For press resources: www.qualitydigest.com/IMTS2010_press
 How can “best practices” education attain a greater level of depth?
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How can a new product announcement be distributed to a wider audience?
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How can product differentiation be dramatically revealed in a crowded market?
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Is there something beyond PowerPoint-based webinars?
Imagine a professional video production, comparable to a live network TV broadcast in quality, with staging, choreography, lighting, multiple cameras, provocative angles, sound effects, intermixed background video clips… built around a specific message… and broadcast LIVE to a selected audience. Fantasy? Not anymore. TechnorazziLIVE has a successful track record, ecstatic clients, and a growing reputation.
“The online video marketplace is still very young, and we are on the verge of a new era of marketing with the rise of realtime video and social media. For business, it's grown beyond just being about the numbers of times the video is viewed, it’s now about engagement and reach. Video is such a compelling way to tell a story, sell a product, and connect with customers. It's no longer a piece of a business’ online marketing plan—it’s at the core of an overall strategy.”
—Larry Kless, President and Founder of Online Video Publishing
It’s genuine, appealing, and immediate. It’s not a recorded video broadcast —edited, snipped, sliced and polished.
Viewers know that recorded video can be seen any time, hence it is subject to the “I’ll watch it later when I have time and if I remember” syndrome. Live lures them to watch now.
Combine that with audience interaction as questions are answered live on air. Whether emailed or phoned in, or via
Twitter or Facebook, we know how to encourage an audience to ask questions; it increases interest and buy-in of the message,, and makes them feel like a part of the broadcast.
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Hardware demonstrations
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Software demonstrations
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Best practices education
 Case study application at a customer’s site
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Product announcements
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Internal training and communication
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Do something different than “just another webinar”
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Target interested prospects
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Reach out to new customers
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Communicate nuances in a way that only video can
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Brand your company with industry and technical leadership
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Throughout the Web, the average length of time viewers watch a pre-recorded video is measured in seconds to minutes. A recorded corporate branding video is typically watched for less than three minutes. However, our live broadcasts (based on a 55-minute program) create a very different attention span:
Percent of program watched
Recorded Video
Live Video
0 20 40 60 80 100
Viewers are reached through email invitations, website announcements, etc. We manage the registrations, and gather as much registration data as the customer requests. Prior to the broadcast and on the day of the broadcast, reminders are sent with a link to the video page.
We provide an analysis of the viewership, including name, e-mail, and phone contact for sales follow-ups. We can tell exactly who signed in to watch, the length of time that the audience watched the presentation, etc. The customer receives a recorded and edited version of the video for their marketing uses. Demo videos of this type have tremendous long-term utility, and can be embedded on websites, e-mailed as a link to customer prospects or distributors; or simply burned to a disk.
As long as we have cellular access to 3G or 4G networks, we will soon possess the technical capability to create a high speed Internet connection, equal to a
T1 line or better. This is another paradigm breaker
—on-location broadcasting beyond a physical Internet connection. One of our clients is exploring the idea of demonstrating their services at a wind farm.
Question
What are options for the location of a broadcast?
A trade show is the perfect place for us to do a product demonstration, but isn’t that too noisy or uncontrollable an environment?
Answer
A customer’s site, a trade show, etc. – anywhere a high speed Internet connection can be established
No. In fact a trade show creates an aura of authenticity to the broadcast. Close microphoning allows us to broadcast very intelligible audio even in relatively noisy environments. Although there is some background crowd noise from the show floor, it comes across as a rumble and actually adds to the liveliness of a show event.
With some simple preparation, a safe and sterile broadcast environment is simple to create and maintain.
Yes, we strongly encourage it. Can you take questions from the attendees at a trade show?
What is a recommended duration of a live broadcast?
What is the lead time for scheduling?
What is the typical price range?
A live broadcast can be any length of time, but our experience is that 30 to 55 minutes is the optimum range for product demos. There may be applications where a longer broadcast is desired, for example, internal sales training session.
90 days.
Packages start at $9,000.
TechnorazziLIVE serves a wide range of industries and was initially launched as a division of the Quality Digest Magazine, which was founded in 1981. Quality Digest made the leap into the “new media” digital world in the spring of 2009, with a focus on a daily news cycle that presents the industry with the freshest possible content. TechnorazziLIVE is a symbol of our continuing efforts to exploit the power of the digital world for the benefit of our readers and advertisers. For examples of our broadcasts, visit us at www.qualitydigest.com/content/video , or call (530) 893-4095.
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