Al-Madinah International University (MEDIU)
MQA-01 Document
Area 2: Curriculum Design and Delivery-Core Subjects
(6) Strategic Management-BMGT3023
1.
2.
3.
4.
Name of Course
Course Code
Name(s) of academic staff
Rationale for the inclusion of the
course/module in the programme
Strategic Management
BMGT3023
5.
6.
Semester and Year offered
Total Student
Face to Face
Learning Time
(SLT)
L = Lecture
L
T
P
T = Tutorial
P = Practical
28 14
O= Others
1/2
7.
Credit Value
8.
Prerequisite (if any)
9.
Objectives:






Core:
Strategic management has become very popular and
important to business for a variety of reasons.
Business has discovered that strategic management is
the pathway to success. It has been generally noted
in the business environment that more organizations
succeed using business strategy and those
organizations that do not use strategic management
meet with failure and ruin. It allows a business to use
forward thinking. In this process it shows a business
where they are currently, where they want to be and
how to get where they want to be. Strategic
management sets the goals of the business.
Total Guided and Independent Learning
O
Guided =
42
Independent = 84
Total =
126
3
To learn the fundamentals of strategic management using the case method
To understand the fundamental principles of and relationships among business
functions such as: finance, human resources, marketing, and operations.
To understand the relationships of business to individuals, other organizations,
government and society.
To analyze complex, unstructured qualitative and quantitative problems, using
appropriate tools.
To comprehend and critically evaluate information presented in written and numeric
form.
To express ideas clearly, logically and persuasively in oral and written
communication.
Bachelor of Business Administration (Hons) - Specialization in Management
Page 1 of 7
Al-Madinah International University (MEDIU)
MQA-01 Document
Area 2: Curriculum Design and Delivery-Core Subjects
(6) Strategic Management-BMGT3023
10.
Learning outcomes:
At the completion of the subject, students should be able to perform the following tasks:
 Recognize the fundamental assumptions underlying strategy formulation.
 Identify the opportunities and threats that exist in the external environment.
 Analyze the internal environment of their organizations.
 Construct and use a SWOT analysis.
 Understand how a company can compete effectively in an industry.
 Analyze the long-term prospects and competitive strengths and weaknesses of a
company's various businesses.
 Examine the different multi-business strategies that companies pursue in order to
maximize their value.
 Design an effective set of organizational mechanisms for managing a company's
strategy.
 Integrate the major concepts involved in corporate strategy, and use this integration
to explain the dynamic nature of strategy development and implementation.
 Explain how organizational management and leadership can either accelerate or
retard effective implementation of strategies.
11.
Transferable Skills:
In the current economic climate, whatever the size of a business or organisation, the
importance of strategic management is of great importance. Integrating the diverse
knowledge required in business involves developing a clear sense of the firm's strategic
direction and making decisions designed to move the firm toward achieving its objectives. To
do this, managers must rely heavily on analytic and conceptual skills, hard work, and a keen
devotion to survival of the organization. Through this course we acquire the following
strategic skills:
 Setting detailed goals
 Analysing internal and external resources
 Analysing the external environment
 Analysing stakeholder views
 Formulating a strategy
 Implementing the strategy
 Set up monitoring and reporting
Bachelor of Business Administration (Hons) - Specialization in Management
Page 2 of 7
Al-Madinah International University (MEDIU)
MQA-01 Document
Area 2: Curriculum Design and Delivery-Core Subjects
(6) Strategic Management-BMGT3023
12.
13.
Teaching-learning and assessment strategy
A variety of teaching and learning strategies are used throughout the course, including:
 Lecture sessions
 Tutorial sessions
 Case Studies
 Student-Lecturer discussion
 Collaborative and co-operative learning
 Workshops and Training Seminars
 Independent study
Assessment strategies include the following:
 Ongoing quizzes
 Midterm tests
 Performance Assessment (Participation, project, Assigned exercises)
 Case Presentations
Synopsis:
The goal of the course is to learn the fundamentals of how to manage organizations
strategically. Strategic management of organizations is a complex undertaking which starts
with the central question: why are some firms more profitable than others? The course will
require students to examine this question by integrating knowledge from prior business
courses, while simultaneously learning and applying new strategic management concepts,
principles, frameworks and methodologies
14.
Mode of Delivery: Face to Face
 Lecture sessions
 Tutorial sessions
15.
Assessment Methods and Types:
The assessment for this course will be based on the following:
Coursework
50%
Quizzes
Assignments
Project
Mid-Semester Exam
Final Examination
10%
10%
10%
20%
50%.
Total
100%
Bachelor of Business Administration (Hons) - Specialization in Management
Page 3 of 7
Al-Madinah International University (MEDIU)
MQA-01 Document
Area 2: Curriculum Design and Delivery-Core Subjects
(6) Strategic Management-BMGT3023
16.
17.
Mapping of the course/module to the Programme Aims
The individual course is mapped to the programme aims using a scale of one to five where (one
being the least relevant/related and five being the most relevant/ related).
A1
A2
A3
A4
A5
A6
5
4
4
4
3
3
Mapping of the course/module to the Programme Learning Outcomes
The learning outcomes of this course are mapped to the eight MQF domains using a scale of one
to five where (one being the least relevant/related and five being the most relevant/ related).
LO1 LO LO3 LO4
LO5
LO
LO7
LO8 LO9
LO10 LO11 LO12
2
6
3
3
2
3
5
3
2
2
4
4
3
2
18.
Content outline of the course/module and the SLT per topic
WEEK 1
Basic Concept of Strategic Management
 Phases And Benefits of Strategic Management
 Globalisation And Strategic Management
 Basic Model of Strategic Management
 Strategic Decision Making.
WEEK 2
Corporate Governance and Social Responsibility
 Role and responsibilities of the Board of Directors
 Corporate Governance
 The role of top management;
 Social responsibilities of strategic decision makers
 Ethical decision making
 Global issues for the next millennium
Scanning the Environment
 Environmental Scanning
 Industry analysis- Porter’s Approach
 International risk assessment
 Strategy in a changing world.
Total
Details
WEEK 3
WEEK
Indep.
SLT
L
T
2
1
6
9
2
1
6
9
2
1
6
9
Bachelor of Business Administration (Hons) - Specialization in Management
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Al-Madinah International University (MEDIU)
MQA-01 Document
Area 2: Curriculum Design and Delivery-Core Subjects
Internal Scanning
 Resource-based approach to organisational analysis
 Value-chain analysis
 Scanning functional resources
 Strategic audit
 Synthesis of internal factors.
2
WEEK 6
Strategy Formulation- Corporate Strategy
 Corporate strategy
 Directional Strategy including growth strategy
 International entry options
 Growth strategy internationally
 Stability strategies
 Strategy in a changing world;
 Portfolio Analysis including BCG matrix,
 GE Business Screen
 International portfolio analysis
 Corporate Parenting.
WEEK 7
Strategy Formulation- Situation Analysis and Business
Strategy
 SWOT
 TOWS Matrix
2
 Business Strategies
 Porter’s Competitive Strategies
 Co-operative strategies
Strategy Formulation- Functional Strategy and Strategic
Choice
 Functional Strategy
 Operations Strategy
2
 Information Systems Strategy
 Strategic Choice
 Strategy in a changing world.
WEEK 8
WEEK 5
WEEK 4
(6) Strategic Management-BMGT3023
Strategy Implementation and Control- Organising for
Actions
 Strategy implementation; organising for actions
 Stages of corporate development
 Organisational structures
2
 Organisational Life Cycle
 Advanced types of organisational structures
 Reengineering and strategy implementation
2
1
6
9
1
6
9
1
6
9
1
6
9
1
6
9
Bachelor of Business Administration (Hons) - Specialization in Management
Page 5 of 7
Al-Madinah International University (MEDIU)
MQA-01 Document
Area 2: Curriculum Design and Delivery-Core Subjects
WEEK 9
WEEK 10
Evaluation and Control
 Performance measures, behaviour and output control
 Primary measures of corporate performance,
evaluating management, international measurement
issues
 Strategic information systems; problems in measuring
performance; strategic incentive management
 Strategic audit and evaluation of corporate
performance
WEEK 11
Other Strategic Issues- Managing Technology and
Innovation
 Role of management
2
 Environmental scanning
 Strategy formulation and strategy implementation.
WEEK 12
Strategic Issues in Entrepreneurial Ventures and Small
Businesses
 Importance of small businesses and entrepreneurial
ventures
2
 Use of strategic planning and strategic management;
issues in environmental scanning and strategy
formulation, implementation and control.
Strategic Issues and Not-for-Profit Organisations
 Importance of Revenue Source
 Impact of constraints on strategic management.
WEEK 14
Strategy and Implementation- Staffing and Directing
 Staffing strategy, selection and management
development, problems in retrenchment
 International issues in staffing
 Managing corporate culture, actions planning
 Management by objectives, total quality management,
international considerations
WEEK 13
(6) Strategic Management-BMGT3023
Case Analyses
 Case method
 Case writing
 Researching the case situations
 Financial analysis; format for case analysis, including
strategic audit; solutions and strategic
recommendations.
Total
2
1
6
9
2
1
6
9
1
6
9
1
6
9
2
1
6
9
2
1
6
9
2
8
1
4
8
4
12
6
Bachelor of Business Administration (Hons) - Specialization in Management
Page 6 of 7
Al-Madinah International University (MEDIU)
MQA-01 Document
Area 2: Curriculum Design and Delivery-Core Subjects
(6) Strategic Management-BMGT3023
19.
Main references supporting the course:
Coulter. (2010). Strategic Management in Action. (5th Edition), Prentice Hall
Additional references supporting the course:
1. John Pearce, Richard Robinson (2010). Strategic Management. McGrawHill.
2. Charles W. L. Hill | Gareth R. Jones. (2010). Cases in Strategic Management: An
Integrated Approach, Cengage Learning, (9th Edition).
3. Gregory G Dess, Alan Eisner, G.T. (Tom) Lumpkin. (2010). Strategic Management:
Text and cases. McGrawHill.
20.
Other additional information
All related subject materials will be available to the students during the period of the course
Bachelor of Business Administration (Hons) - Specialization in Management
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