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Sanjay Ahuja

sanjay@gmail.com

EXPERIENCE

Pricecomparison.com

Co-Founder

Conceptualized and executed a SMS based local deals service

Partnered with over 350 stores and managed relationships on an ongoing basis

Implemented various viral and paid marketing strategies

Interacted actively with users to get feedback, understand motivation and usage patterns

Designed the product based on user recommendations

Defined and monitored metrics to track conversions, cost and features

Wrote the Business plan, performed valuation and raised investment from professional investors

Apollo Group July 2007 – February 2010

Sales and Business Development Manager – Online Marketing

Ownership over $100 million of P&L and relationships with primary clients

Understood clients sales targets and executed innovative online marketing strategies to achieve them

Coordinated with the media, technology and creative teams to deliver clients online marketing goals

Monitored the competition and altered strategies to retain clients business

Pitched new business ideas to clients and worked to improve efficiencies of clients internal processes

Morgan Stanley, San Francisco July 2004 – July 2007

Senior Analyst – Investment Banking (Technology, Media and Telecom)

Internet and Mobile Business Development Strategies

Developed market positioning strategies, competitive analysis and criteria to evaluate and prioritize new initiatives

Analyzed market trends, pricing metrics and partnerships in online/mobile content and advertising

Developed business use cases and metrics to measure the success of key initiatives at eBay, Yahoo, Nokia, AT&T

Researched, analyzed and profiled various partnership and customer acquisition scenarios

$1 Billion Sale of Sam’s Telcome to Novotel Communications

Constructed competitive intelligence analysis of the US telecom market and performed profitability, operating

efficiency analysis on peers

Constructed merger accretion/dilution, DCF, premiums paid and exchange ratio analysis to determine purchase price

Profiled and analyzed other potential partners and compiled presentations to board of directors

$100 million IPO of Work.com

Analyzed the online recruitment industry, developed operating scenarios and strategies for international expansion

Coordinated business and financial due diligence sessions with Dice senior management, accountants and lawyers

Performed valuation on Dice.com using

Compiled the offering memorandum, investor presentation, investor relations guide and road show strategy

$200 Million Sale of ATX/Kleinrock to Wolters Kluwer

$165 Million Sale of Looking Glass Networks to Level 3 Communications

Built a bottoms-up pure operational model, to construct the Income Statement, from core business and product drivers

 Composed the “Management Discussion & Analysis” and “Product Overview” sections in the memorandum

Performed due diligence on target and acquiring company, by conducting management interviews, analyzing company's models and documents

Structured analysis to determine enterprise value, equity value split and IRR

Morgan Stanley, New York June-August 2003

Summer Analyst – Information Technology

Structured, evolved frameworks and developed the architecture overview for analyzing critical trading applications

 Developed and evaluated multiple approaches for the ‘Global Problem Management’ process

 Researched and prepared reports on the ‘Operational Improvement Program’ for the CIO and the CTO. Originated and developed indices and models that are currently being used as the official reporting model to senior management

HEALTHCARE (.COM) START-UP Chennai, India

Co-Founder

Originated the initial concept and constructed the business plan with financial projections

Segmented the market, identified target clients, and fine-tuned services offered

March-September 2001

Pitched the concept to leading doctors, hospitals and diagnostic laboratories, to obtain support from the industry

EDUCATION

MISSOURI UNIVERSITY, MO May 2004

Masters in Science, Computer Science and Engineering

Graduate Student Representative to the Sesquicentennial Celebrations Committee

Engineering School Representative to the Indian Graduate Student Association

UNIVERSITY OF MADRAS, Chennai, India

Bachelor in Engineering, Information Technology

President – English Literary Association, Information Technology Association

Internships – Pentamedia (Content), NIIT (Marketing), IMRB (Market Research), Pantaloons Retail (Sales)

May 2002

ACTIVITIES

School Leader – Young Business Leaders Initiative (YBLI), New York

New Volunteer Recruiter – Asha for Education, St. Louis

Rehabilitation and relief volunteer after the Gujarat earthquake, India

Trinity College of Music, London - Western Classical Guitar

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