Change Through Words:
Persuasive Commercial Project
This project is an opportunity for you to express your creativit creating your very own persuasive commercial!!
REQUIREMENTS: You will choose an issue you think needs to be changed (i.e. globally, regionally, locally,
personall.) Create a commercial in order to persuade others and bring awareness to your issue. By viewing
your commercial, your classmate community should feel moved to change whatever it is you wish to change
about today. In other words, PERSUADE US!!
DIRECTIONS:
o You will need to choose the issue you wish to change.
o You need to gather valid information to support your position (pictures, statistics, testimonials, etc.).
o “Storyboard” your commercial (see Storyboard Chart)
o Fill in Storyboard Chart with the information gathered (order of pictures, information, etc.)
o Use Storyboard Chart to help create your commercial.
o Edit the film using music and effects to convey the intended message.
o Commercial must be 3-4 minutes.
o Commercial must include credits (URL’s to every resource)
o HAVE FUN!!!
PERSUASIVE COMMERCIAL PROJECT PLANNER
Name
Issue You Wish to Change:
Information Gathered to Support Position:
PERSUASIVE COMMERCIAL PROJECT STORY BOARD
(After you have gathered all of your information, start organizing it in a specific, persuasive order. Use the space
below to incorporate your pictures along with your supportive information and/or captions.)
INTRODUCTION/HOOK (hook your audience with a powerful opening!)
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PERSUASIVE COMMERCIAL PROJECT STORY BOARD
(After you have gathered all of your information, start organizing it in a specific, persuasive order. Use the space
below to incorporate your pictures along with your supportive information and/or captions.)
MIDDLE (here is where your supporting information will really shine)
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PERSUASIVE COMMERCIAL PROJECT STORY BOARD
(After you have gathered all of your information, start organizing it in a specific, persuasive order. Use the space
below to incorporate your pictures along with your supportive information and/or captions.)
FINALE (close your commercial by persuading your audience to join your cause for change!)
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Persuasive Commercial Rubric (50pts)
Developing (0-6)
Mastery (7-8)
Exemplary (9-10)
The issue selected and
focused upon throughout
the commercial is not
appropriate for conveying
the essence of your position
or the persuasive techniques
discussed in class.
There wasn’t much for the
viewer to hold onto here.
We weren’t hooked.
You’ve chosen an appropriate
issue and convey it
persuasively.
Strong issue. It’s obvious
you researched to find an
appropriate issue in today’s
time that interests your
audience in a persuasive
manner.
You had our attention.
Persuasive Techniques
(at least 5)
There was not a lot of
technique to your approach.
No credit given to outside
sources. (1-2)
You incorporated some
persuasive technique.
Credit given when needed to
outside sources.
(3-4)
Economy
Too much polish and not
enough substance. Effects
and transitions aren’t doing
persuasive work.
Judicious use of transitions
and effects helps in
delivering the content of
the commercial.
Presentation
Elements were disconnected
or missing. The presentation
did not help in persuading
audience.
The commercial adequately
uses the technology to
convey persuasive message.
The project is beginning to
come together.
The commercial was
compelling, bringing
together the visual and the
audio in a way that engaged
and moved the audience.
Great use of techniques to
persuade audience. Great
balance of own ideas and
outside sources. Credits
included.
(5 or more)
Transition and effects are
used deliberately to
communicate persuasive
message. The commercial is
effective because of the
balance and impact here.
Presentation demonstrates
not only technical
competencies but a use of
the tools to convey intended
persuasion.
Selection/Issue
Hook
Total Points
Name: