALYSIS FOR AGRICULTURAL
MARKETING......................................................................................................................................... 3
1.5. THE AGRICULTURAL MARKETING STRATEGY FORMULATION PROCESS ................... 4
CHAPTER 2: THE STRATEGY ....................................................................................................................... 5
2.3.1
VALUE ADDITION ............................................................................................................ 6
2.3.2.
AGRICULTURAL PRODUCTS QUALITY AND STANDARDS .................................................. 7
2. 3.3.
LEGAL AND REGULATORY FRAMEWORK ......................................................................... 9
2.3.4.
INSTITUTIONAL FRAMEWORK .........................................................................................10
2.3.5.
ENTREPRENEURIAL AND MARKETING SKILLS .................................................................11
2.3.6
AGRICULTURAL MARKETING INFRASTRUCTURE..............................................................12
2.3.7
AGRICULTURAL MARKETING INFORMATION, RESEARCH AND INTELLIGENCE ................13
2.3.8
AGRICULTURAL MARKETING RISKS MANAGEMENT ........................................................15
2.3.9
ACCESS TO FINANCE IN AGRICULTURAL MARKETING.....................................................16
2.3.10
REGIONAL AND INTERNATIONAL AGRICULTURAL COMMODITY MARKETING ................17
2.3.11
CROSS-CUTTING ISSUES ...................................................................................................19
3.1.
IMPLEMENTATION ARRANGEMENT.................................................................................21
3.2 ROLES AND RESPONSIBILITIES ......................................................................................................21
3.3 PRIORITY AREAS IN IMPLEMENTATION ..........................................................................................21
3.4 COORDINATION ...........................................................................................................................22
3.4.1 National Level ...................................................................................................................22
3.4.2 Regional Level ...................................................................................................................23
3.4.3 District Level .....................................................................................................................23
3.5 COST ............................................................................................................................................23
3.6 BENEFITS .....................................................................................................................................23
CHAPTER 4: MONITORING AND EVALUATION SYSTEM ................................................................. 24
ANNEX 1: MATRIX OF OUTPUTS, STRATEGIC INTERVENTIONS AND RESPONSIBLE
INSTITUTIONS ................................................................................................................................................ 45
iii
ABBREVIATIONS
AGOA
AIDS
ALP
AMP
ASDP
ASDS
ASLMs
BOT
CDP
CMSA
CSO
DSE
DTO
EAC
EBA
EU
FCC
FCT
GDP
GS-1
HIV
ISO
MAFC
MDAs
MDGs
MEAC
MEVT
MFI
MHSW
MIT
MJCA
MLDF
MLHHSD
MoF
NCAC
NDV
NEMC
NES
NGOs
NIP
NLP
NSGRP
NTP
PMO-RALG
PPP
PRSP
RDP
R&D
RTO
Africa Growth Opportunity Act
Acquired Immune Deficiency Syndrome
Agriculture and Livestock Policy
Agricultural Marketing Policy
Agricultural Sector Development Programme
Agricultural Sector Development Strategy
Agricultural Sector Lead Ministries
Bank of Tanzania
Cooperative Development Policy
Capital Markets and Security Authority
Civil Society Organization
Dar es Salaam Stock Exchange
District Trade Officer
East African Community
Everything But Arms
European Union
Fair Competition Commission
Fair Competition Tribunal
Gross Domestic Product
Global Traceability Standards 1
Human Immuno-deficiency Virus
Industrial Support Organisations
Ministry of Agriculture, Food Security and Cooperatives
Ministries, Departments and Agencies
Millennium Development Goals
Ministry of East Africa Cooperation
Ministry of Education and Vocational Training
Micro Financial Institution
Ministry of Health and Social Welfare
Ministry of Industry and Trade
Ministry of Justice and Constitutional Affairs
Ministry of Livestock Development and Fisheries
Ministry of Lands, Housing and Human Settlements Development
Ministry of Finance and Economic Affairs
National Consumer Advocacy Council
National Development Vision 2025
National Environment Management Council
National Export Strategy
Non-Governmental Organizations
National Irrigation Policy
National Livestock Policy
National Strategy for Growth and Reduction of Poverty
National Trade Policy
Prime Minister’s Office - Regional Administration and Local Government
Public-Private Partnership
Poverty Reduction Strategy Paper
Rural Development Policy
Research and Development
Regional Trade Officer
iv
SACCOS
SADC
SIDP
SMEDP
TACAIDS
TBS
TCCIA
TFDA
TIRDO
USA
VPO
WMA
WRS
WTO
Savings and Credit Cooperative Societies
Southern Africa Development Community
Sustainable Industrial Development Policy
Small and Medium Enterprises Development Policy
Tanzania Commission for AIDS
Tanzania Bureau of Standards
Tanzania Chamber of Commerce, Industry and Agriculture
Tanzania Food and Drug Authority
Tanzania Industrial Research Development Organization
United States of America
Vice President’s Office
Weights and Measures Agency
Warehouse Receipts System
World Trade Organization
v
CHAPTER 1: INTRODUCTION
1.1 BACKGROUND
Since her independence in 1961, Tanzania has embarked on a wide range of rural and
agricultural development initiatives. These initiatives include resettlement schemes, introduction
of communal systems through Ujamaa Village Programmes, price control mechanism and
granting subsidies, promotion of marketing cooperatives and the establishment of commodity
marketing boards and authorities to accelerate economic growth and hence economic
development.
During that period, the overall agricultural policy was characterized by market based
interventions and the major instrument for policy implementation was the first five year
development plans. Within these plans, the transformation strategies led to the establishment of
several resettlement schemes, extensive promotion and development of agricultural marketing
cooperatives in the country.
In the mid 1980s, market oriented policy reforms in agricultural sector progressed from freeing
pricing and procurement of major crops, elimination of export taxes, considerable reduction in
domestic taxes to stimulate investment in agriculture and variable provision of subsidies on
agricultural inputs. This was triggered by the fact that majority of the population in Tanzania
live in rural areas and are engaged in smallholder farming predominantly subsistence agriculture
and non–farm enterprises. According to the Agricultural Sector Development Strategy (ASDS),
Tanzanian agriculture is dominated by small scale subsistence farming, taking up about 85% of
the arable land where smallholder operate between 0.2ha and 2.0ha and traditional agropastoralists keep an average of 50 head of cattle. In addition, most households have low income
and face risks such as unreliable markets and price fluctuations that create sense of insecurity.
The national policies in place continue to accord agriculture a significant role to play in
economic growth and food security. Various sectoral policies, strategies and programmes are
based on the National Development Vision (NDV) 2025 and National Strategy for Growth and
Reduction of Poverty (NSGRP), 2005 which, resulted into the preparation of Agriculture Sector
Development Strategy 2001. Others includes Sustainable Industrial Development Policy (SIDP)
– 1996; National Trade Policy – 2003; Small and Medium Enterprises (SME) Policy – 2003;
Agriculture Sector Development Programme – 2005; Agriculture Marketing Policy - 2008;
National Export Strategy – 2007; National Livestock Policy-2006, KILIMO KWANZA – 2009
and National Irrigation Policy 2010.
In the course of implementing various policies, strategies and programmes related to the
agricultural marketing, a number of challenges are encountered. These challenges include: poor
marketing infrastructure; inadequate marketing information systems; limited access to financial
services; inadequate entrepreneurship and marketing skills; inappropriate packaging; and value
adding technologies. These challenges necessitated the formulation of the Agriculture Marketing
Policy and subsequently Agricultural Marketing Strategy (AMS), which focuses exclusively on
crops and livestock subsectors. This is because marketing issues related to fisheries and forestry
sub-sectors have already been addressed in respective policies and strategies. In this document
therefore, wherever agricultural marketing is referred to it means both crops and livestock
husbandry.
1.2
RATIONALE
In most developing countries including Tanzania, agricultural marketing has not been given its
due consideration in the value chain of the agricultural produce to reflect its significant role in
1
the country’s economic development. In view of the importance of marketing in recent years,
the government commissioned preparation of the agricultural marketing policy (APM) of 2008.
While the policy identifies issues affecting and impacting upon the country’s agricultural sector,
and gives policy statements that provide guidance for the achievements of the policy objectives
and institutional framework for implementing the policy, a strategy was deemed necessary to
translate the identified issues and policy statements of the AMP into priority areas to guide the
development of implementable actions. The formulation of the Agricultural Marketing Strategy
(AMS) has recognized the existence of ASDS of 2001 which was based on the Agricultural and
Livestock Policy of 1997. The formulation of the AMS was deemed important to address new
avenues and emerging marketing challenges that are not fully addressed in the ASDP. The
formulation and implementation of the AMS are envisaged as vital components of the ongoing
process of structural and macroeconomic adjustments reforms. These are intended to improve
the overall performance of agricultural sector in the short, medium and long term basis. The
formulation of AMS embeds the implementation of recently formulated Agricultural Marketing
Policy (AMP) 2008, which aims at ensuring fair returns to all stakeholders, thus contributing
positively to poverty reduction in Tanzania.
In the preparation of AMS, the Government has taken into consideration the existing initiatives
such as:
a) Re-defined roles for the public and private sector where the later is entrusted with
commercial and productive activities including agricultural marketing as an engine
for economic growth;
b) Ever changing regional and international agricultural marketing conditions as a result
of world financial crisis, EAC Common Market and EPA among others ; and,
c) Subsequent formulation of macroeconomic and sectoral policies including but not
limited to National Export Strategy (NES), Tanzania Trade Integration Strategy
(TTIS), KILIMO KWANZA and Information, Communication and Technology
(ICT).
The presence of AMP and implementation of its strategy would therefore be a cornerstone to
the meaningful economic development in Tanzania.
1.3
PERFORMANCE OF THE AGRICULTURAL SECTOR
In mid 1980s, market oriented policy reforms in agricultural sector progressed from free pricing
and procurement of major crops (formerly vested in Crop Boards), elimination of export taxes
and considerable reduction in domestic taxes on agricultural crops and varying implementation
of subsidies on inputs. Also the cooperatives have gone through various re-organization
episodes while the sector now has a number of farmers’ associations which reflect various levels
of success and failures, although success cases are more promising if given adequate institutional
support.
In the past ten years (2000-2010), macro-economic management in Tanzania was geared
towards improving the public finance management, keeping public spending in line with the
national development priorities and instituting supportive monetary policy to ensure macroeconomic stability. The achieved macro-economic stability has not only led to enhanced
economic growth but also to an improved business environment for private sector participation
in the national economy. Since 2005, Tanzania’s GDP annual growth rate averaged 7%, which is
in line with NSGPR target of 6-8% per annum. However, in 2009, the GDP growth rate
declined to 6.0%, partly due to the global financial crisis. The agricultural sector growth rate
between 2005 and 2008 averaged at 4%. The agricultural sector’s modest growth is a result of a
combination of many challenges. These challenges include limited access to markets, poor
marketing infrastructures, inadequate extension services, low application of appropriate
2
technologies, low investment in agro-processing (value addition), limited access to finance and
inadequate market information.
Major constraints to the marketing of rural agricultural produce have widely been researched
and numerous findings point out the need for investment in infrastructure, particularly the
transport infrastructure, research and development, extension services and market information
systems. The marketing constraints include adherence to appropriate product standards/quality,
regularity of supply and strict adherence to delivery schedules.
The livestock industry is constrained by inadequate infrastructure for processing and marketing
of livestock products, low genetic potential of existing livestock to meet demand from niche
markets and non commercial animal husbandry. Likewise, the sector faces stiff competition on
account of highly subsidized products from outside the country that discourage investments and
create unfair competition.
1.4 Strengths, Weaknesses, Opportunities and Challenges (SWOC) Analysis for
Agricultural Marketing
Strengths
 Availability of trunk roads/highways, ports
(Dar es Salaam, Tanga & Mtwara), two
internationals airports, railway systems;
 A greater demand for agricultural marketing
services by stakeholders;
 Availability of arable and fertile land for
commercial farming through irrigation
scheme;
 Presence of potential sources of power;
 Presence of policies and legislations to
guide and facilitate/promote agricultural
marketing activities;
 Availability of incentives/modalities for
agro-processing investors;
 Abundant sources of water for agricultural
activities;
 Availability of an internationally accredited
laboratories for
appropriate quality
standards verification;
 Availability of legal and regulatory reforms;
 Determined Government decision on
Private Sector as an engine for economic
growth;
 Diverse agricultural commodities for
local/international markets; and
 Availability of best practices in contract
farming schemes in cash crops.
Opportunities
 Access to Regional Economic Markets such
as SADC , EAC and IOR;
 Favourable business environment for local
and foreign investors;
3
Weaknesses
 Inadequate rural infrastructure to
facilitate import and exports of
agricultural goods;
 Inadequate skilled manpower to man
effectively
agricultural
marketing
activities;
 Inadequate incentive schemes for
agricultural marketing investors;
 Limited working facilities and equipment;
 Lack of
an integrated agricultural
marketing information system;
 Inadequate enforcement of legislations
on agricultural marketing;
 Weak institutional coordination on
agricultural marketing;
 Inadequate awareness on relevant policies
by some stakeholders in rural areas;
 Inability to meet international consumer
(market) standards;
 Inadequate private sector participation in
policy formulation and implementation;
and
 Inadequate
strategic
planning
in
agricultural sector development, resource
mobilisation and implementation.
Challenges
 Inadequate value addition in agricultural
produce;
 Underdeveloped and poorly managed
agricultural marketing infrastructures;








1.5.
Existence of human and financial resources
windows particularly agricultural farming
activities through Tanzania Investment
Bank;
Prevalence of bilateral, regional and
international preferential market access
opportunities such as EU (EBA), USA
(AGOA), Canada, South Korea, Japan and
China;
Traditional good relations with many
foreign countries which could be translated
into an economic market;
Growing international debate on market
access by developing countries;
Strategic geographical location that can be
exploited as a hub of transport for Eastern,
Central and Southern Africa region;
A
growing
telecommunication
infrastructure;
Globalization and liberalization trends in
industry and market activities enhancing
factor mobility and market access; and
Utilisation of value chain model approach
for commercial farming.











Inadequate
marketing
information,
research and intelligence????;
Limited use of marketing risk
management approaches;
Limited access to financial services for
agricultural marketing activities;
Inadequate marketing and entrepreneurial
skills linkages;
Unfair global business environment;
Lack of reliable power supply;
Weak and small domestic market;
Climate change affecting predictability of
quantity and quality of agricultural
commodities produced for the market;
Changing global economic trends
Inability to utilise water resource(s) for
irrigation; and
Inadequate farmers’ education to
facilitate change from subsistence to
commercial farming.
THE AGRICULTURAL MARKETING STRATEGY FORMULATION
PROCESS
The Agriculture Marketing Policy was approved by the Government in August 2008, and
formulation of the AMS started in March 2009. The formulation process adopted a step wise
consultative and participatory approach, involving a wide range of stakeholders in the
agricultural sector through workshops, interviews amd meeting. The stakeholders include,
among others, representatives from the Government Ministries, Departments and Agencies;
Private Sector Organizations; Civil Societies and Non-Governmental Organizations;
Development Partners; farmers and representatives from organised groups in the agricultural
value chains. Apart from stakeholder consultations, the formulations involved a review of
various sectoral policies, strategies and programmes. These documents include the National
Development Vision (NDV) - 2025; National Strategy for Growth and Reduction of Poverty
(NSGRP) - 2005; Agricultural Sector Development Strategy (ASDS) - 2001; Sustainable
Industrial Development Policy (SIDP) - 1996; National Trade Policy (NTP) - 2003; Small and
Medium Enterprises (SME) Policy - 2003; Agricultural Sector Development Programme
(ASDP) - 2005; Agricultural Marketing Policy (AMP) - 2008; National Export Strategy (NES) –
2007; National Livestock Policy (NLP) - 2006, KILIMO KWANZA – 2009 and National
Irrigation Policy (NIP) - 2010.
4
CHAPTER 2: THE STRATEGY
2.1
The Goal of AMS
The overall goal of the AMS is to contribute to the AGDP growth, overall GDP growth,
national and household incomes and growth in export earnings. The Strategy is part of the
ongoing structural reforms and macroeconomic adjustments, which are implemented by the
Government in partnership with development partners. The strategy is envisaged to contribute
towards attaining the National Development Vision (NDV) 2025; National Strategy for Growth
and Reduction of Poverty (NSGRP-II); Kilimo Kwanza; Millennium Development Goals
(MDGs) and Government’s objective of transforming the agricultural sector to be
commercialised and market oriented in order to generate steady and sustainable economic
growth, which will only be achieved by putting in place an effective and efficient agricultural
marketing system.
The formulation of the agricultural marketing strategy is based on the Vision and Mission of
the Agricultural Marketing Policy.
The Vision is:
“To have a competitive and efficient marketing system for the agricultural commodities leading to a rapid and
broad based economic growth.”
The Mission is:
“To develop agricultural marketing systems that influence agricultural production plans which respond to domestic
and foreign market dynamics.”
2.2
Objective of the AMS
The overall objective of the strategy is to facilitate strategic marketing of agricultural products
while ensuring fair returns to all stakeholders based on competitive, efficient and equitable
marketing systems.
The specific objectives of the AMS as stated in the agricultural marketing policy shall be to:
(i)
Stimulate diversification and value addition in agricultural commodities in
response to increasing and changing market demand;
(ii)
Promote adherence to quality, standards and grade in agricultural products to
start with the domestic market;
(iii)
Reform the legal and regulatory framework that guides the agricultural marketing
systems and harmonization to obligations and rights emerging from the
multilateral trading system and regional trading arrangements;
(iv)
Empower, promote and support the formation and development of agricultural
marketing institutions;
(v)
Promoting investments in agricultural marketing infrastructure and agrobusiness;
5
(vi)
(vii)
(viii)
(ix)
2.3
Stimulate and facilitate the development of efficient and effective agricultural
marketing information, research and intelligence systems for the development of
existing and new agricultural markets;
Promote development, adoption and use of risk management strategies in
agricultural marketing;
Enhance access to agricultural marketing finance;
Identify and promote niche markets as way of addressing agricultural commodity
markets facing mature global markets; and,
Strategic Interventions
The strategy has considered the policy issues and challenges envisaged in the Agricultural
Marketing Policy (2008) and other policies relevant to the designing of strategic interventions to
implement the specified objectives. All policy statements in the AMP have been highlighted in
the process of formulating this strategy. The AMP highlights the following areas that have been
used in developing the AMS:
2.3.1
Value Addition
The main constraints facing the agro-processing industry in Tanzania include inadequate skills;
competition; unavailability of appropriate processing machines, spare parts, and limited
knowledge in operation of the machines; and high operational costs arising mainly from high
prices of imported fuel and spare parts, prohibitive policies and taxes for imported raw
materials.
The objective of the Policy is to have value addition in agricultural produce supported and
promoted.
In order to implement the above objective, the following policy statements and their respective
interventions have been stipulated:
Policy Statement 1
Primary agro-processing and value addition will be promoted and strengthened.
Strategic Interventions
a)
b)
c)
d)
e)
f)
g)
h)
Encourage and motivate formation of producer groups, societies and cooperatives
involved in small and medium scale agro-processing;
Build capacity of small scale farmers and producer groups to process agricultural
produce;
Enhance capacity on grading and packaging of agricultural produce through
introduction of packaging development incentives;
Build capacity of public institutions whose functions have a direct link with agroprocessing;
Facilitate creation of sustainable industrial cluster infrastructure;
Promote and enhance rural industrialization to support agro – processing,
Discourage export of unprocessed (raw) agricultural commodities and control
importation of subsidised finished agricultural commodities,
Reduce utility (electricity, water) tariffs and ensure adequate/constant supply of utilities
for industrial use
6
Policy Statement 2
The Government will put in place special programmes and incentives to investors in agroprocessing firms.
Strategic Interventions
a) Review and enforce favourable fiscal measures (tax and non-tax) that are supportive
to domestic agro-processing investment;
b) Establish and promote Economic Development Zones (EDZ) in agricultural sector;
c) Support programmes that promote Small and Medium Enterprises (SMEs) activities
in agro-processing; and
d) Promote/support the One District One Product programme.
Policy Statement 3
Consumption of locally processed agricultural products in the domestic market will be
promoted.
Strategic Interventions
a) Build capacity of local processors to produce commodities at the required quantity
and quality to meet domestic market demand;
b) Enhance production of affordable locally processed agricultural products by
promoting production of appropriate and low cost packaging materials;
c) Enhance consumption of quality locally processed agricultural produce through
regular promotion and sensitization programmes.
Policy Statement 4
Investment in research and development for agro-processing will be promoted.
Strategic Interventions
a) Facilitate invention and dissemination of appropriate technologies and research
findings for agro-processing;
b) Build capacity of R&D institutions on agro processing technologies;
c) Monitor & Evaluate (output and outcome) of R&D on agro - processing;
d) Promote agro- processing technology acquisition, adoption and transfer; and
e) Encourage demand driven participatory research on agro processing.
2.3.2.
Agricultural Products Quality and Standards
Agricultural products in Tanzania, to a large extent, are characterized by inadequate adherence
to the set product quality standards, grades and inadequate post harvest management. This
limits access to the domestic, regional and international markets for the locally produced
agricultural produces. Also, there is inadequate product quality and standards inspectorate
mechanism at various levels, including buying posts where some market actors violate set
standard units of weights and product grades.
The objective of the policy is to have quality and standard of agricultural products produced and
marketed improved.
7
In order to implement the above objective, the following policy statements and their respective
interventions have been stipulated.
Policy Statement 1
Capacities of the agricultural marketing actors will be enhanced in meeting required product
quality, grades and standards for the domestic, regional and international markets.
Strategic Interventions
a) Build capacity of marketing actors on domestic and international agricultural
products quality; standards and grades; and
b) Strengthen the capacity of institutions dealing with grading, safety and quality
control and setting of standards along the agriculture value chains.
Policy Statement 2
The Government, in collaboration with the private sector, will strengthen mechanisms for
accreditation, testing, monitoring the quality, grades and standards of locally produced and
imported agricultural products:
Strategic Interventions
a) Sensitise private sector on the use of national accredited laboratories; testing
equipment and methods;
b) Enhance capacity of institutions responsible for safety and quality standards for
agro-products at national, regional and district levels;
c) Promote the use of quality packaging material that conforms to national and
international standards;
d) Strengthen the National Packaging Centre and promote the establishment of
packaging centres at regional and district level;
e) Establish and implement traceability systems for agro-products (crops and livestock)
value chains for market accessibility, quality and safety assurance demands of
consumers; and
f) Support accreditation of private and public laboratories to increase accessibility to
accredited laboratories and affordability of their services.
Policy Statement 3
The Government, in collaboration with farmers, groups, associations and cooperative societies,
will enforce the regulations governing utilization of designated buying posts and centres for
agro-products.
Strategic Interventions
a) Strengthening collaboration among Central Ministries; Sectoral Ministries; and Local
Government Authorities through Decentralization by Devolution (D by D) and
Public Private Partnership (PPP) framework in enforcing regulations governing
utilisation of designated crop buying posts;
b) Equip and develop human resource capacity at all buying/collection centres to
facilitate enforcement of regulations governing quality and standards at crop buying
centres;
8
c) Promote and strengthen formation of farmer’s groups, societies and cooperatives
that use designated buying posts and centres for agro-products; and
d) Promote development of buying/collection posts and centres for agro-products to
facilitate enforcement of safety and quality standards.
Policy Statement 4
The Government, in collaboration with other stakeholders, will develop and harmonize
standards, quality and grades in agricultural marketing.
Strategic Interventions
a) Harmonise national standards and quality legislations with regional and international
standards;
b) Create awareness to stakeholders on the harmonized quality and standards of
agricultural products;
c) Create awareness on the benefits of quality and standards on agro-products for trust
and sustainability of markets for agro-products and
d) Enforce standard, quality and grades regulations
2. 3.3.
Legal and Regulatory Framework
The changing roles and functions of the public and private sector call for the Government to
rationalise and harmonise legislations in different sectors dealing with agricultural marketing
with a focus on ensuring fair play among stakeholders, increasing consumers’ confidence,
protecting farmers/consumers against health risks and maintaining food and food-related safety.
The objective is to have legal and regulatory framework for efficient, effective and transparent
performance of the agricultural marketing systems for enhancing competitiveness in the local
and external markets improved.
In order to implement the above objective, the following policy statements and their respective
interventions have been stipulated.
Policy Statement 1
The Government, in collaboration with key stakeholders, will put in place legal and regulatory
framework for efficient, effective, profitable and transparent system governing agricultural
marketing at different levels.
Strategic Interventions
a) Institute a participatory legal and regulatory framework for agricultural marketing at
all levels;
b) Assess adequacy and relevancy of existing legislation governing agricultural
marketing with a view of amending, repealing and/or making new laws where
necessary; and
c) Develop and institute M & E framework for agricultural marketing at all levels.
Policy Statement 2
The Government will facilitate and encourage private sector participation in the development
and management of legal and regulatory reforms.
Strategic Interventions
9
a) Promote establishment and strengthen stakeholders fora to participate in legal and
regulatory reforms for agricultural marketing;
b) Encourage law enforcers to involve private sector in the decision making of legal
and regulatory reforms;
c) Build capacity of the private sector to effectively participate in the development and
management of agricultural marketing legal and regulatory reforms; and
d) Sensitize the public on legal and regulatory reforms related to agricultural marketing.
2.3.4.
Institutional Framework
There are several Government Ministries, Departments and Agencies that are involved in
agricultural marketing systems. However, these public institutions face challenges in dealing with
agricultural marketing that include: inadequate coordination among public institutions
responsible for agricultural marketing systems; lags in institutional reform process; inadequate
financial resources; low institutional capacities in terms of staffing, technical and managerial
skills and lags in adapting to changing policy and economic environment.
Generally, producers’ organizations are weak and not well developed. Key stakeholders,
particularly smallholder farmers are not well organised in associations, cooperative societies and
groups that provide fora for discussion, negotiations, and strengthening bargaining power.
The policy objective is to have an effective and harmonized institutional framework that will
enhance the performance of various stakeholders in agricultural marketing developed.
In order to implement the above objective, the following policy statements and their respective
interventions have been stipulated.
Policy Statement 1
The Government will review legislation for development of farmers’ organisations particularly
member based cooperative societies, association and groups.
Strategic Interventions
a) Review and amend legislations in view of improving coordination of marketing
functions among different actors;
b) Establish other relevant bodies to complement agricultural marketing activities;
c) Build capacity of Ministries, Departments and Agencies responsible for agricultural
marketing; and
d) Ensure that institutions responsible for agricultural marketing are adequately financed.
Policy Statement 2
The Government, in collaboration with other stakeholders, will put in place a framework to
address anti-competitive practices, including cartels and monopolistic tendencies.
Strategic Interventions
a) Strengthen enforcement of legislations governing fair competition in agricultural
marketing;
b) Create awareness to the general public on anti-competitive practices and legislations
governing fair competition in agricultural marketing;
10
c) Strengthen institutions responsible for combating anti-competitive practices in
agricultural marketing;
d) Strengthen access to affordable marketing information system to all stakeholders in
agricultural marketing; and
e) Strengthen monitoring and evaluation of anti-competitive practices in agricultural
trade and marketing.
Policy Statement 3
Consumers’ cooperatives development, advocacy, lobbying and negotiation skills for the private
sector will be strengthened.
Strategic Interventions
a) Establish and strengthen consumers societies for Advocacy, lobbying and negotiation in
agricultural trade and marketing;
b) Build Capacity on advocacy, lobbying and negotiation skills to consumers groups and
associations;
c) Provide support to NGOs, CBOs, and non-state actors to undertake advocacy, lobbying
and negotiation; and
d) Provide and strengthen consumers’ advocacy platforms and dialogue at all levels
2.3.5.
Entrepreneurial and Marketing Skills
Smallholder farmers are characterized by inadequate levels of entrepreneurial skills and inability
to cope with the market dynamics. Policy changes have left farmers with the mammoth task of
transforming subsistence farming to commercial undertaking. Many smallholder farmers
produce crops which they have been producing traditionally, and subsequently continue
searching for markets of these products, even when the market requires improved or entirely
different products. Marketing concerns usually appear later when the output has already been
realized due to inadequate agricultural marketing extension services. Entrepreneurial and
marketing skills are also inadequate among other actors, including traders and processors. Since
markets are highly competitive now than before, proper business skills are prerequisite for
survival and growth.
The policy objective is to have entrepreneurial and marketing skills of agricultural marketing
actors enhanced.
In order to implement the above objective, the following policy statements and their respective
interventions have been stipulated.
Policy Statement 1
The Government will support and promote training in entrepreneurial and marketing skills for
agricultural marketing stakeholders.
Strategic Interventions
a) Enhance capacity of training institutions in entrepreneurship and marketing skills;
b) Establish a sustainable incentive and reward scheme to graduate and other trained
entrepreneurs to venture into agribusiness.
Policy Statement 2
11
Private sector will be encouraged and supported to participate in the training on entrepreneurial
and marketing skills.
Strategic Interventions
a) Facilitate entrepreneurship development and marketing programmes for farmers’
groups, cooperatives and societies; and
b) Identify, coordinate and promote private sector participation in conducting
entrepreneurship training to farmer’ groups, cooperatives and societies
Policy Statement 3
Entrepreneurship and marketing curricula in vocational training centres, colleges and learning
institutions will be reviewed and strengthened.
Strategic Interventions
a) Support review of curricula for agricultural training institutions to adequately address
aspects of marketing and entrepreneurship;
b) Introduce and support entrepreneurship and marketing skills curricula at primary
and secondary schools, and
c) Support development of training modules on entrepreneurship and marketing skills
for different marketing stakeholders
Policy Statement 4
Agricultural marketing extension services will be strengthened.
Strategic Interventions
a) Strengthen the capacity of agricultural training institutions on training agricultural
marketing;
b) Promote and facilitate provision of agricultural marketing extension services in rural
areas by retooling extension staff with marketing knowledge and skills;
c) Put in place a framework to facilitate participation of private sector to provide
marketing extension services ; and
d) Reorient Trade Officers to effectively disseminate marketing extension services to
stakeholders and promote entrepreneurship skills.
2.3.6
Agricultural Marketing Infrastructure
Rural infrastructure in the country is still inadequate to effectively and efficiently support
agricultural marketing. Poor rural roads limit farmers' access to markets, increase time and cost
of transport and often result in deterioration of produce quality.
Agricultural marketing is also adversely affected by lack of marketing structures, poor linkages
along the marketing chains, poor market-orientation and inadequate processing facilities leading
to high levels of produce wastage.
The whole set of supportive infrastructure from production – harvest – post-harvest
operations– processing (small/large scale) – transport – storage – marketing is vital in enhancing
agricultural marketing.
The policy objective is to have agricultural marketing infrastructure improved and developed.
12
In order to implement the above objective, the following policy statements and their respective
interventions have been stipulated.
Policy Statement 1
Key and strategic agricultural marketing infrastructure will be developed.
Strategic Interventions
a) Develop reliable rural infrastructure network (roads/railways/ferries) to link key
production areas to market outlets;
b) Promote the use of appropriate technology in developing rural road infrastructure.
c) Facilitate construction of economically viable warehouses, cold rooms, re-export
centres and other storage facilities to cater for domestic, regional and international
markets;
d) Develop strategic border markets to facilitate agricultural trade across borders; and
e) Link rural markets with regional and border agricultural market centres
Policy Statement 2
The Government will put in place enabling and conducive environment for private sector and
other stakeholders’ investment in the agricultural marketing infrastructures.
Strategic Interventions
a) Review marketing related legislation to encourage private sector investment in
agricultural marketing infrastructure to facilitate value addition;
b) Create awareness on PPP policy and legislation to facilitate private sector
participation in developing agricultural marketing infrastructure;
c) Support local authorities to set aside suitable areas for agricultural infrastructure
development;
d) Identify and link private sector to sources of finance for agricultural marketing
infrastructure investments;
e) Review regional investment profiles to accommodate investment opportunities for
agricultural marketing infrastructure; and
Policy Statement 3
Communities’ involvement in developing, operating and maintaining agricultural marketing
infrastructure will be promoted.
Strategic Interventions
a) Implement PPP policy and strategy in developing, operating and maintaining
agricultural marketing infrastructures;
b) Develop a sensitisation programme on effective participation of the private sector in
developing, operating and maintaining agricultural marketing infrastructure;
c) Relocate privatised agricultural marketing infrastructures that are not effectively
utilised, and
d) Develop a database and network, and monitor performance of agricultural
marketing infrastructure.
2.3.7
Agricultural Marketing Information, Research and Intelligence
The system of collection, analysis, storage and dissemination of agricultural marketing
13
information for planning purposes on production, consumption, exports and imports at
national level is inadequate and highly fragmented. Further, costs for information acquisition
and dissemination as well as general access and sharing of information within and outside the
sector are high, which inhibits better and informed decision making in production, harvesting
and processing. At the local level, data and information collection process rarely allows full
participation of local communities and communities hardly use these data for planning
purposes.
The policy objective is to have adequate, quality and timely agricultural marketing information
services to facilitate marketing functions.
In order to implement the above objective, the following policy statements and their respective
interventions have been stipulated.
Policy Statement 1
Farmers’ organisations, groups and cooperative societies’ capacities in data collection, analysis,
storage and dissemination will be promoted.
Strategic Interventions
a) Promote and strengthen formation of farmers’ groups, societies and cooperatives
that will be involved in data collection, analysis and dissemination of market
information to group members;
b) Build capacity for organized groups in collection, storage, processing, analysis and
dissemination of marketing information; and
c) Provide backstopping and support to farmers’ groups, associations and cooperative
societies on collection, analysis and dissemination of market information.
Policy Statement 2
Public-Private-Partnership in undertaking market research and information systems will be
strengthened.
Strategic Interventions
a) Sensitize the general public on PPP Policy and implementation of AMS; and ensure
private sector participation in market research and information system; and
b) Prepare guidelines to involve private sector in agricultural marketing, research and
information system.
Policy Statement 3
Collection, analysis, storage and dissemination of agricultural marketing data will be
strengthened at all levels.
Strategic Interventions
a) Build capacity at district, regional and national levels on collection, analysis, storage
and dissemination of marketing data;
b) Develop an integrated marketing information system for development of domestic
and export of agricultural markets;
14
c) Provide guidelines to support and sustaining an integrated marketing information
system at different levels;
d) Encourage and support private sector initiative in collection, processing and
dissemination of marketing information;
e) Build capacity of Trade Officers to effectively collect, analyse and disseminate
agricultural marketing information; and
f) Facilitate establishment of agricultural products market information centres at
village, ward, district, regional and national levels.
g) Build broad and integrated marketing information system (MIS)
Policy Statement 4
Use of ICT in agricultural marketing will be promoted.
Strategic Interventions
a) Develop and implement wider and interlinked MIS programme with ICT retooling
at national, regional and district level;
b) Support Local Government Authorities in acquiring and building capacity in the use
of ICT in collection, processing, storage and dissemination of market information;
c) Support private sector in the adoption and use of ICT; and
d) Develop capacity of agricultural marketing stakeholders on ICT use.
2.3.8
Agricultural Marketing Risks Management
The agricultural sector is characterized by unique features that distinguish it from other sectors.
These features have invariably deterred private sector investment in agricultural marketing in the
absence of adequate safeguards and, in turn, have adversely affected productivity and
performance of agricultural markets. These features include low profitability and higher risks of
on-farm investments such as weather and pest infestations; uncertainty in input and output
prices in the liberalized and globalized markets; and limited availability of conventional bank
loan collateral that farm households can offer.
The objective is to have use of risks management strategies in agricultural marketing promoted.
In order to implement the above objective, the following policy statements and their respective
interventions have been stipulated.
Policy Statement 1
Market and non-market led risk management strategies (contract farming, insurance schemes,
franchise, joint-venture, forward selling, futures markets, price hedging and warehouse receipt
system) in agricultural marketing will be identified, promoted and developed.
Strategic Interventions
a) Develop commodity exchange market in agricultural products;
b) Upscale the use of Warehouse Receipt System (WRS) to all possible crops and apply
other risk management schemes to other commodities;
c) Promote contract farming, processing and marketing;
d) Facilitate agro-processing using warehouse receipt system and other risk
management schemes; and
e) Promote insurance schemes in agricultural commodities.
15
Policy Statement 2
Private sector capacities to apply various marketing risks management strategies will be
promoted.
Strategic Interventions
a) Train and sensitise farmers’ groups, societies and cooperatives to participate in risk
management schemes in agricultural marketing including use of Warehouse Receipt
System, contract farming, contract marketing and processing;
b) Review legislations to support effective involvement of stakeholders in agricultural
marketing risk management schemes;
c) Promote private sector to develop storage structures/warehouses to facilitate WRS;
d) Develop incentives for the private sector to construct warehouse facilities to
facilitate the agricultural marketing system. and
e) Promote private sector investments in abattoirs that can process and preserve meat.
2.3.9
Access to Finance in Agricultural Marketing
The unique features of the agricultural sector are the inherent risks which make it unattractive to
lending by commercial banks and other financial institutions. Arguably, it remains tricky and
risky for the existing financial institutions to extend financial services to the agricultural sector
and more so in agricultural marketing. Lack of collateral, limited knowledge on sustainable and
development oriented borrowing practices and insurance schemes compounds the inadequate
financing in the sector. Moreover, it is rather expensive for lenders to manage loans scattered
across to a multitude of small-scale farmers over large areas with little or no collateral and
identification.
The objective is to have access to financial services for agricultural marketing improved.
In order to implement the above objective, the following policy statements and their respective
interventions have been stipulated.
Policy Statement 1
The Government, in collaboration with other players, will devise and support mechanisms that
will enhance financing of agricultural marketing:
Strategic Interventions
a) Promote financing of agricultural marketing through WRS;
b) Formulate a legislation that will guide commercial banks to set aside a percent of
their loan portfolio for agricultural marketing;
c) Expedite the process of land formalisation and title deeds to serve as collateral for
farmers;
d) Expedite and promote the utilisation of Export and Import Credit Guarantee
Scheme for agricultural marketing;
e) Sensitise stakeholders to utilise the Second Generation Financial Sector Reform
Programme; and
f) Facilitate viable agricultural companies to be registered at Dar es Salaam Stock
Exchange (DSE);
g) Collaborate with related institutions in establishing agricultural development bank
and appropriate agricultural financing policy, regulation and strategy; and
h) Promote use of livestock as collateral for credit acquisitions from financial
institutions.
16
Policy Statement 2
Establishment of agricultural trade and marketing financing institutions will be promoted and
supported.
Strategic Interventions
a) Collaborate with related institutions in establishing legal and regulatory system to
sustain the trade and marketing financing in agriculture;
b) Revitalize financing for agricultural marketing;
c) Facilitate formation of bank and non bank institutions for financing agricultural
trade and marketing; and
d) Promote Micro Finance Institutions (MFIs), community banks and other grassroots
level agricultural marketing groups.
Policy Statement 2
Viable financial agricultural marketing risks management tools will be promoted.
Strategic Interventions
a) Promote, deepen and scale up use of risks management tools across the country
b) Establish Commodity Exchange market
2.3.10
Regional and International Agricultural Commodity Marketing
Tanzania is currently a member of the Southern African Development Community (SADC) and
East African Community (EAC) as well as a signatory to the World Trade Organization (WTO).
In addition, Tanzania is eligible for special and differential treatment providing concessions
and/or lesser obligations in market access, tariff and other areas. There are also preferential
opportunities such as AGOA, EBA and others in bilateral arrangements. Tanzania has yet to
benefit adequately from these arrangements mainly due to a number of factors, namely: supplyside constraints, unfair competition despite measures taken by WTO and meeting markets
requirements, including sanitary and Phytosanitary measures.
The objective is to have agricultural exports increased.
In order to achieve the above objective, the following policy statements and their respective
interventions have been stipulated.
Policy Statement 1
Farmers and agricultural marketing actors will be supported to negotiate and compete effectively
in regional and international markets.
Strategic Interventions
a) Disseminate information on national, regional and international markets;
b) Build capacity to farmers’ groups, societies and cooperatives on negotiation skills for
effective trading at regional and international markets; and
c) Encourage and motivate farmers’ groups, societies and cooperatives to exploit
effectively the opportunities in regional and international markets.
d) Encourage and support participation in agricultural products promotion activities both
domestically and internationally
17
Policy Statement 2
The Government will protect agricultural marketing stakeholders against unfair trade practices.
Strategic Interventions
a) Review the fair competition legislation;
b) Enhance the capacity of institutions responsible for effective trade competition; and
c) Create awareness and sensitise marketing stakeholders on issues concerning effective
competition.
Policy Statement 3
Transparent application and predictability of tariffs on agricultural products will be promoted.
Strategic Interventions
a) Disseminate and sensitise on applicable tariffs to stakeholders; and
b) Put in place enforceable mechanism for agricultural tariff system.
Policy Statement 4
The Government, in collaboration with other stakeholders, will ensure that trade policies, rules
and regulations in regional markets are harmonized:
Strategic Interventions
a) Review and harmonise trade policies, rules and regulations in regional markets; and
b) Disseminate and sensitise on trade policies, rules and regulations in regional markets
to stakeholders.
Policy Statement 5
The Government, in collaboration with other stakeholders, will raise awareness on the
opportunities inherent in bilateral, regional and multilateral trading systems:
Strategic Interventions
a) Promote and strategically organise trade fairs and exhibitions
b) Disseminate information on trade opportunities under bilateral, regional and
multilateral arrangements to stakeholders
Policy Statement 6
The Government will encourage producers to directly enter the markets instead of using
middlemen:
Strategic Interventions
a) Encourage formation and build capacity producers groups, associations and
cooperatives to undertake joint agricultural marketing;
b) Sensitise and retool farmers’ groups, associations and cooperatives;
c) Facilitate
establishment
of
linkages
between
producers/producer
groups/associations with buyers of agricultural products,
d) Sensitise financial institutions in pre-financing of agricultural marketing for producer
groups; and
18
e) Rebuild/restore trust on cooperatives by improving good governance.
2.3.11 Cross-cutting Issues
Agricultural marketing is critically influenced by several factors that are outside the jurisdiction
of the Ministry of Industry, Trade and Marketing. These cross-cutting issues need to be
mainstreamed at planning and implementation stages. The most important are: Human
Immune-deficiency Virus and Acquired Immune Deficiency Syndrome (HIV and AIDS);
Gender; and Environment. These issues already have specific policies in place, including the
National HIV Policy, 2001; Gender Policy, 2000; and National Environment Policy, 1997. The
challenges in these issues are proper coordination and mainstreaming to foster synergies and
ultimately minimise their adverse effects in agricultural marketing.
The objective of this policy issue has been aligned with HIV/AIDS, gender mainstreaming and
environment issues.
On HIV/AIDS, the objective is to reduce further spread of HIV and AIDS pandemic and
mitigate its effects on agricultural marketing.
To meet this objective, the following statements have been issued:
Policy Statement 1
Awareness on HIV and AIDS pandemic among agricultural marketing stakeholders at high risk
will be created.
Strategic Interventions
a) Sensitise agricultural marketing stakeholders on HIV/AIDS pandemic.
Policy Statement 2
The Government will continue to mainstream HIV and AIDS in all agricultural marketing
strategies, plans and programmes.
Strategic Interventions
a) Integrate HIV/AIDS programmes in agricultural marketing plans and programmes
b) Streamline HIV/AIDS issues on agricultural marketing.
On gender, the objective is to have disadvantaged group involvement in all agricultural
marketing related interventions mainstreamed.
To meet this objective, the following policy statements have been issued:
Policy Statement 3
The Government, in collaboration with other key stakeholders, will develop special programmes
for women and youths empowerment:
Strategic Interventions
a) Build capacity to disadvantaged groups on how to exploit available opportunities in
agricultural marketing activities.
b) Develop special empowerment programmes for disadvantaged groups.
19
Policy Statement 4
Women’s agricultural marketing Co-operatives, associations and groups will be supported,
promoted and facilitated:
Strategic Interventions
a) Encourage and facilitate development of women and disadvantaged agricultural cooperatives, associations and groups.
Policy Statement 5
Participation of the youths in cooperative societies, associations and groups will be supported.
Strategic Interventions
a) Develop special schemes to attract youth and disadvantaged groups participation in
agricultural marketing co-operative societies, associations and groups.
Policy Statement 6
Agricultural marketing related projects/programmes for both women and youths will be
established and implemented:
Strategic Interventions
a) Provide conducive environment for agricultural marketing related projects/programmes
for women , youths and disadvantaged groups
On Environment, the objective is to have environmental matters mainstreamed in all
agricultural marketing related interventions.
To meet this objective, the following policy statements have been issued:
Policy Statement 7
The Government will ensure that, the policy and legal framework for environmental
conservation and management is implemented by all stakeholders accordingly.
Strategic Interventions
a) Deepen the implementation of existing legal and regulatory arrangement on environmental
conservation and management,
b) Sensitise marketing stakeholders on the issues related to climate change and mitigation
strategies for the different actors in the sector;
20
CHAPTER 3: INSTITUTIONAL FRAMEWORK
3.1.
Implementation Arrangement
Implementation of the AMS will be a joint Institutional task. This will include institutions both
directly and indirectly involved in agricultural marketing activities including Public and Private
sector.
The public sector institutions include Agricultural Sector Lead Ministries (ASLMs) - Ministry of
Livestock Development and Fisheries (MLDF), Ministry of Industry and Trade (MIT), Ministry
of Agriculture, Food Security and Cooperatives (MAFC), Ministry of Water (MoW), and Prime
Minister’s Office-Regional Administration and Local Government Authorities (PMO-RALG).
Other Ministries and Institutions are Vice Presidents Office – Division of Environment,
Ministry of Health and Social Welfare (MHSW), Ministry of Lands Housing and Human
Settlement Development (MLHHSD), Ministry of Finance and Economic Affairs (MoF),
Ministry of Works (MoW), Ministry of Communication, Science and Technology (MCST),
Ministry of Justice and Constitutional Affairs (MJCA), Ministry of East African Cooperation
(MEAC), Tanzania Trade Development Authority (TanTrade), Tanzania Bureau of Standards
(TBS), Tanzania Food and Drug Authority (TFDA), Weights and Measures Agency (WMA),
Bank of Tanzania (BoT), Capital Markets and Security Authority (CMSA), Dar es Salaam Stock
Exchange (DSE), National Consumer Advocacy Council (NCAC) and Small Industries
Development Organisation (SIDO).
In addition, the framework also includes private sector and civil society organisations such as
farmers, livestock keepers, processors, transporters, Tanzania Private Sector Foundation
(TPSF), NGOs and Community Based Organizations (CBOs).
3.2
Roles and Responsibilities
As the lead Ministry in Agricultural Marketing issues, the Ministry of Industry and Trade in
collaboration with other stakeholders will:
(i)
(ii)
(iii)
Ensure participation by key Ministries and relevant stakeholders in the implementation
of the strategy and related issues;
Review the strategy on a regular basis, depending on changes in the environment; and
Monitor and evaluate the implementation of the strategy and provide feedback to other
public and private sector stakeholders.
The roles and responsibilities of each Institution/Ministry are stipulated under each specific
strategic intervention as indicated in Annex 1.
The Strategy will be implemented over the next ten (10) years through the budget allocated to
respective Ministry/Institutions depending on the tasks assigned to them. The implementation
of AMS is expected to draw resources from various stakeholders including Government own
sources and Development Partners.
3.3
Priority areas in implementation
Though the implementation of the AMS as proposed is equally important, there is a need to
have priority interventions to start with in order to fast track and improve agricultural marketing
environment. The guiding criteria to the selection of priority within the priorities are: Multiplier
effect to the targeted rural majority; convergence of indicative priorities by different policies and
strategies; national priorities as enshrined in NSGRP, Vision 2025, Kilimo Kwanza and MDGs.
Capitalizing on the above guiding stick, the priority areas are as follows:21
(i)
Value Addition
It is important to have an immediate action on the interventions under value addition
issue because that will secure markets for processed Agricultural products.
(ii)
Agricultural Marketing Infrastructure
Poor rural roads, water supply, transport, communication and electrification limits
farmers access to markets, increase time and cost of transportation and often result in
deterioration of produce quality. Immediate action to address this will create favourable
environment to producers.
(iii)
Access to Finance in Agriculture Markets
In order for farmers/agricultural marketing stakeholders to gain access to financial
services, strategic interventions proposed under this pillar need to have an immediate
attention.
(iv)
Agricultural Marketing, Information, Research and Intelligence
Immediate action is needed on interventions proposed under this policy issue. Implementation
of the proposed interventions will save the purpose of providing signals to stakeholders to
maximize their efforts and help them on how best to allocate resources.
(v)
Agricultural Marketing Risk Management
Risk Management strategies identified under this (policy issue) pillar is important tools
for Agricultural Market. Immediate implementation of the proposed interventions will
encourage private sector to invest in Agriculture.
(vi)
Agricultural Products Quality and Standards
Inadequate adherence to the set product quality standards, grades and inadequate post
harvest management, as well as inability to adhere to food hygiene and Sanitary and
Phytosanitary requirements, limits on participation not only in global markets but also
regional as well as domestic niche markets. Immediate implementation of the proposed
interventions will lead to exploitation of the market opportunities available
3.4
Coordination
The existing government framework will be used for implementation and coordination of the
AMS strategic interventions.
3.4.1 National Level
At National level, the coordination function for the implementation of AMS will be under the
Lead Ministries. However, the Ministry of Industry and Trade will be the overall coordinator as
stipulated in the policy.
There will be National Steering Committee, comprised of representatives of all relevant
ministries, representatives from other relevant public institutions, international agencies, higher
learning institutions, the private sector (farmers, livestock keepers and agribusinesses) as well as
representatives from the CSO. The committee will be chaired by the Permanent Secretary MIT.
22
The National Agricultural Marketing Technical Committee comprised of technical selected
members will support National Steering Committee to review, analyse, monitor and evaluate
projects that will be geared towards implementation of the policy.
3.4.2 Regional Level
At Regional level the coordination function will be under the Regional Agricultural Marketing
Committee chaired by the Regional Administrative Secretary. The committee will comprise of
the relevant regional technical experts including Regional Trade Officers (RTOs). .
3.4.3 District Level
At District level, the coordination function will be under the PMO-RALG whereby there will be
District Agricultural Marketing Committee chaired by the District Administrative Secretary
(DAS). The Committee will comprise of relevant district technical experts including District
Trade Officers (DTOs) and District Agriculture and Livestock Officers (DALDOs).
3.5
Cost
The AMS covers eleven strategic areas which are considered the major pillars for agriculture
marketing development. Budgetary allocations between MIT and other key Ministries and
Institutions will depend on roles of which each will play in the implementation of AMS. The
total indicative budget will have to be worked out during the preparation of the Action
Plan/Programme. A detailed Agricultural Marketing programme which covers five (5) years
should be able to show that there will be a positive return on the investment in the strategic
areas elaborated in the AMS and significant contribution to the overall goals of Vision 2025,
NSGRP and KILIMO KWANZA.
3.6
Benefits
The implementation of this strategy will lead to the increase of agricultural sector contribution
to the national cake. Among other benefits this contribution is attributable to the following
advantages
a) Stirring-up improvement in marketing infrastructure (such as port facilities, storage
facilities, rural roads, marketing information system);
b) Increased quality of human resources to man effectively agricultural marketing activities;
and
c) Revival of Agricultural Marketing activities will catalyse production and service
provision of related sectoral activities. This will include value addition in agriculture
produce; improvement in grades, standards and quality in agricultural production
marketing.
23
CHAPTER 4: MONITORING AND EVALUATION SYSTEM
The Monitoring and Evaluation (M&E) system for the AMS will be linked to the M&E
framework laid down in the NSGRP, and to M&E systems of each participating sectoral
ministry. The Directorate of Policy and Planning of the MIT will be responsible for the
development and review of M&E. At the national level, the Directorate of Policy and Planning
of the MIT will ensure compliance with national poverty monitoring system indicators and
therefore contribute to the harmonization and prioritization of the poverty monitoring master
plan indicators. The log frame shows the indicators that will be used to monitor progress in the
implementation of the AMS.
An Inter-ministerial Coordination Committee (ICC) composed of Permanent Secretaries of the
lead and collaborating Ministries and representatives of the private sector will be constituted.
The committee will be responsible for coordination and monitoring implementation of AMS
and ensure that the goals are being achieved.
At regional level, the regional secretariats will monitor implementation of the AMS in their
respective regions while at district level; the relevant standing committee will be responsible for
monitoring the implementation of AMS.
The monitoring of the AMS will be guided by five fundamentals criteria:




Implementation schedule: Adherence to the implementation schedule that will be set
out in the AMS in respect of time frame, financial requirements, attainment of
objectives;
Standards. Observation and fulfilment of set national standards where these are
applicable;
Consistency with national development goals; Adherence to the national policies as
stipulated either in the constitution or relevant pieces of legislation;
Cohesiveness. Attention to linkage between the priority areas in the strategy and
specific actions within each area to ensure consistency; and
Stakeholder’s performance. Performance of various actors at the district in relation to
fulfilling their mandate, execute their roles and responsibilities and the effectiveness of
their plans and activities, i.e. delivering services and attaining the stated goals and
objectives.
24
CHAPTER 5: LOGICAL FRAMEWORK FOR AGRICULTURAL MARKETING
STRATEGY (AMS) 2010-2015
NARRATIVE DESCRIPTION
OBJECTIVELY
MEANS OF
ASSUMPTIONS
OF GOAL, PURPOSE,
VERIFIABLE
VERIFICATION
OBJECTIVES, OUTPUTS AND INDICATORS
INTERVENTIONS
OVERALL GOAL:
Agricultural growth
Political will and
 Annual economic
Reduce income poverty through
increased from 2.7% in
economic stability
Review reports
promoting inclusive sustainable
2010 to 6.3% per annum by  National Bureau of sustained, promising
and employment enhancing
2015
weather conditions
Statistics reports
growth
PURPOSE:
Facilitate strategic marketing of
Agricultural growth
Political will and
 Annual economic
agricultural products while
increased from 2.7% in
economic stability
Review reports
ensuring fair return to all
2010 to 6.3% per annum by  National Bureau of sustained, promising
stakeholders based on a
2015
weather conditions
Statistics reports
competitive, efficient and
equitable marketing system
STRATEGIC OBJECTIVE:
Stimulate diversification and value addition in agricultural products in response to increasing and changing market
demand
OUTPUTS AND INTERVENTIONS
STRATEGIC AREA 1.0: Value addition in agricultural produce supported and promoted
Output 1.1 Primary agro-processing and value addition promoted and strengthened
INTERVENTIONS:
Number of producer
MAFC Reports,
Political will and
1.1.1 Encourage and motivate
groups, societies and
MLDF Reports,
individual
formation of producer
cooperatives formed
Regional Secretariat
preparedness exist
groups, societies and
Reports
cooperatives involved in
Resource (Human,
small and medium scale
financial, equipment)
processing
availability
1.1.2 Build capacity of small scale
farmer and producer groups
to process agricultural
produce.
Number of small scale
farmers and producer
groups trained,
Number of small scale
farmers and producer
groups facilitated
1.1.3 Enhance capacity on
grading and packaging of
agricultural products
through introducing
packaging development
incentives
Grades for different
agricultural products
established
Number of firms that
obtained packaging
development incentives
which have grading and
packaging facilities
MIT Reports, MAFC
Reports, MLDF
Reports,
Regional Secretariat
Reports, TanTrade
Report,SUA project
reports
SIDO annual reports
MIT Industrial
survey report/
TanTrade Survey
TPSF, CTI, TCCIA
NBS reports
Demand by
individual and
producer group
exists
Farmers have
effective demand to
purchase packaging
technology
High demand of
quality packed
products exist
Economic survey
1.1.4 Build capacity of Public
Institutions whose
functions have a direct link
with agro-processing
Number of public
institutions facilitated to
build capacity for agro
processing
Performance of institutions
supporting agro-processing
1.1.5 Provide special incentives to
investors in agro-
Number of new
investments in packaging
25
ASLM annual
implementation
reports
Political will and
institutions
preparedness exist
TanTrade,TBS,
WMA, SIDO,
TFDA, TIRDO, and
SUA reports
MIT reports
TanTrade Reports
Incentives to
investors appeals to
NARRATIVE DESCRIPTION
OF GOAL, PURPOSE,
OBJECTIVES, OUTPUTS AND
INTERVENTIONS
processing and packaging
industries
OBJECTIVELY
VERIFIABLE
INDICATORS
MEANS OF
VERIFICATION
ASSUMPTIONS
industries
packaging investment
1.1.6 Facilitate creation of
sustainable industrial cluster
infrastructure
Number of industrial
cluster infrastructure
facilitated
TIC reports
SIDO reports
TBS reports
EPZA reports
MIT annual
implementation
report
1.1.7 Promote and enhance rural
industrialization to support
agro – processing
Number of rural agroprocessing industries
supported
Number of existing and
emerging rural agroprocessing industries
Rules & regulations in
place to discourage export
of unprocessed agricultural
raw materials and control
importation of subsidized
finished agricultural
commodities
Volume/value of exported
raw materials
Volume of imported
agricultural finished goods
Trend of tariff bills
SIDO report
MIT reports
PMO-RALG Reports
Political will and
institutions
preparedness exist
ASLM annual
implementation
reports
TRA reports
BOT reports
Political will exist
MIT annual reports
BOT reports
TRA reports
Political will exists
1.1.8 Discourage export of
unprocessed (raw)
agricultural commodities
and control importation of
subsidized finished
agricultural commodities.
1.1.9 Reduce utility (electricity,
water) tariffs and ensure
adequate supply of utilities
for industrial use
Number of existing and
emerging agro-processing
industries
Volume of agro- processed
products
Political will and
institutions
preparedness exist
Output 1.2: Special programmes and incentives to investors in agro-processing firms put in place
INTERVENTIONS:
Number of tax and nonASLM reports
1.2.1 Review and enforce
tax legislations and
MOF reports
Political will exist
favourable fiscal measures
regulations supportive to
TIC
(tax and non-tax) that are
agro-processing reviewed
PMO-RALG
Competent staff
supportive to domestic
Parliament Hansard
available
agro-processing investment
1.2.2 Establish and promote
Economic Development
Zones (EDZ) in agricultural
sector
Number of EPZ/SEZ
established
MIT reports
EPZA reports
1.2.3 Support programmes that
promote Small and Medium
Enterprises (SMEs)
activities in agro-processing.
Number of SMEs involved
in agro-processing
Number of SMEs
supported by agroprocessing programmes
TanTrade Report
SIDO reports
TIC Reports
MIT report
Agro-processing
Programmes exists
1.2.4 Promote/support the One
District One Product
programme
Number of districts with
One District One Product
programme
TanTrade
Report,SIDO reports
PMO-RALG Reports
MAFC Reports
Political will exist
Political will exist
Land allocated
according to
requirements
26
Financial resource
availability
Financial resource
availability
NARRATIVE DESCRIPTION
OF GOAL, PURPOSE,
OBJECTIVES, OUTPUTS AND
INTERVENTIONS
OBJECTIVELY
VERIFIABLE
INDICATORS
MEANS OF
VERIFICATION
ASSUMPTIONS
Cooperation with
Local Government
exist
Output 1.3: Consumption of locally processed agricultural products in the domestic market promoted
1.3.1 Build capacity of local
Number of local
Tan Trade reports,
processors to produce
processors trained and
SIDO reports, TBS
Preparedness of Local
commodities at the required produce at the required
reports,
processors exists
quantity and quality to meet quantity and quality to
MIT reports
domestic market demands
meet domestic demand.
Political will exist
1.3.2 Enhance production of
affordable locally processed
agricultural products by
promoting production of
appropriate and low cost
packaging materials,
branding and product
innovation.
Number of local industries
producing packaging
materials for processed
agricultural products
MIT reports
SIDO reports
WMA Reports
Tan Trade reports
TBS Reports
BRELA Reports
TCCIA reports,
CTI reports
1.3.3 Enhance consumption of
quality locally processed
agro-products through
regular promotion and
sensitisation programmes.
Number of events
promoting locally
processed products
TANTRADE reports
SIDO reports
MIT reports
Consumer survey
reports
Capacity exists
Political will exist
Political will and
individual
preparedness exist
Trend in domestic demand
for locally processed agroproducts established
OUTPUT 1.4: Investment in research and development for agro-processing promoted
1.4.1 Facilitate invention and
Number and type of
SIDO reports
Market availability
dissemination of
technologies in agroTIRDO reports
appropriate technologies
processing tested and
CAMARTEC reports Resource availability
and research findings for
promoted
TEMDO reports
agro-processing
COSTECH report
Academic research
reports (e.g SUA,
UDSM, UDOM)
1.4.2 Build capacity of R&D
Number of R&D
Ministries
R&D will be
institutions on agro
institutions established and Implementation
facilitated as
processing technologies
/or facilitated
reports, National
envisaged
Budget Speech
Share of budget spent by
MHES Reports
Expertise available
R&D institutions
1.4.3 Monitor and evaluate
(output and outcome) of
R&D on agro-processing
1.4.4 Promote agro processing
technology acquisition,
adoption and transfer
Number of R&D training
programmes in place
M & E assessment to
R&D institutions
undertaken
Number of agro processing
technologies acquired,
M&E framework
exist
R&D institutions
supported
MIT Reports
Number of transferred
technologies adopted
1.4.5 Encourage demand driven
COSTECH Reports
MIT Reports
Higher learning
Institutions reports
(Universities)
COSTECH Reports
Number of participatory
27
MCST Reports
Agricultural census
reports
TIRDO Reports
Expertise available
Political will exist
R&D institutions
NARRATIVE DESCRIPTION
OF GOAL, PURPOSE,
OBJECTIVES, OUTPUTS AND
INTERVENTIONS
participatory research on
agro processing
OBJECTIVELY
VERIFIABLE
INDICATORS
MEANS OF
VERIFICATION
ASSUMPTIONS
agro processing research
undertaken
COSTECH Reports
Academic institutions
research reports (e.g
SUA, UDSM,
UDOM)
supported
Expertise available
STRATEGIC AREA 2.0: Quality and standard of agricultural products produced and marketed improved
OUTPUT 2.1 Capacities of the agricultural marketing actors in meeting quality, grades and standards for the
domestic, regional and international markets enhanced
2.1.1 Build capacity of marketing
Number of marketing
MIT reports
Political will and
actors on domestic and
actors trained on products
TBS Reports
individual
international agricultural
safety and quality,
preparedness exist
products quality, standards
standards grades
CBE Reports
and grades
SUA Reports
2.1.2 Strengthen the capacity of
Number of institutions
TBS reports
Political will exist
institutions dealing with
capacitated on safety and
TFDA
grading, safety and quality
quality standards setting
SIDO reports
Financial resources
control and setting of
Number of institutions
SUA reports
available
standards along the
trained on safety and
agriculture value chain.
quality standards setting
Output 2.2 Mechanisms for accreditation, testing, monitoring the quality, grades and standards of locally produced
and imported agricultural products strengthened
2.2.1 Sensitise private sector on
Number of private sector
MITM Reports
Sensitization
the use of national
employees sensitized on
TBS report
programme exists
accredited laboratories,
the use of accredited
TFDA
testing equipment and
laboratories, testing
TIRDO
Willingness of private
methods
equipment and methods.
sector actors exists
2.2.2 Enhance capacity of
institutions responsible for
safety and quality standards
for agro-products at
national, regional and
district levels.
2.2.3 Promote the use of quality
packaging material that
conforms to national and
international standards
Number of private sector
organizations sensitized on
the use of accredited
laboratories, testing
equipment and methods
Proportion of Ministry’s
budget to regulatory
authorities
Number of institutions
capacitated to oversee
safety and quality standards
for agro products at
national, regional and
district levels
Number of promotions
events on packaging
National Budget
Political will exist
Financial resources
available
MIT implementation
reports
Tan trade reports
Standardization frame
work exists
Promotion
programme exists
TBS reports
2.2.4 Strengthen the National
Packaging Centre and
promote the establishment
of packaging centres at
regional and district level
Number of functional
packaging centers
established and
strengthened at national,
regional and district levels
LGAs reports
LGAs motivated
TBS reports
National Packaging
Centre exists
2.2.5 Establish and implement
traceability systems for agro
Traceability System
Databases for the agro
TIRDO Reports
MAFC Reports
Political will exist
28
NARRATIVE DESCRIPTION
OF GOAL, PURPOSE,
OBJECTIVES, OUTPUTS AND
INTERVENTIONS
products (crops and
livestock) value chains for
market accessibility, quality
and safety assurance to
meet consumer demands
2.2.6 Support accreditation of
private and public
laboratories to increase
accessibility to accredited
laboratories and
affordability of their
services
OBJECTIVELY
VERIFIABLE
INDICATORS
MEANS OF
VERIFICATION
ASSUMPTIONS
products (crops and
livestock) value chains in
place and operational
MLDF Reports
Financial resources
available
Number of functional
private and public
laboratories accredited
Number and type of
accredited equipment and
testing methods in
functional private and
public laboratories
TBS Reports
TFDA Reports
TIRDO Reports
MITM Reports
Accreditation
programme exists
OUPUT 2.3: The regulations governing utilization of designated buying posts and centres for agro-products by
farmers’ groups, associations and cooperative societies enforced
2.3.1 Strengthening collaboration Number of fora established PMO-RALG reports All MDAs implement
among Central Ministries,
to strengthen collaboration LGAs Reports
D by D on
Sectoral Ministries and
among Central Ministries,
D by D
sustainable basis
Local Government
Sectoral Ministries and
implementation plans
Authorities through
Local Government
Decentralization by
Authorities to enforce
Devolution (D by D) and
regulations governing
Public Private Partnership
utilisation of designated
(PPP) framework in
crop buying posts
enforcing regulations
governing utilisation of
designated crop buying
posts.
2.3.2 Equip and develop human
resource capacity at all
buying/collection centres to
facilitate enforcement of
regulations governing
quality and standards at
crop buying centres
Number of buying post
and centers capacitated to
enforce regulations
governing quality and
standards
LGAs reports
Buying posts and
centers operates
2.3.3 Promote and strengthen
formation of farmer’s
groups, societies and
cooperatives that use
designated buying posts and
centres for agro-products
Number of farmers
groups, societies and
cooperatives
supported/formed
LGAs report
ASLM reports
Budget is supportive
to such activities
2.3.4 Promote development of
buying/collection posts and
centres for agro-products to
facilitate enforcement of
safety and quality
standards
Number of operational
buying posts and centres
for agro-products
developed
LGAs report
Adequate budgets at
LGAs levels
MIT Reports
Number of staff at buying
post and centers trained to
enforce regulations
governing quality and
standards
MIT Reports
ASLM reports
Buying posts and
centers operates
OUTPUT 2.4: Standards, quality and grades in agricultural marketing developed and harmonised
2.4.1 Harmonise national
Number of national
Law Reform
Political will exist
29
NARRATIVE DESCRIPTION
OF GOAL, PURPOSE,
OBJECTIVES, OUTPUTS AND
INTERVENTIONS
standards and quality
legislations with regional
and international standards;
2.4.2 Create awareness to
stakeholders on the
harmonized standards of
agro products.
2.4.3 Create awareness on the
benefits of quality and
standards on agro-products
for trust and sustainability
of market for agro products
2.4.4 Enforce standard, quality
and grades regulations
OBJECTIVELY
VERIFIABLE
INDICATORS
MEANS OF
VERIFICATION
legislations on safety and
quality, standards, and
grades harmonised with
regional and international
legislations on safety and
quality standards, and
grades.
Commission Report
Number of national
standards for agro
products harmonized with
regional and international
standards
Number of stakeholders
trained on harmonized
national, regional and
international standards for
agro products
Number of events
conducted to create
awareness on the benefits
of quality and standards on
agro-products for trust and
sustainability of market for
agro products
Volume of sub standard
agro products impounded
Number of consumer
complaints on substandard
of agro products
MIT implementation
report
Bunge Hansard
ASSUMPTIONS
Harmonization
procedures exist
TBS reports
Harmonized
standards on agro
products in use
TBS reports
TPSF Reports
MIT Reports
TBS Reports
Political will and
individual willingness
exist
TBS report
TFDA reports
FCT Reports
FCC reports
Resource availability
Political will exists
STRATEGIC AREA 3.0: Legal and regulatory framework for efficient, effective and transparent system
governing agricultural marketing at different levels
OUTPUT 3.1. Legal and regulatory framework for efficient, effective and transparent system governing
agricultural marketing at different levels put in place
3.1.1 Institute a participatory
Number of private and
MJCA Reports
Unfriendly laws and
legal and regulatory
legal enforcers
MIT Reports
regulations exists
framework for agricultural
representatives in legal and
PMO-RALG Reports
marketing at all levels
regulatory reviews for
Political will and
agricultural products
individual willingness
exist
3.1.2 Assess adequacy and
Number of legislations
MJCA Reports
Unfriendly laws and
relevancy of existing
governing agricultural
regulations exists
legislation governing
marketing
MIT Reports
agricultural marketing with
reviewed/amended
Political will and
a view of amending,
LGAs Reports
individual willingness
repealing and/or making
exist
new laws where necessary
3.1.3 Develop and institute/
Existence of M&E
MDAs and LGAs
M&E framework
M&E framework for
framework for Agricultural
reports
developed
agricultural marketing at all Marketing
M&E reports for
levels
agricultural marketing
OUTPUT 3.2: Private sector participation in the development and management of legal and regulatory reforms
facilitated and encouraged
3.2.1
Promote establishment
and strengthening of
stakeholders fora to
Number of stakeholders
fora for legal and
regulatory reforms for
30
MDAs reports
Law Reform
Political will and
individual willingness
exist
NARRATIVE DESCRIPTION
OF GOAL, PURPOSE,
OBJECTIVES, OUTPUTS AND
INTERVENTIONS
participate in legal and
regulatory reforms for
agricultural marketing;
OBJECTIVELY
VERIFIABLE
INDICATORS
MEANS OF
VERIFICATION
agricultural marketing in
place
Commission Report
3.2.2
Number of private sector
actors involved in legal and
regulatory reforms
ASLMs reports
Number of members of
private sector participating
in development and
management of legal and
regulatory reforms
ASLMs reports
Number of events for
public sensitization on
legal and regulatory
reforms related to
agricultural marketing, and
Number of people trained
on regulatory reforms
related to agricultural
marketing
ASLMs reports
Encourage law enforcers
to involve private sector
in the decision making of
legal and regulatory
reforms
3.2.3
Build capacity of the
private sector to
effectively participate in
the development and
management of
agricultural marketing
legal and regulatory
reforms
3.2.4 Sensitise the public on legal
and regulatory reforms
related to the agricultural
marketing
Law Reform
Commission Report
Law Reform
Commission Report
Law Reform
Commission Report
ASSUMPTIONS
Political will and
individual willingness
exist
Political will and
individual willingness
exist
Political will and
individual willingness
exist
STRATEGIC AREA 4.0: An effective and harmonized institutional framework that will enhance the
performance of various stakeholders in agricultural marketing activities developed
OUTPUT 4.1: Legislations for development of farmers’ organizations, particularly member based cooperative
societies, association and groups reviewed
4.1.1 Review and amend
Number of Agricultural
ASLM reports
Demand of changes
legislations in view of
marketing legislations
from stakeholders
improving coordination of
reviewed and amended
Parliamentary
exist
marketing functions among Number of Agricultural
(Bunge) Hansard
different actors
Marketing supportive
Political will exists
legislations formulated
4.1.2 Establish other relevant
ASLM reports
Demand of changes
bodies to complement
Number of relevant bodies
from stakeholders
agricultural marketing
established to complement Bunge Hansard
exist
activities
agricultural marketing
activities
Political will exists
4.1.3 Build capacity of Ministries, Number of Ministries,
Departments and Agencies
Departments and Agencies ASLM reports
Political will exists
responsible for agricultural
responsible for agricultural
marketing
marketing with improved
capacity
4.1.4 Ensure that institutions
Proportion of budget in
BOT, MoF,
Political will exists
responsible for agricultural
relevant ministries
MAFC,MIT Reports
marketing are adequately
allocated to support
financed
agricultural marketing
increased
Number of institutions
responsible for agricultural
marketing financed
OUTPUT 4.2: A framework to address anti-competitive practices, including cartels and monopolistic
tendencies put in place in collaboration of other stakehold
4.2.1
Strengthen enforcement
Number of Fair
ASLM reports
of legislations governing
Competition enforcement
Political will exists
31
NARRATIVE DESCRIPTION
OBJECTIVELY
MEANS OF
ASSUMPTIONS
OF GOAL, PURPOSE,
VERIFIABLE
VERIFICATION
OBJECTIVES, OUTPUTS AND INDICATORS
INTERVENTIONS
fair competition in
measures put in place
FCC Reports
agricultural marketing
4.2.2
Create awareness to the
Number of sensitization
general public on antievents in Regions/districts FCC Reports
Capacity at FCC
competitive practices and on anti-competitive
exists
legislations governing fair practices and legislations
competition in
governing fair competition
Anti-competitive
agricultural marketing
in agricultural marketing
practices exists
4.2.3
Strengthen institutions
Number of Institutions
ASLM Reports
Institutional demand
responsible for
responsible for fair
for training exist
combating anticompetition in agricultural
FCC Reports
competitive practices in
marketing strengthened
agricultural marketing
2.2.4 Strengthen access to
Affordable marketing
MIT,MAFC,MCST
Adequate budget
marketing information system to
information system
Reports
all stakeholders in agricultural
available to all stakeholders
marketing
in agricultural marketing
2.2.5 Strengthen monitoring and
M & E Reports on antiMIT,MAFC,MLDF
Adequate budget
evaluation of anti-competitive
competitive practices in
Reports
practices in agricultural trade and
agricultural trade and
marketing
marketing
OUTPUT 4.3: Consumers’ cooperatives development, advocacy, lobbying and negotiation skills for the private
sector strengthened
4.3.1
4.3.2
Establish and strengthen
consumers’ societies for
advocacy , lobbying and
negotiation in agricultural
trade and marketing
Number of consumers’
Rights Societies/fora
established and
strengthened in agricultural
trade and marketing
Build capacity on
advocacy, lobbying and
negotiation skills to
consumers groups and
associations.
Consumers groups and
associations trained on
advocacy, lobbying and
negotiation skills
Provide support to
NGOs, CBOs, and nonstate actors to undertake
advocacy, lobbying and
negotiation
Share of Government
budget supporting NGOs,
CBOs, and non-state
actors to undertake
advocacy, lobbying and
negotiation in agricultural
trade and marketing
MIT Reports
ASLM Reports
Political will exists
Capacity to
consumers groups
and associations do
not exist.
Political will exists
4.3.3
4.3.4
Provide and strengthen
consumers’ advocacy
platforms and dialogue at
all levels
Number of NGOs, CBOs,
non-state actors supported
to undertake advocacy,
lobbying and negotiation in
agricultural trade and
marketing
Number of
consumers’platforms and
fora conducted
Number of registered
Consumers’ Rights
Societies/for a
32
Annual Government
Budget
Political will exists
ASLM Reports
ASLMs Reports
Register of
Consumer rights
societies
Resource availability
Political will exists
Political will and
individual willingness
exist
NARRATIVE DESCRIPTION
OBJECTIVELY
MEANS OF
ASSUMPTIONS
OF GOAL, PURPOSE,
VERIFIABLE
VERIFICATION
OBJECTIVES, OUTPUTS AND INDICATORS
INTERVENTIONS
STRATEGIC AREA 5: Entrepreneurial and marketing skills of agricultural marketing actors enhanced
OUTPUT 5.1: Training in entrepreneurial and marketing skills for agricultural marketing stakeholders supported
and promoted
5.1.1 Enhance capacity of
Number and capacity of
ASLM Reports
Political will exist
training institutions in
training institutions
entrepreneurship and
supporting
MEVT
marketing skills
entrepreneurship and
Higher learning and
marketing skills
other learning
institutions reports
(e.g SUA, UDSM,
UDOM)
5.1.2 Establish a sustainable
Number of incentive and
MIT Reports
Political will exist
incentive and reward
reward schemes to support
schemes to support
graduate and other trained
ASLM Reports
graduate and other trained
entrepreneurs to venture
entrepreneurs to venture
into agribusiness
MOF Reports
into agribusiness
established
Number of graduates and
other trained entrepreneurs
benefited from incentive
and reward schemes
venturing into agribusiness
OUTPUT 5.2: Private sector participation in the training on entrepreneurial and marketing skills
encouraged and supported
5.2.1
Facilitate
Number of marketing
ASLM Report
Public willingness
entrepreneurship
programmes for farmers’
exist
development and
groups, cooperatives and
MIT Report
marketing programmes
societies established and
Higher learning
Political will exist
for farmers’ groups,
facilitated
institutions (e.g SUA
cooperatives and
, UDSM and
societies.
associated colleges
reports)
5.2.2
Identify, coordinate and
Number of private sector
promote private sector
institutions conducting
ASLM Reports
Political will exist
participation in
entrepreneurship training
conducting
to farmer’ groups,
TPSF Reports
Individual group
entrepreneurship training cooperatives and societies
demand exist
to farmer’ groups,
Number of farmer’ groups,
cooperatives and societies cooperatives and societies
trained in entrepreneurship
by private sector
institutions
OUTPUT 5.3: Entrepreneurship and marketing curricula in vocational training centres, colleges and learning
institutions reviewed and strengthened
5.3.1
Support review of
Number of
curricula for agricultural
university/college courses
MEVT Reports
College willingness
training institutions to
accommodate
Curricular reviews of exist
adequately address
entrepreneurship
agricultural training
aspects of marketing and
development
institutions, colleges
College/University
entrepreneurship
and universities
curricula does not
development
include
entrepreneurship
development
5.3.2
Introduce and supporting
entrepreneurship and
Number of courses at
primary and secondary
33
MEVT Reports
Primary/secondary
school curricular does
NARRATIVE DESCRIPTION
OF GOAL, PURPOSE,
OBJECTIVES, OUTPUTS AND
INTERVENTIONS
marketing skills curricula
at primary and secondary
schools
5.3.3
OBJECTIVELY
VERIFIABLE
INDICATORS
MEANS OF
VERIFICATION
schools levels
incorporating
entrepreneurship and
marketing skills
Number of training
modules developed
ASSUMPTIONS
not include
entrepreneurship
development
Support development of
MEVT Reports
training modules on
entrepreneurship and
marketing skills for
different agricultural
marketing stakeholders
OUTPUT 5.4: Agricultural marketing extension services strengthened
5.4.1 Strengthen the capacity of
Number of trainers in
ASLM Reports
agricultural training
agricultural training
institutions on training
institutions training
agricultural marketing
agricultural marketing to
Adequate budget
5.4.2
Promote and facilitate
provision of agricultural
marketing extension
services in rural areas by
retooling existing extension
staff with marketing
knowledge and skills
Number of agricultural
extension staff able to
provide agricultural
marketing extension
services in rural areas
ASLM Reports
Inadequate extension
services in rural areas
5.4.3
Put in place a framework
to facilitate participation of
private sector to provide
marketing extension
services
Number of private sector
institutions providing
marketing extension
services
ASLM Reports
No private provider
of extension services
5.4.4
Reorient Trade Officers to
effectively disseminate
marketing extension
services to stakeholders
and promote
entrepreneurship skills
Number of Trade Officers
disseminating marketing
extension services to
stakeholders and
promoting
entrepreneurship skills
MIT/PMORALG/MAFC
Reports
Adequate budget
Capacity of Extension
Services institutions is
inadequate
STRATEGIC AREA 6: Agricultural marketing infrastructure improved and developed
OUTPUT 6.1: Key and strategic agricultural marketing infrastructure developed
6.1.1
Develop reliable rural
% of Tanzania rural roads
MID Reports
Political will exist
infrastructure network
(railways/ferries) in Master
(roads/railways/ferries)
Plan implemented
TANROADS
to link key production
Reports
areas to market outlets
6.1.2
6.1.3
Promote the use of
appropriate technology in
developing rural road
infrastructure.
Rural roads (km)
constructed using the rural
technology
MID Reports
PMO-RALG Reports
TANROAD Reports
Facilitate construction of
economically viable
warehouses, cold rooms,
re-export centres and
other storage facilities to
Number of storage
facilities (e.g Warehouses
and cold rooms)
constructed ;
MIT Reports
34
ASLM Reports
Political will exist
Private sector are
ready to invest in
Agricultural
Marketing
Infrastructure
Political will exist
NARRATIVE DESCRIPTION
OF GOAL, PURPOSE,
OBJECTIVES, OUTPUTS AND
INTERVENTIONS
cater for domestic,
regional and international
markets
OBJECTIVELY
VERIFIABLE
INDICATORS
MEANS OF
VERIFICATION
ASSUMPTIONS
MIT Reports
Political will exist
Number of functional
agricultural product storage
facilities (Warehouses and
cold rooms)
Number of farmers and
consumers of agricultural
products benefiting from
storage facilities
6.1.4
Develop strategic border
markets to facilitate
agricultural trade across
borders
Number of re-export
centers established
Number of developed
physical market
infrastructure at the
boarders
ASLM Reports
6.1.5
Link rural markets with
Number of zonal/regional
MIT Reports
Political will exist
regional and border
markets for produced
ASLM Reports
Financial resources
agricultural market
agricultural products
PMO-RALG Reports available
centres
established
OUTPUT 6.2: The Government will put in place enabling and conducive environment for private sector and
other stakeholders’ investment in the agricultural marketing infrastructures.
6.2.1 Review marketing related
Number of laws and
Mow Reports
Political will exist
legislations to encourage
regulations reviewed
private sector investment
ASLM Reports
Financial resources
in agricultural marketing
available
infrastructure
Bunge Hansard
6.2.2
6.2.3
6.2.4
6.2.5
Create awareness on PPP
policy and legislation to
facilitate private sector
participation in developing
agricultural marketing
infrastructure
Number of Private Sector
Organizations,
Associations sensitized
PMO Report
Political will exist
MIT Reports
Support local Authorities
to set aside suitable areas
for agricultural
infrastructure development
Number of reserved sites
for agricultural marketing
infrastructure development
PMO Report
Private sector are
ready to invest in
Agricultural
Marketing
Infrastructure
Political will exist
MIT Reports
Financial resources
available
Identify and link private
sector to sources of finance
for agricultural marketing
infrastructure investments
Number of banks and nonbank financial institutions
willing to finance
Agricultural Marketing
Infrastructure
Number of Regional
Investment Profiles
reviewed
MOF Reports
Political will exist
Resource availability
Review regional investment
profiles to accommodate
investment opportunities
for agricultural marketing
infrastructure.
MIT Reports
TIC Reports
Political will exist
PMO Reports
Regional Profiles exist
OUTPUT 6.3: Communities’ involvement in developing, operating and maintaining agricultural
marketing infrastructure will be promoted
6.3.1
Implement PPP policy
Number of Agricultural
ASLM Reports
Private sector
and strategy in
Marketing Infrastructure
willingness exist
developing, operating and constructed under PublicMIT Reports
maintaining agricultural
Private partnership
PMO Reports
Financial resources
35
NARRATIVE DESCRIPTION
OF GOAL, PURPOSE,
OBJECTIVES, OUTPUTS AND
INTERVENTIONS
marketing infrastructures
6.3.2
Develop a sensitisation
programme on effective
participation of the
private sector in
developing, operating and
maintaining agricultural
marketing infrastructure
6.3.3
Relocate privatised
agricultural marketing
infrastructures that are
not effectively utilised.
OBJECTIVELY
VERIFIABLE
INDICATORS
MEANS OF
VERIFICATION
Number of sensitization
Programmes conducted
PMO Reports
Number of privatised
agricultural marketing
infrastructures relocate
MIT/MAFC
Political will exist
Financial resources
available
6.3.4
Marketing infrastructure
database
MIT Reports
Ministry of Works
reports
Ministry of
Transportation and
communication
reports.
Resource availability
Develop a database and
network, and monitor
performance of
agricultural marketing
infrastructure
MIT Reports
ASSUMPTIONS
available
Political will exist
Financial resources
available
ASLM Reports
STRATEGIC AREA 7: Adequate, quality and timely agricultural marketing information services to
facilitate marketing functions availed
OUTPUT 7.1: Farmers’ organizations, groups and cooperative societies capacities in data collection,
analysis, storage and dissemination promoted
7.1.1 Promote and strengthen
Number of farmers’
ASLM Reports
farmers’ groups,
formation of farmers’
groups, societies and
MVIWATA Reports
societies and
groups, societies and
cooperatives involved in
cooperatives
cooperatives that will be
data collection, analysis and
willingness exist
involved in data collection, dissemination of market
analysis and dissemination
information.
of market information to
group members
7.1.2
Build capacity for
organized groups in
collection, storage,
processing, analysis and
dissemination of marketing
information.
Number of
groups/associations
capacitated in collection,
storage, processing,
analysis and dissemination
of marketing information.
MIT Reports
MVIWATA Reports
ASLM reports
Organized
groups/associations
have enough staff
7.1.3
Provide backstopping and
support to farmers’ groups,
associations and
cooperative societies on
collection, analysis and
dissemination of market
information.
Number of farmers groups
supported on collection,
analysis and dissemination
of market information.
MIT Reports
ASLM reports
MVIWATA Reports
Organized groups in
place and willing to
deal with MIS
OUTPUT 7.2: Public-Private-Partnership in undertaking marketing research and information systems
strengthened
7.2.1 Sensitize the general public Number of sensitization
ASLM Reports
Key Players
on PPP Policy and
Programme conducted
PMO Reports
willingness
implementation of AMS,
Exist
and ensure private sector
participation in market
Financial resources
research and information
available
system
7.2.2 Prepare guidelines to
Guidelines to involve
MITM Guidelines
Key players
36
NARRATIVE DESCRIPTION
OF GOAL, PURPOSE,
OBJECTIVES, OUTPUTS AND
INTERVENTIONS
involve private sector in
agricultural marketing,
research and information
system
OBJECTIVELY
VERIFIABLE
INDICATORS
MEANS OF
VERIFICATION
ASSUMPTIONS
private sector in
agricultural marketing,
research and information
system in place
documents
willingness
exist
OUTPUT 7.3: Collection, analysis, storage and dissemination of agricultural marketing data at all levels
strengthened
7.3.1
Build Capacity at district,
Number of staff trained on
regional and national
MIS
MIT Reports
Staff for data
levels on collection,
ASLM Reports
collection, analysis,
analysis, storage and
storage and
dissemination of
dissemination exist
marketing data
7.3.2
Develop an integrated
Integrated marketing
MIT, MCST Reports Adequate budgets
marketing information
information system
system for development
developed
of domestic and export of
agricultural markets
7.3.3
Provide guidelines to
support and sustaining an
integrated marketing
information system at
different levels;
7.3.4
Number of policy
guidelines to support and
sustaining an integrated
marketing information
system at different levels
established
Number of private sector
initiative in MIS supported
MIT Reports
ASLM Reports
Staff for data
collection, analysis,
storage and
dissemination exist
Encourage and support
private sector initiative in
collection, processing and
dissemination of
marketing information
7.3.5
Build capacity of Trade
Number of trade officers
Officers to effectively
trained
collect, analyse and
disseminate agricultural
marketing information
7.3.6
Facilitate establishment of Number of information
agricultural product
Centers established
market information
centres at village, ward,
district, regional and
national levels
7.3.7
Build broad and
Marketing Information
integrated marketing
System (MIS) developed
information system (MIS)
OUTPUT 7.4: Use of ICT in agricultural marketing promoted
7.4.1
Develop and implement
Number of MIS
wider and interlinked MIS Programmes interlinked
programme with ICT
with ICT developed
retooling at national,
regional and district level
MIT Reports
7.4.2
PMO-RALG Reports
Political will exist
ASLM Reports
Financial resources
available
Support Local
Government Authorities
in acquiring and building
capacity in the use of ICT
in collection, processing,
storage and dissemination
Number of Local
Government Authorities
using ICT in collection,
processing, storage and
dissemination of market
information
37
ASLM Reports
Private sector
initiative in MIS exist
MIT/PMO-RALG
Reports
Adequate budgets at
LGAs levels
PMO-RALG Reports
MVIWATA Reports
Adequate budgets at
LGAs levels
MIT Reports
TanTrade Report
Competent staff
available
MIT Reports
Political will exist
ASLM Reports
NARRATIVE DESCRIPTION
OF GOAL, PURPOSE,
OBJECTIVES, OUTPUTS AND
INTERVENTIONS
of market information
7.4.3
Support private sector in
the adoption and use of
ICT
OBJECTIVELY
VERIFIABLE
INDICATORS
MEANS OF
VERIFICATION
ASSUMPTIONS
Number of Private Sector
institutions using ICT on
MIS
MIT Reports
Private Sector
adopted ICT on MIS
7.4.4
Number of ICT literate
agricultural marketing
stakeholders
MCST Reports
PMO-RALG Reports
Develop capacity of
agricultural marketing
stakeholders on ICT use
ASLM Reports
Private Sector
adopted ICT on MIS
STRATEGIC AREA 8.0: Use of risks management strategies in agricultural marketing promoted
OUTPUT 8.1: Market and non-market led risk management strategies (contract farming, insurance schemes,
franchise, joint-venture, forward selling, futures markets, price hedging and warehouse receipt system) in
agricultural marketing identified, promoted and developed
8.1.1
Develop commodity
Number of market and
MIT Reports
High risk in
exchange market in
non-market risk
Agricultural
agricultural products
management tools
ASLM Reports
Production exist
developed
8.1.2
Upscale the use of
Number of regions where
MIT Reports
Warehouse Receipt
Warehouse Receipt
warehouse receipt system
system operates in
System (WRS) to all
and other risk management ASLM Reports
few regions
possible crops and apply
schemes operates
other risk management
Political will exist
schemes to other
Tonnage and type of crops
commodities
and other agricultural
products sold through
WRS other risk
management schemes
8.1.3
8.1.4
8.1.5
Promote contract
farming, processing and
marketing
Facilitate agro-processing
using warehouse receipt
system and other risk
management schemes
Promote insurance
schemes in agricultural
commodities
Number of farmers groups
using WRS and other risk
management schemes
Number of established
farmers’ & farmers group
complementing
Agricultural Marketing
Number of farmers groups
using WRS and other risk
management schemes
Number of agro processing
firms facilitated and other
risk management schemes
Insurance schemes in
agricultural commodities
marketing established
MIT Reports
ASLM Reports
Political will exist
MIT Reports
TWLB Reports
SIDO Reports
Willingness and
supportive budget
exists
MoF Reports
ASLM reports
Positive response
from insurance
companies
OUTPUT 8.2: Private sector capacities to apply various marketing risks management strategies promoted
8.2.1
Train and sensitise
Number of farmers’
MIT Reports
farmers’ groups,
farmers’ groups, societies groups, societies and
societies and
and cooperatives to
cooperatives sensitized in
ASLM Reports
cooperatives exist
participate in risk
risk management strategies
farmers’ groups,
management schemes in
societies and
agricultural marketing
cooperatives
including use of
willingness exist
Warehouse Receipt
System, contract farming,
contract marketing and
processing
38
NARRATIVE DESCRIPTION
OF GOAL, PURPOSE,
OBJECTIVES, OUTPUTS AND
INTERVENTIONS
OBJECTIVELY
VERIFIABLE
INDICATORS
MEANS OF
VERIFICATION
ASSUMPTIONS
8.2.2
MIT Reports
Political will exists
MIT,MAFC Reports
Adequate budgets
Review legislations to
support effective
involvement of
stakeholders in
agricultural marketing risk
management schemes
8.2.3
Promote private sector to
develop storage
structures/warehouses to
facilitate WRS
Number of legislations to
support effective
involvement of
stakeholders in agricultural
marketing risk
management schemes
reviewed
Number of private sector
storage facilities for agro
products developed and
utilized
8.2.4
Develop incentives for
the private sector to
construct warehouse
facilities to facilitate
agricultural marketing
system
Incentive package for the
private sector to construct
warehouse facilities to
facilitate agricultural
marketing system
established
MoF, TIC,
MIT,MAFC Reports
Political will exists
8.2.5 Promote private sector
investments in abattoirs that can
process and preserve meat.
Number of private sector
abattoirs that can process
and preserve meat.
MELD reports
Political will exists
ASLM Reports
STRATEGIC OBJECTIVE 9: Access to financial services for agricultural marketing improved
OUTPUT 9.1: The Government in collaboration with other players will device and support mechanisms
that will enhance financing of agricultural marketing
9.1.1
Promote financing of
Number of commercial
MOF Reports
Investor’s willing ness
agricultural marketing
and non-commercial bank
BOT Reports
to invest in
through WRS
branches financing
TIB Reports
Agricultural
agricultural marketing in
Production exist
the country
9.1.2
Formulate a legislation
Number of legislations
MOF Reports
Competent staff exist
that will guide
enacted that guide
BOT Reports
commercial banks to set
commercial banks to set
Bunge Hansard
aside a percent of their
aside a percent of their
loan portfolio for
loan portfolio for
agricultural marketing
agricultural marketing
9.1.3
9.1.4
9.1.5
9.1.6
Expedite the process of
land formalisation and
title deeds to serve as
collateral for farmers
Number of titles deeds and
certificate of occupancy
issued in rural areas
annually
MLHHSD
Expedite and promote
the utilisation of Export
and Import Credit
Guarantee Scheme for
agricultural products.
Number of Businessmen
and women benefiting
from Export and Import
Credit Guarantee Scheme
for agricultural products
BoT Reports
Sensitise stakeholders to
utilise the Second
Generation Financial
Sector Reform Programme
Declining trend of interest
rates for agricultural
marketing financing
BoT Reports
MOF Reports
Bankers Association
Reports
Political will exist
Number of Agricultural
DSE Reports
Agricultural
Facilitate viable
39
Political will exist
Individual willingness
to use land as
collateral
Competent staff exist
Political will exist
Private operators
willingness exist
Borrowers willingness
exist
NARRATIVE DESCRIPTION
OF GOAL, PURPOSE,
OBJECTIVES, OUTPUTS AND
INTERVENTIONS
agricultural companies to
be registered at Dar es
Salaam Stock Exchange
(DSE)
OBJECTIVELY
VERIFIABLE
INDICATORS
9.1.7
Collaborate with related
institutions in establishing
agricultural development
bank and appropriate
agricultural financing
policy, regulation and
strategy
Agricultural Development
Bank developed
Promote use of livestock
as collateral for credit
acquisitions from financial
institutions
Number of commercial
livestock keepers/
ranches/farms
9.1.8
MEANS OF
VERIFICATION
companies trading at DSE
ASSUMPTIONS
companies willingness
exist
MoF, BOT,MIT
Reports
Political will exists
Financial resources
available
MLFD reports
MIT reports
Resource availability
Political will
OUTPUT 9.2: Establishment of agricultural trade and marketing financing institutions promoted and supported
9.2.1 Collaborate with related
Number of operational
BoT Reports
Political will exist
institutions in establishing
laws and regulations
MIT Reports
legal and regulatory system sustaining the trade and
to sustain the trade and
marketing financing in
marketing financing in
agriculture
agriculture.
9.2.2
Revitalize financing for
agricultural marketing
Number of financial
institutions financing
Agricultural trade and
Marketing
9.2.3
Facilitate formation of
bank and non bank
institutions for financing
agricultural trade and
marketing
Number of financial
institutions financing
Agricultural trade and
Marketing
9.2.4
Promote Micro Finance
Institutions (MFIs),,
community banks and
other grassroots level
agricultural marketing
groups
Number of Micro Finance
Institutions (MFIs),
community banks
MIT Report
Political will exist
MIT Report
Political will exist
MoF, BOT,MIT
Reports
Political will and
adequate budget
OUTPUT 9.3: Viable financial agricultural marketing risks management tools promoted
9.3.1
Promote, deepen and
Number of risk
MIT Reports,
scale up use of risks
management tools
TWLB Reports
management tools across
developed
PMO-RALG Reports
the country
Number of districts
utilizing risk management
tools
9.3.2
Establish Commodity
Number of district using
MIT Reports,
Exchange market
the Commodity Exchange
TWLB Reports,
market system
CMSA Reports
STRATEGIC OBJECTIVE 10: Agricultural exports increased
40
Political and
individual willingness
exist
Individual awareness
of the system exist
Political willingness
exist
Individual awareness
of the system exist.
NARRATIVE DESCRIPTION
OBJECTIVELY
MEANS OF
ASSUMPTIONS
OF GOAL, PURPOSE,
VERIFIABLE
VERIFICATION
OBJECTIVES, OUTPUTS AND INDICATORS
INTERVENTIONS
OUTPUT 10.1: Farmers and agricultural marketing actors’ capacity to negotiate and compete effectively in regional
and international markets strengthened
10.1.1 Disseminate information
Number of media
MIT Reports
Information on
on national, regional and
disseminating information
Budget Speech
regional and
international markets
on national, regional and
PMO-RALG Reports international market
international market
opportunities
opportunities
available
Number of sensitization
events held to disseminate
information on national,
regional and international
market opportunities
10.1.2
10.1.3
Building capacity to
farmers’ groups, societies
and cooperatives on
negotiation skills for
effective trading at
regional and international
markets
Encourage and motivate
farmers’ groups, societies
and cooperatives to
exploit effectively the
opportunities in regional
and international markets
Number of participants
benefited from
sensitization events held to
disseminate information on
national, regional and
international market
opportunities
Number of farmers’
groups, societies and
cooperatives trained on
negotiation skills for
effective trading at regional
and international markets
Number of sensitization
events held to improve
negotiation skills for
effective trading at regional
and international markets
Number of farmers’
groups, societies and
cooperatives accessing
Regional and international
markets
MIT Reports
Budget Speech
ASLM Reports
MVIWATA Reports
Farmers’ groups,
Societies and
Cooperatives have
competent trainable
staff
MIT Reports
ASLM Reports
ASLM Reports
Information on
regional and
international market
opportunities
available
MIT Reports
Financial support is
available
Increased volume of
agricultural product trade
in regional and
international markets
10.1.4
Encourage and support
participation in
agricultural product
promotion activities both
domestically and
internationally
Number of agricultural
product markets exploited
at regionally and
internationally
Number of participants
attended in agricultural
marketing promotional
events
LGAs Reports
Tan trade Reports
Information availed
timely
OUTPUT 10.2: Agricultural marketing stakeholders protected against unfair trade practices
10.2.1 Review the fair
Number of fair
MIT Reports
Competent staff
competition legislations.
competition legislations
FCC Reports
available
41
NARRATIVE DESCRIPTION
OF GOAL, PURPOSE,
OBJECTIVES, OUTPUTS AND
INTERVENTIONS
10.2.2
Enhance the capacity of
institutions responsible
for effective trade
competition.
10.2.3
Create awareness and
sensitise marketing
stakeholders on issues
concerning effective and
fair competition.
OBJECTIVELY
VERIFIABLE
INDICATORS
MEANS OF
VERIFICATION
reviewed and amended
Number of institutions
capacitated
Bunge Hansard
MIT Reports
Number of sensitization
Programmes issues
concerning effective and
fair competition designed
and implemented
MIT Reports
ASSUMPTIONS
Government Budget
suffice the needs
Political willingness
exist
Individual willingness
exist
OUTPUT 10.3: Transparent application and predictability of tariffs on agricultural products promoted
10.3.1 Disseminate and sensitise Number of stakeholders
MIT Reports
applicable tariffs
on applicable tariffs to
groups sensitized on
available
stakeholders
applicable tariffs
10.3.2
Put in place enforceable
mechanism for
agricultural tariff system
Number of laws and
regulations governing
agricultural tariff system
MIT Reports
MOF Reports
TRA Reports
Competent staff
available
OUTPUT 10.4: The Government, in collaboration with other stakeholders, will ensure that trade policies, rules
and regulations in regional markets are harmonized
10.4.1 Review and harmonise
EAC and SADC Policies,
MIT Reports
Competent staff
trade policies, rules and
laws and regulations
MEAC Reports
available
regulations in regional
harmonized
markets.
10.4.2
Disseminate and sensitise
on trade policies, rules
and regulations in
regional markets to
stakeholders
Stakeholders groups and
MIT Reports
Information on
associations sensitized on
regional market rules
trade policies, rules and
and regulations
regulations in regional
available
markets
Trade policies, rules and
regulations in regional
markets packaged for
dissemination to
stakeholders groups and
associations markets
policies, rules and
regulations
OUTPUT 10.5: Awareness among agricultural marketing actors on the opportunities inherent in bilateral, regional
and multilateral trading systems raised in collaboration with other stakeholders
10.5.1 Promote and strategically Number of agricultural
MIT Reports
International traders
organise agricultural
market trade fairs and
will participate in
market trade fairs and
exhibitions organised
TANTRADE
Trade Fair
exhibitions
Reports
10.5.2
Disseminate information
on agricultural trade
opportunities under
bilateral, regional and
multilateral arrangements
to stakeholders
Number of stakeholders
groups and associations
with access to information
on bilateral, regional and
multilateral arrangements.
42
MIT Reports
 Information on
bilateral, regional
and multilateral
market
opportunities
available
 Private operators
are aware of
bilateral, regional
and multilateral
NARRATIVE DESCRIPTION
OF GOAL, PURPOSE,
OBJECTIVES, OUTPUTS AND
INTERVENTIONS
OBJECTIVELY
VERIFIABLE
INDICATORS
MEANS OF
VERIFICATION
ASSUMPTIONS
arrangements
OUTPUT 10.6: The Government will encourage producers to directly enter the markets instead of using
middlemen
10.6.1 Encourage formation and  Number of producer
MIT Reports
Producers groups,
build capacity of
MVIWATA Reports
associations and
groups, associations
producers groups,
ASLM Reports
cooperatives
and cooperatives
associations and
TanTrade Report
willingness exist
formed and directly
cooperatives to undertake
access agricultural
joint agricultural
markets
marketing.
 Number of producer
groups, associations
and cooperatives
capacitated to access
agricultural markets
directly
10.6.2
Sensitise and retool
farmers’ groups,
associations and
cooperatives
10.6.3
Number of farmers’
groups, associations and
cooperatives trained and
equipped with skills to
access agricultural markets
directly
Number of producer
groups and associations
selling directly to buyers
MIT Reports
MVIWATA Reports
Producers groups,
associations and
cooperatives have
required staff
Facilitate establishment of
MIT Reports
linkages agricultural
producer
Market survey
groups/associations with
reports
buyers of agricultural
produts
10.6.4 Sensitise financial
Financial institutions in
MIT Reports
Political will exists
institutions in preagricultural marketing prefinancing of agricultural
financing promoted
MOF
marketing for producer
groups
10.6.5 Rebuild/restore trust on
Increased number of
MAFC Reports
Producers groups,
cooperatives by
members in cooperatives
associations and
improving good
Number of cooperatives
cooperatives have
governance.
with good governance
required staff.
STRATEGIC AREA 11: Reduce further spread of HIV and AIDS pandemic and mitigate its effects on
agricultural marketing
OUTPUT 11.1: Awareness on HIV and AIDS pandemic among agricultural marketing stakeholders at high risk
created
11.1.1 Sensitise agricultural
Institutional Reports
Institutional
 Number of
marketing stakeholders
willingness exists
institutions
on HIV/AIDS pandemic.
Peer Educators
sensitized
available
 Number of staff
sensitized
OUTPUT 11.2: Mainstreaming HIV and AIDS in all agricultural marketing strategies, plans and programmes
continued
11.2.1 Integrate HIV/AIDS
Number HIV/AIDS
Institutional records
Willingness of
programmes in
Programmes integrated in
(Strategic Plans,
decision makers exist
agricultural marketing
Agricultural Marketing
MTEF)
strategy, plans and
Strategies, Plans and
programmes
Programmes
11.2.2 Streamline HIV/AIDS
Rate of new infections in
ASLM records
Peer educators
issues on agricultural
Agricultural sector
available
marketing.
OUTPUT 11.3.:Special programmes for women and youths empowerment developed in collaboration with other
43
NARRATIVE DESCRIPTION
OF GOAL, PURPOSE,
OBJECTIVES, OUTPUTS AND
INTERVENTIONS
key stakeholders
11.3.1 Build capacity to
disadvantaged groups on
how to exploit available
opportunities in
agricultural marketing
activities.
OBJECTIVELY
VERIFIABLE
INDICATORS
MEANS OF
VERIFICATION
ASSUMPTIONS
Number of women trained
ASLM records
Capacity of trainers
exist
Number of youths trained
MCDWC Reports
11.3.2
Develop special
Number of Programmes
Institutional records
Human rights
empowerment
for women and youths
specialists available
programmes for
developed
MCDWC Reports
disadvantaged groups.
OUTPUT 11.4: Women’s agricultural marketing co-operatives, associations and groups supported, promoted and
facilitated
11.4.1 Encourage and facilitate Women agricultural coMCDWC Reports
Political will exist
development of women operatives, associations and
and
disadvantaged groups supported
agricultural co-operatives,
associations and groups.
OUTPUT 11.5: Participation of youths in cooperative societies, associations and groups supported
11.5.1 Develop special schemes co-operatives societies,
Institutional Reports
Political will exist
to attract youth and associations and groups
disadvantaged
group’s with schemes of attracting
participation
to
co- youths
operatives
societies,
associations and groups.
OUTPUT 11.6: Agricultural marketing related projects/programmes for both women and youths established and
implemented
11.6.1 Provide
conducive Number of women and
Institutional Reports
Political will exist
environment
for youths institutions
agricultural
marketing sensitized
related
projects/programmes for
women , youths and
disadvantaged groups
OUTPUT 11.7: Implementation of the policy and legal framework for environmental conservation and
management by all stakeholders accordingly ensured
11.7.1 Deepen the
Number of laws and
VPO Reports
Farmers adequately
implementation of
regulation on
MIT Reports
sensitized/trained
existing legal and
environmental
regulatory arrangement
conservation and
on environmental
management implemented
conservation and
management
11.7.2 Sensitise on the issues
Number of actors adopting VPO reports
Political will exists
related to climate change
mitigation measures
NEMC reports
Resource availability
and mitigation strategies
MTC reports
for the different actors in
MAFC reports
the sector
44
ANNEX 1: MATRIX OF OUTPUTS, STRATEGIC INTERVENTIONS AND
RESPONSIBLE INSTITUTIONS
OUTPUTS
1.1 Primary agroprocessing and
value addition
promoted and
strengthened
PROPOSED INTERVENTIONS
1.1.1 Encourage and motivate formation
of producer groups, societies and
cooperatives involved in small and
medium scale processing
1.1.2 Build capacity of small scale
farmer and producer groups to process
agricultural produce.
1.1.3 Enhance capacity on grading and
packaging of agricultural produces
through introducing packaging
development incentives
1.1.4 Build capacity of Public
Institutions whose functions have a
direct link with agro-processing
1.1.5 Provide special incentives to
investors in agro-processing and
packaging industries
1.1.6 Facilitate creation of sustainable
industrial cluster infrastructure
1.1.7 Promote and enhance rural
industrialization to support agro –
processing
1.1.8 Discourage export of unprocessed
agricultural raw materials and control
importation of subsidized finished
agricultural commodities
1.2 Special
programmes and
incentives to
investors in agroprocessing firms put
in place
1.3 Consumption of
locally processed
agricultural
products in the
domestic market
promoted
RESPONSIBLE INSTITUTION
LEAD/
COLLABORATORS
COORDIN
ATOR
Crops PMO-RALG, TPSF,
MAFC
TCCIA, MIT
Livestock MLDF
MIT
PMO-RALG,
MAFC, MLDF, TPSF
MIT
MAFC, MLDF, PMORALG, TPSF, CTI
MIT
MAFC, MLDF, PMORALG, TPSF
MIT
MAFC, MLDF, PMORALG, TPSF
MIT
MAFC, MLDF, PMORALG, TPSF
MAFC, MLDF, PMORALG, TPSF
MIT
MIT
MoF, MLDF, MAFC
TRA,
1.1.9 Reduce utility (electricity, water)
tariffs and ensure adequate supply of
utilities for industrial use
1.2.1 Review and enforce favourable
fiscal measures (tax and non-tax) that
are supportive to domestic agroprocessing investment.
1.2.2 Establish and promote Economic
Development
Zones
(EDZ)
in
agricultural sector
1.2.3 Support programmes that promote
Small and Medium Enterprises (SMEs)
activities in agro-processing.
1.2.4 Promote/support the One District
One Product programme
MIT
TANESCO, MEM
MoF
MAFC, MLDF, BOT,
TRA, PMO-RALG,
MIT
MIT
TIC, PMO- RALG,
EPZA, MoF
MIT
MLDF, PMO-RALG,
MAFC,TPSF
MIT
1.3.1 Build capacity of local processors
to produce at the required quantity and
quality to meet domestic, regional and
international markets
1.3.2 Enhance production of affordable
locally processed agricultural products
by promoting production of appropriate
and low cost packaging materials,
branding and product innovation.
MIT
MAFC, MLDF,
TANTRADE,SIDO,
PMO-RALG
PMO-RALG, TPSF,
TANTRADE, MLDF,
MAFC
45
MIT
MLDF, MAFC, PMORALG, TPSF,
BRELA, WMA,
TANTRADE, TBS,
SIDO, CAMARTEC
OUTPUTS
1.4 Investment in
research and
development for
agro-processing
promoted
2.1 Capacity of
marketing actors
(Agricultural input
producers, crops
and livestock
producers,
transport and
storage actors) on
national and
international
agricultural
products safety and
quality, standards
and grades built
2.2 Mechanisms for
accreditation,
testing, monitoring
the quality, grades
and standards of
locally produced
and imported
agricultural
products
strengthened in
collaboration with
the private sector
PROPOSED INTERVENTIONS
1.3.3 Enhance consumption of quality
locally processed agro-products through
regular promotion and sensitisation
programmes.
1.4.1 Facilitate invention and
dissemination of appropriate
technologies and research findings for
agro-processing.
RESPONSIBLE INSTITUTION
LEAD/
COLLABORATORS
COORDIN
ATOR
MIT
MLDF, MAFC, TPSF,
TIC, MoF,
MIT
1.4.2 Build capacity of R&D
institutions on agro processing
technologies
MCST
1.4.3 Monitor & Evaluate (output and
outcome) of R&D on agro-processing
1.4.4 Promote agro processing
technology acquisition, adoption and
transfer
1.4.5 Encourage demand driven
participatory agro processing researches
2.1.1 Build capacity of marketing actors
on domestic and international
agricultural products quality standards
and grades
2.1.2 Strengthen the capacity of
institutions dealing with grading, safety
and quality control and setting of
standards along the agriculture value
chain.
MIT
2.2.1 Sensitise private sector on the use
of national accredited laboratories,
testing equipment and methods
MIT
2.2.2 Enhance capacity of institutions
responsible for safety and quality
standards for agro-products at national,
regional and district levels.
2.2.3 Promote the use of quality
packaging material that conforms to
international standards
2.2.4 Strengthen the National Packaging
Centre and promote the establishment of
packaging centres at regional and
district level
2.2.5 Establish and implement
traceability systems for crops, livestock
and livestock products for market
accessibility, quality and safety
assurance demands of consumers
2.2.6 Support accreditation of private
and public laboratories to increase
MIT
46
MCST
MCST
MIT
MIT
MAFC, MLDF, PMORALG, TPSF, TIRDO,
CAMARTEC,
TEMDO, MCST,
COSTECH
MAFC, PMO-RALG,
MLDF, TPSF, TIRDO,
CAMARTEC,
COSTECH, MIT
MLDF, MAFC,
COSTECH
MIT, MEVT,
MLDF, CAMARTEC,
TEMDO, SIDO.
MIT, MLDF, PMORALG
MLDF, PMO-RALG,
MAFC, TBS, TFDA,
WMA, TanTrade,
SIDO
MLDF, MAFC, TBS,
TFDA, WMA,
TanTrade, SIDO
MLDF, PMO-RALG,
MAFC, TBS, TFDA,
WMA, TanTrade,
SIDO
TBS
MIT
TBS, TFDA, WMA,
SIDO
MIT
TBS, TFDA, WMA,
SIDO
MIT
MLFD, MAFC,
TIRDO, TPSF, TBS,
TFDA
MIT
TIRDO, TBS, TFDA,
WMA,
OUTPUTS
2.3 Regulations
governing
utilization of
designated buying
posts and centres
for agro-products
enforced in
collaboration with
farmers’ groups,
associations and
cooperative
societies.
2.4 Standards, quality
and grades in
agricultural
marketing
developed and
harmonized in
collaboration with
other stakeholders
PROPOSED INTERVENTIONS
accessibility and facilitate affordability.
2.3.1 Strengthening collaboration
among Central Ministries, Sectoral
Ministries and Local Government
Authorities through Decentralization by
Devolution (D by D) and Public Private
Partnership (PPP) framework in
enforcing regulations governing
utilisation of designated crop buying
posts.
2.3.2 Equip and develop human
resource capacity at all
buying/collection centres to facilitate
enforcement of regulations governing
quality and standards at crop buying
centres
2.3.3 Promote and strengthen
formation of farmer’s groups, societies
and cooperatives that use designated
buying posts and centres for agroproducts
2.3.4 Promote development of
buying/collection posts and centres for
agro-products to facilitate enforcement
of safety and quality standards
2.4.1 Harmonise national standards and
quality legislations with regional and
international standards
2.4.2 Create awareness to stakeholders
on the harmonized standards of
processed agricultural products
2.4.3 Create awareness on the benefits
of quality and standards on agroproducts for trust and sustainability of
market for agro products
2.4.4 Enforce standard, quality and
grades regulations
RESPONSIBLE INSTITUTION
LEAD/
COLLABORATORS
COORDIN
ATOR
PMO
MLDF, MIT, MAFC,
MoF, MoW, MCST
MIT
MAFC, MLDF, PMORALG, Crop Boards,
TFDA, TBS, WMA.
MAFC
MIT, PMO-RALG,
Crop Boards, TFDA
MIT
MLDF, MAFC, PMORALG, Crop Boards,
TFDA, WMA, TBS
MIT
TBS, TFDA, WMA
MIT
TBS, TFDA, WMA,
MEAC
MIT
TBS, TFDA, WMA,
FCC, FCT, TPSF,
MIT
TBS, TFDA, WMA,
FCC, FCT, TPSF
MHSW, MAFC MLDF
MIT, PMO-RALG,
TBS, TFDA, WMA,
FCC, FCT,
MJCA, TBS, TFDA,
WMA, FCC, FCT,
PMO-RALG
3.1 Legal and
regulatory
framework for
efficient, effective
and transparent
system governing
agricultural
marketing at
different levels put
in place in
collaboration with
key stakeholders
3.1.1 Institute a participatory legal and
regulatory framework for agricultural
marketing at all levels
3.1.2 Assess adequacy and relevancy of
existing legislation governing
agricultural marketing with a view of
amending, repealing and/or making new
laws where necessary
3.1.3 Develop and institute/ M&E
framework for agricultural marketing at
all levels
MJCA
MIT
MAFC, MLDF, PMORALG
3.2 Private sector
participation in the
development and
management of
legal and
regulatory reforms
3.2.1 Promote establishment and
strengthening of stakeholders fora to
participate in legal and regulatory
reforms
3.2.2 Encourage law enforcers to
involve private sector in the decision
MIT
MLDF, TBS, TPSF,
WMA, FCC, FCT
PMO
MIT, MoHA, MJCA
TBS, TPSF, WMA,
47
MIT
OUTPUTS
facilitated and
encouraged
4.1 Legislation for
development of
farmers’
organizations,
particularly
member based
cooperative
societies,
association and
groups reviewed
4.2 A framework to
address anticompetitive
practices, including
cartels and
monopolistic
tendencies put in
place in
collaboration with
other stakeholders
4.3 Consumers’
cooperatives
development,
advocacy, lobbying
and negotiation
skills for the
private sector
strengthened
5.1 Training in
entrepreneurial and
marketing skills for
agricultural
marketing
stakeholders
supported and
PROPOSED INTERVENTIONS
making of legal and regulatory reforms
3.2.3 Build capacity of the private sector
to effectively participate in the
development and management of
agricultural marketing legal and
regulatory reforms.
RESPONSIBLE INSTITUTION
LEAD/
COLLABORATORS
COORDIN
ATOR
FCC, FCT,
PMO
MoF, MIT, MJCA
TBS, TFSF, WMA,
FCC, FCT,
3.2.4 Sensitise the public on legal and
regulatory reforms related to the
agricultural marketing
4.1.1 Review and amend legislations in
view of improving coordination of
marketing functions among different
actors
4.4.2 Establish other relevant bodies to
complement agricultural marketing
activities
4.1.3 Build capacity of Ministries,
Departments and Agencies responsible
for agricultural marketing
4.1.4 Ensure that institutions responsible
for agricultural marketing are
adequately financed
4.2.1 Strengthen enforcement of
legislations governing fair competition
in agricultural marketing
4.2.2 Create awareness to the general
public on anti-competitive practices and
legislations governing fair competition
4.2.3 Strengthen institutions responsible
for combating anti-competitive practices
4.2.4 Strengthen access to affordable
marketing information system to all
stakeholders in agricultural marketing
4.2.5 Strengthen monitoring and
evaluation of anti-competitive practices
in agricultural trade and marketing
MIT
4.3.1 Establish and strengthen
consumers societies for advocacy,
lobbying and negotiation in trade and
marketing
4.3.2 Building capacity on advocacy,
lobbying and negotiation skills to
consumers groups and associations.
4.3.3 Provide support to NGOs, CBOs,
and non-state actors to undertake
advocacy, lobbying and negotiation
4.3.4 Provide and strengthen
consumers’ advocacy platforms and
dialogue at all levels.
5.1.1 Enhance capacity of training
institutions in entrepreneurship and
marketing skills.
5.1.2 Establish a sustainable incentive
and reward schemes to support graduate
and other trained entrepreneurs to
48
MIT
MJCA, MoF, TBS,
TPSF, WMA, FCC,
FCT
PMO-RALG, TPSF,
MAFC
MIT
MLDF, PMO-RALG,
TPSF, MAFC
MIT
MLDF, PMO-RALG,
TPSF, MAFC
MoF
MIT, MLDF, PMORALG, MAFC
MIT
MJCA, FCC, FCT
MIT
MJCA, FCC, FCT,
MIT
MJCA, FCC, FCT
MIT
MLDF, PMO-RALG,
TPSF, MAFC
MIT
MLDF, PMO-RALG,
TPSF, MAFC, FCC,
FCT
MIT
FCC, TPSF, NCAC
MIT
FCC, TPSF, NCAC
MIT
TPSF, CIVIL
SOCIETIES, MoF,
PMO-RALG
MAFC, MLDF, PMORALG, MoW, TPSF,
CSOs, FCC, FCT
MEVT, MAFC,
MSTHE, PMO-RALG
MIT
MIT
MIT
MEVT, MAFC,
MCST, PMO-RALG
OUTPUTS
PROPOSED INTERVENTIONS
promoted
5.2 Private sector
participation in the
training on
entrepreneurial and
marketing skills
encouraged and
supported
venture into agribusiness
5.2.1 Facilitate entrepreneurship
development and marketing
programmes for farmers’ groups,
cooperatives and societies.
5.3 Entrepreneurship
and marketing
curricula in
vocational training
centres, colleges
and learning
institutions
reviewed and
strengthened
5.4 Agricultural
marketing
extension services
strengthened
6.1 Key and strategic
agricultural
marketing
infrastructure
developed
6.2 Enabling and
conducive
5.2.2 Identify, coordinate and promote
the private sector to conduct
entrepreneurship training to farmer’
groups, cooperatives and societies
5.3.1 Support review of curricula for
agricultural training institutions to
adequately address entrepreneurship
development
5.3.2 Introduce and supporting
entrepreneurship and marketing skills
curricula at primary and secondary
schools
5.3.3 Support development of training
modules on entrepreneurship and
marketing skills for different
agricultural marketing stakeholders
5.4.1 Strengthen the capacity of training
institutions on marketing extension
services
5.4.2 Promote and facilitate provision of
agricultural marketing extension
services in rural areas by retooling
existing extension staff with marketing
knowledge and skills
5.4.3 Put in place a framework to
facilitate participation of private sector
to provide marketing extension services
5.4.4 Reorient Trade Officers to
effectively disseminate marketing
extension services to stakeholders and
promoting entrepreneurship skills
6.1.1 Develop reliable rural
infrastructure network
(roads/railways/ferries) to link key
production areas to market outlets
6.1.2 Promote the use of appropriate
technology in developing rural road
infrastructure.
6.1.3 Facilitate construction of
economically viable warehouses, cold
rooms, re-export centres and other
storage facilities to cater for domestic,
regional and international markets
6.1.4 Develop strategic border markets
to facilitate agricultural trade across
borders
6.1.5 Link rural markets with regional
and border agricultural market centres
6.2.1 Review marketing related
legislations to encourage private sector
49
RESPONSIBLE INSTITUTION
LEAD/
COLLABORATORS
COORDIN
ATOR
MIT
Crops MAFC
Livestock MLDF
MIT
MEVT, MCST, PMORALG
MEVT
MIT, MAFC, MCST,
PMO-RALG
MEVT
MIT, MAFC, MCST,
PMO-RALG
MEVT
MIT, MAFC, MCST,
PMO-RALG
MIT,
MAFC, MLDF MCST,
PMO-RALG, MEVT
MIT,
PMO-RALG, MEVT,
MAFC, MCST,
MIT
MEVT, MAFC,
MCST, PMO-RALG
MIT,
PMO-RALG, MLDF,
MAFC
MoW
PMO-RALG, MIT,
TPSF MAFC, PMO,
MLHHS, MEM
MoW
PMO-RALG, MIT,
TPSF MAFC, PMO,
MLHHS, MEM
MAFC, TPSF, MLDF
MIT
MIT
MIT
MIT
MEVT, MAFC,
MCST, PMO-RALG
MAFC, MoW, PMO,
MLHHS, MoF, PMORALG, TPSF
MAFC, TPSF, MLDF
MLHHSD, MJCA
MAFC, MI, PMO-
OUTPUTS
environment for
private sector and
other stakeholders’
investment in the
agricultural
marketing
infrastructures put in
place.
6.3 Communities’
involvement in
developing,
operating and
maintaining
agricultural
marketing
infrastructure
promoted
7.1 Farmers’
organizations,
groups and
cooperative societies
capacities in data
collection, analysis,
storage and
dissemination
promoted
7.2 Public-PrivatePartnership in
undertaking
marketing research
and information
systems
strengthened
7.3 Collection, analysis,
storage and
dissemination of
PROPOSED INTERVENTIONS
investment in agricultural marketing
infrastructure
6.2.2 Create awareness on PPP policy
and legislation to facilitate private sector
participation in developing agricultural
marketing infrastructure
6.2.3 Support local Authorities to set
aside suitable areas for agricultural
infrastructure development
6.2.4 Identify and link private sector to
sources of finance for agricultural
marketing infrastructure investments
6.2.5 Review regional investment
profiles to accommodate investment
opportunities for agricultural marketing
infrastructure.
6.3.1 Implement PPP policy and
strategy in developing, operating and
maintaining agricultural marketing
infrastructures
6.3.2 Develop a sensitisation
programme on effective participation of
the private sector in developing,
operating and maintaining agricultural
marketing infrastructure
6.3.3 Relocate privatised agricultural
marketing infrastructures that are not
effectively utilised
6.3.4 Develop a database and network,
and monitor performance of agricultural
marketing infrastructure
7.1.1 Promote and strengthen formation
of farmers’ groups, societies and
cooperatives that will be involved in
data collection, analysis and
dissemination of market information to
group members
7.1.2 Build capacity for organized
groups in collection, storage,
processing, analysis and dissemination
of marketing information.
7.1.3 Provide backstopping and support
to farmers’ groups, associations and
cooperative societies on collection,
analysis and dissemination of market
information.
7.2.1 Sensitize the general public on
PPP Policy and implementation of
AMS, and ensure private sector
participation in market research and
information system
7.2.2 Prepare guidelines to involve
private sector in agricultural marketing,
research and information system
7.3.1 Build Capacity at district, regional
and national levels on collection,
analysis, storage and dissemination of
50
RESPONSIBLE INSTITUTION
LEAD/
COLLABORATORS
COORDIN
ATOR
RALG, PMO, TPSF
PMO
MIT, TPSF MAFC,
MID, PMO-RALG,
MLHHSD, MOID
MoF
MIT, TPSF MAFC,
MID, PMO-RALG
PMORALG
MIT, TIC, TPSF
MAFC, MoW, PMO,
MLHHS,
PMO-RALG,
MoW
PMO
MIT, TPSF, PMORALG, MOF, TIC
MIT
TPSF, PMO-RALG,
MoF
MIT, PMO-RALG,
CHC, MAFC, MLDF
MIT
MAFC, PMO-RALG,
MLDF, MoW, MCST
MIT
MAFC, MLDF, PMORALG, TPSF,
MVIWATA
MIT
MAFC, MCST, TPSF
MIT
MAFC, MCST, TPSF
PMO
MIT, MAFC, MCST,
TPSF
PMO
MIT, MAFC, MCST,
TPSF
MIT
PMO-RALG, MAFC,
MCST, TPSF
OUTPUTS
agricultural
marketing data at all
levels strengthened
7.4 Use of ICT in
agricultural
marketing
promoted
8.1 Market and nonmarket led risk
management
strategies (contract
farming, insurance
schemes, franchise,
joint-venture,
forward selling,
futures markets,
price hedging and
warehouse receipt
system) in
agricultural
marketing
identified,
promoted and
developed
8.2 Private sector
capacities to apply
PROPOSED INTERVENTIONS
marketing data
7.3.2 Develop an integrated marketing
information system for development of
domestic and export of agricultural
markets
7.3.3 Provide guidelines to support and
sustaining an integrated marketing
information system at different levels;
7.3.4 Encourage and support private
sector initiative in collection, processing
and dissemination of marketing
information
7.3.5 Build capacity of Trade Officers to
effectively collect, analyse and
disseminate agricultural marketing
information
7.3.6 Facilitate establishment of
agricultural product market information
centres at village, ward, district,
regional and national levels
7.3.7 Build broad and integrated
marketing information system (MIS
7.4.1 Develop and implement wider and
interlinked MIS programme with ICT
retooling at national, regional and
district level
7.4.2 Support Local Government
Authorities in acquiring and building
capacity in the use of ICT in collection,
processing, storage and dissemination of
market information
7.4.3 Support private sector in the
adoption and use of ICT
7.4.4 Develop capacity of agricultural
marketing stakeholders on ICT use
8.1.1 Develop commodity exchange
market in agricultural products
8.1.2 Upscale the use of Warehouse
Receipt System (WRS) to all possible
crops and apply other risk management
schemes to other commodities
8.1.3 Promote contract farming,
processing and marketing
8.1.4 Facilitate agro-processing using
warehouse receipt system and other risk
management schemes
8.1.5 Promote insurance schemes in
agricultural commodities
8.2.1 Train and sensitise farmers’
groups, societies and cooperatives to
51
RESPONSIBLE INSTITUTION
LEAD/
COLLABORATORS
COORDIN
ATOR
MIT
PMO-RALG, MAFC,
MCST, TPSF
MIT
PMO-RALG, MAFC,
MCST, TPSF
PMORALG
MIT, MLDF, TPSF,
MAFC
PMORALG
MIT, MLDF, TPSF,
MAFC
MIT
MLDF, PMO-RALG,
TPSF, MAFC
MIT
MAFC, MCST, TPSF
MIT
PMO-RALG, MCST,
MAFC, TPSF
MIT
MCST, PMO-RALG,
TPSF
MCST, PMO-RALG,
TPSF
MoF, TWLB, CMSA,
BOT, DSE
TWLB, CMSA, MoF,
BOT, DSE
MIT
MIT
MIT
MIT
MIT
MIT
MIT
MAFC, TWLB,
CMSA, MoF, BOT,
DSE
MAFC, TWLB, SIDO,
CAMARTEC
MoF, MAFC, MLDF,
PMO-RALG,
Insurance Supervisory
Agency
MAFC, PMO-RALG,
TWLB, CMSA, MOF,
OUTPUTS
various marketing
risks management
strategies promoted
9.1 Mechanisms that
will enhance
financing of
agricultural
marketing devised
and supported
9.2 Establishment of
agricultural trade
and marketing
financing
institutions
promoted and
supported
PROPOSED INTERVENTIONS
participate in risk management schemes
in agricultural marketing including use
of Warehouse Receipt System, contract
farming, contract marketing and
processing
8.2.2 Review legislations to support
effective involvement of stakeholders in
agricultural marketing risk management
schemes
8.2.3 Promote private sector to develop
storage structures/warehouses to
facilitate WRS
8.2.4 Develop incentives for the private
sector to construct warehouse facilities
to facilitate the agricultural marketing
system
8.2.5 Promote private sector
investments in abattoirs that can process
and preserve meat.
9.1.1 Promote financing of agricultural
marketing through WRS
9.1.2 Formulate a legislation that will
guide commercial banks to set aside a
percent of their loan portfolio for
agricultural marketing
9.1.3 Expedite the process of land
formalisation and title deeds to serve as
collateral for farmers
9.1.4 Expedite and promote the
utilisation of Export and Import Credit
Guarantee Scheme for agricultural
products.
9.1.5 Sensitise stakeholders to utilise the
Second Generation Financial Sector
Reform Programme
9.1.6 Facilitate viable agricultural
companies to be registered at Dar es
Salaam Stock Exchange (DSE)
9.1.7 Collaborate with related
institutions in establishing agricultural
development bank and appropriate
agricultural financing policy, regulation
and strategy
9.1.8 Promote use of livestock as
collateral for credit acquisitions from
financial institutions
9.2.1 Collaborate with related
institutions in establishing legal and
regulatory system to sustain the trade
and marketing financing in agriculture.
9.2.2 Revitalise financing for
agricultural marketing.
9.2.3 Facilitate formation of bank and
non bank institutions for agricultural
trade and marketing financing.
9.2.4 Promote Micro Finance
Institutions (MFIs),, Community Banks
52
RESPONSIBLE INSTITUTION
LEAD/
COLLABORATORS
COORDIN
ATOR
BOT, DSE
MIT
MLDF, PMO-RALG,
TPSF, MAFC, MJCA
MIT
PMO, MLDF, PMORALG, TPSF, MAFC
MLDF
TPSF, MIT, PMORALG
MLDF
TPSF, MIT, PMORALG
MIT
MoF, MAFC, BOT,
TIB, FIs
ASLM, MIT, BOT,
TIB, FIs
MoF
MoF
MJCA, MIT, MAFC,
BOT, TIB, FIs, ASLM
MLHHSD
MIT, MAFC, MoF,
PO-MKURABITA,
BOT, TIB, FIs
MoF
MIT, MAFC, BOT,
TIB, FIs, Bankers
Association,
MIT, TWLB, CMA,
BOT, DSE, TIB, FIs
MoF
MoF
MIT, TIB, FIs, ASLM,
BOT
MLDF
MIT, MoF, MLHHS,
PMO-RALG
MIT
MAFC, MoF,PMORALG, TPSF, BOT,
MJCA
MoF
ASLM, BOT, TIB, FIs
MoF
MIT, MAFC, PMORALG, TPSF, BOT
MoF
MAFC, MIT, , PMORALG, TPSF, BOT
OUTPUTS
PROPOSED INTERVENTIONS
9.3 Viable financial
agricultural
marketing risks
management tools
promoted
and other grassroots level agricultural
marketing groups.
9.3.1 Promote, deepen and scale up use
of risks management tools across the
country
9.3.2 Establish Commodity Exchange
market
10.1 Farmers and
agricultural
marketing actors
supported to
negotiate and
compete
effectively in
regional and
international
markets
RESPONSIBLE INSTITUTION
LEAD/
COLLABORATORS
COORDIN
ATOR
MIT
MoF, TWLB, PMORALG, MAFC
MoF
CMSA, MIT, DSE,
MAFC, BOT , PMORALG
MAFC, TPSF,
TanTrade, PMORALG
MAFC, TPSF,
TanTrade, PMORALG
10.1.1 Disseminate information on
national, regional and international
markets.
10.1.2 Capacity building to farmers’
groups, societies and cooperatives on
negotiation skills for effective trading at
regional and international markets.
10.1.3 Encourage and motivate farmers’
groups, societies and cooperatives to
exploit effectively the opportunities in
regional and international markets.
10.1.4 Encourage and support
participation in agricultural product
promotion activities both domestically
and internationally
10.2.1 Review the fair competition
legislations.
10.2.2 Enhance the capacity of
institutions responsible for effective
trade competition.
10.2.3 Create awareness and sensitise
agricultural marketing stakeholders on
issues concerning effective and fair
competition.
10.3.1 Dissemination and sensitisation
on applicable tariffs to stakeholders.
10.3.2 Put in place enforceable
mechanism for agricultural tariff
system.
MIT
10.4 Harmonization of
trade policies,
rules and
regulations in
regional markets
in collaboration
with other
stakeholders
ensured
10.4.1 Review and harmonise trade
policies, rules and regulations in
regional markets.
10.4.2 Disseminate and sensitise trade
policies, rules and regulations in
regional markets to stakeholders.
MIT
MEAC, MAFC, BOT,
TRA, PMO-RALG
MIT
MAFC, BOT, TRA,
PMO-RALG
10.5 Awareness on the
opportunities
inherent in
bilateral, regional
and multilateral
trading systems
raised in
10.5.1 Promote and strategically
organise agricultural trade fairs and
exhibitions.
10.5.2 Disseminate information on
agricultural trade opportunities under
bilateral, regional and multilateral
arrangements to stakeholders.
MIT
MAFC, TPSF, SIDO,
TanTrade, PMORALG
MAFC, TPSF, SIDO,
TanTrade, PMORALG
10.2 Agricultural
marketing
stakeholders
protected against
unfair trade
practices
10.3 Transparent
application and
predictability of
tariffs on
agricultural
products
promoted
53
MIT
MIT
MAFC, TPSF,
TanTrade, PMORALG
MIT
MAFC, TPSF,
TanTrade, PMORALG
MIT
FCC, FCT, WMA,
TBS
FCC, FCT, WMA,
TBS
MIT
MIT
FCC, FCT, WMA,
TBS
MIT
MoF, MAFC, BOT,
TRA, PMO-RALG
MIT, MAFC, BOT,
TRA, PMO-RALG
MoF
MIT
OUTPUTS
PROPOSED INTERVENTIONS
RESPONSIBLE INSTITUTION
LEAD/
COLLABORATORS
COORDIN
ATOR
10.6.1 Encourage formation and buils
capacity of producers groups,
associations and cooperatives to
undertake joint agricultural marketing.
10.6.2 Sensitise and retool farmers’
groups, associations and cooperatives.
MAFC
TPSF, SIDO,
TanTrade, PMORALG, MIT
MAFC
10.6.3 Facilitate establishment of
linkages agricultural producer
groups/associations with buyers of
agricultural products
10.6.4 Sensitise financial institutions in
pre-financing of agricultural marketing
for producer groups;
10.6.5 Rebuild/restore trust on
cooperatives by improving good
governance.
10.7.1 Harmonize Farmers and Export
Crops Identification and Recording
along the Value Chain to impart
Traceability System
10.7.2 Develop and implement livestock
identification and traceability system
starting with export potential areas and
animals
MIT
MIT, TPSF, SIDO,
TanTrade, PMORALG
MAFC, PMO-RALG
MLDF
MIT, PMO-RALG,
TIRDO
11.1 Awareness on HIV
and AIDS
pandemic among
agricultural
marketing
stakeholders at
high risk created
11.1.1 Sensitise agricultural marketing
stakeholders on HIV/AIDS pandemic.
MHSW,
MIT
MAFC, MLDF, PMORALG, TPSF
11.2 . Mainstreaming
HIV and AIDS in
all agricultural
marketing
strategies, plans
and programmes
continued
11.2.1 Integrate HIV/AIDS programmes
in agricultural marketing strategy, plans
and programmes
MIT
MAFC, MLDF, PMORALG, TPSF, MHSW
11.2.2 Streamline HIV/AIDS issues on
agricultural marketing.
MIT
MAFC, MLDF, PMORALG, TPSF, MHSW
11.3.1 Building capacity to
disadvantaged groups on how to exploit
available opportunities in agricultural
marketing activities.
11.3.2 Develop special empowerment
programmes for women and youths.
MIT
MWGCD, MAFC,
MLDF, TPSF
MWGCD
MIT, MAFC, MLDF,
TPSF
collaboration with
other stakeholders
10.6 The Government
will encourage
producers to
directly enter the
markets instead of
using middlemen
10. 7 Traceability
systems for export crops,
livestock and livestock
products for market
accessibility, quality and
safety assurance
developed and
implemented in
collaboration with the
agriculture industry.
11.3 Special
programmes for
women and youths
empowerment
developed in
collaboration with
other key
stakeholders
54
MIT
MAFC, MLDF, BOT,
TRA, PMO-RALG
MAFC
MIT, TPSF, SIDO,
TanTrade, PMORALG
MAFC, PMO-RALG,
TIRDO
MIT
OUTPUTS
PROPOSED INTERVENTIONS
11.4 Women’s
agricultural
marketing Cooperatives,
associations and
groups supported,
promoted and
facilitated
11.4.1
Encourage
and
facilitate
development
of
women
and
disadvantaged
agricultural
cooperatives, associations and groups.
11.5 Participation of
youths in
cooperative
societies,
associations and
groups supported
11.5.1 Develop special schemes to
attract youth and disadvantaged groups
participation to co-operatives societies,
associations and groups.
MWGCD
MAFC, MLDF, TPSF,
MLEYD, MIT,
11.6 Agricultural
marketing related
projects/program
mes for both
women and
youths established
and implemented
11.6.1 Provide conducive environment
for agricultural marketing related
projects/programmes for women ,
youths and disadvantaged groups
MIT
MWGCD, MLEYD,
MAFC, MLDF, TPSF
11.7 Implementation of
the policy and
legal framework
for environmental
conservation and
management by
all stakeholders
accordingly
ensured
11.6.1 Enforce the existing legal and
regulatory instruments on environmental
conservation and management.
11.6.2 Sensitise agricultural marketing
stakeholders on the issues related to
climate change and mitigation strategies
for the different actors in the sector.
VPO
MIT, MAFC, MLDF,
TPSF, NEMC
VPO
ASLMs
55
RESPONSIBLE INSTITUTION
LEAD/
COLLABORATORS
COORDIN
ATOR
MWGCD
MIT, MAFC, MLDF,
TPSF
Download