DM1294/12
Promotional and Point-of-Sale material
Posters, showcards, window stickers, calendars, display boards and other promotional material
distributed by Penguin Books to booksellers to display in their shops.
Arranged as follows:
DM1294/12/1 – Penguin Books general - promotional and point of sale material.
DM1294/12/2 – Penguin Group series - promotional and point of sale material.
DM1294/12/3 – Penguin Authors - promotional and point of sale material.
DM1294/12/4 – Penguin Book titles - promotional and point of sale material.
DM1294/12/1 – Penguin Books general - promotional and point of sale material:
DM1294/12/1/1
Two showcards advertising Penguin Crime books. Illustrated
with a penguin wearing a grey cloak and mask, holding a
dagger and reading a Penguin book, and the text ‘CRIME’.
One is against a red background and the other a green
background, n.d. [c.1950s]. [Another copy is located at
DM1585/9/1]. (20 cm x 25 cm)
n.d. [c.1950s]
DM1294/12/1/2
Two showcards advertising Penguin Crime books. Illustrated
with a penguin wearing a grey cloak and mask, holding a
dagger and reading a Penguin book, and the text ‘CRIME’.
One is against a red background and the other a green
background, n.d. [c.1950s]. [Another copy is located at
DM1585/9/1]. (20 cm x 25 cm)
n.d. [c.1950s]
DM1294/12/1/3
Showcard advertising Penguin Fiction books. Illustrated with
a penguin seated in a green ‘bucket-style’ chair reading a book,
and the text ‘FICTION’ against a yellow background, n.d.
[c.1950s]. [Another copy is located at DM1585/9/3].
(20 cm x 25 cm)
n.d. [c.1950s]
DM1294/12/1/4
Showcard advertising Pelican books. Illustrated with a pelican
wearing spectacles reading a Pelican book against a red
background, n.d. [c.1950s]. [Another copy is located at
DM1585/9/4].
(20 cm x 25 cm)
n.d. [c.1950s]
DM1294/12/1/5
Showcard advertising Puffin books. Illustrated with a puffin
holding a red lollipop reading a Puffin book against a yellow
background, n.d. [c.1950s]. [Another copy is located at
DM1585/9/5].
(20 cm x 25 cm)
n.d. [c.1950s]
DM1294/12/1/6
Two cardboard cut-outs of dancing penguins designed to stand
upright and hold a Penguin book. One is edged in blue and the
other in orange, n.d. [c.1950s]. [Designed by Hans
Schmoller?].
(33 cm x 23 cm)
n.d. [c.1950s]
DM1294/12
1
DM1294/12/1/7
‘Penguins for Holiday Reading’ showcard. Illustrated with a
cartoon of a man sitting in the sea in a deckchair reading a
Penguin book with a seagull standing on the back of his chair
against a two-tone blue background, n.d. [c.1950s]. Designed
by Salter.
(22.5 cm x 35 cm)
n.d. [c.1950s]
DM1294/12/1/8
‘Penguins for Holiday Reading’ banner, n.d. [c.1950s].
[Designed by Hans Schmoller?].
(9.5 cm x 37 cm)
n.d. [c.1950s]
DM1294/12/1/9
‘Buy your Penguins here’ banner, n.d. [c.1950s]. [Designed by n.d. [c.1950s]
Hans Schmoller?].
(37 cm x 10 cm)
DM1294/12/1/10 ‘Crime. It’s Penguin Time’ banner, n.d. [c.1950s]. [Designed
by Hans Schmoller?].
(33 cm x 8 cm)
n.d. [c.1950s]
DM1294/12/1/11 ‘Penguins for Holiday Reading’ banner, n.d. [c.1960s].
[Designed by Hans Schmoller?].
(55.5 cm x 12cm)
n.d. [c.1960s]
DM1294/12/1/12 ‘Send Penguins for Christmas’ showcard, n.d. [c.1960]. The
advertisement features E. Patterson and D.C. Gohm’s Electric
Models from Odds and Ends (PP83) [published November
1949] and Christian Barman’s Early British Railways (K56)
[published May 1950]. With a Penguin Greeting Envelope
featuring the Penguin colophon designed by Elizabeth
Friedlander and used for Penguin’s 25th anniversary in 1960.
(32 cm x 25 cm)
n.d. [c.1960]
DM1294/12/1/13 Cardboard cut-out of a penguin designed to stand upright and
hold a Penguin book, n.d. [c.1960s]. [Designed by Hans
Schmoller?].
(34 cm x 24 cm)
n.d. [c.1960s]
DM1294/12/1/14 Oval framed cardboard display stand featuring the Penguin
colophon [designed by Jan Tschichold], n.d. [c.1970s].
(38 cm x 27.5 cm)
n.d. [c.1970s]
DM1294/12/1/15 Oval framed cardboard display stand featuring the Pelican
colophon [designed by Jan Tschichold], n.d. [c.1970s].
(38 cm x 27.5 cm)
n.d. [c.1970s]
DM1294/12/1/16 Showcards featuring lists of the new Penguin books published
each month, January 1962-May [1973]. [See DM1585/2 for
July 1955-May 1959]. (32 docs)
1962-[1973]
Featuring illustrations of highlighted titles and themes,
including Penguin Crime (August 1966 and July 1969), Saul
DM1294/12
2
Bellow (October 1966), Penguin Gift Set (December 1966), W.
Somerset Maugham (March 1967 and February 1969), newlook Puffins (April 1967), New Penguin Shakespeare (May
1967), Len Deighton’s Billion Dollar Brain (August 1967),
Muriel Spark’s The Mandelbaum Gate (November 1967), Eric
Berne’s Games People Play (December 1967), Daphne du
Maurier’s The Flight of the Falcon (March 1969), Angus
Wilson (June 1969), Thornton Wilder (August 1969), Penelope
Mortimer’s My Friend Say It’s Bullet-Proof (September 1969),
J.B. Priestley (October 1969), Graham Greene’s May We
Borrow Your Husband (November 1969), John Updike’s
Couples (January 1970), Lionel Davidson (March 1970), ‘Help
them grown happy with Puffins’ (April 1970), Monica Dickens
(May 1970), Edna O’Brien’s The Love Object (June 1970).
(22.5 cm x 37 cm)
DM1294/12/1/17 Double-sided cardboard sign featuring a photograph of Spike
n.d. [1970s]
Milligan wearing army uniform and pointing at the text: ‘Buy a
Penguin Gift Set folks – before I get cramp in my finger’, n.d.
[1970s].
(41 cm x 34 cm)
[OUTSIZE - Stored at end of bay]
DM1294/12/1/18 Free-standing cardboard showcard featuring the Penguin
colophon wearing an orange stripped bathing costume and
holding a bucket and spade, with the text ‘Summer – Penguin’s
hottest bestsellers’, n.d. [c.1980s].
(63 cm x 47 cm)
n.d. [c.1980s]
[OUTSIZE - Stored at end of bay]
DM1294/12/1/19 Three free-standing cardboard cut-out display stands featuring
Beryl Cook’s artwork of penguins seated in armchairs reading
Ernest Hemingway’s A Farewell to Arms and E.M. Forster’s A
Passage to India, with a central board featuring the Fifty
Penguin Years logo and the text ‘We’ve Made All The
Difference For 50 Years’, n.d. [1985].
(3 x 71 cm x 79 cm)
1 x 99 cm x 1.5 m)
1985
[OUTSIZE - Stored at end of bay]
DM1294/12/1/20 Penguin’s Fiftieth Anniversary posters (1985):
1985
DM1294/12/1/20/1 – colour poster featuring the ‘Fifty Penguin
Years’ logo, n.d. [1985]. (2 copies) (74 cm x 74 cm).
DM1294/12/1/20/2 - colour poster featuring the ‘Fifty Penguin
Years’ logo, n.d. [1985]. (38 cm x 38 cm).
DM1294/12/1/20/3 - colour poster featuring the ‘Fifty Penguin
DM1294/12
3
Years’ logo and a blank white space for notices, n.d. [1985].
(56 cm x 36 cm).
DM1294/12/1/20/4 – colour poster featuring a photograph of
the boxed set of the first ten Penguin books reproduced to
celebrate Penguin’s 50th anniversary and the ‘The first ten are
now available again. Penguin – the first name in paperbacks’,
Fifty Penguin Years (35 cm x 47 cm).
DM1294/12/1/20/5 – colour poster advertising the ‘Fifty
Penguin Years’ exhibition celebrating fifty years of Penguin
Books held at the Royal Festival Hall, South Bank, London
from 21 September to 27 October 1985. With three proof
copies. (60 cm x 89 cm).
[OUTSIZE - Stored on outsize shelf 7/1/5]
DM1294/12/1/21 Penguin’s Sixtieth Anniversary posters (1995):
1995
Colour poster featuring a black and white photograph of a man
in a bowler hat reading a copy of the Penguin edition of Lady
Chatterley’s Lover behind a copy of The Times newspaper,
and the text ‘You could never overlook at Penguin. There are
paperbacks, and there is Penguin’, with the 60 Penguin Years
logo, n.d. [1995]. (84 x 59 cm) (2 copies).
[OUTSIZE - Stored on outsize shelf 7/1/5]
DM1294/12/1/22 Hotline: a priority order system and information service from
Penguin Books, n.d. [1970s-1980s].
(11 docs)
n.d. [1970s1980s]
DM1294/12/1/23 Penguin gift voucher for use at Past and Present, Road Town,
Tortola [British Virgin Isles], n.d. [1980s].
n.d. [1980s]
DM1294/12/1/24 ‘A St Valentine’s Day Gift’ bookmark, n.d. [1980s]. (2 copies) n.d. [1980s]
DM1294/12/1/25 Two orange-coloured plastic ball-point pens in brown plastic
[1985]
cases [used to sign the agreement made between Penguin
Books Ltd. and the University of Bristol on 5 November 1985].
DM1294/12/1/26 Penguin carrier bags:
DM1294/12/1/26/1 - Paper bag for Better Books, 94 Charing
Cross Road, n.d. [Better Books was set-up by Tony Godwin in
1946]. Featuring the Penguin and Pelican colophons and the
text ‘Penguin’, ‘Pelican’, ‘Puffin Books’. (22.5 cm x 25.5 cm)
c.1946s-1980s
DM1294/12/1/26/2 - Paper bag for Penguin Books, n.d.
[1960s]. Featuring the Penguin colophon and the text
‘Publishers of Penguins, Pelican and Puffins’ [designed by
Hans Schmoller?]. (22.5 cm x 25 cm)
DM1294/12
4
DM1294/12/1/26/3 - Plastic bag for The Penguin Bookshops in
London, Nottingham and York, n.d. [1980s]. Featuring the
Penguin colophon. (20 cm x 27 cm)
DM1294/12/1/27 Orange-coloured plastic zipped wallet given away at The
Library Association conference at Torquay in 1983. Featuring
the Puffin colophon and the text ‘The Finest names in
paperback. Penguin. Puffin. Pelican. All from Books for
Students’. (37 cm x 27.5 cm)
1983
DM1294/12/1/28 Colour photograph of a mock-up design for a promotion for a
‘Post-A-Penguin’ special offer via the ‘Post-A-Book service’,
1983. The design is stuck on the back of a packet of Persil
automatic washing powder. (25 cm x 51 cm)
[OUTSIZE - Stored at end of bay]
1983
DM1294/12/1/29 Pulls of press advertisements for Penguin books that appeared
in the national press between April and November 1961.
Illustrated by Brian Wildsmith.
1961
1961:
‘This is Penguin book week at…’, provincial newspapers,
1961.
‘New Penguin Classics’, Paper Backs in Print, 1961.
‘Penguin Modern Classics – an important new series’, Indkobs
Spring Catalogue, Denmark, 1961.
April 1961:
C.P. Snow’s The Conscience of the Rich (1526), Bookseller
and Smith’s Trade News, 22 April 1961.
Michael W. Ovenden’s Artificial Satellites (Q23), Bookseller
and Smith’s Trade News, 29 April 1961.
Doctor at Large, Doctor at Sea, Doctor in the House, Doctor
in Love, Bookseller and Smith’s Trade News, 29 April and 13
May [1961].
May 1961:
Muriel Spark’s Memento Mori and Andrew Sinclair’s The
Breaking of Bumbo, Bookseller and Smith’s Trade News, 6
May 1961.
‘A new Penguin Series – Penguin Modern Classics’, The
Sunday Times, 7 May 1961.
Raymond Williams’ Culture and Society 1780-1950 (A520),
Bookseller and Smith’s Trade News, 13 May 1961.
Doctor at Large, Doctor at Sea, Doctor in the House, Doctor
in Love, National Newsagent, 13 May 1961.
Arthur Miller’s The Misfits (film tie-in), Bookseller and
Smith’s Trade News, 13 May 1961.
‘Find book, chapter and verse in Penguins’, The Times
Educational Supplement, 19 May 1961.
Roger Falk’s The Business of Management (A528), Bookseller
and Smith’s Trade News, 20 May 1961.
DM1294/12
5
Betty Macdonald’s Anybody Can Do Anything (1540),
Bookseller and Smith’s Trade News, 27 May 1961.
June 1961:
The Penguin Russian Course, Anglo-Soviet Journal, June
1961.
‘To Africa by Penguins’, All-Star Variety Programme of the
Africa Bureau, June 1961.
‘Michael Innes’ Fast-Selling Five’, Bookseller and Smith’s
Trade News, 10 June 1961.
‘Well Away and Going Strong! Penguin Modern Classics’,
Bookseller and Smith’s Trade News, 17 June 1961.
Penguin Handbook of First Aid and Home Nursing (PH39),
Bookseller and Smith’s Trade News, 24 June 1961.
July 1961:
‘Penguins for the Scientist’, Collett’s Catalogue,
July/December 1961.
‘Poetic Penguins’, Poetry at the Mermaid programme, July
1961.
Doctor at Large, Doctor at Sea, Doctor in the House, Doctor
in Love, Sunday Times, Observer, Sunday Express, Sunday
Telegraph, Daily Telegraph, Daily Express, Daily Mail, Daily
Herald, July 1961.
‘5,000,000 fans for the Trad Fad and All that Jazz (BBC TV).
There’s your market for The Jazz Scene, A Penguin Special’,
Bookseller and Smith’s Trade News, 22 July 1961.
‘Penguin Representation’ – a map of the UK giving the names
of the Penguin field sales managers covering each region
(General Sales Manager, P.B. Hepburn; Home Sales Manager,
P.J. Scherer; Field Sales Managers for the South – D. Howlett,
D.C. Hedges, D.J. Beresford, A. Cotton, D.F. Hight, B.H.
Hartel, M.A. Hicks, E.G. Whitehouse, A.S. Mould, A.G.
Chennells, W.B. Ford); Field Sales Managers for the North
(Ashton Allen, F.F. Kendell, C.W.A. Dodds, B. Beveridge,
G.E. Lamb, W.B. Day, R. Jones, G. Blyth), Bookseller and
Smith’s Trade News, 29 July 1961.
‘It’s Penguin Crime Time’ and H.E. Bates’ The Darling Buds
of May, Sunday Times, Sunday Express, Glasgow Herald,
Scotsman, July and August 1961.
‘Penguins Cover All The Best Authors’, New Statesman,
Spectator, September 1961.
‘Penguins Celebrate P.G. Wodehouse’, Sunday Times, 29
October 1961.
October 1961:
Patrick White’s Riders in the Chariot, Guardian, Sunday
Times, Sunday Telegraph, Observer, October 1961.
Norman Feather’s An Introduction to the Physics of Mass,
Length and Time, New Scientist, Times Educational
Supplement, Technical Journal, Science Teacher, OctoberDecember 1961.
DM1294/12
6
Bertrand Russell’s Has Man a Future?, Bookseller and
Stationer, 7 October 1961.
Elizabeth Gundrey’s Your Money’s Worth, Bookseller and
Smith’s Trade News, 7 October 1961.
Penguin Book Exhibition, Maxwell Art Gallery, Peterborough,
13-14 October, Peterborough Standard and Peterborough
Citizen, October 1961.
‘Penguins Across the Channel’, The Times Literary
Supplement, 13 October 1961.
World Events. The Annual Register of the Year 1960, New
Statesman, Times Educational Supplement, October and
November 1961.
November 1961:
‘Of God and the Church’, The Rock, November 1961.
‘Do Puffins make good pets?’, Elizabethan, November 1961.
(37 docs)
DM1294/12/1/30 Business reply card issued by Penguin Books, Messrs. John
Lane The Bodley Head Ltd., n.d. [c.1935].
n.d. [c.1935]
The card is designed for booksellers to fill in their name and
address and return to Penguin requesting information about
new titles. The card was returned by Robert Brunner, 37, Place
de Jamblinne, Bruxelles, Belgium.
DM1294/12/1/31 Leaflets advertising ‘Bookcases For Your Penguins’, n.d.
[c.1939].
n.d. [c.1939]
The bookcases, which were issued following numerous
requests, are described as ‘cheap, but neatly constructed’ and
designed to hold Penguin and Pelican books. The bookcases
were available in four sizes, four styles and twenty colours.
Orders for the bookcases to be placed with the local bookseller.
(4 docs)
DM1294/12/1/32 Postcard announcing the availability on 16 December [1941] of [1941]
the first five titles in the new Puffin Story Books series (Worzel
Gummidge, Cornish Adventure, The Cuckoo Clock, Garram
the Hunter, Smoky) and two titles in the Puffin Picture Books
series (Pond and River Life, Nursery Rhymes).
.
DM1294/12/1/33 Label used on review copies of new Penguin books, date
1945
stamped 20 July 1945.
DM1294/12/1/34 Postcard for the Penguin Subscription Scheme, n.d. [c.1945].
n.d. [c.1945]
The card is designed to be filled out and returned to a
bookseller requesting supplies of all new titles in Penguin
books, The Penguin Shakespeare and Pelican Books as they are
published.
DM1294/12
7
DM1294/12/1/35 Circular sent by Penguin Books Ltd. to ‘Dear Sir’, n.d.
[c.1948].
n.d. [c.1948]
The letter summaries the means by which readers can keep in
touch with Penguin developments. These include the
magazine Penguins Progress which is issued every few
months; the Monthly List giving a list of titles currently in
stock; special orders for Penguin books out of stock; and ‘twoway traffic’ or ‘Reader Response’, adding that ‘Many of the
best Penguins, Pelicans, Puffins and King Penguins were
suggested to us by members of the reading public; and from
the same source have come many fruitful notions and
proposals on all aspects of our business’. The letter includes a
return slip for requesting copies of Penguins Progress and the
Monthly List.
DM1294/12/1/36 Flyer advertising Penguin books: ‘Has no one ever asked you
for a good book on gardening, a cookery book, a selection of
modern poetry, a good novel, a crime story, a children’s
picture book, a book on archaeology, a good book’, ‘Stock
wisely, stock Penguins’, n.d. [c.1952].
n.d. [c.1952]
DM1294/12/1/37 Label used on review copies of Penguin books, date stamped
30 August 1979.
1979
DM1294/12/1/38 Illustrated order form for Penguin wall units, spinner racks,
plastic bags, canvas tote bags, and Classics posters available
from the Viking Penguin Distribution Center, East Rutherford,
New Jersey, USA, August 1985.
1985
DM1294/12/2 – Penguin Group series - promotional and point of sale material:
DM1294/12/2/1 Microsoft Press:
DM1294/12/2/1/1 - Colour poster featuring photographs of the
keyboard of an IBM Personal Computer and a copy of Van
Wolverton’s Running MS DOS and other Microsoft Press titles,
with the text ‘Some people in business have an unfair
Advantage’, n.d. [c.1984]. (42 cm x 59 cm)
n.d. [c.1984]
DM1294/12/2/1/2 - Colour window sticker with the text ‘Take
advantage of Microsoft Press here’, n.d. [c.1984]. (22 cm x 16.5
cm)
DM1294/12/2/2 Penguin series:
1940s-1985
DM1294/12/2/2/1 - King Penguin series (K prefix) (old series):
DM1294/12/2/2/1/1 - Showcard featuring the King Penguin
colophon designed by Percy Medcalfe [not used on the King
Penguin books] and the text ‘For your Christmas Greetings send
a King Penguin’, n.d. [1940s]. (20 cm x 30 cm)
DM1294/12
8
DM1294/12/2/2/1/2 - Showcard featuring a print of Thomas
Bewick’s wood engraving of ‘The Peacock’ which featured on
page 49 of John Rayner’s Wood Engravings by Thomas Bewick
(K30, published April 1947) and the text ‘Send Your Greetings
With a King Penguin. 3/6 Greetings card and envelope supplied
free’, n.d. [c.1947]. (27 cm x 39 cm)
DM1294/12/2/2/2 - Penguin Classics series (L/044 prefix):
DM1294/12/2/2/2/1 - Colour poster featuring a detail from
Quentin Mytsys’s painting ‘Portrait of Erasmus’ and the text
‘Penguin Classics. The Library of Every Civilised Person’, n.d.
[in the style of the Black Classics series which ran from 1963c.1988]. (51 cm x 76 cm)
DM1294/12/2/2/2/2 - Penguin Classics calendar, 1989. (35.5
cm x 28 cm)
DM1294/12/2/2/2/3 - Penguin Classics academic year planner,
produced in association with Waterstone’s booksellers,
1993/1994. (59 cm x 41.5 cm)
DM1294/12/2/2/3 - Penguin Crime series:
DM1294/12/2/2/3/1 - Showcard announcing that Carter Dickson
will be published in the Penguin ‘tens’ in June 1951. (20.5 cm x
31 cm)
DM1294/12/2/2/3/2 - Showcard announcing ‘A New Penguin
Crime Ten’ to celebrate the Crime Club’s 25th anniversary, n.d.
[c. 1955]. (18 cm x 24.5 cm)
DM1294/12/2/2/4 - Penguin English Library series (EL/043
prefix):
Double-sided colour poster for The Penguin English Library.
On one side is a detail from Arthur Boyd Houghton’s painting
‘Ramsgate Sands’ with a quote from Ruskin ‘All books are
divisible into two classes: the books of the hour, and the books
of all time’, and on the other side are images of George Eliot,
Thomas Hardy, Jane Austen, Anthony Trollope, Charles
Dickens, Charlotte Bronte, John Bunyan, Emily Bronte,
Jonathan Swift, Laurence Sterne and Robert Louis Stevenson
with a list of each of their titles included in the series, n.d.
[c.1979]. (50 cm x 76 cm)
DM1294/12/2/2/5 - Penguin Gift Sets:
DM1294/12/2/2/5/1 - Window sticker featuring a photograph of
Spike Milligan wearing army uniform and pointing at the text:
‘Fall in here for Penguin Gift Sets’, n.d. [1970s]. (30 cm x 25
cm)
DM1294/12/2/2/5/2 - Colour poster and leaflet featuring a
photograph of Peter Ustinov leaning on the Penguin colophon
DM1294/12
9
and the text ‘There’s a new slant to Penguin Gift Sets this
year… and with Peter Ustinov putting his weight behind the
1979 Gift Sets Promotion, you can be sure of a heavy demand!’,
1979. (36 cm x 57 cm)
DM1294/12/2/2/6 - Penguin Handbooks series (PH/046 prefix):
DM1294/12/2/2/6/1 - Colour poster featuring a photograph of a
mushroom and the text ‘Know your onions. Penguin
Cookbooks’, n.d. [c.1970s]. (25 cm x 38 cm)
DM1294/12/2/2/6/2 - Double-sided cardboard cut-out of the
Penguin colophon with on one side a list of some Penguin
cookery book titles and on the other side metric and British
weights and measures, n.d. [c.1976]. (18 cm x 10 cm)
DM1294/12/2/2/6/3 - Window sticker for ‘Penguin Travel
Guides 1980/81’. (10 cm x 10cm)
DM1294/12/2/2/7 - Penguin Literary Biographies series:
Colour poster announcing forthcoming titles in the Penguin
Literary Biographies series, 1985. (25 cm x 56 cm)
DM1294/12/2/2/8 - Penguin Main series (00 prefix):
DM1294/12/2/2/8/1 - Showcard announcing titles by Gide,
Kafka, Proust, Colette and Mann to be published by Penguin
between September and November [1957]. (20 cm x 25 cm)
DM1294/12/2/2/8/2 - Double-sided leaflet/poster for ‘The
Twentieth Century English Novel: A Penguin Book List’, n.d.
[c.1968]. Featuring photographs of Stan Barstow, Elizabeth
Bowen, John Braine, Anthony Burgess, Margaret Drabble,
William Golding, Christopher Isherwood, Malcolm Lowry,
Colin MacInnes, Iris Murdoch, C.P. Snow, Muriel Spark, David
Storey, William Trevor, John Wain, Angus Wilson, Henry
James, Joseph Conrad, W. Somerset Maugham, E.M. Forster,
James Joyce, Virginia Woolf, D.H. Lawrence, Joyce Cary,
Aldous Huxley, George Orwell, Evelyn Waugh and Graham
Greene. (44 cm x 66 cm)
DM1294/12/2/2/8/3 - Double-sided plastic wallet-size Penguin
1983 calendar announcing the publication of Tracy Kidder’s The
Soul of a New Machine published in January 1983. (8.5 cm x
5.5 cm)
DM1294/12/2/2/8/4 – booklet comprising a short history by
Richard Ellmann of James Joyce’s Ulysses, written specially for
the Penguin Edition published on 23 April 1969, as Penguin
3000. (11 cm x 18 cm)
DM1294/12/2/2/9 - Penguin Modern Classics series:
Showcard announcing ‘Penguins launch an important new series
Penguin Modern Classics’, including a list of titles in the series
DM1294/12
10
and a sketch by ‘Wildsmith’ of a penguin launching ships with
Penguin colophons on the sails, n.d. [c.1961]. (22 cm x 36 cm)
DM1294/12/2/2/10 - The Penguin Poetry Library series:
Double-sided colour leaflet/banner for The Penguin Poetry
Library, featuring the covers of titles in the series to be
published in April 1985 and a quote from William Wordsworth
‘Poetry is the breath and finer spirit of all knowledge’, 1985.
(90 cm x 17 cm)
DM1294/12/2/2/11 - Penguin Travel Library series:
Colour poster for the Penguin Travel Library featuring a
photograph of a display of titles in the series and the text
‘Classics of Escape and Discovery’, 1985.
(55.5 cm x 35.5 cm)
DM1294/12/2/2/12 – Penguin Reference series (R prefix):
Promotional envelope for ‘Russian’ [J.L.I. Fennell’s The
Penguin Russian Course (R20), published September 1961].
The envelope has been addressed to Penguin Books, 3300
Clipper Mill Road, Baltimore, and is date stamped 13 September
1961, Los Angeles, California. The envelope has been defaced
with handwritten comments: ‘Liars! Masters of Deceit!’, ‘We
do not trade with Communistic Russia. You should not
encourage Bookstores to do so’.
DM1294/12/2/3 Puffin series:
DM1294/12/2/3/1 - Window sticker featuring the Puffin
colophon and the text ‘Put a Puffin in your pocket. For the best
in children’s reading’, n.d. [c.1960s]. (11 cm x 18 cm)
1960s-1984
DM1294/12/2/3/2 - Window sticker featuring a boy wearing a
cap and dungarees pointing at the text ‘A Puffin People Place’,
n.d. [c.1970s]. (19.5 cm x 19.5 cm)
DM1294/12/2/3/3 - Colour poster featuring a watercolour
painting of a boy and girl sitting back-to-back reading books and
the text ‘Puffin Classics. The Best Loved Stories of All Time’,
n.d. [c.1982]. (51 cm x 37 cm)
DM1294/12/2/3/4 - Colour poster for the ‘Fighting Fantasy
Gamebook’ series, announcing Steve Jackson’s Starship
Traveller and Sorcery! and Ian Livingstone’s City of Thieves,
n.d. [c.1983]. (35 cm x 56 cm)
DM1294/12/2/3/5 - Colour poster announcing ‘A Dazzling new
series of Adventure Game Books from Puffin’ entitled ‘Starlight
Adventures’, n.d. [c.1984]. (43 cm x 50.5 cm)
DM1294/12/2/3/6 – round plastic pin badge for Puffin
Gamesmaster Fighting Fantasy series, n.d. [c.1983]. (5.5 cm x
5.5 cm)
DM1294/12
11
DM1294/12/3 – Penguin Authors - promotional and point of sale material:
DM1294/12/3/1
Showcard titled ‘Arnold Bennett 6’, announcing six titles by
Arnold Bennett published by Penguin Books, n.d. [c.1954].
(25 cm x 20 cm)
n.d. [c.1954]
DM1294/12/3/2
Colour poster featuring a photograph of Donald Bisset with a
tiger and including a quote from his Barcha the Tiger, n.d.
[c.1978]. Issued as ‘A Puffin People Poster’. Designed by
David Sutherland, photograph by Michael Taylor. (36.5 cm x
57 cm)
n.d. [c.1978]
DM1294/12/3/3
Showcard for ‘Ten of John Buchan’s Adventure Stories now in n.d. [c.1956]
Penguins’, featuring Stephen Russ’s illustration for the cover of
Greenmantle, n.d. [c.1956]. (24 cm x 37.5 cm) (2 copies)
DM1294/12/3/4
Showcard for Colette’s Chéri and The Last of Chéri, featuring
a black and white photograph of Colette, n.d. [c.1954]. (25 cm
x 38 cm)
n.d. [c.1954]
DM1294/12/3/5
Black and white photograph of a portrait of Henry James, n.d.
[probably used for publicity purposes in the 1960s]. (22 cm x
28 cm)
n.d. [1960s]
DM1294/12/3/6
Black and white portrait photograph of Mary McCarthy, n.d.
[probably used for publicity purposes in the 1960s]. (20 cm x
27 cm)
n.d. [1960s]
DM1294/12/3/7
Black and white portrait photograph of Iris Murdoch, n.d.
[probably used for publicity purposes in the 1960s]. (22 cm x
28 cm)
n.d. [1960s]
DM1294/12/3/8
Showcard announcing that Penguin Books will be publishing
the greater part of the works of Evelyn Waugh ‘enfant terrible
of English letters’ on 25 May [1951]. (25 cm x 38 cm)
n.d. [c.1951]
DM1294/12/3/9
Black and white portrait photograph of Angus Wilson,
n.d.[probably used for publicity purposes in the 1960s]. (22.5
cm x 28 cm)
n.d. [1960s]
DM1294/12/3/10 Double-sided leaflet/poster for ‘Penguin presents… The
authors. A unique array of star-studded talent coming this
Season’ n.d. [1985]. (42 cm x 60cm)
n.d. [1985]
DM1294/12/3/11 Black and white publicity photographs of Penguin authors:
Richard Adams, Lisa Alther, Martin Amis, Saul Bellow,
Rachel Billington, Edward de Bono, Anthony Burgess, J.M.
Coetzee, Shirley Conran, Margaret Drabble, Graham Greene,
Patricia Highsmith, Susan Hill, Elizabeth Jane Howard, M.M.
Kaye, Miles Kingston, Laurie Lee, Rosamond Lehmann, David
n.d. [1980s]
DM1294/12
12
Lodge, Spike Milligan, Deborah Moggach, John Mortimer, Iris
Murdoch, V.S. Naipaul, Edna O’Brien, George Orwell, Wendy
Perriam, Sheila Radley, ‘Miss Read’, C.P. Snow, Paul
Theroux, Evelyn Waugh, n.d. [1980s]. (36 cm x 19.5 cm)
DM1294/12/4 – Penguin Book titles - promotional and point of sale material:
DM1294/12/4/1 Pelican series:
Poster/flyer announcing the availability of a reprint of H.D.F.
Kitto’s The Greeks (A220), featuring Harold Nicolson’s book
review published in The Observer on 11 February 1951. (30 cm
x 47 cm)
[c.1951]
DM1294/12/4/2 Penguin series:
1946-1985
DM1294/12/4/2/1 - The Buildings of England, Ireland, Scotland
and Wales series (BE/HBE/0710 prefix):
DM1294/12/4/2/1/1 - Colour poster announcing the publication
of Nikolaus Pevsner’s Herefordshire (BE25) in the Buildings of
England series, n.d. [published April 1963]. (20.5 cm x 36 cm)
DM1294/12/4/2/1/2 - Colour poster announcing the publication
of Nikolaus Pevsner’s Lincolnshire (BE27) in the Buildings of
England series, n.d. [published September 1964]. (33.5 cm x
20.5 cm)
DM1294/12/4/2/2 - King Penguin series (0705 prefix) (new
series):
DM1294/12/4/2/2/1 - Colour poster for Keith Roberts’ Pavane,
n.d. [c.1984]. (17.5 cm x 56 cm)
DM1294/12/4/2/2/2 - Colour poster for J.M. Coetzee’s Life and
Times of Michael K, n.d. [c.1985]. (21.5 cm x 56 cm)
DM1294/12/4/2/3 - Penguin Guides series (G/0704 prefix):
Showcard featuring a penguin wearing a knapsack standing
beside a copy of F. Russell Muirhead’s (ed.) The Penguin Guide
to Suffolk and Cambridgeshire (G7) and the text ‘A Penguin to
guide you’, n.d. [published March 1946]. (20 cm x 28 cm)
DM1294/12/4/2/4 - Penguin Handbooks series (PH/046 prefix):
DM1294/12/4/2/4/1 - Flyer for Elizabeth Gundrey’s Your
Money’s Worth (PH66), n.d. [published May 1962]. (10 cm x
15 cm)
DM1294/12/4/2/4/2 - Book wrapper for Len Deighton’s Ou Est
Le Garlic (PH117), n.d. [published October 1965]. (2 copies)
(50 cm x 8 cm)
DM1294/12/4/2/4/3 - Colour poster for ‘The Penguin Box of
Good Tastes’, including Good Things, Herbs, Spices and
DM1294/12
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Flavourings, Jams, Pickles and Chutneys and Spices, Salt and
Aromatics in the English Kitchen. Photographer: Jack Tait, n.d.
[c.1974]. (35 cm x 19.5 cm)
DM1294/12/4/2/4/4 - Double-sided colour poster for Penelope
Leach’s Baby and Child, photographer: Camilla Jessel; and
‘Penguins on baby and child care’ featuring photographs of the
covers of Penguin books on the subject, n.d. [c.1979]. (76 cm x
51.5 cm)
DM1294/12/4/2/5 - Penguin Main series (00 prefix):
DM1294/12/4/2/5/1 - Colour banner announcing ‘The 1000th
Penguin’, Edward Young’s One of Our Submarines (no.1000),
n.d. [published July 1954]. (46.5 cm x 15 cm)
DM1294/12/4/2/5/2 - Showcard for Richard Bissell’s The
Pajama Game (no.1141) featuring a cartoon by Peter Arno and
the text ‘The Pajama Game. A Penguin Extra for Christmas by
Richard Bissell. The original book of the famous musical hit.
2s. 6d.’, n.d. [published December 1955]. (25 cm x 20 cm)
DM1294/12/4/2/5/3 - Colour poster announcing the availability
in Penguin of Richard Gordon’s Doctor at Large (no.15620,
Doctor at Sea (no.1561), Doctor in the House (no.1560) and
Doctor in Love (no.1563) featuring a cartoon penguin doctor [by
Brian Wildsmith], n.d. [published June 1961]. (1 m x 76 cm).
DM1294/12/4/2/5/4 - Cardboard sign, designed to stand upright
and hold a Penguin book, advertising the availability in Penguin
of Richard Gordon’s ‘Doctor’ books featuring a cartoon penguin
doctor [by Brian Wildsmith] and the text ‘The tonic the doctor
ordered – to be taken before with or after meals’, n.d. [published
June 1961]. (30 cm x 36.5 cm)
DM1294/12/4/2/5/5 - Colour poster announcing the availability
in Penguin of Richard Gordon’s Doctor at Large (no.15620,
Doctor at Sea (no.1561), Doctor in the House (no.1560) and
Doctor in Love (no.1563) featuring a cartoon penguin doctor [by
Brian Wildsmith], n.d. [published June 1961]. (33.5 cm x 25.5
cm).
DM1294/12/4/2/5/6 - Banner announcing the availability in
Penguins of Kingsley Amis’s Lucky Jim (no.1648), featuring a
cartoon penguin [by Brian Wildsmith], n.d. [published
September 1961]. (68 cm x 17.5 cm)
DM1294/12/4/2/5/7 - Colour poster for W. Somerset
Maugham’s Collected Short Stories volumes 1-4 (nos.18711874), n.d. [published January 1963]. (33 cm x 18 cm)
DM1294/12/4/2/5/8 - Flyer for Alexander Solzhenitsyn’s One
Day in the Life of Ivan Denisovich (no.2053), n.d. [published
DM1294/12
14
July 1963].
DM1294/12/4/2/5/9 - Window sticker featuring a photograph of
John Lennon and the text ‘Penquills Publicate Lemon’
announcing the availability in Penguin of the complete works of
John Lennon (no.2540), n.d. [published October 1966]. (18 cm
x 7 cm)
DM1294/12/4/2/5/10 - Poster featuring a photograph of John
Lennon and the text ‘Penquills Publicate Lemon’ announcing
the availability in Penguin of the complete works of John
Lennon (no.2540), n.d. [published October 1966]. (25 cm x 76
cm)
DM1294/12/4/2/5/11 - Double-sided poster announcing the
availability in Penguin of James Joyce’s Ulysses (no.3000),
featuring photographs of James Joyce, n.d. [published April
1969]. (76 cm x 50.5 cm)
DM1294/12/4/2/5/12 - Banner announcing the availability in
Penguin of Edna O’Brien’s The Love Object (no.3104), with the
text ‘You don’t have to be Irish to love Edna O’Brien’, n.d.
[c.1970]. (47.5 cm x 16.5 cm)
DM1294/12/4/2/5/13 - Flyer for John Updike’s Couples
(no.2944), n.d. [published January 1970]. (11 cm x 18 cm)
DM1294/12/4/2/5/14 - Colour poster for Yukio Mishima’s
Death in Midsummer, Forbidden Colours and The Sailor Who
Fell From Grace With the Sea, n.d. [c.1971]. (62.5 cm x 41.5
cm)
DM1294/12/4/2/5/15 - Poster for George Jackson’s Soledad
Brother: The Prison Letters of George Jackson (no.3315), n.d.
[c.1971]. (44 cm x 62 cm)
DM1294/12/4/2/5/16 - Colour poster for Lisa Alther’s Kinflicks,
n.d. [c.1977]. (36 cm x 56.5 cm)
DM1294/12/4/2/5/17 - Colour flyer for The Queen, n.d [1977].
(17 cm x 23 cm)
DM1294/12/4/2/5/18 - Colour poster for John Prebble’s ‘Fire
and Sword’ series, n.d. [c.1979]. (33 cm x 18.5 cm)
DM1294/12/4/2/5/19 - Colour poster for M.M. Kaye’s The Far
Pavilion, n.d. [c.1979]. (96 cm x 64 cm)
DM1294/12/4/2/5/20 - Double-sided colour poster for Spike
Milligan’s Mussolini. His Part in My Downfall, n.d. [c.1980].
(16 cm x 70 cm)
DM1294/12
15
DM1294/12/4/2/5/21 - Colour poster for Richard Adams’ The
Girl in a Swing, n.d. [c.1980] (97 cm x 35 cm)
DM1294/12/4/2/5/22 - Poster for William Boyd’s A Good Man
in Africa, n.d. [c.1982]. (20 cm x 36 cm)
DM1294/12/4/2/5/23 - Poster for Martin Amis’ Other People. A
Mystery Story, n.d. [c.1982]. (20 cm x 36 cm)
DM1294/12/4/2/5/24 - Poster announcing Penguin’s celebration
of the centenary of Franz Kafka’s birth with three new titles:
The Penguin Complete Novels of Franz Kafka, The Penguin
Complete Short Stories of Franz Kafka and Letters to Milena,
1983. (73 cm x 29 cm)
DM1294/12/4/2/5/25 - Colour poster for Shirley Conran’s Lace,
‘The fabric of your wildest dreams is their reality’, n.d. [c.1983].
(47 cm x 71 cm)
DM1294/12/4/2/5/26 - Cardboard box displaying a copy of the
Penguin edition of George Orwell’s Nineteen Eighty-Four,
accompanied by a leaflet produced by Benton & Bowles with
the text: ‘A few words of warning. Resist doublethink
(Doublethink. The use of conscious deception while retaining
the firmness of purpose that goes with complete honesty).
Beware of Prolefeed (Prolefeed. Items of rubbishy
entertainment and spurious news handed to the masses). Don’t
trust Bellyfeel (Bellyfeel. A blind, enthusiastic acceptance of all
information). Avoid Doubleplusgood duckspeak
(Doubleplusgood duckspeak. Practised use of empty words,
delivered from the larynx without involving the higher brain).
In borrowing a few words of warning from the book of the year,
we seek to illustrate a point. The point being, we still believe
advertising is a simple business of communication. Between
client and agency and agency and consumer. There’s far too
much Newspeak around. If you agree, contact Bruce Rhodes on
01-589 1444 and have a conversation in plain English’, 1984.
(20.5 cm x 28.5 cm)
DM1294/12/4/2/5/27 - Colour poster for Iris Murdoch’s The
Philosopher’s Pupil, n.d. [c.1984]. (42 cm x 42 cm)
DM1294/12/4/2/5/28 - Cardboard case for William Kennedy’s
‘The Albany Cycle’, featuring Legs, Billy Phelan’s Greatest
Game and Ironweed (ISN+BN: 0140952845), n.d. [c.1984]. (25
cm x 23.5 cm)
DM1294/12/4/2/5/29 - Colour poster for Elaine Crowley’s
Dreams of Other Days, n.d. [c.1985]. (37 cm x 29 cm)
DM1294/12/4/2/5/30 -Colour poster for Reay Tannahill’s A
Dark and Distant Shore, n.d. [c.1985]. (37 cm x 30 cm)
DM1294/12
16
DM1294/12/4/2/5/31 - Flyer for Isabel Colegate’s The Shooting
Party, film tie-in publication 31 January 1985.
DM1294/12/4/2/5/32 - Colour poster for Stephen King and Peter
Straub’s The Talisman, n.d. [c.1985]. (35 cm x 72 cm)
DM1294/12/4/2/5/33 - Poster for Muriel St Clare Byrne’s (ed.)
The Lisle Letters, n.d. [c.1985]. (27 cm x 66 cm)
DM1294/12/4/2/5/34 - Colour poster for Robert Asprin’s
Thieves’ World saga, n.d. [c.1985]. (56 cm x 35.5 cm)
DM1294/12/4/2/5/35 - Colour poster for Robert Adams’ Maia,
n.d. [c.1985]. (38 cm x 32 cm)
DM1294/12/4/2/5/36 - Colour poster for F. Scott Fitzgerald’s
Tender Is The Night, BBC television series tie-in, n.d. [c.1985].
(48 cm x 43 cm)
DM1294/12/4/2/5/37 - Colour poster for Peter Evans’ The
Englishman’s Daughter, n.d. [c.1985]. (35 cm x 56 cm)
DM1294/12/4/2/5/38 - Colour poster for John Kennedy Toole’s
A Confederacy of Dunces, n.d. [c.1985]. (25 cm x 45.5 cm)
DM1294/12/4/2/5/39 - Poster for Amanda Hemingway’s
Tantalus, n.d. [c.1985]. (30 cm x 55 cm)
DM1294/12/4/2/5/40 - Cardboard sign for Audrey Eyton’s FPlan Diet (0140064222), featuring a colour photograph of
various dishes and the text ‘Eat Yourself Slim Deliciously…’,
n.d. [1985]. (50 cm x 43 cm) [OUTSIZE - Stored at end of bay]
DM1294/12/4/2/6 - Penguin Poetry series (D/042 prefix):
DM1294/12/4/2/6/1 - Double-sided colour leaflet/poster for
Tom Scott’s (ed.) The Penguin Book of Scottish Verse (D1203),
n.d. [c.1970]. (30 cm x 43 cm)
DM1294/12/4/2/6/2 - Double-sided colour leaflet/poster for
Brendan Kennelly’s (ed.) The Penguin Books of Irish Verse
(D1211), n.d. [c.1970]. (30 cm x 43 cm)
DM1294/12/4/2/7 - Penguin Reference series (R/051 prefix):
DM1294/12/4/2/7/1 - Showcard for the second edition, revised,
of R. Illing’s A Dictionary of Music (R4), n.d. [first published
December 1950]. (35 cm x 22 cm).
DM1294/12/4/2/7/2 - Poster for The Penguin Pocket Thesaurus
featuring a cartoon of people on the tube with copies of the book
and the caption ‘Reaches the places other thesauruses cannot
reach’, n.d. [c.1985]. (36 cm x 27 cm)
DM1294/12
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DM1294/12/4/2/7/3 - Double-sided oval cardboard sign for The
Penguin Roget’s Thesaurus of Words and Phrases, n.d. [1985]
(45 x 34 cm) [OUTSIZE - Stored at end of bay]
DM1294/12/4/3 Puffin series:
DM1294/12/4/3/1 - Showcard for Noel Streatfeild’s Ballet
Shoes (PS41) and the text ‘Noel Streatfeild’s famous story of
three children on the stage, Pauline, Petrova and Posy – now
being broadcast in the BBC Children’s Hour – is available at 1s.
6d. A Puffin Story Book with illustrations by Ruth Gervis’, n.d.
[published December 1949]
1949-1985
DM1294/12/4/3/2 - Colour poster of ‘A map of Narnia and the
surrounding countries’ by Pauline Baynes, 1972. (76 x 50.5 cm)
[OUTSIZE - Stored on outsize shelf 7/1/5]
DM1294/12/4/3/3 - Colour poster for Roald Dahl’s The BFG,
featuring Quentin Blake’s illustration of the BFG, n.d. [c.1984].
(47 cm x 70 cm)
DM1294/12/4/3/4 - Colour poster for Michael Ende’s The
Neverending Story, featuring photographs from the film, n.d.
[c.1985]. (35 cm x 55.5 cm)
DM1294/12/4/3/5 - Colour poster for Michael Ende’s The
Neverending Story, featuring photographs from the film, n.d.
[c.1985]. (25 cm x 25 cm)
DM1294/12/4/4 Viking Penguin series (0670 prefix):
DM1294/12/4/4/1 - Colour poster for Stephen King and Peter
Straub’s The Talisman, n.d. [c.1984]. (42 cm x 59 cm)
1984-1985
DM1294/12/4/4/2 - Flyer for Mary Gostelow’s The Complete
Woman’s Reference Book, publication date 29 August 1985. (21
cm x 29.5 cm)
DM1294/12/4/4/3 - Poster for William Kennedy’s First Legs,
Billy Phelan’s Greatest Game and Ironweed, n.d. [c.1985]. (15
cm x 1.20 cm)
DM1294/12/4/4/4 - Colour poster for John Clive and Nicolas
Head’s Ark, n.d. [c.1985]. (35 cm x 51 cm)
DM1294/12/4/4/5 - Colour poster for Elmore Leonard’s Glitz,
n.d. [c.1985]. (19 cm x 62 cm)
DM1294/12/4/4/6 - Leaflet for Elmore Leonard’s Glitz, n.d.
[c.1985]. (29 cm x 31 cm)
Recatalogued by Rachel Hassall
DM1294/12
18
5 February 2010
DM1294/12
19