GEORGETOWN UNIVERSITY
Liberal Studies Program
Fall 2011
Introduction to Entrepreneurship
Class Days/Time:
Tuesdays; 5:20– 7:50 p.m.
Professor:
Manar S. Morales, Esq.
Required Text:
Hisrich, Robert D., Peters, Michael P. and Shepherd, Dean A.,
Entrepreneurship, 8th Edition (Chicago: McGraw-Hill/Irwin), 2010.
ISBN 978-0-07-353032-1
Course Description: This course will examine the phenomenon of innovation in the
business setting. How do business leaders get new ideas and
implement them? What are the hurdles to innovation and how
do successful entrepreneurs overcome them? Through case
studies and discussion of the theory of entrepreneurship,
students will assess and develop their own abilities to be
entrepreneurs. Guest speakers will be invited from time to time
to bring real life experiences to our discussions of the theory of
entrepreneurship. Required course for Entrepreneurship
concentration.
Course Objectives: After completing this course a student should be able to:
1. Explain the entrepreneurial process and necessary mindset;
2. Understand the entrepreneurial culture and the role it plays in
established organizations;
3. Assess the opportunities and risks associated with new ideas;
4. Discuss the development process of a business idea;
5. Create an opportunity analysis plan;
6. Recognize the legal issues faced by entrepreneurs
7. Draft marketing, business, financial and organizational plans;
8. Identify Sources of Capital available to entrepreneurs; and
9. Outline the necessary steps from funding the idea to launching
and growing the venture.
Assignments:
Attendance is required and lectures may include material that is not
in the reading assignments and for which students will be
responsible. In addition, guest speakers will be invited to supplement
class discussion.
Any student with more than 2 absences may be involuntarily
withdrawn from the class pursuant to BALS program policy.
All reading assignments are to be read prior to the designated class.
All students are expected to be able to contribute meaningfully to
class discussion.
Each week, there will be in-class exercises and case study homework
assignments linked to the content of the course.
Class participation and homework assignments will be weighed as
20% of the student’s final grade. All homework assignments must be
turned in at the beginning of the class to receive full credit.
Grading:
The mid-term project will count 30%, a final examination will count
50%, and class participation and homework assignments will count
20%. Grades will be assigned as follows (GU Grading Guidelines):
95-100
93-94
88-92
85-87
82-84
80-81
78-79
75-77
71-74
65-70
0-64
A
AB+
B
BC+
C
CD+
D
F
In accordance with BALS policy, every student is subject to the GU Honor Pledge,
and all other academic integrity standards.
Students agree that by taking this course all required papers may be subject to
submission for a Textual Similarity Review to Turnitin.com for the detection of
plagiarism. All submitted papers will be added as source documents in the
Turnitin.com reference database solely for the purpose of detecting plagiarism of such
papers in the future. Use of the Turnitin.com service is subject to the terms of use
agreement posted on the Turnitin.com site.
Plagiarized work will be reported to Georgetown’s Honor Council (see below). If the council
finds that the work has been plagiarized, the work will receive an F for a first offense; a
second plagiarism will earn an F for the course.
Fall 2011
Introduction to Entrepreneurship
SYLLABUS
DATE
TOPIC
READING
ASSIGNMENT
09/06
Entrepreneurship and the Entrepreneurial
Mind-Set
Chapters 1
09/13
Entrepreneurial Intentions and Corporate
Entrepreneurship
Chapters 2
09/20
Entrepreneurial Strategy: Generating and
Exploring New Entries
Chapters 3
09/27
Creativity and the Business Idea
Chapters 4
10/4
Identifying and Analyzing Domestic and
International Opportunities
Chapters 5
10/11
Protecting the Idea and Legal Issues;
Discussion of Mid-Term Project
Chapter 6
10/18
The Business Plan
Chapters 7
10/25
The Marketing Plan
11/01
The Organizational Plan
Chapters 9
11/08
The Financial Plan
Chapters 10
11/15
Sources of Capital
Chapter 11
11/22
Informal Risk Capital, Venture Capital
Chapter 12
11/29
Strategies for Growth and Accessing Resources
Chapter 13 & 14
12/6
Review
(Mid-Term Due)
Chapter 8
A Final Exam will be scheduled during Exam Week.
NOTICES
If you believe you have a disability, then you should contact the Academic Resource
Center at 202-687-8354 (arc@georgetown.edu) for further information. The Center is
located in the Leavey Center, Suite 335. The Academic Resource Center is the
campus office responsible for reviewing documentation provided by students with
disabilities and for determining reasonable accommodations in accordance with the
Americans with Disabilities Act (ADA) and University policies.