How to Start a Business Checklist for Starting a Business Checklist for Self –Assessment o Assess yourself as an entrepreneur Personal Characteristics Leadership skills and abilities o Take the skills test: http://www.mindtools.com/pages/article/newLDR_50.htm o List your strengths and weaknesses. Do a personal SWOT analysis http://www.mindtools.com/pages/article/newTMC_05.htm o Determine how business ownership will impact your family and home life o Determine your personal financial situation: www.sba.gov/sites/default/files/tools_sbf_finasst413.pdf Assess your business experience and management skills What basic skills do you posses and will you need additional training before you start a business? o Are you goal oriented and can you help others see your vision? o Do you have the ability to motivate people? o Can you teach and explain concepts and ideas? o Are you good at resolving conflicts? o Do you do well without structure? o Are you resourceful? Copyright Washburn University 2011 o Can you build a team? o Are you a coach? o Can you EXECUTE? Life Skills Needed By an Entrepreneur: http://www.entrepreneurshipsecret.com/life-skills-needed-by-anentrepreneur/ Demands of Business Ownership o Long hours o Emotional strength o Good health Exploring Your Business Idea and Determining Feasibility Defining Your Business Idea o What business will you be in? o What problem will you solve through a product or service? o Who will you sell to and are there enough customers? o How will you reach your customers? Refining Your Business Idea o Get specific about what service or product you will provide o What skills will be needed to run this business and do you have them? o If not, what will it take to obtain them? o How will you position yourself in the marketplace for a competitive advantage? o What are the market and industry trends in your chosen business? http://www.retailowner.com/StoreBenchmarks/tabid/55/Default.aspx Copyright Washburn University 2011 Federal Business Opportunities: https://www.fbo.gov/ o Research business trends and markets: www.sbdcnet.org o Determine the Feasibility of Your Business Idea http://www.kansas.gov/businesscenter/thinking/ o Explore new business ideas and trends: www.trendhunter.com www.springwise.com www.smallbiztrends.com http://www.entrepreneur.com http://www.startupnation.com Develop a Marketing Strategy o Obtain demographic and psychographic information on you business www.census.gov www.ipsr.ku.edu www.sbdcnet.org The Library o Assess the competition o Internet based research on benefits and pricing o Create a list of competitor strengths and weaknesses o Determine if you can obtain a competitive advantage? Copyright Washburn University 2011 Know Your Customer o Who will your customer be? o Where does your customer live? o How will customers find you? o How much will it cost to reach your market? o Will you be able to create “value” in the market? Determine a Legal Structure for Your Business Explore the different business entity options: One of the first decisions a new business owner faces is choosing a structure for the business. Businesses range in size and complexity, from a self-employed plumber to a large corporation, and can be organized in a variety of ways. Factors such as taxes, type of business, insurance needs, number of owners, and financial needs will determine how the business should be organized. Choosing the appropriate organizational structure for your business is one of the most important decisions to make, and may require advice from an attorney, an accountant, or another knowledgeable business advisor. Note: The information contained herein is provided for discussion and educational purposes only, and SHOULD NOT be relied on as a substitute for legal advice provided by a qualified attorney, or as accounting advice provided by a qualified accountant. Please consult the appropriate professionals for further clarification and assistance when making legal filings. * Sole Proprietorships * Partnerships * Corporations * S Corporations * Limited Liability Company (LLC) Information on the different business types, descriptions, advantages and disadvantages can be found at: https://www.accesskansas.org/kbc/busTypes.html A useful guide to all things business related in Kansas: Copyright Washburn University 2011 Download “Steps to Success – A Guide to Starting a Business in Kansas” https://www.accesskansas.org/businesscenter/index.html?link=start Obtain Licenses and Permits o State Level; Industry requirements http://www.kansas.gov/services/ o County Level; Check with you local County Clerk or visit the counties web site. o City Level; Check with the City Clerk or visit the cities web site. Choosing a Name for Your Business o Choose several names that fit your objectives and your companies products or services. o Check availability: Web based searches like Google and Yahoo Check domain availability at sites like: www.godaddy.com http://www.register.com http://www.active-domain.com/ o Check for corporate usage: www.kssos.org o Check for trademarks at: www.kssos.org and www.ustpo.gov Name Guidelines and Restrictions: https://www.accesskansas.org/businesscenter/index.html?link=na me_avail#guidelines Kansas Search Sequence: https://www.accesskansas.org/bess/flow/main?execution=e1s1 o Trademark or register or protect your name for Kansas: www.kssos.org o Trademark or protect your name nationwide: http://www.uspto.gov Copyright Washburn University 2011 Hiring Employees If you are hiring employees: o Register for unemployment insurance o Seek help from your insurance provider on Workman Compensation insurance. http://www.dol.ks.gov/wc/about.html Hiring Guidelines; http://www.irs.gov/businesses/small/article/0,,id=98164,00.html o Review 10 Steps to Hiring Your First Employee; http://www.sba.gov/content/10-steps-hiring-your-first-employee 1. Obtain an Employer Identification Number (EIN) 2. Set up Records for Withholding Taxes 3. Employee Eligibility Verification (Form I-9) 4. Register with Your State's New Hire Reporting Program 5. Obtain Workers' Compensation Insurance 6. Unemployment Insurance Tax Registration 7. Obtain Disability Insurance (If Required 8. Post Required Notices 9. File Your Taxes https://www.eftps.gov/eftps/ 10. Get Organized and Keep Yourself Informed o Obtain Business Insurance o Determine the business property coverage for loss due to theft, destruction, and damage. o Obtain liability coverage for all vehicles used in business including personal and employees. o Consider product liability insurance limits that are customary and appropriate for your industry. o For home-based businesses, discuss your operations with the carrier of your homeowners insurance for limitations, exclusions, and necessary changes. Copyright Washburn University 2011 Legal and Tax Reporting Set-up o Obtain Federal and State Identification Numbers EIN (Employer Identification Number) www.irs.gov ; search “EIN Online” or “Form SS4” Kansas Business Tax Application: Form CR-16 https://www.accesskansas.org/businesscenter/index.html?link=bus _tax#sstin Sales Tax; www.ksrevenue.org Tax Fact Sheets; www.ksrevenue.org/factsheets.htm Recordkeeping and Accounting o Consider hiring or working with a bookkeeper, accountant, or CPA o Utilize a accounting software system such as QuickBooks o Set up a recordkeeping system for all your business transactions. Review IRS publications: 334 “Tax Guide for Small Business” 583 “Taxpayers Starting a Business” http://www.irs.gov/formspubs/index.html?portlet=3 o Attend a seminar on small business finance. Meeting with a Loan Officer Below is a checklist compiled from conversations with bankers to help prepare entrepreneurs seeking capital to start or expand their business. http://www.sba.gov/content/business-loan-checklist o For existing business owners: Historical financial data substantiated by tax returns. o For start-ups. A Business Plan o Resume of the individual, or for each partner. Copyright Washburn University 2011 o Demonstration of knowledge on the financial side of small business accounting, organization, and filing practices. o Personal credit history. o Personal financial statement http://www.sba.gov/content/personal-financial-statement o Realistic assumptions and projections for the start-up or expansion. o Contingency plans or worse case scenario options. o Business succession plan. o Life insurance policy to cover debt in case of accident. Create a Business Plan A business plan is a statement that analyzes your proposed business and provides readers a road map to your success. The plan demonstrates to potential investors how money will flow and how you will accomplish your objectives. There are many books and software programs available to help you write your business plan. Some excellent material includes: Books: How to Write a Business Plan NoLo Publications The Successful Business Plan by Rhonda Abrams Software: Business Plan Pro by Palo Alto The Business Plan by Funding Roadmap In addition, the Washburn University Small Business Development center offers business planning workshops with hand on instructions and access to a software planning tool. Copyright Washburn University 2011