Ethical, measurable and creative marketing that adds lasting
value to your business and generates tangible results for
your campaigns; ie: *Clarity in Marketing
Palms Website Page Elements
Site Home
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Positioning statement
Prominent CTA to select your local mall
Scrolling images conveying the Palms experience
Retailer logos
Latest offers
Events
CTA for commercial opportunities
My Mall Section
Mall Home
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Images of the mall
Find a Shop CTA
Restaurants
Entertainment options
Latest offers
Events/News
Social media feeds
Ad space
Find a Shop
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A-Z listing with Logo, address; contact number; link to individual store page
Prominent search option
Option to filter by category eg. Fashion or Homewares
Include restaurants /cafes and leisure tenants
Secondary content:
o Mall email sub & Social Media Follow
o Latest offers & events
o Mall social media feed (twitter/facebook/Instagram)
o Ad space (MPU) AdWords?
Shop / Restaurant / Leisure Pages
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Header image with option to make it a slide show see http://solopine.com/hickory/photo-shoot-withjenna-doe/
H1 heading for shop title
Full Address
Opening hours
Tel
Email
Web
Shop social media links
Market diagnosis
Brand strategy
Creative concept development
Engaging communication
Project management and evaluation
Design implementation
Call us: 020 7520 9404
Email us: hello@clarityinmarketing.com
Find out more: www.clarityinmarketing.com Partners: Gillian Angel, Mike Lewis
*Clarity in Marketing
Adam House 7-10 Adam Street London WC2N 6AA
*Clarity in Marketing
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About the shop copy (250 – 350 words)
CTA Social Share
Map showing location in mall
Secondary content:
o Latest offers and events (current shop first; followed by all relevant content)
o See also: links to categories
o Mall Email sub & Social Media Follow
o Mall social media feed (twitter/facebook/Instagram)
o Ad space (MPU) AdWords?
Eating
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A-Z listing with Logo, address; contact number; link to individual restaurant page
Secondary content:
o Mall email sub & Social Media Follow
o Latest restaurant offers followed by other events
o Mall social media feed (twitter/facebook/Instagram)
o Ad space (MPU) AdWords?
Entertainment
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A-Z listing with Logo, address; contact number; link to individual leisure org page
Secondary content:
o Mall email sub & Social Media Follow
o Latest leisure offers followed by other events
o Mall social media feed (twitter/facebook/Instagram)
o Ad space (MPU) AdWords?
Special Offers
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Listing with image (ordered by date added), deal headline; expiry date; clear CTA link to individual
offer page
Option to filter by category eg. Fashion or Homewares
Secondary content:
o Mall email sub & Social Media Follow
o Upcoming events
o Mall social media feed (twitter/facebook/Instagram)
o Ad space (MPU) AdWords?
Special Offer Page
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Header image with option to make it a slide show see http://solopine.com/hickory/photo-shoot-withjenna-doe/
H1 heading for offer headline
Name of retailer making offer (linking to their page)
Start & end dates for offer
About the offer copy (250 – 350 words)
CTA Social Share
Terms & Conditions copy
Secondary content:
o Latest offers and events
o See also: links to categories
o Mall Email sub & Social Media Follow
o Mall social media feed (twitter/facebook/Instagram)
*Clarity in Marketing
o
Ad space (MPU) AdWords?
Events
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Listing with image (ordered by event date), event name; start and end dates; clear CTA link to
individual event page
Option to filter by upcoming week/ months
Option to filter by category eg. kids, food, music etc.
Secondary content:
o Mall email sub & Social Media Follow
o Current special offers
o Mall social media feed (twitter/facebook/Instagram)
o Ad space (MPU) AdWords?
Event Page
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Header image with option to make it a slide show see http://solopine.com/hickory/photo-shoot-withjenna-doe/
H1 heading for event title
Location
Start & end dates and times
About the offer copy (250 – 350 words)
CTA Social Share
Secondary content:
o Latest offers and events
o See also: links to categories
o Mall Email sub & Social Media Follow
o Mall social media feed (twitter/facebook/Instagram)
o Ad space (MPU) AdWords?
Plan Your Visit
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Local area map (Google?)
Driving directions (text / Google map)
Public transport (text )
Parking information (image and short text)
Mall Map with shops listed
Opening times (list)
Accessibility (short paragraph)
Facilities for kids (images and text)
Secondary content:
o Mall email sub & Social Media Follow
o Latest offers & events
o Mall social media feed (twitter/facebook/Instagram)
o Ad space (MPU) AdWords?
Careers
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Intro paragraph
List of current vacancies (ordered by date posted)
o Job role
o Company
o Salary range
o FT/PT
*Clarity in Marketing
o
Two lines of description with link through to more
Job Page
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Job role
Company (link to mall page)
Option to add logo?
Salary range
FT/PT
Job description
How to apply (contact name, tel, email, address, download application form)
Units to Let
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Intro paragraph
List of current vacancies (ordered by date posted)
o Image
o Title
o Two lines of description with link through to more
Unit to Let Page
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Header image with option to make it a slide show see http://solopine.com/hickory/photo-shoot-withjenna-doe/
Title / Unit Address
Unit Description
Unit dimensions
Download plan
How to apply (contact name, tel, email, address,)
Contact Us
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List of different contacts eg. Press; Leasing; Careers; Events etc.
Email and social media optins
Mall address and link to plan your visit
Commercial Opportunities Section
Default Page Template
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Header image with option to make it a slide show see http://solopine.com/hickory/photo-shoot-withjenna-doe/
H1 heading for title
Copy (varying lengths, may include images, lists, graphs, video, download links)
CTA Social Share
Secondary content:
o Latest Company News
o Aria(?) Email sub & Social Media Follow
o Aria(?) Social media feed (twitter/facebook/Instagram)
o Ad space (MPU)
News
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Blog layout
*Clarity in Marketing
General Elements
Header
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Logo
Space for ad banner
Site Background
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Option to change site background with advertising message
Footer
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List of quick links to key sections eg. Categories; malls; commercial; etc.
Privacy; Copyright; etc.
Banner ad space
Site-wide
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Prominent social share links using AddThis (I’ll set up an account for Persianas)
Pop-up/pop-over/push down to ask new visitors to subscribe / follow
Floating main navigation and drop-downs