Request for Quotation
Tender Aspen Social Media
Background
The Christmas Decorators is a nationwide provider of Christmas decorations
into the commercial sector as well as for residential properties. We import
and manufacture all our products in house. Head office is in Liverpool
which employs 9 full time staff which raises to 20 for the busy 3 month
Christmas period. Nationally, there are 20 franchisees who also employ
between 2 and 6 people, and an office in Dubai and Aspen Colorado we
are rapidly expanding our business.
I am looking for a quotation for the following spec please for our business
launch in Aspen.
We are a UK company that is launching our services into the Aspen valley. I
need the quote for Tuesday for a board meeting if you can please: Create, design and manage a highly targeted Facebook and Google
PPC Advertising campaign with a budget of no more than $5000 on
ads.
 Curate a targeted audience that will include homeowners, property
managers, realtors, interior designers, hoteliers, restaurateurs, private
chefs, personal trainers, local government officials and major
landlords in Aspen.
 A/B test ads based on ad copy, creative, images and target audience.
 Create branded email campaigns for Aspen referral sources (property
management companies, realtors, hoteliers, restaurant owners,
private chefs, members clubs, property rental agencies and floral
shops). Campaigns will include seasonal promotion, thank you and
happy holidays.
 Send educational email campaigns to referral sources during October
and November selling season.
 Send “Thank You” and “Happy Holidays” email campaign to
customers and referral sources in December.
 Send “How did Christmas go for you” email campaign to customers
and referral sources in January to include images of jobs we have
done during December.
The Christmas Decorators LTD
Wellington Rd, Wavertree, Liverpool, L15 4JN
0151 734 4300 www.thechristmasdecorators.com
 Send “Are you ready to think about Christmas” email campaign to
customers and referral sources in April.
 Create and manage any social media contests and promotions to
engage local businesses.
 Digital ad distribution on as many local news and magazine sites as
possible.
 Google Analytics and HubSpot conversion data reporting at the end
of each month.
Evaluation Criteria
Quotations will be assessed and scored on the following criteria:
Understanding of Social Media (40%)
Company Track Record (30%)
Cost/Value for Money (30%)
Proposal Format
Proposals should clearly demonstrate how they meet each of the
requirements set out above.
Deadline and Submission
Proposals are required by 1st October by 5pm either electronically or by
post/in person to Nick Bolton: nick@thechristmasdecorators.com
The Christmas Decorators LTD
Wellington Rd, Wavertree, Liverpool, L15 4JN
0151 734 4300 www.thechristmasdecorators.com