Youth Sports, Fitness and Nutrition Networking Seminar:
“Financial Support for Youth Sports Program”
Meeting Minutes
April 27, 2011 | 9:30-11:30am
Public Health Management Corporation, 260 South Broad Street, Philadelphia
Sponsored by the Philadelphia Youth Sports Collaborative and
Health Promotion Council’s “Healthy Kids, Healthy Communities” OST Initiative
Announcements
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OST Professional Development Calendar: This public website is designed to be a one-stop
shop for information on trainings and professional development (PD) opportunities available
to out-of-school time (OST) staff. http://www.phillyostpd.org/
LET’S MOVE. Michele Obama’s National Physical Education in Sports Week. Everyone is
urged to do something ACTIVE with youth at 1:45 Monday. Email your planned activities to
rihoward@phila.k12.pa.us.
Good Sports. Distributes sports equipment, footwear, and apparel to community
organizations offering programs to disadvantaged youth helping to lay the foundation for
healthy, active lifestyles.
Panel Discussion
Tina Sloan Green, M.Ed. (tinabwsf@temple.edu), is the President/Executive Director of the
Black Women in Sport Foundation/BWSF (www.blackwomeninsport.org), which she co-founded
in 1992. Since assuming the leadership of BWSF, she has worked to ensure that young
underserved minority students gain full exposure to nontraditional sports; provides healthy
alternatives to at-risk women and children; and vigorously advocates for the inclusion and rights
of women of color in all aspects of sport —from the field to the boardroom.
Tina leaves an indelible mark on any project she takes on. As head coach of the Temple
University Women's Lacrosse Team from 1973-1992, she held the distinction of being the first
African-American head coach in the history of women's intercollegiate lacrosse. During her 32year career at Temple, she amassed a 207-62-4 career coaching record with a .758 career
winning percentage—leading the Owls to three National Championships and 11consecutive
NCAA Final Four appearances. Tina’s work off the field is equally impressive. As professor of
Sport and Culture in Temple University’s College of Education, she served as co-principal
investigator of Sisters in Sports Science, an initiative funded by the National Science Foundation;
and Director of the Temple University National Youth Sports Program. Tina has authored two
books, written several articles for publication, and contributed enumerable hours practicing
what she preaches—supporting the advancement of women of color in sports.
Tina’s points:
 Suggested book: Good to be Great and the Social Sectors
 Keep company with talented youth
 BWSF around fro 30 years, still here!
 It’s better to DO SOMETHING significant with 300,000 than have a million not working
for you
 Remember the importance of SERVICE
 HUMAN CAPITAL is so very important – you never know who is in the room with you
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You can be small but MIGHTY
Who is your target audience?
o Youth, parents and donors
Never underestimate human power
“Friend getting, friend keeping; fund getting, fund keeping” – it’s not enough to make
friends and get funds, you have to maintain both
o (gives example of two award recipients who later funded scholarships)
Keep youth engaged, passion is critical
“You are only as strong as your weakest player”
Kenny Holdsman (kenny@ashetennis.org) took the helm of Arthur Ashe Youth Tennis and
Education/AAYTE (www.ashetennis.org) in 2009. As President, he provides leadership for all
aspects of organizational development to ensure the growth of the organization, particularly in
its ability to provide opportunities to young people from under-resourced neighborhoods.
Kenny brings to his work a passion for youth sports and leadership development, which began in
high school as a youth sports coach. He is a founding member of the Philadelphia Youth Sports
Collaborative; a volunteer coach and program founder/coordinator of Rise Up Basketball; a
coach for Mt. Airy Baseball and the Chestnut Hill Youth Sports Association; and a
mentor/advocate with Sudanese Lost Boys.
Prior to joining AAYTE, Kenny was the Senior Program Officer and Director of the Youth
Engagement Team for the Academy for Educational. Earlier in his career, he was Director of
Service-Learning for the School District of Philadelphia; an Adjunct Faculty Member at Temple
University’s College of Education; an Associate Attorney at Ballard Spahr Andrews & Ingersoll;
and Legislative Director for U.S. Congressman Robert E. Andrews. Kenny received his B.S. in
Economics from Lehigh University in 1989, and a J.D. from Temple University Law School in 1996.
Kenny’s points:
 Important to show youth examples of what is possible
o (gives example of taking 14 girls from Arthur Ashe to see Tracy Green, 1st black
female coach at Harvard, also Tina’s daughter)
 Be clear about Value Proposition: for who, for what
o Swiss Army knife adage – you cannot do ALL THINGS!
o Come up with a few things the program does well and back them up; otherwise
funders will not believe
 Figure out revenue model (what KIND of money do you want?)
 What percentage of your work should come from earned income?
o Fees, contracts, concessions, merchandising
 Develop a board with CLOUT
o Board and fund development are symbiotic
o Big boards in lean economies are a good thing
 MINE YOUR ASSESTS, whatever they may be
o Young people with testimonies
o Program manager with passion
o Loyal members
o DEPLOY those assets
 Understand Funders’ motivations/ get them involved
o Some want positive publicity
o Some want change
o Some want to do good
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o Some want stories, some want data
You NEED to ASK people for money
o “Here is how you could be helpful to us:”
o “Could you do [x,y,z] for the organization?”
o If you don’t ask you won’t get it
Deneene C. Brockington (deneeneb428@comcast.net) is the Program Director for Equal Dollars
Community Currency System, is on the Board of the Germantown Soccer Club
(germangtownsoccerclub@compast.net), and is a “professional soccer mom.” Born and raised in
Philadelphia, Deneene has over 15 years of nonprofit management experience. She currently
lives in the Germantown area of Philadelphia with her son Elijah, whom she loves to watch play
soccer!
Germantown Community Soccer Club (GSC) was founded to promote and advance youth soccer
development in the Germantown neighborhood of Philadelphia. Its primary aim is to increase
youth participation in the most popular sport in the world through outreach, training, and
competition
Deneene’s Points:
 Germantown Soccer Club is just shy of 1 year operating – 200 youth participating and 3
people running the club!
 HUMAN CAPITAL is SO very important
 Be a great ambassador of your organization, bring on other great ambassadors
 Consider non-profit incubator programs to apply for grants if your organization is new
 MAKE A BUGET
o Put a value on volunteer time
o Put a value on in-kind donations (supplies, time)
o Create a quick and easy budget
 Take advantage of ALL networking opportunities
 Collaborate with other organizations
 Develop long term goals
Group Discussion
Q: How can a national organization that is new to Philly build its brand and not always have to
“knock down doors”?
-LOGOS very important, visuals important. Put logos on everything you do --people begin to
know and recognize you this way
-Research models that have done well as examples: City Year and Teach for America
-Philly is a “two degree of separation” town. Get some LOCAL advisors
-Navigate around the perception that as a National organization you “have enough money”
-NETWORK
-Philly is a people town; build relationships; find champions in the community
-Hire Philadelphians, not all outside people. Native Philadelphians will understand how
Philadelphia works
-Show up! Be visible and a part of big and small meetings
Comment: (From first time meeting attendee). Enjoy the PYSC meeting—hearing all the
information and feedback and opinions is exciting! Intend to use this knowledge to take
organization to the next level.
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Comment: (from Tina) it is important to learn the BUSINESS side of sport, especially for African
Americans. National Youth Sports Program gives a great blueprint. Make your own experience.
Leave a legacy. “Reach victory through hard work, discipline and respect for self and others.”
[Tina reveals it is her birthday! HAPPY BIRTHDAY TINA!]
Comment: (from Tina) Diversity is more important for the majority that it is for the minority.
The minority is used to diversity. Sell diversity to the majority.
Comment: (from Tina) Women did not always have a place in sports. Double Dutch, for
example: girls played but did not compete. Need to compete.
Networking/ Meeting Wrap-up
Upcoming Meeting – June "Modeling Health and Fitness in Youth Programs"
Location: Wells Fargo Center
Host: Ed Snyder Youth Hockey Foundation
Date TBA
To learn more about or register for a
Youth Sports, Fitness, and Nutrition Networking Seminar
Contact Nancy Peter: npeter@sp2.upenn.edu or 215-898-0640
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