Barnes, Poberezny, Singer, Erickson 1
Introduction
The Florida Marlins are a National League baseball team from Miami, Florida. They currently play in
Miami at Dolphins stadium along with the Miami Dolphins who is the NFL team. These two teams
attract the middle to upper blue collar citizens. They are the ones that can afford the tickets and they
enjoy baseball. The Marlins were added in 1993 as a National League expansion team along with the
Colorado Rockies. While the Marlins have won two World Series in 15 short years of play they still
suffer from record-low attendance. It possibly could be the price of the ticket, the fact the team is not
very popular because of the players they have or finally because of the area they are located do not draw
the fans that are interested in baseball. The team has come to a turning point in their history. Their
current marketing strategy has been recognized for its ingenuity however it is failing to fill the stands
(Baseball-Reference, 2008). The team has also shuffled their lineup frequently enough to alienate fans
and even drive season ticket holders to demand refunds (Ozanian & Badenhausen, 2008). The team needs
to change their approach to marketing baseball if they want to continue to be successful.
After extensive research on Florida and the Marlins, the proposed solution is to move the Florida Marlins
from Miami to Jacksonville, Florida and rebrand the team as the Jacksonville Yellow Jackets. A
complete reworking of the brand strategy in combination with relocation can turn what was known as the
Marlins into one of the most valuable properties in professional sports. Continuing to attract the same
type of fans, middle to upper blue collar, that were in Miami is the goal and filling the stands in
Jacksonville will be a challenge, but one that can be overcome with the proposed solution. This process
will help the Yellow Jackets become synonymous with Jacksonville like the Cubs are to Chicago or the
Yankees to New York.
We as a group have come up with our own Sports Marketing Team and call ourselves the JLMC Sports
Marketing Group. We each have an assigned position in the business where we assist the client in
whatever way possible.
JLMC Marketing/Communication Staff Positions
Joseph Barnes: Vice President of Marketing – In charge of marketing process, which includes
promotion, marketing, brand development, and advertising. The VP will also hire and manage a
marketing staff.
Lesley Poberezny: Director of Communications – The main public relations individual dealing with
internal PR. The duty for this position will include being in charge of crisis management for the team and
any communication amongst the team.
Michael Singer: Director of Communications – The main public relations individual dealing with
external PR. The duty for this position will include spokesperson for the team and outside PR that needs
to be taken care of.
Chris Erickson: Director of Community Relations – The main goal for this position is getting the
franchise good exposure in the community. The director will have to find sponsors, coordinate
community outreach programs, and get athletes out into the community at various events.
Barnes, Poberezny, Singer, Erickson 2
Executive Summary
After extensive research and planning, JLMC Sports Marketing Group is confident that the greatest
opportunity for success is relocating the franchise to Jacksonville, Florida. After thorough analysis we
believe Jacksonville provides an atmosphere and demographic that will allow the Jacksonville Yellow
Jackets to provide the MLB with A Pitch Ahead of the Count success.
Jacksonville is known for its enthusiastic approach towards baseball. This is evident through its
enormous club and youth activities. The Yellow Jackets season would provide baseball entertainment for
the majority of the year.
JLMC Sports Marketing Group is a company led by hard-working, free thinking, integrated marketing
communications experts and has devoted a team of specialist to the relocation proposal. We devised a
plan that optimizes every opportunity in the Jacksonville market. Our strategic plan will create a vast and
dedicated fan base, vaulting your franchise to the front of the pack in the burgeoning MLB.
A Pitch Ahead of the Count Jacksonville Yellow Jackets will take advantage of Florida’s love for
organized athletics. The Yellow Jackets season will back up to the Jacksonville Jaguars season. The new
season parallels perfectly to a comfortable venue where citizens can enjoy reasonably priced, passionate,
highly competitive baseball. The people of the Jacksonville area match the MLB target audience
perfectly. The Yellow Jackets will bring their A Pitch Ahead of the Count to Jacksonville Municipal
Stadium. The team can generate extra revenue through an attendance contract with Jacksonville
Municipal Stadium. Additional revenue will be brought through merchandising because Florida baseball
fans are known for affiliating with their teams through merchandise and the Yellow Jackets will be no
different.
The Yellow Jackets will establish a strong fan base and build attendance to equal levels of elite teams in
the league. Our goal is to brand the Yellow Jackets in Jacksonville as a major league team and make sure
they are successful. We will also help to achieve this objective by packaging strong corporate sponsors
throughout the stadium and major television support. The team will generate significant media attention
in this large media market through its excellence in and outside the stadium. The Yellow Jackets will be
marketed as a socially responsible organization dedicated to early childhood and long-life education.
By offering a unique product to an exceptional and still untapped market, JLMC Sports Marketing Group
believes that the Jacksonville Yellow Jackets will establish loyal fans, turn steady profits, and quickly rise
to prominence in the MLB.
Problem Statement
The Florida Marlins have consistently had the lowest or near lowest attendance of any of the 16 National
League teams since 1999 with an average of 16,920 attendees per game in the 2007 season. The capacity
of their current home Dolphin Stadium is 47,662. The Pittsburgh Pirates, ranked 15th of the 16 NL teams
in attendance that year, had an average of 21,594 attendees per game in a stadium with capacity for
38,365 people. Pittsburgh was ranked below the Marlins in 2007 in overall winnings. In 2007 game
attendance sank to as low as 400 people (Baseball-Reference, 2008). Despite two World Series victories,
and record high baseball attendance across the league, the Marlins simply cannot attract enough people to
their baseball games. Additionally the current stadium is located far away from all mass transit or high
density population centers, requiring all fans to commute to the stadium.
Barnes, Poberezny, Singer, Erickson 3
Our strategy for increasing attendance is primarily comprised of relocating the team to an area that
contains nearly twice the population (U.S Census Annual Estimates, 2007) and a 70% higher median
income (Best Places to Live 2006: Jacksonville, 2006, Best Places To Live 2006: Miami, 2006). These
factors have been shown to have positive effects on overall Major League Baseball attendance (Park, Lee
& Miller, 2007). The new stadium is situated in an area with a higher population as well as a higher
population density in the vicinity of the stadium. The new stadium can be accessed by foot, car, public
transportation or even by boat (Jacksonville Transit Authority, 2008). Accessibility to a stadium can be
key to its success (Pastier, 2008). While the existing Jacksonville Municipal Stadium will require some
modification to be used as a baseball stadium, it has been shown that new construction has a large net
positive effect on baseball attendance, even several years after stadium construction (Coates &
Humphreys, 2003).
The second problem is the current marketing strategy of the Florida Marlins is to project an image of the
team as an entertainment property at each individual game instead of focusing on marketing the baseball
team as a whole. Nearly all of the marketing activities are an attempt to add value to the baseball games
in any way that is not related to baseball, and they have been unsuccessful so far. Currently the Marlins
marketing strategy includes player autograph sessions, dueling pianos at games, post game Poison
concerts, all-you-can-eat seats, game hosts, game DJs, marching bands, a cheerleading squad, an
"energy" dance team, and the "Florida Manatees" an all-overweight-male unskilled dance team (Pesca,
2008).
Some of the marketing events mentioned above do add value to sporting events in other markets, for
instance, the Chicago Bulls have their own all-overweight-male dance team as well, and future marketing
will not exclude all of these events (Living the Dream, 2007). Going forward the primary marketing
focus will be the baseball team itself as well as the sport of baseball and things traditionally associated
with baseball. Mass market advertising will play greatly into this strategy to launch the team. Team logo
merchandise will be given away to the general public for a limited period of time to saturate the
Jacksonville market and make the Yellow Jackets a household name in the area.
The local newspapers will receive a press release about the new team in the area and free merchandise.
The local television radio stations will also receive gear to wear to promote the team and make the general
public aware of the Yellow Jackets. Community events and participation in the large number of youth
sports clubs will be integral to the new marketing strategy as well as the unveiling of the new team colors.
This effort should quickly build local interest and loyalty to the team, which is something that is in short
supply in Miami.
Finally, the Marlins marketing strategy has failed to focus on a core competency of baseball. Fans attend
sporting events primarily to watch the sporting event with other fans; all other entertainment activities are
secondary. The Marlins have repeatedly traded away talented or crowd pleasing players with high
salaries and replaced them with inexperienced or cheaper recruits. This frequent "betrayal" of the fan
base discourages customer loyalty. Fans are not encouraged to return season after season because any
player they might have enjoyed seeing is likely playing for another city once they develop to the point of
requiring a higher salary. This was seen in the "fire sale" after the 1997 World Series when seven of the
team's marquee players were traded off and the team went from a World Series victory to the worst team
in the league (Baseball-Reference, 2008).
The new plan here will involve bringing in several marquee players like an Albert Pujols for the St. Louis
Cardinals or a Barry Bonds from the San Francisco Giants to not only generate fan interest, but increase
winning percentage. Winning percentage especially has been shown to have a positive correlation with
attendance in MLB, and an even stronger correlation when the team has more room to grow in terms of
attendance as a percentage of capacity (Park, 2007). While the current Marlins team may have won two
Barnes, Poberezny, Singer, Erickson 4
World Series, their overall season records are most often near the league median for games won
(Baseball-Reference, 2008). Focus will also be placed on bringing strong players from the local AAA
Farm team up in their rookie year and keeping them on the team. With the goal of having exceptionally
skilled players identified with the Jacksonville Yellow Jackets brand we hope that fans will associate
them with the team much like Michael Jordan is synonymous with the Chicago Bulls or Brett Favre is
synonymous with the Green Bay Packers.
Jacksonville Yellow Jackets SWOT Analysis
Strengths:
 Higher median income
 Have adequate arena space
 Radio popularity
 Lots of Drive Markets (meaning radio stations and television stations)
 Largest city population wise in Florida
Weaknesses:
 Not one of the largest tourist locations in Florida
 There are other pro sports teams like the Jacksonville Jaguars
Opportunities:
 Bringing promotions to an area that isn’t overwhelmed with them
 Attract large fan base
 Lock in corporate sponsors
 Revenue from attendance contract
 Merchandising
 Strong fan identification
 Baseball tickets less expensive than other professional sports
Threats:
 Public doesn’t have a large amount of disposable income
 Competition between the Jacksonville Barracudas, Suns, and Jaguars
 Competition with local youth and club baseball teams
Preliminary Launch of the Jacksonville Yellow Jackets
Logo and color significance
In order to emphasize the Yellow Jackets logo, the colors will be black, yellow, and white. The black and
yellow will symbolize the fierceness of the yellow jackets.
The yellow jacket symbolizes that the team will fly to the top and will be A Pitch Ahead of the Count.
Community support of the name, logo, and color will be testing in local focus groups.
Unveiling
The Yellow Jackets will reveal the team logo at a Jacksonville Jaguars football game. The Yellow
Jackets will allow Midwest Airlines to sponsor the unveiling, providing it a chance to receive early
affiliation.
Barnes, Poberezny, Singer, Erickson 5
Media, Midwest Airlines corporate guests, and other corporate sponsors will be invited to the Jaguars
football game for the unveiling of the team name and logo. A regulation size professional baseball with
the team name, colors, and logo will be distributed to children 14 and under who are attending the logo
unveiling.
A press release will be sent to the media announcing the unveiling ceremony one to two weeks prior to
the event. A reminder media alert will then be sent out on the day of the ceremony. Immediately
following the unveiling a press release announcing all the specifics of the new MLB team will be
distributed to the local and national media, targeting locations with MLB teams already.
Barnes, Poberezny, Singer, Erickson 6
Sports Marketing Group
Sample Press Release
May 14, 2008
Jacksonville, FL – The new owners of the Florida Marlins announced that they plan to move the team to
Jacksonville. The team is starting fresh with a new location, new ownership, and a new name,
Jacksonville Yellow Jackets.
The new logos that are to be used are consistently going to be yellow, black, and white. These unique
logos will be the brand identifier for this Major League Baseball team. The graphic of the yellow jacket
throwing a baseball will be the main team logo.
The yellow jacket with the baseball is not the only logo of the league that will be used to characterize the
team. The other logos will also be used for merchandising opportunities.
Another main thing for the logos was to keep a baseball with it so people could associate the team with
baseball. Also giving the ball movement was a critical aspect of the logo. The movement of the ball tries
to represent the pace of the MLB game.
The unveiling of the logos are going to be revealed at a Jacksonville Jaguars football game on August 3,
2008. The Yellow Jackets will allow Midwest Airlines to sponsor the unveiling, providing it a chance to
receive early affiliation.
The regulation sized professional baseball with the team name, colors, and logo will be distributed to
persons 14 and under who are attending the logo unveiling.
The new logos will hopefully get this team going in the right direction and give them A Pitch Ahead of
the Count.
Barnes, Poberezny, Singer, Erickson 7
Situation Analysis
For JLMC Sports Marketing group, we did some extensive research on the Jacksonville area to see if it
was a logical place to transfer the Florida Marlins farther north. After doing the proper research our
group came to realize that this area was a lot better geographical wise and population wise that we felt
confident the team would grow and we could get fans into the stadium by promoting the new team in the
proper way.
Jacksonville, FL
Demographics – Jacksonville 2007
 Jacksonville City Population
o 2007: 735,617
o Estimated: 750,329
 Duval County Population
o 2007: 897,561
o Estimated: 993,055
 Largest city in Florida
 1.3 million live in the area
 Jacksonville Ethnicity Statistics
o Caucasian – 62.1%
o African American – 28%
o Hispanic or Latino – 4%
o Asian – 3.1%
o American Indian or Alaska Native – .7%
o Hawaiian or Pacific Islander – .2%
o Other – 2%
Climate (Monthly Averages of Jacksonville, FL 2008)
 Fall (September to November)
o High – 79o
o Low – 63 o
 Winter (December to February)
o High – 65.3o
o Low – 46.3o
 Spring (March to May)
o High – 79o
o Low – 59o
 Summer (June to August)
o High – 89.3o
o Low – 73o
 Precipitation averages around 4.08 inches per year
Media (Duval Country Profile 2008)

10 Newspapers
o Baker County Standard – Baker County, FL
o Beaches Leader – Duval County, FL
o Bradford County Telegraph – Bradford County, FL
o Fernandina Beach News Leader – Nassau County, FL
o Florida Times-Union – Duval County, FL
o Jacksonville Business Journal – Jacksonville, FL
o Folio Weekly – Jacksonville, FL
o Jacksonville Daily Record – Jacksonville, FL
o Florida Star – Jacksonville, FL
o The Jacksonville Advocate – Jacksonville, FL
Barnes, Poberezny, Singer, Erickson 8
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7 Local Television Stations – WJXT (4 IND), WTLV (12 NBC), WJXX (25 ABC), WAWS (30 Fox),
WTEV (47 CBS), WJCT (7 PBS), WJWB (17 WB)
Local Radio Stations – WJCT (89.9 FM), WFKS (97.9 FM), WJBT (92.7 FM), WOKV (690 AM), WAPE
(95.5 FM), WROO (93.3), WQIK (99.1), WPLA (107.3)
Most newspapers and television stations do have sites online
Medical Facilities/Specialties/Hospitals (Jacksonville Demographics and Household Information 2007)
 Facilities
o Brooks Rehabilitation Hospital
 Specialties
o Baptist Medical Center
o Shands Jacksonville Med Ctr
o Specialty Hosp Jacksonville
o St. Vincent’s Medical Center
 Hospitals
o St. Luke’s Hospital
o Ten Broeck Hosp Jacksonville
o Naval Hospital
o Memorial Hosp of Jacksonville
General Information (Duval County Profile 2008)
 Jacksonville has no state income tax
 Jacksonville in on Eastern Standard Time
 Jacksonville is on the St. Johns River
 Filming location for three films
o 2004 movie, “The Manchurian Candidate”
o 1997 movie, “G.I. Jane”
o 1997 movie, “The Devil’s Advocate”
 Numerous Attractions – Anheuser-Busch Brewery, Jacksonville Zoo, Riverwalk, Jacksonville Beach,
Timucuan Ecological and Historic Preserve, Tree Hill
 Home three sports teams – Jacksonville Jaguars (NFL), Suns (Minor League Baseball), Barracudas
(Southern Professional Hockey League)
Economic (Duval County 2008)
 State Sales Tax – 6.93%
 Maximum Local rate – 1.5%
 Maximum State and Local rate – 7.5%
 Unemployment Rate – 4.3%
Sport Facility
Jacksonville Municipal Stadium (Jacksonville Municipal Stadium 2008)
 Built in 1946
 Home of the Jacksonville Jaguars
Jacksonville Municipal Stadium
 Specs (Jacksonville Municipal Stadium 2008)
o 76,877 permanent seats
o 75 Luxury Suites
o 11,000 Club Seats
o Two Crown Royal Touchdown Clubs
o Ramps and Escalators for the handicapped
o Concession Stands
 Outback Steakhouse, A1-A Seafood, Austin BBQ Pit
Barnes, Poberezny, Singer, Erickson 9

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1993-Renovation
o $63 million renovation additions
 Terrace Suite – 25,000 square foot sports bar called the Bud Zone
 20,000 square foot Patio
 20 new escalators
 Four new elevators
 New secure perimeter fence around the stadium
 Two new state of the art scoreboards
 Newly renovated clubs and suites
 Practice fields became a 400,000 square foot entertainment zone
Host to several events (Calendar of Events 2007)
o Jacksonville Jaguars
o Gator Bowl (NCAA)
o ACC Championship Game (NCAA)
o The World’s Largest Cocktail Party (College Football)
o Monster Jam Trucks
o Weddings
o Private parties
o Bar Mitzvah
Area Sports
Jacksonville Jaguars
 Jacksonville Municipal Stadium
 National Football League
Jacksonville Suns
 The Baseball Grounds of Jacksonville
 Minor League Baseball
Jacksonville Barracudas
 Jacksonville Ice Rink
 Southern Professional Hockey League
Jacksonville Dolphins – Jacksonville University
 Alexander Brest Field – Baseball, Men’s and Women’s Tennis
 Swisher Gymnasium – Men’s and Women’s Basketball, Volleyball
 Milne Field/Ashley Sports Complex – Football, Men’s and Women’s Soccer, Track & Field
Jacksonville Yellow Jackets Marketing Plan
Baseball Player Make-Up
When looking for the proper player for the team, there are specific guidelines or rules that the manager
should consider when finding a top line player. The manager will look at a variety of areas that will be
the guidelines for the player. They will look at stats, player history, personal issues with the player in the
past, what position they play and if there is a need for that position, and finally, if the player has good
morale. The manager needs to make sure that the player will fit in with the rest of the group.
A great team will have the following types of players in their makeup:


12 Pitchers – These are the ones that are the most important. You will have your starters, your
relievers and your closers. Some of the pitchers will be left handed and some right. A mix of
50/50 will be great.
2 Catchers – They do not do as much work as the others so you do not need that many. One will
be catching the majority of the games, but it is always nice to have a back up so the main catcher
Barnes, Poberezny, Singer, Erickson 10


can have a rest once and awhile.
5 Infielders (1st base, 2nd base, 3rd base, and shortstop) – There will be five players that rotate
amongst these positions, but for the most part all will play the same position all year. There will
be one backup since there are four players in the infield at all times. The backup is there just in
case there is an injury.
6 Outfielders (Right Field, Left Field, Center Field) – There will be six players that rotate
amongst these positions. The same three will play the majority of the year, but there are
backups just in case there is injury.
Even though a great team will have this many players in their makeup, the final judgment is the team has
great offense and defense. The team needs to make a lot of runs which includes lots of hits and no errors.
A team who does have a winning season will show the fans cause to come to the games. This will cause
sold out games and the low attendance will no longer be an issue.
Marketing Goals and Strategies

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To average 60 percent occupancy of the stadiums permanent seats by the end of the first season
To generate $400,000 in revenue by the beginning of the first season
To generate 60 percent awareness about the franchise’s move into the market among all publics
by mid-season
To generate 4 major and 8 minor sponsorships by the beginning of the first season
To establish a foundation benefiting local schools and school-related charities
To sell 900 season ticket packages by the end of the first season
To negotiate cooperative partnership with University of Florida-Jacksonville to increase visibility
of the team by the public launch of the team
Create recognizable products for the fans
Marketing Tactics
The Jacksonville Yellow Jackets have the opportunity to present some messages to the community that
are all appealing to multiple target audiences and center on the idea that the Jacksonville Yellow Jackets
are A Pitch Ahead of the Count. It will be essential to successfully integrate the Jacksonville Yellow
Jackets with major companies that have sponsored numerous baseball teams in the past. As a marketing
team we will approach numerous corporations that have a long standing relationship with MLB as well as
local companies that stand to benefit from the partnership. We feel this will be necessary to promote
business for the Yellow Jackets to ensure growth in the new community. There will also be numerous
packages that will not involve partnerships, but will increase revenue and popularity of the team.

All Florida Marlin Season ticket holders will receive a 10 game pass for free for the first season
in Jacksonville. This will keep the loyal fans still interested in the “new” team.

2 for 1 Tuesdays – Tuesdays are known as a slow day in the MLB and offering 2 tickets for the
price of 1 will increase fan appreciation.

Mid-Week Madness – One free children admission with a paying adult – Wednesdays and
Thursdays are normally day games and rarely sold out so this will help develop a loyal fan base
from the next generation of fans.
Barnes, Poberezny, Singer, Erickson 11

Saturdays: Fan Appreciation Day – 5 different Yellow Jackets will sign autographs for a half
hour before every Saturday home game. They will rotate throughout the season.

10 Free Bobble Heads – This will occur at 10 different games. It has been a huge success
throughout baseball and will help the new city have a better understanding of the teams’ marquee
players.

Anheuser Busch Promotion – This promotion will be peel away prizes on Budweiser bottles for
clothes, tickets etc… The team will need as many fans as possible to wear the merchandise to
promote the new team.

Bank of America Promotion – If a fan signs up with Bank of America the fan can have a
Jacksonville Yellow Jacket Checking account and receive 1 year of Yellow Jacket Checks as well
as four tickets to a game.

Pepsi Promotion – This will be similar to the Anheuser Busch Promotion, but it will allow
children to partake in the offers. They love merchandise just as much as the adults.

Nike Relationship – All Yellow Jackets athletes will wear Nike cleats (MLB decides uniform, not
the team) and in return the new design of the cleat and turf shoe will have the exact Yellow Jacket
colors and logo.

Walgreens Relationship – Develop strong ties with the local Walgreens to assure they will
provide the entire aide to the Yellow Jackets Team if they were to be injured or just needed
assistance on something.
Advertising
 Use the following channels to create awareness
o Print
o Radio
o Television
o Outdoor Advertising
Public Relations
 Pitch feature stories to highlight the “softer side” of the team
o Local players
o The community
o Previous MLB players
Licensing and Merchandising
 License all logos and merchandise immediately
 Generate merchandise for people to wear and display in homes
o T-shirts and shorts
o Hats
o Jerseys
o Key Chains
o Car Flags
o Baseball with logo
o Bumper stickers
o Lidded coffee cups
Barnes, Poberezny, Singer, Erickson 12
Community Relations
 Reach out to the fan base through:
o Community events
o Autograph signings
o Youth Sports Camps
o Fundraisers/Charity auctions
Game Promotions
 Generate loyalty through:
o Corporate sponsor giveaways
o Fan Participation
o Before the game and 7th inning stretch contests
o Prizes
 Baseballs, T-shirts, Bobble Heads
Major/Minor Sponsorships
The following companies currently associated with other sporting teams, events, or franchises and have
displayed interest in supporting an MLB franchise.
 Walgreens
 Target
The following companies currently sponsor the MLB
 Beverages
o Anheuser-Busch, Gatorade, Pepsi-Cola
 Food
o Frito Lay, Nestle USA (Baby Ruth), Taco Bell
 Card Services
o Bank of America, FIA Card Service – NA, MasterCard International
 Miscellaneous
o DHL, Gillette, General Motors (Chevrolet), InterContinental Hotels Group (Holiday Inn),
KPMG, Nike, Sharp, State Farm, XM Satellite Radio
Jacksonville Yellow Jackets Timeline
The attached calendars are for the Jacksonville Yellow Jackets timeline. The timeline shows what JLMC
Sports Marketing group will do to promote the move and change of the name of the Florida Marlins.
Conclusions
The greatest opportunity for the success of the franchise is to relocate it to Jacksonville, Florida. In the
past ten years the Florida Marlins have been among the lowest teams for attendance in all of baseball. By
moving the team, we can increase attendance and get the fans into the stands with all the promotions that
we would like to offer them. We will provide them with a great lasting impression so they become loyal
and build the marketing efforts to promote the team to the highest level of entertainment.
Barnes, Poberezny, Singer, Erickson 13
Secondly, the current marketing strategy of adding entertainment to the game that pulls focus from the
team has not been working. We will make the team and baseball the entertainment property. We will
focus on the team as a whole and make sure that we do not market each game individually. We want to
show the fans in Jacksonville that this is team to follow in National League Baseball and make their name
synonymous with Jacksonville.
Finally, with the fans enthusiasm towards baseball in general and the large working class fan base,
Jacksonville provides an atmosphere and demographic that is perfect for a Major League Baseball Team.
We feel that this is the right move for the team and know that if the team was moved, there would be
great success and more and more fans would enjoy the games and the players at the Jacksonville Yellow
Jackets.
Barnes, Poberezny, Singer, Erickson 14
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