Marketing Chapter 7 Global Consumers
Professor Myles Bassell page 1
Question The use of barter rather than money in making global sales is called:
Answer predatory pricing.
a countertrade.
cross-cultural exchange.
economic adaptation.
trade feedback.
Question Which of the following statements about the North American Free Trade Agreement
(NAFTA) is true?
Answer NAFTA has stimulated trade flows among its member nations as well as cross-border manufacturing and investment.
NAFTA includes all of the countries in North America from Canada in the north to Panama in the south.
The World Trade Organization oversees the operation of NAFTA.
NAFTA standardized tariffs but did not eliminate them.
All of the above statements about the North American Free Trade
Agreement (NAFTA) are true.
Question A graphical representation of Michael Porter's elements which create a nation's competitive advantage looks like a:
Answer diamond.
pyramid.
continuum.
circle or loop.
three-dimensional cube.
Question Consumers in Japan have access to cell phones with digital cameras to send snapshots by e-mail, built-in players for music downloads, global satellite positioning technology to tell them exactly where they are, and the ability to stream pictures of the caller. This high level of sophistication has led to the creation of a cutting-edge industry that develops increasingly more advanced handheld gadgetry. According to Michael Porter, conditions in Japan are examples of:
Answer demand conditions.
country structure and strategy.
factor conditions.
synergy.
entropy.

Marketing Chapter 7 Global Consumers
Professor Myles Bassell page 2
Question The Economic Espionage Act:
Answer does not prescribe punishments for anyone caught engaged in economic espionage.
is routinely enforced by United Nations militia.
targets espionage activities that are commonplace in the agricultural industry. makes the theft of trade secrets by foreign entities a federal crime in the U.S.
is accurately described by all of the above.
Question In January 2002, the U.S. Department of Agriculture extended the ban on importation of Spanish clementines to the U.S. This is an example of:
Answer protectionism.
regiocentrism.
polycentrism.
semiotics.
gray marketing.
Question Purafil Inc., an Atlanta company that makes air-purification systems, exported just 15 percent of its $22 million in sales last year to customers in South America. The government taxes, or __________ simply added too much to the final bill. Purafil thinks duty-free trade would allow its exports to jump to 25 percent of sales.
Answer quotas
countertrade fees
ethnocentric restrictions
trade binding agreements tariffs
Question Which of the following issues raises a question about the ethics of protectionism?
Answer Competitive advantage grows out of continuous improvement.
Small firms succeed in foreign niche markets.
Tariffs have declined from an average of 40 percent to less than 5 percent.
Regional trade agreements provide preferential treatment for member nations.
Pan-European marketing strategies are possible due to greater uniformity in packaging standards.

Marketing Chapter 7 Global Consumers
Professor Myles Bassell page 3
Question To enter the European market, Starbucks joined in a cooperative venture with Bon
Appetit Group A.G. in Switzerland. Bon Appetit has the recognized brand name and Starbucks has the product and the expertise to run coffeehouses. Bon Appetit and Starbucks benefited from their:
Answer international competition.
tactical relationship.
functional co-design.
co-branding strategy. strategic alliance.
Question The process that involves the study of similarities and differences among consumers in two or more nations or societies is called:
Answer international attitude evaluation.
multigraphic societal scanning.
polyphasic anthropology. cross-cultural analysis.
transnational attitudinalization.