Progress of my life
Srinivasan Murugan
DAFZA- Dubai
With UAE-Dubai Driving License
Mobile No:+971 56 134 33 67
Email: srini12july@gmail.com
Looking for Middle level positions in Business Development/ Marketing / Frontline Sales
Professional Profile
 A professional with 9 years of experience in Marketing, Sales and Service & Application support in India and Gulf.
 Currently working as Product Marketing Engineer with Elegant Metering Solutions FZE Dubai-UAE
 As Engineer – involved in promotion of Metering Products and solutions to Utilities, major contractors and End
users in UAE-Oman; Partly Qatar-Saudi Arabia.
 Hands on experience in Marketing, Sales & Service of Energy Meters-Solutions, Numerical relays.
 Capable & skilful in making long term relations with clients; thereby ensuring loyalty and achieving long term
revenue growth.
 An effective communicator with excellent interpersonal skills and strong analytical, solution oriented &
organisational abilities.
Areas of Expertise
Key Account Management
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Empowering channel partners
Interfacing with key clients for mapping requirements, making presentations to create awareness
Delivering need based product solutions so as to optimise revenue.
Business Development
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Conceptualise & execute strategies to achieve pre-set organisational targets and ensure profitability.
Sourcing suitable products and system to promote sales as per organisational goals and vision.
Organise promotions like seminars, demonstrations etc. to enhance product visibility & drive sales.
Customer Support
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Oversee installation & commissioning of systems at clients’ end as per layout, conduct tests to ensure operational
effectiveness of equipment.
Sourcing suitable products and system to promote sales as per organisational goals and vision.
Organise promotions like seminars, demonstrations etc. to enhance product visibility & drive sales
Service Operations
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Testing, Repairing, Installation & Commissioning of Numerical Protective Relays, Energy Meters, Cable fault
Locater, Power Quality Analyzer,
Impart training to internal sales team to make them competent enough in facing their customers regarding particular
product range.
Conduct product training programs for clients to enhance product knowledge & usage.
Maintain excellent relations with clients to generate revenues for additional business
Organisational Experience
Since Sep 10 to till date at Elegant Metering Solutions FZE, Dubai-UAE (Group Company of CEWE Instruments
AB, Sweden and Secure Meters UK Limited) presently designated as Product Marketing Engineer
Responsibilities:
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Developing new clients for Energy Meters, Panel Instruments and Transducers and related software/services
and maximizing customer potential in UAE-OMAN regions;
Develops a business plan and sales strategy for the market that ensures attainment of company sales goals
and profitability.
Develop and manage sales opportunities from beginning to end including qualification, proposal, final selection
and closing with Key accounts like DEWA, FEWA, MEDC, MJEC, OETC and Mazoon Electricity
Tracking opportunities in the Oil & Gas, Utilities (Power, Water, Waste Water) & Infrastructure Industry with
UAE EPC Contractors in UAE for projects in Middle East
Penetration into new markets with an eye on regional expansion
Identify, maintain, develop and leverage relationships with utilities, contractors and regional partners
Quotation preparation and bid management, conduct sales meetings, perform technical and sales
presentations
Launch new products and support newly launched products with effective marketing within the regions to
ensure that revenue and contribution stream potential are realized.
Responsible for order booking from customers in UAE, Northern Emirates and Oman.
Look for new business opportunities and creating a healthy enquiry channel.
Ensuring project / opportunity wise end client approval.
Offering After-sales support services
Helping & providing inputs to ensure the design of custom-made products
Providing training and producing support material for Customers
Preparation of demo units and presentations to key customers.
Managing pilot program implementation directly along with main contractor
Achievements:
Year
2012
2012
2012
2012
2012
2011
2011
2011
2011
2011
2011
2011
2010
Projects/Tender details
Succeed ALL 2600 Energy meter Order
[Including Single Phase and Three Phase ]
Succeed ALL 100 Nos CEWEPrometer Order for LV tender
Succeed 900 Nos CT Operated meter order
Succeed ALL 6100 Energy meter Order
[Including Single Phase, Three Phase and CT operated Meters]
Succeed ALL 9300 LT CTs Order
Succeed 4800 Energy Meter [Including Single Phase &Three
Phase Meters]
Succeed 2300 CT operated Energy Meter
Succeed supply of MFM and Transducer supply to ABB for
MAZOON Electricity SCADA project -Oman and triumph over
TILQUIST
Succeed 2 Nos Tariff metering panel order
Succeed supply of MFM and Transducer supply to ABB for
MAJAN Electricity SCADA project -Oman and triumph over
TILQUIST
Succeed pre-payment energy metering PILOT Project in MEDC
including Installation/operation and maintenance
Succeed 2 Nos Tariff metering panel order
Succeed Service business for tariff Energy Meter field calibration
Training:
 Products and solution level Training at CEWE Instrument AB, Sweden.
Utility/End User
MJEC
Region
Oman
OETC
MEDC
MJEC
Oman
Oman
Oman
MJEC
MEDC
Oman
Oman
MEDC,
ABB/Mazoon
Oman
Oman
SEG/ Kahramaa
ABB/MJEC
Qatar
Oman
MEDC
Oman
Galfar / Kahramaa
L&T/
BEC,OETC
Qatar
Oman
Since July 09 to Aug 10 at Mustafa Sultan Science & Industry Co LLC, Muscat-Oman designated as
Sales & Service Engineer
Responsibilities:
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Developing new clients for company products/ services and maximizing customer potential in designated
regions; travelling regularly to visit potential clients
Managing and interpreting customer requirements - speaking with clients to understand and meet their needs
Launch new products and support newly launched products with effective marketing within the regions to
ensure that revenue and contribution stream potential are realized
Installation/Commissioning of Test & measuring Equipments of Fluke, Megger, Chauvin Arnoux, Flir, ZERA, etc
Persuading clients that a product or service best satisfies their needs in terms of quality, price and delivery
Offering After-sales support services
Supporting marketing activities by attending trade shows, conferences and other marketing events
Making technical presentations and demonstrating how a product meets client needs
Providing pre-sales technical assistance and product education
Liaising with other members of the Company to project a Single window service for the Client
Providing training and producing support material for Customers.
Achievements:
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Succeed 28 Nos order of Chauvin arnoux PQM from DPC, Oman
Succeed 4 Nos ZERA reference standard order from MJEC, Oman
Succeed 4 Nos ZERA reference standard order from MEDC, Oman
Succeed 2 Nos ZERA reference standard order from OETC, Oman
Succeed ISKRA test bench Repair order from Mazoon Electricity
Succeed SEBAKMT cable fault locator order from MEDC, Oman
Streamlined key customer account
Value addition to existing customer database
Training:
 Trained in Electrical Testing Training at Megger, Bahrain
Since Nov-06 to Jun-09 at L&T Limited, Mysore-India designated as Engineer-Customer Support
Responsibilities:
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Accountable for Metering and Numerical Protection relays troubleshooting, testing and servicing
Handling Customer complaints and provide solutions for the same
Installation-Commissioning, Repairing, Calibration & testing of Energy meters and relays
Handling Customer complaints related to all type of meters/relays in technical aspects
Find the root cause and prepare CA Report and intimate to Engg/manufacturing/QA
Interact with CIC for customer complaints and solutions
Guiding Filed Engineers for meters, relay installation/commissioning
Finding the root cause and present CA report to Engg/manufacturing/QA
Installation-Commissioning, Repairing ,Calibration & testing of TVM,1P-3P energy meters and Intelligent panel
Meters,3P OC/EF, Voltage relays, Motor protection relays, Auto reclose relays, Intelligent Power factor
controllers
Testing the relays using windows based software tools RELCOM/MS-COM/MS-COM lite/MS COM Probe using
relays test kits iSA/PULSER/OMICRON
Achievements:
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Reduced TAT to 3 from 40 days within 3 months and maintained
Reduced Material Consumption by 30% of regular consumption
Trainings:
 Trained in Resource Optimization, Interpersonal Skills, Customer Focus, First Aid
Since Oct-05 to Aug-06 at Suzlon Infrastructure Limited, Pune-India as Jr.Engineer-Commissioning
Responsibilities:
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Installation and Commissioning of 1.25 MW Wind Turbine Generators
Troubleshoots complicated mechanical, hydraulic, and electrical problems on variable pitch & speed turbines
Using SAP to retrieve technical documents and management of packing list, bill of material and drawings
Responsible to keep reliability of Customers assets and to support on proactive way all customers.
Programming and Installation of Bachmann-Gmbh make PLC Modules and Lust Drives
Handling major breakdowns after handing over to O&M and Technical Change Information
Monitoring all machines thru SCADA system & Reduction in cost of spares and manpower.
Provide customers with high quality, value added field service solutions including operations, maintenance,
troubleshooting, modification, upgrade and repair of wind energy products.
Achievements:
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Commissioned 1.25 MW X 64 machines in Karnataka and Tamilnadu
Appreciation from HOD for completed the commissioning within the targeted time frame and less consumption
of spares
Since Nov-04 to Sep-05 at American Power Conversion (India) Ltd., Bangalore-India as Trainee
Since Oct-03 to Oct-04 at Neyveli Lignite Corporation Ltd, Neyveli-India as Technician Apprentice Trainee
posted at MINE-II
Achievement:
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Awarded ‘Excellent Technician Apprentice Trainee’ after completion of training
Academic Credentials
Pursuing B.S. Engineering & Technology from BITS, PILANI - Birla Institute of Technology and Science,
Pilani-India ( Y2011-2014)
Diploma in Electronics & Communication Engineering from Swamy Abedhanandha Polytechnic College ,
Thellar, Tamil Nadu -India in 2003. 94% Secured first class with honours
Achievements
 First place in state level technical paper presentation competition on Digital Signal Processing held at
Natchimuthu Polytechnic College, Pollachi , Tamil Nadu -India
 Third Rank in Final Year Diploma Examinations
 Organized ‘Entrepreneurship Development Programme held at Swamy Abedhanandha Polytechnic College,
Thellar, Tamil Nadu -India
Computer Proficiency
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CRM & MM Module application in SAP R/3
Proficient in MS Office
Personal Details
Date of Birth
Marital status
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12 July 1984
Married