MARYAM GOLABGIR
159 Aurora Heights Drive
Aurora, ON, L4G 2X1
Email: maryam.golabgir@gmail.com
Telephone: 416-629-9876
PROFESSIONAL OBJECTIVES
Marketing Manager with extensive experience in: e-commerce, telecommunication, finance, legal and digital media
industries, looking to utilize and expand expertise in enhancing online engagement and increasing customer acquisition.
PROFESSIONAL OVERVIEW
Over nine years of experience successfully leading B2B and B2C marketing campaigns, delivering highly-profitable
solutions to: build and enhance corporate brands, attract and retain customers, and drive sales. Demonstrated ability to
inspire trust, confidence, and significantly manage multiple projects with shifting priorities. Plus, extensive experience
communicating with senior leadership, vendors and event management personnel, and effectively managing corporate
events. Exceptional online marketing skills gained through significant practical experience, with proven ability to:
research, analyze, implement, and lead successful campaigns—on average, increasing online engagement by 65 per
cent.
Direct Marketing
Lead Management
Loyalty Marketing
Vendor & Client Communication
Product Launches
Email & Social Media Campaigns
E-commerce & Digital Marketing
Brand Development
Strategic Planning
Budgeting & Allocation
Customer Strategy & Acquisition
Event Planning & Execution
Writing for Web & Content Mgmt.
SEO, SEM, & Web Analytics
Channel Strategy
Market Research
Team Building & Leadership
Customer Relationship Mgmt.
Public Relations/Public Speaking
Pay-Per-Click (PPC) Campaigns
Google Analytics/Adwords
ENTERPRIZE PARTNERS
Developed and executed customized marketing campaigns for various enterprise partners, resulting in a 35 per cent
increase in revenue for the following partners:
AOLvideo, Allways Ontario Express inc., Blinkx, Canoe.ca, Carlson Marketing, Connecttv, Ecocarrier Inc., Elaph, Espn,
Famous Players, GLWIZ Inc., Hertz, Idletribes, Interactivebrands, Jazz Festival, Joost, Maktoob, Masrawy, Mazika, Mbc,
Molson, Msnarabia.com, Myspace.com, Play.tv, Quepasa, Radisson Hotels, Simply.tv, Sportsya, Symantec, Terra,
Tiscalico, Torontohispano, Vincor, VIVE FZE, Wedding Expo, Yallakora, and Youtube.
PROFESSIONAL EXPERIENCE
Digital Marketing Manager
Strategic Capital, Toronto, ON
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August 2010 – August 2013
Successfully led a team of ~20 employees, including Graphic Designers, Writers, and Marketing Coordinators.
Implemented and managed external e-commerce websites, programs, and promotions, to successfully market
all products and services online. Resulting in an overall increase in sales of 30 per cent.
Increased online engagement by 50 per cent with implementation of mobile marketing strategies such as study
consumer’s behaviour and creating an application.
Directed successful Information Architecture (IA) for all four company websites.
Developed and managed strategies to help Google Algorithms find and display the website in Google Search
through manipulation of autocomplete, spelling, synonyms, query understanding, and Google Instant.
MARYAM GOLABGIR
416-629-9876
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Directed Social Media campaigns that increased online engagement on Facebook and Twitter, Pinterest,
Instagram, Youtube, Google +, Yelp, buzzfeed, Technorati, and blogs by 60 per cent.
Identified e-commerce trends via researching industry and related events, publications, and announcements;
tracking individual contributors and their accomplishments.
Developed negotiating strategies and positions by studying integration of new venture with company strategies
and operations; examined risks and potentials.
Developed video optimization, mobile marketing plans that will help engage customers with various ad formats.
In charge of four websites Google Adwords Campaigns, Pay-Per-Click (PPC) Campaigns and measured the
campaigns success using Google Analytics tools.
Developed content optimization strategies, in accordance with Panda and Penguin Google Search Algorithms.
Supervised booth design, setup, and marketing materials at 10 American Justice Association conferences.
Senior Marketing Manager
MGMC Inc., Richmond Hill, ON
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Developed and executed online presence for various clients; successfully marketing their products and services.
Led successful marketing campaign to launch Ecocarrier’s soft phone: Q-PC2FONE.
Developed Press Releases and article syndication for a variety of clients.
Created customized SEO and SEM campaigns for each client depending on their online products, services and
target audience requirements.
Efficiently provided clients with Search Engine ranking solutions, including: Site Review, SEO Assessment,
Strategic Link Analysis Report, Keyword Research and Assessment, editing of web copy, monitoring of Search
Engine Rankings, Link Maps, PathMaps, dynamic site mapping, SEO tools, project communications, and status.
Successfully enhanced product exposure to clients with execution and management of mobile marketing
initiatives, including: SMS, MMS, mobile videos, and mobile banners.
Produced Single Opt-in and Double Opt-in lists to promote products and services, and developed successful
targeted marketing campaigns for Click-to-Video—“watch the video on your phone.”
Represented clients at tradeshows and public events, including: ITB, CeBIT, Mobile & Digital Show, COMEX,
MIPTV, Futurecom, AITEC Kenya ICT Congress, and presented at the International Travel Show in Berlin.
Senior Marketing Manager
Jump TV Inc., Toronto, ON
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October 2008 – August 2010
April 2007 – October 2008
Increased revenue by 60 per cent with implementation and management of e-commerce marketing campaigns.
Measured, analyzed, and reported on various web trends, demonstrating the effectiveness of each marketing
initiative. Resulted in a 30 per cent increase in traffic and revenue within three months of implementation.
Reduced subscriber’s acquisition costs (SAC) and increased ROI by conducting ongoing performance
measurements, KPIs, SAC and acquisition revenue per user (ARPU).
Initiated and managed JumpTV’s (and partners) web analytics for content streaming and user navigation.
Working with key stakeholders: identified, evaluated, and documented website reporting requirements.
Translated into functional specifications, addressed business requirements, and participated in ongoing
implementation of requirements.
Increased web traffic by 120,000 through identification of various targeted audiences and implementation of
free subscription using: mobile gifting, SMS sweepstakes, and IPTV content blogging.
Reduced marketing budget spent by $30,000 per month via utilization of distribution partners’ marketing
resources and budgets, and bartering marketing initiatives in return of online advertising on JumpTV’s websites.
Marketing Coordinator at Group of Goldline, Toronto, ON
Feb 2004 – March 2007
MARYAM GOLABGIR
416-629-9876
TECHNICAL EXPERTISE
 Graphic Design: Adobe Photoshop, illustrator
 Video Streaming: Windows media encoder 9, AVS Video Media Editor, Converter, Remaker 35, Content Digital rights
management (DRM) authentication tools, Youtube Editor, Flash, MPEG4, MPEG1, MPEG2, QuickTime, and Real
 Web Programming: Macromedia Dream weaver 8, wordpress, Joomla
 Online Reporting: Crystal reporting, Nielsen, NetBanks, Web Trends, Titan, Narrowstep, Google Analytics, OAS,
Limelight, Google Adwords, Dart, Accipiter, Comscore
 Other Applications and Skills: Microsoft Office suite (Word, Excel, Access, PowerPoint, Project, FrontPage)
EDUCATION & PROFESSIONAL DEVELOPMENT
Bachelor of Science in Business Administration, BSBA, Major: Marketing
University of Windsor, Windsor, ON, 1998-2001
Learn with Google:
Mobile Ads, Google Display Network, Google Analytics, and GoMO for publishers.
Search Engine Strategies Conference & Expo’s workshops:
PPC Diagnose, Driving Targeted Traffic to your Site, Optimizing Conversion Funnels, SEO Dos and Don’ts, Global Social
Media Meet, From Mobile PPC to Mobile CEO, Site Architecture to Maximize Usability, and Video Optimization.
MARYAM GOLABGIR
416-629-9876